What SAIC MAXUS Automotive Co. does

SAIC MAXUS Automotive Co. is a wholly-owned subsidiary of SAIC Motor Corporation Limited (SHA: 600104), China's largest A-share listed automaker, established on March 21, 2011 and headquartered in Shanghai. The company designs, manufactures, and sells a broad portfolio of commercial vehicles, MPVs, pickups, and SUVs, with a primary manufacturing base in Wuxi that has compounded output at roughly 55% over 13 years and reached the 1 millionth cumulative vehicle milestone in March 2024. Total 2023 production was approximately 163,000 vehicles, of which 84,000 units (over 54%) were sold overseas through independent distributors and dealers in more than 73 countries.

The product portfolio is split between internal-combustion models (T90 pickup, Deliver 7/9 vans, G10/G50 Plus/G70/G90 MPVs, D60/D90 SUVs) and a fast-growing electric lineup (eTerron 9 pickup launched in Europe in September 2024, T90 EV, eDeliver 3/5/7/9 commercial vans, MIFA 7/9 MPVs). Underlying technology includes a proprietary Tetris Battery Pack architecture with a 9-cell protective framework and up to 102 kWh capacity, a C2B (Customer-to-Business) mass-customization platform, an All-Terrain System (ATS), DC fast charging that supports 30% to 80% state of charge in approximately 30 minutes, ADAS, and connected vehicle features. Safety validation includes Euro NCAP 5-star ratings (notably the MIFA 7 in June 2024 and the eDeliver 5 Commercial Van Platinum) and ANCAP 5-star ratings.

The business model is a mix of B2B fleet sales (commercial van and pickup buyers, transport/MPV operators) and B2C retail (SUV and MPV private buyers), distributed through independent regional dealers and distributors globally. Revenue is generated through unit sales of vehicles and, by inference, aftermarket parts and services, with pricing varying by model and geography. Customer segments span commercial fleet operators and passenger transport/MPV buyers (primary), pickup buyers (primary), and SUV buyers (secondary). The overseas-led growth profile, regulatory certifications, and EV product expansion position the company as a China-based export-oriented OEM targeting fleet decarbonization demand in Europe and the Asia-Pacific.

Name

SAIC MAXUS Automotive Co.

Legal name

SAIC MAXUS Automotive Co. Ltd

Website

https://en.saicmaxus.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

SAIC MAXUS Automotive Co. is a Shanghai-based wholly-owned subsidiary of SAIC Motor that designs, manufactures, and sells commercial vans, MPVs, pickups, and SUVs, including a growing electric lineup, distributing through independent dealers in 73+ countries with overseas sales exceeding 54% of 2023 production.

Ownership category

akta.pro rank

Product category

Commercial Vehicles / Automotive Manufacturing

NAICS

Motor Vehicle Manufacturing (3361), Automobile and Light Duty Motor Vehicle Manufacturing (33611)

SIC

Miscellaneous Manufacturing Industries (3990), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Passenger Vehicle Manufacturing (ICE) (IMACAAAA)

akta.pro secondary industry

Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

Keywords

• Commercial vehicle manufacturing
• Electric pickup trucks
• Multi-purpose vehicles
• Light commercial vans
• Automotive OEM

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales - New Energy (EV): SAIC MAXUS generates revenue primarily through the sale of electric vehicles including eDeliver series (eDeliver 3, 5, 7, 9), T90 EV, eTerron 9, and MIFA series (MIFA 7, MIFA 9).
2. Vehicle Sales - Internal Combustion Engine (ICE): Traditional vehicle sales including pickup trucks (T90), MPVs (G10, G50 Plus, G70, G90), SUVs (D60, D90), and commercial vans (Deliver 7, Deliver 9).
3. Customized Vehicle Manufacturing: C2B business model offering customized production allowing customers to configure vehicles according to specific requirements.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

SAIC MAXUS designs, manufactures, and globally distributes a portfolio of electric and internal combustion engine vehicles across four segments: pickup trucks, commercial vans, MPVs, and SUVs. The company operates an industry-first C2B (Customer-to-Business) business model enabling customer-configured vehicle production and intelligent manufacturing. Products are sold through regional distributor and dealer networks in 73+ countries, with the 2023 Wuxi manufacturing base producing 163,000 vehicles and 84,000 units exported overseas.

Product overview

SAIC MAXUS Automotive Co. is a wholly-owned SAIC MOTOR subsidiary established in 2011, offering a comprehensive portfolio of vehicles across multiple segments. The product lineup includes: Electric vehicles (EV) such as the eTerron 9 (electric 4x4 pickup), T90 EV (electric pickup), eDeliver series (3/5/7/9 - electric commercial vans), and MIFA series (7 and 9 - electric MPVs); Internal combustion engine (ICE) vehicles including T90 pickup, Deliver 7/9 commercial vans, G10/G90/G70 MPVs, and D90/D60 SUVs. The company operates a C2B (Customer-to-Business) business model enabling real-time, online, and transparent interaction with users along the entire value chain with customized production and intelligent manufacturing. Products are sold globally across 73+ countries and regions.

Differentiator

Problem solved

Functional benefit

Products and services

• eTerron 9 Europe's first 4x4 electric serial pickup truck built on a dedicated electric platform, featuring dual permanent magnet synchronous motors delivering 325 kW peak power, 102 kWh battery with 430 km WLTP range, and 3.5 tonne towing capacity. Designed for pickup truck buyers seeking electric alternatives with off-road capability.
• T90 EV Electric pickup truck with 88.55 kWh battery, 330 km range, and 1000 kg payload capacity. Features ultra-high-strength steel construction (68% of bodywork). Targeted at environmentally-conscious pickup truck buyers and small business operators.
• T90 ICE pickup truck with 160 kW diesel engine, 500 Nm torque, 3.5 tonne braked towing capacity, and 1 tonne payload. Features 12.3 inch dual touch screens and panoramic camera. Targeted at work and leisure pickup buyers.
• eDeliver 9 Electric commercial van with 100 kWh battery, 370 km WLTP range, 1530 kg payload, and 12.3 m³ maximum storage space. Features V2L capability, 90 kW fast charging, and Euro NCAP Commercial Van Gold rating with 100% bicycle recognition score. Targeted at commercial fleet operators and logistics companies.
• eDeliver 7 Electric commercial van with 88 kWh battery, 370 km WLTP range, 1245 kg payload, and 8.7 m³ storage. Equipped with 10-way adjustable driver seat and Euro NCAP Commercial Van Gold rating with 88% lane-keeping assistance (highest in group). Targeted at commercial fleet operators.
• eDeliver 5 Electric commercial van with 64 kWh battery, 335 km WLTP range, 1200 kg payload, and 7.6 m³ cargo area. Features 360° surround-view camera, AEB, lane departure warning, and Euro NCAP Commercial Van Platinum rating (highest 2024 accolade). Targeted at commercial fleet operators.
• eDeliver 3 Compact electric commercial van with 50 kWh battery, 227 km WLTP range, 1045 kg payload, and 4.8 m³ storage. Features liquid-cooled battery and V2L capability. Targeted at urban last-mile delivery fleet operators.
• Deliver 9 ICE commercial van available in BUS (up to 16 seats), VAN (12.9 m³ cargo, 1640 kg payload), and CAB (4.5 ton GVW) configurations. Features 130 kW engine, 420 Nm torque, and Euro NCAP Commercial Van Gold ADAS rating. Targeted at commercial fleet operators and passenger transport businesses.
• Deliver 7 ICE commercial van with 9.2 m³ cargo volume, 2.0 tonne towing capacity, and 1200 kg payload. Features ADAS 2.0, Euro NCAP Commercial Van Gold rating, and crossover MPV styling. Targeted at commercial fleet operators.
• MIFA 9 Full-size electric MPV with 90 kWh battery, 435 km range, DC fast charging (30-80% in 30 min). Features second-row captains chairs, electric sliding doors, dual sunroof, and Euro NCAP plus ANCAP 5-star safety ratings. Targeted at families and group transportation buyers.
• MIFA 7 Mid-size electric MPV with 90 kWh battery, 480 km WLTP range. Features Euro NCAP 5-star safety, 7 airbags including 2.9m side curtain airbags, ultra-high-strength cage-type body structure. Ranked as safest MPV in Euro NCAP testing. Targeted at families and passenger transport buyers.
• G90 Full-size ICE MPV with 5280mm length, 3200mm wheelbase. Features 160 kW engine, electric doors (740mm width), Nappa leather seats with massage function, and ANCAP 5-star safety rating. Targeted at families and luxury passenger transport buyers.
• G70 ICE MPV with 4900mm length, 2960mm wheelbase. Features 2.0T petrol engine (160 kW, 360 Nm), 9AT transmission, electric doors (710mm width), and Nappa leather seats. Targeted at families and passenger transport buyers.
• G50 PLUS ICE MPV with 1.5T turbo engine and 7DCT, 2800mm wheelbase. Features multiple seat layouts (7/8 passengers), 12.3 inch touchscreen, Apple CarPlay, wireless charging, and panoramic sunroof. Targeted at families and group transportation buyers.
• G10 ICE MPV with 5168mm length, 3198mm wheelbase, 5.2 m³ cargo storage. Features 2.0T diesel engine with 8AT transmission, 119 kW power, and rear-wheel drive. Targeted at families and commercial passenger transport.
• D90 Full-size SUV with 2950mm wheelbase, 2.0TT diesel with 48V hybrid, ZF 8AT gearbox, 500 Nm torque. Features ACC, LDW&LKA, BSD&LCA&RCTA&DOW, six airbags, and double 12.3 inch screens. Targeted at families and SUV buyers seeking premium features.
• D60 Compact SUV with 1.5T turbo engine (133 kW, 285 Nm), 7DCT transmission, 2760mm wheelbase. Features LED split matrix headlamps and 2+3/2+3+2 seating configurations. Targeted at families and urban SUV buyers.

Quantifiable outcome

• 5-star Euro NCAP safety rating achieved by MIFA7 and MIFA9 MPVs
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature5 records

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BYD: BYD is the most direct Chinese peer: it sells electric commercial vans (T3/E-Vali), electric MPVs (Denza D9), and passenger EVs globally. It competes head-to-head with SAIC MAXUS eDeliver and MIFA ranges in Europe, LATAM, and Asia on similar price/spec positioning and is the benchmark Chinese competitor for fleet electrification deals.
• Iveco Group: Iveco's eDaily (formerly Daily Electric) competes directly with eDeliver 9 in the larger LCV segment for European logistics fleets, with overlapping customer use cases (last-mile, refrigerated, fleet electrification) and similar payload/towing focus.
• Mercedes-Benz Vans: Mercedes sells the eVito and eSprinter electric commercial vans and the EQV electric MPV, the premium fleet alternative to SAIC MAXUS eDeliver and MIFA 9. Competes on similar premium fleet/dealer support and Euro NCAP safety credentials.
• Geely Auto Group: Geely produces a comparable mix of MPVs, SUVs, and commercial vehicles with electric and ICE powertrains, distributed through extensive global dealer networks. Like SAIC MAXUS, it leverages a Chinese parent group's scale to compete on price across Europe, LATAM, and Asia.
• Volkswagen Commercial Vehicles: Volkswagen offers the ID. Buzz electric MPV and e-Crafter electric van, directly competing with SAIC MAXUS MIFA and eDeliver lineups in European fleet and family segments with similar EV range and ADAS positioning.
• Stellantis (Citroen, Peugeot, Fiat Professional, Vauxhall): Stellantis fields electric Berlingo, Partner, Vivaro, and Ducato LCVs plus electric MPVs across multiple brands. These directly overlap SAIC MAXUS eDeliver (Berlingo/Partner/e-Berlingo) and MIFA lines on European fleet tender lists.
• Great Wall Motor: Great Wall is a Chinese OEM with strong pickup truck (Poer/Cannon) and SUV portfolios that compete with SAIC MAXUS T90 and D-series. Both firms export heavily to Australia, LATAM, and the Middle East with similar value-segment positioning.
• Ford (Ford Pro): Ford sells the electric Transit (E-Transit) light commercial van and F-150 Lightning electric pickup, the dominant Western benchmark for SAIC MAXUS eDeliver and eTerron 9 ranges in Europe/Australia. Comparable fleet sales motion, dealer network depth, and Platinum-level Euro NCAP commercial van performance.
• Hyundai Motor Group (Staria/Carnival): Hyundai Staria and Kia Carnival are direct competitors to SAIC MAXUS G-series and MIFA MPVs in family and shuttle transport roles across Europe, Australia, and Asia with similar 7-seat configurations and comparable ANCAP/Euro NCAP safety rankings.

Emerging players

• Rivian: Rivian sells the R1T electric pickup (US-only) and commercial Electric Delivery Vans via the Amazon partnership. Comparable EV-native platform focus to SAIC MAXUS eTerron 9 pickup and the eDeliver fleet, though currently focused on North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAIC MAXUS Automotive Co.