Canadian Heritage Roasting Company

What Canadian Heritage Roasting Company does

Canadian Heritage Roasting Company is a Calgary-based, founder-owned coffee roaster established in 2015 by Canadian wildland firefighters who developed roasting skills on the fireline. Originally branded Calgary Heritage Roasting Company and rebranded to its current name in 2024 to reflect broader national positioning, the company operates as a direct-to-consumer organic coffee brand sold through a Shopify storefront with a Seal Subscriptions-powered recurring delivery program (offering 20% savings) and a flagship roastery and coffee shop in the historic C.C. Snowdon building at 2020 11 Street SE in Calgary. The product line includes more than ten organic whole bean coffees sourced from Colombia, Guatemala, Indonesia, and Peru (e.g., Grizzly, Salmon Run, Bison, Burnt Timber, Rodeo Roast, #REDNEK ROAST with Gord Bamford), the Flash Fuel organic craft instant coffee line in matchbox and bulk canister formats (Canada's first organic craft instant coffee, with patent-pending microground bean technology), themed bundles, apparel under the Rugged Goods sub-brand, gift cards, and standalone tree-planting donations under a Buy A Bag = Plant A Tree program.

The company monetizes through subscription recurring coffee sales, one-time coffee and bundle purchases, merchandise sales, wholesale to retailers, and event venue rental at the C.C. Snowdon building. Distribution is primarily Canadian DTC via Shopify with physical retail in Calgary and a brand ambassador program supporting community-driven demand. The company holds 2% for Conservation certification and has documented partnerships with the Wilder Institute (whooping crane, burrowing owl, Vancouver marmot conservation) and Oldman Watershed Council. Cumulative social-environmental impact claims include a 1 million trees planted milestone and 450+ willow saplings planted at Wilder Institute whooping crane habitat in May 2024. There is no public funding history, the company is privately held with no parent or institutional investors disclosed, and no headcount, revenue figures, or AI/ML capabilities are publicly documented.

Name

Canadian Heritage Roasting Company

Legal name

Canadian Heritage Roasting Company

Website

https://canadianheritageroastingco.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Canadian Heritage Roasting Company is a Calgary-based, founder-owned organic coffee roaster founded in 2015 by wildland firefighters, selling roasted coffee and Flash Fuel instant coffee direct-to-consumer via Shopify with subscriptions, plus a flagship Calgary cafe and event venue.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting and Retail

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

Keywords

• Organic coffee roasting
• Specialty coffee retail
• Instant coffee products
• Coffee subscription service
• Branded coffee merchandise

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Coffee Product Sales: Sales of whole bean organic roasted coffees (340g and 2lb bags) and Flash Fuel instant coffee products (matchbox and bulk canister formats). One-time purchase and subscription options available.
2. Merchandise Sales: Branded apparel including hats, t-shirts, crewneck sweaters, and hoodies featuring wilderness and Canadian heritage themes. Partnership items with Wilder Institute for conservation awareness.
3. Bundles and Subscriptions: Pre-configured product bundles (Starter Bundle, Best Seller Bundle, Flash Fuel Field Kit) with free shipping. Coffee subscription service offering 20% discount on recurring deliveries.
4. Tree Planting Products: Plant 1 Tree ($1), Plant 10 Trees ($10), and Plant 25 Trees products allowing customers to directly contribute to reforestation efforts.
5. Event Space Rental: Flagship roastery and coffee shop venue available for hosting events including intimate seated gatherings and larger cocktail-style activations in the historic C.C. Snowdon building.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Canadian Heritage Roasting Company roasts and sells certified organic whole bean coffees (single-origin and blends from Colombia, Guatemala, Indonesia, and Peru) and produces Flash Fuel, Canada's first organic craft instant coffee, in single-serve matchbox and bulk canister formats. Products are sold direct-to-consumer through a Shopify storefront with a subscription option, at a flagship Calgary roastery/cafe, and through a wholesale program for retailers, with every bag tied to a tree-planting donation.

Product overview

Canadian Heritage Roasting Company operates as a unified coffee brand offering organic roasted coffees and instant coffee products, complemented by merchandise and bundles. The core product line consists of organic whole bean coffees including Grizzly, Salmon Run, Bison, Burnt Timber, Organic Colombian, Organic Guatemalan, Organic Indonesian, Organic Decaf (Peru SWP), Rodeo Roast, #REDNEK ROAST (Gord Bamford collaboration), and Roasters Select (surprise-in-every-bag). The Flash Fuel instant coffee line includes Single Serve Matchbox and Bulk Canister formats. Products are sold individually, as themed bundles (Starter Bundle, Best Seller Bundle, Flash Fuel Matchbox Bundle, Flash Fuel Field Kit), through subscription service (20% savings), and at their Calgary roastery/cafe event space. The company also sells tree planting donations (Plant 1/10/25 Trees), green/unroasted beans, gift cards, and branded merchandise (Rugged Goods) including Wilder Institute collaboration items.

Differentiator

Problem solved

Functional benefit

Brands

• Flash Fuel: Canada's first organic craft instant coffee designed for outdoor adventures, available in matchbox single-serve and bulk canister formats.

Products and services

• Grizzly Organic Coffee Medium roast Indonesian organic whole bean coffee with dark chocolate notes. Available in 340g and 2lb sizes and multiple grind options (whole bean, espresso, filter, percolator). One tree planted per bag sold.
• Salmon Run Organic Coffee Medium roast Guatemalan organic whole bean coffee with smooth milk chocolate notes. One tree planted per bag sold.
• Bison Organic Coffee Medium roast Colombian organic whole bean coffee with toffee and milk chocolate notes. One tree planted per bag sold.
• Burnt Timber Organic Coffee Dark roast organic whole bean coffee with deep chocolate notes and smoky undertones. One tree planted per bag sold.
• Organic Colombian Coffee Bold, creamy, full-bodied Colombian organic coffee with toffee flavor. Available in 340g with multiple grind options.
• Organic Guatemalan Coffee Bold but not bitter organic Guatemalan coffee with hints of milk chocolate and caramel, with a creamy finish. Available in 3/4lb with multiple grind options.
• Organic Indonesian Coffee Indonesian organic coffee with robust dark chocolate flavor, full-bodied with a clean finish. Suitable for espresso or drip coffee.
• Organic Decaf Coffee (Peru SWP) Chemical-free decaffeinated coffee processed through the Swiss Water Process, with deep and savoury cacao notes and a sweet finish. Available in 3/4lb and 2lb sizes.
• Rodeo Roast Coffee Medium roast coffee with medium-to-full body and tasting notes of smooth milk chocolate with a hint of smoke. Each bag plants one tree.
• #REDNEK ROAST Coffee Collaboration coffee with Canadian country artist Gord Bamford, representing a classic cup suited for mornings after. Available in whole bean, espresso, filter, and percolator grinds.
• Flash Fuel Organic Instant Coffee - Single Serve Matchbox Canada's first organic craft instant coffee, packaged in a lightweight 10-serving matchbox-style pack with single-serve sachets. Combines premium organic instant with microground beans for smooth, full-bodied taste. Designed for hunting, camping, and outdoor activities.
• Flash Fuel Organic Instant Coffee - Bulk Canister 100g bulk canister of premium organic instant coffee for longer trips and larger crews, using the same Flash Fuel formula combining instant and microground beans.
• Starter Bundle Bundle pairing one 340g organic coffee bag with a Flash Fuel Matchbox for home and outdoor use. Includes free shipping. Available in Dark Roast and Medium Roast options.
• Best Seller Bundle Two 340g bags of organic roasted coffee plus two Flash Fuel Matchboxes. Free shipping included. Available in Medium Roast, Dark Roast, and Mix & Match options.
• Flash Fuel Matchbox Bundle Two Flash Fuel Matchboxes with single-serve sachets of premium organic instant coffee. Free shipping included. Available in Dark Roast, Medium Roast, and Mix & Match options.
• Flash Fuel Field Kit Bundle combining one Flash Fuel Matchbox for grab-and-go convenience with one Bulk Canister for longer stays and home base use. Free shipping included.
• Tree Planting Donations (Plant 1, 10, or 25 Trees) Standalone tree planting donations supporting the company's Buy A Bag = Plant A Tree environmental initiative. Available in $1 (1 tree), $10 (10 trees), and $25 (25 trees) tiers.
• Rugged Goods (Branded Merchandise) Branded merchandise including hats, apparel, and accessories themed around outdoor adventure, camping, and fishing. Includes collaborations with the Wilder Institute for conservation-themed merchandise.
• Gift Cards Gift cards available in $5 increments for the Canadian Heritage Roasting Company online store.
• Coffee Subscription Service Subscription service offering 20% savings with automatic recurring delivery of organic coffee products. Customizable delivery frequencies from weekly to every 8 weeks.
• Calgary Heritage Roastery Cafe & Event Space Flagship retail coffee shop and event venue at the C.C. Snowdon Building in Calgary, a heritage site originally built as an oil refinery. Hosts in-store coffee service and private events in a repurposed industrial space with rustic charm.

Quantifiable outcome

• 1 million trees planted through Buy A Bag = Plant A Tree program
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Wilder InstitutecoreStrategic or Co-development Partner · 1 May 2024Canada's only conservation breeding program for whooping cranes. Partnership involves habitat restoration including planting 450 willow saplings in May 2024. Company contributes through volunteer efforts, monetary donations from collaboration product sales, and conservation advocacy. Partnership supports burrowing owl head-starting program and Vancouver marmot conservation.
• Oldman Watershed CouncilminorStrategic or Co-development PartnerConservation organization focused on watershed health. Partnered with company to support habitat restoration and conservation efforts in Canadian wilderness areas.
• 2% for ConservationcoreStrategic or Co-development PartnerOnly Canadian coffee roaster with 2% for Conservation certification. Organization connects businesses with conservation initiatives requiring 2% of revenue commitment to wildlife and habitat conservation.
• Heritage Property CorporationminorOthersRestored and expanded the historic C.C. Snowdon building in 2008 where the company's flagship roastery and coffee shop operates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alpine Start Foods: U.S.-based premium instant coffee brand purpose-built for outdoor adventure use. Highly comparable to Flash Fuel: same use case (camping, hiking, hunting), portable single-serve sachets, and premium organic positioning.
• Ethical Bean Coffee: Canadian (Vancouver) certified-organic, fair-trade coffee roaster with DTC and wholesale distribution. Direct competitor in the Canadian organic specialty coffee space, with similar sustainability-led brand positioning and bean sourcing model.
• Kicking Horse Coffee: Invermere, BC-based organic/fair-trade specialty coffee roaster and one of Canada's largest independent coffee brands. Directly comparable as a Canadian-headquartered organic coffee roaster selling whole bean and ground products through DTC, grocery, and foodservice with similar sustainability and origin-story positioning.
• 49th Parallel Coffee Roasters: Vancouver-based specialty coffee roaster with retail cafes and wholesale distribution. Comparable as a Canadian specialty roaster operating DTC e-commerce, branded wholesale to retailers, and a flagship cafe model alongside bean sourcing from similar origins.
• Waka Coffee: U.S.-based premium instant coffee brand focused on quality and sustainability. Direct competitor in the premium organic instant coffee category that, like Flash Fuel, is repositioning instant coffee from a commodity to a craft product.

Broad incumbents

• Stumptown Coffee Roasters: Portland-based specialty roaster owned by Peet's/Strauss Group, with DTC, wholesale, and cafe operations. Comparable as a specialty roaster running flagship cafes plus wholesale and DTC; a benchmark for the scaled version of CHRC's current model.
• Intelligentsia Coffee: Chicago-based specialty roaster with wholesale, DTC, and select cafe operations. Comparable specialty premium roaster with direct-trade sourcing and a similar focus on origin storytelling and roastery-cafe hybrid retail.
• Blue Bottle Coffee: Nestlé-owned specialty coffee roaster with DTC subscription, cafe network, and grocery distribution. Comparable as a premium organic specialty roaster that scaled DTC subscriptions and flagship cafes into a multi-hundred-million-dollar brand.
• Philz Coffee: Bay Area specialty coffee chain with brick-and-mortar cafes and DTC retail. Comparable as a vertically controlled specialty coffee brand built on a unique founder-led experience and cafe-first retail model.

Emerging players

• Four Sigmatic: Finland-origin functional coffee brand specializing in organic mushroom-infused instant and ground coffees. Comparable as an emerging premium organic instant coffee brand with a strong DTC, sustainability, and wellness narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/9xIPfSdTK74
• Facebookfacebook.com/CalgaryHRC
• LinkedInlinkedin.com/company/canadian-heritage-roasting-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Heritage Roasting Company