What Brewnation does

Brewnation is an Indian direct-to-consumer e-commerce retailer specializing in home-brewing supplies, founded in 2016 and headquartered in Hyderabad. The company sells ingredients (hops, malt, yeast, enzymes, brewing salts, malt extracts, herbs, spices, sugars), equipment and accessories (kegging, fermentation, bottling, Wort chillers, taps, regulators, glassware), and recipe kits spanning beer (all-grain and BIAB), mead, moonshine, cider, wine, and kombucha. Its product catalog also includes higher-ticket automated brewing systems such as the in-house Automatic Brewing Machine and BrewZilla 35L/65L Gen 4 units, plus smart IoT devices like the RAPT Pill WiFi/Bluetooth hydrometer.

The underlying technology is a standard e-commerce storefront (brewnation.in) with an integrated product catalog, multiple payment modes (cards, UPI, Paytm, GPay), and India-wide fulfillment from a single warehouse in Jubilee Hills, Hyderabad, using Delhivery and India Post for pan-India shipping and Porter/Rapido for local Hyderabad orders. The platform is paired with content marketing through an on-site blog and email newsletter distribution.

The business model is straightforward product resale with one-time unit pricing in Indian Rupees, no minimum order, no subscription, and currently no Cash on Delivery. Revenue is generated by selling third-party branded goods (KEGLAND, Fermentis, Viking, IREKS, Crisp, BrewZilla, RAPT) and own-labeled/curated recipe kits. The go-to-market is product-led growth via the website and organic search, supported by email and social channels, with technical support offered to assist customers through brew day, fermentation, and packaging. The company serves a fragmented base of Indian hobbyist home brewers, from beginners using recipe kits to advanced all-grain practitioners.

Name

Brewnation

Legal name

Brewnation

Website

https://brewnation.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Brewnation is an Indian direct-to-consumer e-commerce retailer based in Hyderabad that sells home-brewing ingredients, equipment, recipe kits, and automated brewing systems to hobbyist brewers across India.

Ownership category

akta.pro rank

Product category

Home Brewing Supplies

NAICS

Breweries (312120)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industry

Beverage Fermentation Cultures (Beer, Wine, Cider, Kombucha, Fermented Soft Drinks) (AFAJAJAC)

Keywords

• Home brewing supplies
• Brewing ingredients
• Brewing equipment
• Beer recipe kits
• Homebrew e-commerce

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue is generated through direct sales of brewing ingredients (hops, malt, yeast, enzymes, brewing salts), equipment and accessories, and recipe kits for beer, wine, mead, cider, and kombucha. Products are sold at one-time purchase prices with no subscription required. The company also sells brewing equipment ranging from basic tools to advanced systems like BrewZilla all-in-one brewing machines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Brewnation is a Hyderabad-based online retailer selling home brewing ingredients (hops, malt, yeast, enzymes, brewing salts, herbs, malt extracts, brewing sugars), brewing equipment (BrewZilla all-grain systems, Automatic Brewing Machine, kegging, fermentation, bottling hardware, glassware), recipe kits for beer, mead, cider, wine, and kombucha, and smart brewing accessories such as the WiFi/Bluetooth-enabled RAPT Pill. The company provides technical support to customers from brew day through fermentation and final packaging, and ships pan-India from its Jubilee Hills, Hyderabad warehouse.

Product overview

Brewnation is an Indian homebrewing supply e-commerce platform offering a comprehensive range of brewing ingredients and equipment. The product portfolio centers on hops, malt, yeast, and recipe kits (beer, mead, cider, wine, and kombucha), complemented by equipment including the Automatic Brewing Machine, BrewZilla all-grain brewing systems, and various accessories like kettles, fermenters, kegging equipment, and Wort chillers. The company also sells smart brewing devices like the WiFi/Bluetooth RAPT Pill for fermentation monitoring. The offering functions as a one-stop shop for homebrewers, combining ingredients with both manual and automated brewing equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Recipe Kits Complete pre-measured brewing kits for beer (all grain and BIAB), mead (including moonshine), cider, wine, and kombucha, with ingredients and instructions bundled together for hobbyist home brewers.
• Automatic Brewing Machine An automated brewing system that produces craft-quality beer in under 20 minutes without prior brewing experience; fermentation ranges 4-7 days depending on beer style. Sold to Indian home brewers looking for a turnkey automated brewing setup.
• BrewZilla 35L – Gen 4 Compact single-vessel all-grain home brewing system with delay timing and step mash functionality, designed to run batches up to 30L from a standard 220-240V socket. Targeted at advanced home brewers wanting a single-vessel all-grain setup.
• BrewZilla 65L – Gen 4 Compact single-vessel double-batch all-grain brewing system running off a 15 amp socket, with delay timing and step mash functionality. Targeted at home brewers who need larger batch volumes than the 35L variant.
• RAPT Pill – Hydrometer & Thermometer (WiFi & Bluetooth) A real-time WiFi/Bluetooth-enabled specific gravity and temperature hydrometer/thermometer that logs readings from inside the fermenter and integrates with the RAPT fermentation chamber, RAPT mobile app, and RAPT IOT. Intended for brewers who want continuous fermentation monitoring without manual sampling.
• Brewing Equipment & Accessories Brewing equipment and accessories including kettles, fermenters, pumps, wort chillers, kegging equipment, taps, regulators, and replacement parts, predominantly from the KEGLAND brand. Sold to home brewers at all experience levels for setting up or upgrading their brewing workspace.
• Hops Aroma and bittering hop varieties (including Amarillo, Azacca, Citra, Mosaic, Simcoe, and others) sourced from global hop-growing regions for brewing. Sold to home brewers for beer recipes requiring specific hop profiles, with bulk pricing available for orders of 500g and above.
• Malt Base and specialty brewing malts (Pilsner, Pale Ale, Wheat, Vienna, Roasted Barley, caramel malts) sourced from suppliers including Viking, IREKS, and Crisp. Sold to home brewers for all-grain and extract brewing recipes.
• Yeast Brewing yeasts (ale, lager, wheat, and specialty strains from brands such as Fermentis including US-05, S-04, W-34/70, and Kveik varieties). Sold to home brewers for fermenting beer styles requiring specific yeast strains.
• Brewing Additives, Supplements & Glassware A grouped catalog of supporting brewing supplies — enzymes and nutrients (yeast nutrients, pectinase, water adjustment products), herbs and spices (bitter/sweet orange peel and other flavorings), brewing salts (calcium chloride, calcium sulfate/gypsum), malt extracts, brewing sugars (dextrose, priming sugar), and glassware (including Spiegelau IPA and stout glasses). Sold as supplementary inputs to home brewers for recipe adjustments, water chemistry, and finished beverage service.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Love Brewing: UK-based online homebrew retailer carrying malt, hops, yeast, kits, and equipment. Comparable in business model (pure-play e-commerce) and product mix, with similar hobbyist focus across beer and wine kits.
• Northern Brewer: Major US-based homebrew supply retailer offering ingredients, equipment, recipe kits, and education. Closely comparable in product breadth (beer, wine, cider) and e-commerce-only model, though at far larger scale.
• Brewhaus India: An Indian homebrewing supplies retailer offering hops, malt, yeast, and equipment directly comparable in geography and product scope to Brewnation, competing for the same Indian homebrew customer base.
• Midwest Supplies: US homebrew retailer with a comprehensive ingredient/equipment catalog and kit-based beginner offerings. Comparable to Brewnation in its beginner-kit plus all-grain upper-tier product positioning.
• The Malt Miller: UK online retailer specializing in malt, hops, and homebrewing equipment with comparable SKU structure (grain, hops, yeast, kits) to Brewnation and similar focus on the all-grain and kit brewer segments.
• MoreBeer: One of the largest online homebrew ingredient and equipment retailers globally, selling hops, malt, yeast, kegging equipment, and recipe kits. Directly comparable to Brewnation as a full-stack homebrew e-commerce business serving hobbyist brewers.

Broad incumbents

• Flipkart: Major Indian horizontal e-commerce marketplace. Comparable as a broad incumbent with growing hobby and kitchen-equipment assortment, posing a long-tail competitive threat to specialist retailers like Brewnation.
• Amazon India: Dominant Indian e-commerce platform with a growing homebrewing supplies category. A broad incumbent that competes by selling similar commodity SKUs (hops, yeast, basic equipment) and could pressure Brewnation on price and discovery.

Others

• Kegland: Australian-based global supplier/manufacturer of kegging and brewing equipment. Listed as a key supplier brand carried by Brewnation (e.g., O-rings, clamps, sight glasses), making it an upstream supplier relationship rather than direct competitor.
• Grainfather: Manufacturer of all-in-one brewing systems similar in category to the BrewZilla and Automatic Brewing Machine Brewnation sells. Comparable as an equipment innovator whose products Brewnation may distribute or compete against in spirit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brewnation.in
• LinkedInlinkedin.com/company/brewnationindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brewnation