Aquarium Münster

Name

Aquarium Münster

Legal name

Aquarium Münster Pahlsmeier GmbH

Website

https://aquarium-munster.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Aquarium Supplies & Ornamental Fish Care

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Fish & Aquarium Feed (Ornamental) (AFADAFAL)

akta.pro secondary industries

Aquaculture/Fish & Shrimp Vaccines (HLAMAKAE), Aquarium & Fish Supplies Retail (CRALAHAI)

Keywords

• Aquarium supplies
• Ornamental fish food
• Water care products
• Fish medications
• Aquarium tools

Headquarters

HQ city

Telgte

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ornamental Fish Care Products: Aquarium Münster generates revenue through the sale of ornamental fish food, water care products, veterinary medicines, diagnostic tools, aquarium accessories, and precision instruments (AQUA-CLIPPER) to pet stores, aquarium hobbyists, and B2B customers via their online B2B shop and distribution partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aquarium Münster manufactures and distributes a complete ecosystem of ornamental fish care products including DR. BASSLEER premium fish and shrimp food, AQUAVITAL water care products (test strips, bacteria cultures, filter media, conditioners, sea salts), veterinary medicines for fish diseases (FAUNAMOR, PROTOMOR, ARGUMOR, etc. manufactured under GMP guidelines), precision cutting tools (AQUA-CLIPPER), and aquatic accessories. The product range addresses nutrition, water quality, disease treatment, and aquarium maintenance for fresh water, marine water, and garden pond applications.

Product overview

Aquarium Münster is a 100-year-old aquarist supplies company (1926-2026) offering a comprehensive portfolio of ornamental fish care products organized into five main categories: DR. BASSLEER FISH FOOD (premium fish and shrimp food developed by Dr. Gerald Bassleer in 1990 with 30+ variants), AQUAVITAL Line (water care products including test strips, bacteria cultures, filter media, conditioners, sea salts, and the innovative POWDER-PILLOW TEST series launched at INTERZOO 2026), AQUA-CLIPPER precision tools (invented 1984 for cutting and fixing), Aquatic Accessories (ORCA adhesives/construction products, AQUADECOR, MISTRAL, PURECLEAN, SMART MOVE), and Remedies/Medicines (8 GMP-manufactured veterinary medicines including FAUNAMOR which achieved FDA index in 2024 as the only legal US treatment for white spot disease). The company serves aquarists worldwide with products for fresh water, marine water, and garden ponds.

Differentiator

Problem solved

Functional benefit

Products and services

• DR. BASSLEER FISH FOOD Premium ornamental fish food developed by Dr. Gerald Bassleer in 1990, featuring 30+ specialized formulas including ACAI, ALOE, BETTER TABS, CAVAR, CBD, CHLORELLA, FORTE, GARLIC, GREEN, HERBAL, PROFESSIONAL, PUMPKIN, REGULAR, UMAMI, and foodbox variants for specific nutritional needs of ornamental fish.
• DR. BASSLEER SHRIMP FOOD Premium pellet food for ornamental shrimps (Neocaridina sp.) with formulations including REGULAR (with 0.5% Aloe vera and high raw fibers), GARLIC (with natural allicin), CHLORELLA (enriched with freshwater algae), and ACAI (with Brazilian acai palm berries).
• DR. BASSLEER POWER-FISH Vitamin and trace element supplement to enhance commercial ornamental fish food, containing vitamins (D3, E, B1, B2, B6, B12, K3, C, niacinamide, calcium-D-pantothenate, folic acid, biotin) and trace elements (zinc, manganese, iron, copper, iodine, selenium).
• AQUAVITAL POWDER-PILLOW TEST Innovative series of water tests in powder form introduced at INTERZOO 2026. Includes NH4/NH3, NO2, NO3, pH, and PO4 powder-pillow tests for precise aquarium water analysis.
• AQUAVITAL Water Care Line Complete line of water care products for aquariums and garden ponds including BACTO-GROUNDBOOST, BACTOSPRINT, BLACK PEAT, BLUE MAGIC, CARBON, CONDITIONER+, CONDITIONER+T, GRANU-PEAT, KH-PLUS-CAPS, MARINE-TEST 5in1, MULTITEST 6in1, PHOSPHAT ADSORBER, PLANTAPLUS, POLYFIL, POND PEAT, SEA SALT, SEA SALT REEF, STRESS-PROTECT, STRESS-PROTECT-T, WHITE MAGIC, and ZERANIX filter media.
• AQUA-CLIPPER Precision cutting and fixing tools for aquarium maintenance, invented in 1984. Includes AQUA-CLIPPER 206+406 and AQUA-CLIPPER 407 models, high precision clips, levers, and Y-magazines for ornamental fish transport.
• FAUNAMOR Veterinary medicinal product for treatment of ichthyophthiriosis (white spot disease) with antiseptic effect against accompanying bacterial infections. Achieved FDA index in 2024 as the only legal medication in USA against Ichthyophthirius.
• Aquarium Münster Remedies Complete line of veterinary medicines for ornamental fish manufactured under GMP guidelines, including ARGUMOR (fish lice and anchor worms), DACTYMOR FORTE (Gyrodactylus, Dactylogyrus, tapeworms), DESSAMOR (fungal infections), EKTOMOR (general infections), PROTOMOR (protozoan infections, reef-safe), RIVAMOR (various symptoms), and UNIMOR (universal antiseptic).
• ORCA Aquatic Accessories Aquatic accessories line including ORCA 2-REPAIR, ORCA CONNECT, ORCA CONSTRUCT (West/East versions), ORCA GEL-SUPERGLUE, ORCA TAPE, and ORCA UNDERWATER GLUE for aquarium repair and construction.
• AQUADECOR Decorative products for aquariums under the aquatic accessories line.
• MISTRAL Aquatic accessory product line for aquarium maintenance and decoration.
• PURECLEAN Aquarium cleaning product under the aquatic accessories line.
• SMART MOVE Aquatic accessory for fish movement/transfer.
• Diagnostic Tools Fish health diagnostic products including guides on diseases in marine aquarium fish and practical guides to fish diseases.

Quantifiable outcome

• 100 years of company history
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Regional players

• EHEIM: German manufacturer of premium aquarium filtration, lighting, and technical equipment with strong European retail presence. Comparable on German specialty manufacturer heritage and aquarium category focus, but concentrated in equipment rather than consumables.
• Aquadistri / SuperFish: Dutch aquarium products distributor and SuperFish brand owner serving European pet retail. Comparable as a European aquarium consumables and equipment competitor with broad retail distribution, but more distributor-led than manufacturer-led.
• Aqua Nova: Polish aquarium equipment and accessories brand with broad European retail distribution. Competes in the lower-value accessories and equipment tier; comparable on product category but weaker on premium and regulatory positioning.

Direct peers

• Tropical: Polish manufacturer of premium ornamental fish food and aquarium care products with broad international distribution. Direct competitor in fish food and water care, similar mid-sized specialty manufacturer profile.
• Hikari: Japanese specialist in premium ornamental fish food, particularly high-end koi and tropical formulations. Direct peer in the fish food category with global distribution and a reputation-driven premium positioning similar to DR. BASSLEER.
• Sera GmbH: German family-owned manufacturer of ornamental fish food, water care products, and medicines with a comparable mid-sized niche footprint. Closest direct competitor in product breadth, geography (Germany), and family-owned mid-market positioning.
• JBL GmbH & Co. KG: German manufacturer of aquarium water care, fish food, and diagnostics with a globally distributed specialty product range. Highly comparable on product mix and German family-owned mid-market profile, directly competing in food and water care categories.

Broad incumbents

• Tetra (Spectrum Brands): Global mass-market leader in aquarium fish food and care products, owned by Spectrum Brands. Competes across all of Aquarium Münster's categories but at much larger scale through mass retail and broader pet care distribution.
• API / Mars Fishcare: Aquarium water care and treatment brand owned by Mars Petcare, selling test kits, conditioners, and medicines globally. Competes most directly with the AQUAVITAL water care line, but operates as one brand inside a much broader pet care conglomerate.
• Rolf C. Hagen Inc. Canadian-based global pet care conglomerate housing the Fluval, Marina, and Nutrafin aquarium brands. Overlaps in aquarium consumables and equipment but as part of a much broader multi-category pet care portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aquariummunster
• Instagraminstagram.com/aquariummunster

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquarium Münster