Sunspell
Sunspell is a Philippines-based direct-to-consumer jewelry brand selling sun, sea, and sweat resistant earrings, necklaces, bracelets, rings, anklets, and danglers through a single Shopify storefront to lifestyle-conscious individual consumers.
- Company typePrivate
- Founded2021
- HeadquartersMakati, Philippines
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sunspell does
Sunspell (legal name: Studio Sunspell) is a Philippines-based direct-to-consumer jewelry brand founded in 2021 and headquartered in Parañaque, Metro Manila. The company designs and sells a curated assortment of earrings, necklaces, bracelets, rings, anklets, and danglers, positioned around a functional claim of being resistant to sun, sea, and sweat for active, outdoor, and beach lifestyles. Its product line is organized into themed collections — Camp Sunspell, Sunspell Salon, Sunspell Suite, Poolside, Cocktail Club, and the foundational Classics line — with most pieces offered in gold and silver finishes at unit price points between ₱750 and ₱1,500 PHP. The company also offers a Goods (non-jewelry merchandise) category and a gift card SKU.
The brand operates a single Shopify-powered e-commerce storefront (studiosunspell.com) as its exclusive sales channel, with no disclosed marketplace, wholesale, or retail partnerships. Customer acquisition is driven primarily through organic Instagram presence at @studiosunspell and email capture, the latter incentivized with a 10% first-purchase discount. Fulfillment is via standard shipping with free delivery above ₱1,500 PHP, plus a local pickup option at the Parañaque HQ following a recent headquarters relocation. Sunspell is bootstrapped with no institutional investors, parent company, or external funding identified, and there is no proprietary technology, mobile app, API, or AI capability disclosed. The business serves primarily individual lifestyle-conscious consumers in the Philippines seeking durable everyday jewelry for outdoor and social occasions.
Sunspell firmographics
Firmographics- Name
- Sunspell
- Legal name
- Studio Sunspell
- Website
- https://studiosunspell.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Sunspell is a Philippines-based direct-to-consumer jewelry brand selling sun, sea, and sweat resistant earrings, necklaces, bracelets, rings, anklets, and danglers through a single Shopify storefront to lifestyle-conscious individual consumers.
- Ownership category
- akta.pro rank
Sunspell industry classification
Industry- Product category
- Fashion Jewelry
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
- akta.pro secondary industry
- Statement & Trend Jewelry (CRAKABAB)
Keywords
Where Sunspell is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Sunspell business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
Revenue model
- Jewelry and Goods Sales: Sunspell generates revenue through direct-to-consumer sales of jewelry products (necklaces, earrings, bracelets, rings, anklets) and lifestyle goods. Products are sold at various price points in Philippine Pesos, with prices ranging from ₱750 to ₱1,500 PHP per item. Free shipping is offered on orders exceeding ₱1,500 PHP.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual jewelry items priced from ₱750 to ₱1,500 PHP |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sunspell product offering
Product offeringCore offering
Sunspell designs, sources, and sells its own line of affordable, sun/sea/sweat resistant fashion jewelry — including necklaces, earrings, danglers, bracelets, rings, and anklets — under themed collections such as Camp Sunspell, Poolside, Cocktail Club, and Classics. Sales are conducted direct-to-consumer through a Shopify storefront at studiosunspell.com, with optional pickup at the company's Parañaque, Philippines headquarters and free shipping on orders over ₱1,500 PHP.
Product overview
Sunspell is a jewelry brand specializing in sun, sea, and sweat resistant jewelry. The company operates a unified e-commerce platform built on Shopify, organized around multiple themed collections including Camp Sunspell, Sunspell Salon, Sunspell Suite, Poolside, Cocktail Club, and the foundational Classics collection. Products span across jewelry categories including necklaces, earrings, danglers, bracelets, rings, and anklets, with many pieces available in both gold and silver finishes. Individual named products like Jova, Jordan, Lagrima, Porter, and Robin are sold through these collections at price points ranging from ₱750 to ₱1,500 PHP. The brand also offers gift cards as an add-on product. Sunspell's HQ is located in Parañaque, Philippines.
Differentiator
Problem solved
Functional benefit
Companies that use Sunspell
Customer profileSegments1 record
Ideal customer profiles1 record
Sunspell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sunspell partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Sunspell competitors and assessment
Company assessmentDirect peers
- Mejuri: Direct-to-consumer fine and fashion jewelry brand operating online with themed collections and Instagram-led marketing. Closely comparable to Sunspell in DTC go-to-market, collection merchandising, and lifestyle positioning, though priced significantly higher and serving a global customer base.
- Gorjana: California-based DTC jewelry brand selling everyday earrings, necklaces, bracelets, and rings through its own e-commerce site and retail stores. Comparable to Sunspell in product mix (everyday fashion jewelry), price positioning for accessible gifting, and collection-driven merchandising.
- BaubleBar: DTC fashion jewelry brand focused on affordable, trend-driven pieces sold direct and through retail partnerships. Directly comparable to Sunspell in target customer, price band, and reliance on themed/seasonal collections.
- Pavoi: Online-first fashion jewelry brand selling gold- and silver-plated pieces at accessible price points via its own e-commerce site. Comparable to Sunspell in unit pricing, finish offerings, and e-commerce-led GTM.
- Ana Luisa: DTC fine jewelry brand with strong direct e-commerce and social presence, offering everyday pieces at accessible price points. Comparable to Sunspell in DTC stack, Instagram-led marketing, and everyday-wear positioning.
Broad incumbents
- Pandora: Global jewelry incumbent with broad charm, bracelet, and necklace assortments sold through owned retail, wholesale, and e-commerce. Comparable as a broader fashion jewelry incumbent whose assortment overlaps with Sunspell's bracelet and necklace categories, though at a much larger scale and price band.
- Swarovski: Global crystal and fashion jewelry brand with extensive e-commerce and retail distribution. Comparable as a broad incumbent in fashion/crystal jewelry whose product mix overlaps with Sunspell's earrings, bracelets, and occasion-driven collections.
Regional players
- Hey Happiness Co: Philippine-based accessories and lifestyle brand selling jewelry and lifestyle products direct to Filipino consumers. Comparable to Sunspell as a Philippine-focused regional peer operating in a similar accessory/jewelry niche and customer base.
- Kultura Filipino: Philippine retail concept carrying Filipino-made accessories, gifts, and lifestyle goods. Comparable to Sunspell as a Philippine-focused distribution channel for locally made accessories and lifestyle products targeting Filipino consumers and gifting occasions.
Others
- Etsy: Global online marketplace hosting independent jewelry makers, including many fashion and handmade jewelry sellers in the Philippines and Southeast Asia. Comparable as a competitive channel where Sunspell's target customers also discover and purchase independent fashion jewelry.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Sunspell social profiles
Digital presenceSunspell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunspell leadership team
Management profileNumber of profiles
Sunspell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunspell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunspell
What does Sunspell do?
Sunspell designs, sources, and sells its own line of affordable, sun/sea/sweat resistant fashion jewelry — including necklaces, earrings, danglers, bracelets, rings, and anklets — under themed collections such as Camp Sunspell, Poolside, Cocktail Club, and Classics. Sales are conducted direct-to-consumer through a Shopify storefront at studiosunspell.com, with optional pickup at the company's Parañaque, Philippines headquarters and free shipping on orders over ₱1,500 PHP.
Is Sunspell a public or private company?
Sunspell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunspell founded?
Sunspell was founded in 2021.
Where is Sunspell based?
Sunspell is headquartered in Makati, Philippines, in the Asia region.
How does Sunspell make money?
One revenue line is on record: jewelry and Goods Sales.
Who are Sunspell's main competitors?
Direct peers on record are Mejuri, Gorjana, BaubleBar, Pavoi and Ana Luisa. Broad incumbents are Pandora and Swarovski. Regional players are Hey Happiness Co and Kultura Filipino. Etsy is listed as an others.
Does Sunspell have an API?
No public API is recorded for Sunspell.
What industry is Sunspell in?
Sunspell's product category is Fashion Jewelry. Its primary akta.pro industry code is CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings), with a secondary code of CRAKABAB, Statement & Trend Jewelry. Its NAICS code is 458310 and its SIC code is 5944.