Iggy's Eggies
Iggy's Eggies is an independently-owned fast-casual restaurant operating two Michigan locations in Detroit and Ann Arbor, serving custom-built egg sandwiches, smash burgers, and crispy chicken sandwiches to local consumers, supplemented by catering and wholesale distribution.
- Company typePrivate
- Founded2018
- HeadquartersDetroit, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Iggy's Eggies does
Iggy's Eggies is an independently-owned fast-casual restaurant chain operating two locations in Michigan — a walk-up window at 34 W. Grand River Ave. in Detroit's Capitol Park (opened 2018) and a second store at 611 E. Liberty St. in Ann Arbor's State Street District (opened May 2024). The company's core product is the custom-built egg sandwich ("Eggie"), featuring cage-free XL Michigan eggs prepared jammy-yolk style, served on a choice of biscuit, brioche, Igglish muffin, or hash brown bun, and customizable with locally-sourced meats, cheeses, and house-made toppings such as the proprietary Iggy Sauce. The menu extends to smash burgers (using 5 oz Fairway beef patties on Rising Stars Bakery brioche), buttermilk-marinated crispy chicken sandwiches, breakfast burritos, sides (hash browns, French toast sticks, fries), and beverages (Dessert Oasis coffee, Natalie's OJ, house-made lemonades).
The business generates revenue through four streams: (1) direct-to-consumer food and beverage sales at the two restaurant locations with online ordering for pickup and delivery; (2) catering services for events with a $250 minimum and 3-day advance notice; (3) wholesale distribution of signature breakfast burritos and the Silky Egg (steamed egg custard) to local cafes, coffee shops, juice bars, and markets; and (4) gift cards and branded apparel. The technology stack is built on Owner.com, which powers the website, online ordering, menu management, and mobile app (iOS/Android), with an integrated first-ever loyalty rewards program that lets customers earn points on online orders and redeem for free food. The company is owned by restaurateur Eli Boyer, who also operates sister restaurant Voyager in Ferndale; no external investors or funding rounds are disclosed, and the entity operates as Iggy's Eggies Ann Arbor 611 East Liberty Restaurant, LLC under Michigan jurisdiction. Customer segments are primarily individual local consumers, with secondary exposure to corporate/event catering buyers and wholesale food retailers.
Iggy's Eggies firmographics
Firmographics- Name
- Iggy's Eggies
- Legal name
- Iggy's Eggies Ann Arbor 611 East Liberty Restaurant, LLC
- Website
- https://iggyseggies.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Iggy's Eggies is an independently-owned fast-casual restaurant operating two Michigan locations in Detroit and Ann Arbor, serving custom-built egg sandwiches, smash burgers, and crispy chicken sandwiches to local consumers, supplemented by catering and wholesale distribution.
- Ownership category
- akta.pro rank
Where Iggy's Eggies is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Iggy's Eggies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Food and Beverage Sales: Direct-to-consumer food and beverage sales through two restaurant locations in Detroit and Ann Arbor. Customers order custom-built egg sandwiches, burgers, chicken sandwiches, sides, and drinks for dine-in, takeout, or delivery.
- Catering Services: Catering orders for events including work meetings, team outings, wedding brunches, birthday parties, and football tailgates. Orders require 3 days advance notice. $250 minimum budget requirement. 15% gratuity and $50 early order fee applicable.
- Wholesale Products: Wholesale breakfast burritos and Silky Egg product sold to cafes, coffee shops, juice bars, and markets in Detroit and Ann Arbor at discounted rates
- Gift Cards: Digital and physical gift cards sold online with denominations from $5 to $2,000
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sandwiches (Eggies, Burgers, Chicken) |
| Unit Pricing | Pay-as-you-go | Sides |
| Unit Pricing | Pay-as-you-go | Drinks |
| Unit Pricing | Pay-as-you-go | Apparel |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Iggy's Eggies product offering
Product offeringCore offering
Iggy's Eggies is an independently-owned, daytime quick service restaurant chain operating two Michigan locations (Detroit and Ann Arbor). It specializes in custom-built egg sandwiches ("Eggies") made with cage-free XL Michigan eggs, house-made Iggy Sauce, and locally-sourced meats and cheeses, alongside classic smash burgers, crispy chicken sandwiches, breakfast burritos, sides, and beverages. The business also provides catering services for events and wholesale breakfast products (burritos and Silky Egg custard) to cafes and food retailers in the Detroit and Ann Arbor markets.
Product overview
Iggy's Eggies is an independently-owned fast-casual restaurant chain specializing in custom-built egg sandwiches (called 'Eggies') featuring cage-free XL Michigan eggs, house-made buns, and locally-sourced ingredients. The core product portfolio includes custom-built Eggies (on biscuit, brioche, Igglish muffin, or hash brown buns), classic smash burgers with Fairway Beef, crispy chicken sandwiches, and breakfast burritos. The company also offers signature pre-built sandwiches like the Iggycado, Bodega, and Belden's Patty Melt, complemented by sides (hash browns, French toast sticks, fries) and beverages (Dessert Oasis coffee, Natalie's OJ, house-made lemonades). Operating two Michigan locations (Detroit and Ann Arbor), the business provides online ordering with loyalty rewards, catering services for events, and wholesale products for cafes. The menu is available all day during operating hours (8 AM-2/3 PM), with delivery and pickup options.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom-Built Egg Sandwiches (Eggies) Made-to-order custom-built egg sandwiches featuring cage-free XL Michigan eggs with jammy-yolk, house-made Iggy Sauce, and a choice of buns (biscuit, brioche, Igglish muffin, or hash brown patty), customizable with locally-sourced meats, cheeses, and house-made toppings. Sold to walk-in, takeout, and delivery customers at both locations.
- Smash Burgers Classic smash burgers featuring 5-ounce griddled Fairway beef patties, American cheese, comeback sauce, and Rising Stars Bakery buns, including the Original Smash and Belden's Patty Melt. Available all day during operating hours.
- Crispy Chicken Sandwich Buttermilk-marinated chicken breast, double-coated in seasoned flour and fried crispy, served on a Rising Stars Bakery brioche bun with comeback sauce and pickles.
- Breakfast Burritos Scrambled eggs, aged cheddar, onion, griddled jalapeño, and salsa verde on a flour tortilla; available as-is, with Pork Chorizo, or with Plant-based Sausage.
- Signature Sandwiches (Pre-built Eggies) Pre-built specialty sandwiches including Iggycado (jammy-yolk egg, mashed avocado, baby Swiss, marinated tomato, arugula, Iggy sauce), Bodega (jammy-yolk egg, griddled all-beef bologna, white cheddar, mayo, mustard on onion kaiser roll), and Belden's Patty Melt (5oz Fairway beef, baby Swiss, smoked bacon, balsamic red onions, comeback sauce on Texas toast).
- Sides Accompaniments including Crispy Hash Browns, French Toast Sticks (powdered sugar and maple syrup), French Fries, and Buttermilk Biscuit with Strawberry Jam.
- Beverages Drinks including Iggy's Blend hot and iced coffee by Dessert Oasis Coffee Roasters, Natalie's Handcrafted Orange Juice, fountain soda, bottled water, and house-made lemonades (Strawberry, Lavender, Blue Raspberry).
- Catering Services Custom-built egg sandwich catering for events including work meetings, team outings, wedding brunches, birthday parties, and football tailgates. Features mix of sandwich combinations, sides, and beverages.
- Wholesale Products Wholesale breakfast products including Signature Breakfast Burritos (scrambled cage-free eggs, cheddar, onion, griddled jalapeños, salsa verde) and Silky Egg (steamed egg custard with cage-free eggs, Guernsey milk, chives, spices) sold to cafes, coffee shops, juice bars, and markets at discounted rates.
- Gift Cards Digital and physical gift cards sold online in denominations from $5 to $2,000 (preset tiers of $10, $25, $50, $75, $100 also available), delivered via email.
Companies that use Iggy's Eggies
Customer profileSegments4 records
Ideal customer profiles4 records
Iggy's Eggies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Iggy's Eggies partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- VoyagerminorSister restaurant in Ferndale, Michigan. Both Iggy's Eggies locations and Voyager are independently owned by restaurateur Eli Boyer.
- Owner.comcorePlatform provider for website ordering, menu management, and online operations. Powers the website, online ordering system, and powers the mobile app experience.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Iggy's Eggies competitors and assessment
Company assessmentBroad incumbents
- Sweetgreen: National fast-casual chain built on a focused menu, locally-sourced ingredients, and a digital-first loyalty model. Sweetgreen is comparable on operating format, ingredient narrative, and digital stack (online ordering + loyalty app), serving as a benchmark for how a focused-menu fast-casual brand can scale.
- CAVA: Fast-casual Mediterranean chain with a customizable menu, digital ordering, and loyalty rewards. CAVA mirrors Iggy's on the customizable-meal format and digital infrastructure approach, providing a comparable reference for unit-economics and digital-stack scaling, though in a different cuisine category.
- Starbucks: Global coffee and breakfast sandwich chain that dominates morning-daypart food traffic. Starbucks competes with Iggy's for the same8 AM-2 PM customer and offers comparable grab-and-go egg and breakfast sandwich items, though with vastly broader scale and a coffee-led proposition.
- First Watch: National daytime cafe chain operating breakfast, brunch, and lunch with a farm-fresh ingredient narrative. First Watch is a broader incumbent that overlaps with Iggy's on breakfast/brunch positioning, daytime trading hours, and quality-ingredient storytelling, but offers a much larger menu across hundreds of locations.
- Shake Shack: Public fast-casual brand serving burgers, chicken sandwiches, and breakfast items across a national footprint. Shake Shack's smash burger program overlaps directly with Iggy's burger offering and provides a reference point for fast-casual growth, digital ordering, and unit economics, though its scale dwarfs Iggy's two-store footprint.
Direct peers
- Eggslut: Los Angeles-born fast-casual concept built entirely around premium egg sandwiches. Eggslut is the most directly comparable concept to Iggy's Eggies because both compete in the customizable, made-to-order egg sandwich category with similar price points and brand positioning around ingredient quality.
- Le Peep: Independent breakfast/brunch/lunch cafe chain serving egg sandwiches, pancakes, and burgers in a daytime cafe format. Le Peep overlaps with Iggy's on breakfast all day, made-to-order egg dishes, and the casual daytime trading model, offering a useful peer for same-store revenue benchmarks in the segment.
- Black Bear Diner: Family-dining breakfast/brunch/lunch chain known for hearty portions and a rustic Americana identity. Overlaps with Iggy's on breakfast all day, hearty sandwiches, and a quality/comfort positioning, though Black Bear operates dine-in family restaurants versus Iggy's walk-up/limited-seat format.
- Another Broken Egg Cafe: Breakfast and brunch franchise serving premium egg-centric dishes in a daytime cafe format. Comparable to Iggy's on operating model (daypart focus, breakfast/lunch menu, premium positioning) and customer base, but operating at franchised national scale rather than independent single-owner footprint.
Regional players
- Voyager: Sister restaurant in Ferndale, Michigan, owned by the same restaurateur (Eli Boyer) as Iggy's Eggies. Voyager provides direct comparability on operator capability, Michigan food sourcing, and menu philosophy, and represents the only known affiliation between the two concepts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Iggy's Eggies social profiles
Digital presenceIggy's Eggies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iggy's Eggies leadership team
Management profileNumber of profiles
Profiles1 record
Iggy's Eggies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iggy's Eggies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iggy's Eggies
What does Iggy's Eggies do?
Iggy's Eggies is an independently-owned, daytime quick service restaurant chain operating two Michigan locations (Detroit and Ann Arbor). It specializes in custom-built egg sandwiches ("Eggies") made with cage-free XL Michigan eggs, house-made Iggy Sauce, and locally-sourced meats and cheeses, alongside classic smash burgers, crispy chicken sandwiches, breakfast burritos, sides, and beverages. The business also provides catering services for events and wholesale breakfast products (burritos and Silky Egg custard) to cafes and food retailers in the Detroit and Ann Arbor markets.
Is Iggy's Eggies a public or private company?
Iggy's Eggies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iggy's Eggies founded?
Iggy's Eggies was founded in 2018. It employs 1 to 10 people.
Where is Iggy's Eggies based?
Iggy's Eggies is headquartered in Detroit, United States, in the North America region.
How does Iggy's Eggies make money?
Four revenue lines are on record. Retail Food and Beverage Sales are the primary driver. The others are catering Services, wholesale Products and gift Cards.
Who are Iggy's Eggies's main competitors?
Broad incumbents on record are Sweetgreen, CAVA, Starbucks, First Watch and Shake Shack. Direct peers are Eggslut, Le Peep, Black Bear Diner and Another Broken Egg Cafe. Voyager is listed as a regional player.
Does Iggy's Eggies have an API?
No public API is recorded for Iggy's Eggies.