Anova Care

What Anova Care does

Anova Care is a Denver-based, privately held home healthcare provider operating across Colorado's Front Range from Longmont to Colorado Springs. Founded in 2014 by Sophia Sarvestani Akrami and rebranded from Amber Personal Care to Anova Care in 2025-2026, the company delivers a four-pillar continuum of care: non-medical Home Care (personal assistance, companionship, household support), skilled Home Health (nursing, physical therapy, occupational therapy, speech therapy), Palliative Care for serious illness, and Hospice Care for end-of-life support. The offering is unified under the Thrive@Home umbrella program, enabling clients to transition between service levels without changing providers—an integrated approach in a fragmented home care market.

Revenue is generated through recurring billing across all four service lines, with payer sources including Medicare, Medicaid, VA Benefits, long-term care insurance, and private pay. Home care services are billed hourly with a 4-hour minimum. The company carries Joint Commission accreditation, CMS certification, and Health First Colorado (Medicaid) provider status, supporting both clinical credibility and reimbursement eligibility. The customer base is entirely B2C, consisting of seniors, individuals with chronic conditions or disabilities, post-hospitalization patients, veterans, and the families coordinating their care. Customer acquisition is sales-led, blending inbound family inquiries via website and phone with referrals from physicians, hospital discharge planners, insurance case managers, and VA benefits offices, supplemented by referral partnerships with CarePatrol and Sensible Senior Planning.

The company employs 101-250 staff delivering services in clients' homes across two regional offices (Denver HQ and Colorado Springs). The technology stack is described as a home-based healthcare service delivery platform with coordinated care team management and 24/7 on-call support. No AI/ML capabilities, proprietary software products, or digital health applications are disclosed. Marketing relies on content (active blog), SEO, and reputation management (4.9-star Google rating, 26+ reviews), emphasizing the founder's personal caregiving story and family-centered service quality.

Name

Anova Care

Legal name

Anova Care

Website

https://anovacare.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Anova Care is a Denver-based, privately held home healthcare provider delivering a continuum of in-home care services—home care, home health, palliative care, and hospice—across Colorado's Front Range for seniors, chronically ill individuals, and families.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home-Based Post-Surgical & Transitional Care (Skilled) (HLADAFAK)

akta.pro secondary industries

Skilled Home Health Therapy Services (PT/OT/SLP) (HLADAFAE), Home Hospice Agencies (HLAFAEAC), Palliative Care (Home-Based) Providers (HLAFAEAD), Live-In & 24/7 In-Home Care (HLADAGAI), Post-Acute & Transitional 24/7 In-Home Care (Hospital/SNF Discharge) (HSABAHAF)

Keywords

• Home care services
• Home health services
• Hospice care
• Palliative care
• Personal care assistance

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Non-Medical Home Care Services: Ongoing non-medical home care services billed by hour with a 4-hour minimum service time. Services include personal care assistance, companion care, household support, and transportation. Revenue is recurring based on care schedule frequency.
2. Home Health Care Services: Skilled medical services at home including nursing, physical therapy, occupational therapy, and speech therapy. Typically covered by Medicare, Medicaid, VA benefits, or private insurance when physician-ordered.
3. Hospice Care Services: End-of-life hospice care services provided at home or in care facilities. Covered under Medicare Hospice Benefit, Medicaid, and private insurance for eligible patients.
4. Palliative Care Services: Specialized support for individuals with serious illness focusing on quality of life and symptom management. Can be covered by Medicare, Medicaid, or private insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Anova Care provides in-home personal care, companionship, and household support services (Home Care) along with skilled nursing and rehabilitative therapies (Home Health), serious-illness symptom management (Palliative Care), and end-of-life comfort-focused care (Hospice Care) delivered by employed caregivers and licensed clinicians across Colorado. The Thrive@Home program unifies these offerings into a single continuum that allows clients to move between care levels without changing providers. Services are typically reimbursed through private pay (hourly with a 4-hour minimum), Medicare, Medicaid, VA Benefits, or private insurance.

Product overview

Anova Care is a home-based healthcare provider offering a continuum of care services across Colorado. The portfolio consists of four core service lines: Home Care (non-medical personal assistance, companionship, and household support), Home Health (skilled nursing and rehabilitative therapy services), Palliative Care (symptom management for serious illness), and Hospice Care (comfort-focused end-of-life support). The company also operates the Thrive@Home program as an umbrella brand representing its integrated approach to serving clients from basic home assistance through intensive medical care.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive@Home: A program within Anova Care's continuum of care spanning from basic home assistance to more intensive medical care.

Products and services

• Home Care Non-medical in-home care services providing personal care assistance, companionship, household support, mobility assistance, and specialized condition support for seniors and individuals who want to remain safely and comfortably at home.
• Home Health Skilled medical and rehabilitative services delivered at home, including skilled nursing, physical therapy, occupational therapy, and speech therapy for patients recovering from illness, surgery, or hospitalization. Services are typically physician-ordered and covered by Medicare, Medicaid, VA Benefits, or private insurance.
• Hospice Care End-of-life care focused on comfort, dignity, and symptom relief for patients with life-limiting illnesses, including pain management, emotional support, and family bereavement services. Covered under the Medicare Hospice Benefit, Medicaid, and private insurance for eligible patients.
• Palliative Care Specialized support for individuals with serious illness, focusing on quality of life and symptom management alongside curative treatments. Covered by Medicare, Medicaid, or private insurance.
• Thrive@Home Umbrella program representing Anova Care's integrated continuum of care, spanning services from basic home assistance to more intensive medical care and supporting clients through various stages of health needs.

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• McMaster Optimal Aging PortalminorOthersAnova Care links to the McMaster Optimal Aging Portal as a professional resource providing access to high-quality information to help aging people remain healthy, active, and engaged.
• AARPminorOthersAnova Care is affiliated with AARP as a resource partner, providing access to information for people 50 and older about aging, care, and wellness.
• Administration for Community Living (ACL)minorOthersAnova Care links to ACL as a professional resource designed for Older Americans and those who want to enrich the lives of older persons and support their independence.
• CarePatrolminorChannel Partner/ Reseller/ DistributorCarePatrol is listed as a 'Friend of Anova Care' and provides senior care referral services to help families find appropriate care options in their area.
• Sensible Senior PlanningminorGTM or Marketing PartnerMedicaid planning consulting service provider listed as a 'Friend of Anova Care.' Their service is provided at no-cost to clients who need help finding Medicaid coverage.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BrightSpring Health Services: Public home and community health platform offering home health, hospice, and personal care services across multiple states. Closely comparable in terms of continuum-of-care positioning and payer mix (Medicare/Medicaid heavy).
• BAYADA Home Health Care: Large national nonprofit home health, hospice, and personal care provider operating across a continuum of in-home services very similar to Anova Care's. Directly comparable on service mix, multi-payer acceptance, and joint adult/pediatric + senior focus.
• Home Instead (Honor Technology): Large franchise network specializing in personal care, companionship, and dementia support for seniors aging at home. Closely comparable on the non-medical home care service line and family-facing GTM.
• Enhabit: Public pure-play home health and hospice operator spun off from Encompass Health. Directly comparable on skilled home health and hospice service lines, Medicare/Medicaid reimbursement model, and multi-state footprint strategy.
• LHC Group: Pre-acquisition home health and hospice operator with deep experience operating joint ventures with health systems. Closely comparable in terms of Medicare-certified home health and hospice service lines (now part of Optum).
• Comfort Keepers: International franchise providing in-home personal care, companionship, and respite services to seniors. Comparable on hourly personal-care service model and dementia/Alzheimer's care specialization.
• Amedisys: Large national home health, hospice, and high-acuity care provider with a comparable continuum-of-care strategy and similar payer mix. Now operating under UnitedHealth Group's Optum following acquisition.
• Help at Home: Personal care and home health provider focused on Medicaid waiver populations and seniors aging in place. Comparable on non-medical home care delivery model and Medicaid-heavy payer mix.

Regional players

• TRU Community Care: Colorado-based nonprofit hospice, palliative care, and grief support provider. Directly comparable on home health/hospice service lines and Colorado-specific market overlap, though structured as a nonprofit.
• CommonSpirit Health at Home: Home health and hospice arm of CommonSpirit (formerly Centura Health at Home), operating across Colorado and other states. Comparable in Colorado geography and skilled home health/hospice service lines, with the breadth of a large health system parent.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AnovaCare
• LinkedInlinkedin.com/company/anovacare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anova Care