Fresh

What Fresh does

FRESH Legal Group is a Lisbon-headquartered, founder-controlled multi-jurisdictional legal and tax advisory firm focused exclusively on high-net-worth expats, entrepreneurs, executives, and Golden Visa investors relocating to or investing in Southern Europe — particularly Portugal and Italy. The group operates through Fisher & Associados, a regulated Portuguese law firm overseen by the Ordem dos Advogados, alongside Fresh Properties (real estate arm), LX Launch (a venture builder), and a U.S. Tax Division providing compliance services to U.S. expats overseas. The team comprises lawyers and international tax accountants qualified across seven jurisdictions (Portugal, Italy, Spain, U.S., UK, Ireland, Israel, Ukraine), recruited from DLA Piper, Baker McKenzie, Dentons, EY, and Grant Thornton, with founder Zeev Fisher personally admitted to practice in the UK, Ireland, Israel, and Portugal and credentialed as a U.S. IRS Enrolled Agent.

The firm's service portfolio is integrated rather than siloed — covering cross-border tax planning (including NHR 2.0/IFICI optimisation), immigration and Golden Visa applications, real estate transactions, corporate structuring, and estate planning — enabling coordinated advice across legal domains within a single engagement. The only disclosed technology asset is "Joana AI Assistant," a conversational text-based chatbot that fields queries on Portuguese tax law, NHR benefits, and Golden Visa implications, positioned primarily as a top-of-funnel and client-experience tool rather than a core service-delivery platform. Marketing is content-led and multi-channel, anchored by an active YouTube channel, Instagram presence, a 15,000+ member "Tax Benefits in Portugal" Facebook community, blog content, and the Joana chatbot.

Revenue is generated through professional services billing for cross-border advisory engagements, gated by free half-hour consultations for expats and strategy-consultation bookings as the conversion entry point. No public pricing is disclosed. The firm self-describes as Portugal's largest expat legal advisory and reports serving thousands of expat families, with client reputation reflected in a 4.8 Trustpilot rating and 4.7 Google rating. The business is bootstrapped, founder-owned, and not institutionally backed, with no public revenue, funding history, or headcount disclosed in available data.

Name

Fresh

Legal name

FRESH Legal Group

Website

https://freshportugal.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Legal Group is a Lisbon-headquartered, founder-controlled legal and tax advisory firm serving high-net-worth expats, entrepreneurs, and Golden Visa investors relocating to Portugal and Italy, with multi-jurisdictional expertise across seven jurisdictions and an integrated real estate and U.S. tax practice.

Ownership category

akta.pro rank

Product category

Legal & Tax Advisory Services

NAICS

Offices of Lawyers (541110), Trusts, Estates, and Agency Accounts (52592)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Immigration Law (BPAHAAAL), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Estate Planning, Trust Structuring & Governance (FSAAADAF)

Keywords

• Cross-border tax advisory
• Expat legal services
• Golden visa consulting
• Immigration advisory
• Estate planning services

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Legal and Tax Advisory Services: Professional services billing for cross-border tax planning, immigration, real estate transactions, corporate advisory, and estate planning. Services offered across multiple jurisdictions with a team of qualified lawyers and accountants.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FRESH Legal Group is a multi-jurisdictional legal and tax advisory firm that helps expats and Golden Visa investors with cross-border strategic advice, planning, and implementation across tax, immigration, real estate, corporate, and estate planning services. The firm operates through a group of companies including Fisher & Associados (regulated Portuguese law firm), Fresh Properties (real estate), LX Launch (venture builder), and a U.S. Tax Division, with lawyers and accountants qualified in seven jurisdictions.

Product overview

Fresh Legal Group operates as a multi-jurisdictional legal and tax advisory firm rather than a traditional software product company. The core offering consists of integrated legal services including tax planning, immigration, estate planning, corporate structuring, and real estate advisory for expats. The service portfolio is organized around the Fresh Portugal brand and includes specialized sub-brands: Fisher & Associados (regulated Portuguese law firm), Fresh Properties (real estate arm), LX Launch (venture builder), and a U.S. Tax Division (U.S. accounting firm). Additional offerings include Golden Visa consulting, NHR/IFICI tax optimization, and an AI-powered assistant called Joana for instant tax query responses. The group serves clients across 7 jurisdictions (Portugal, Italy, Spain, U.S., UK, Ireland, Israel, Ukraine) through a network of qualified lawyers and accountants recruited from top global firms.

Differentiator

Problem solved

Functional benefit

Brands

• Joana AI Assistant: AI tax assistant for instant answers about Portuguese tax laws, NHR benefits, and Golden Visa implications

Products and services

• Fresh Portugal Legal & Tax Advisory Services Comprehensive cross-border legal and tax advisory services including tax planning, immigration, estate planning, corporate structuring, and real estate transactions for expats relocating to Portugal.
• Golden Visa Services Complete guidance on Portugal's Golden Visa residency-by-investment program with IFICI compliance and citizenship pathway.
• Tax Planning & Consulting International tax optimization services including NHR 2.0/IFICI tax benefit schemes, cross-border tax structuring, and compliance for expats from US, UK, Europe, Canada, Australia, UAE, and Hong Kong.
• Immigration Services Complete immigration services for Portugal residence and citizenship applications, including documentation, representation, and compliance.
• Estate Planning Comprehensive international estate planning services for global families, including succession planning and asset protection structures.
• Real Estate & Property Services Real estate transaction support and Golden Visa property investment guidance for clients acquiring property in Portugal.
• Fisher & Associados (Regulated Portuguese Law Firm) Portugal's largest expat legal advisory, headquartered in Lisbon and regulated by the Ordem dos Advogados (Portuguese Bar Association), operating through a network of associated entities in the U.S., UK, Spain, and Italy.
• Fresh Properties Real estate arm of FRESH Legal Group supporting clients in sourcing real estate investments and homes for personal use, including Golden Visa applications and personal relocation needs.
• U.S. Tax Division U.S. accounting firm offering comprehensive tax services to U.S. expats overseas, ensuring compliance with U.S. tax obligations while living abroad.

Quantifiable outcome

• Largest expat legal advisory in Portugal

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fisher & AssociadoscoreOthersA regulated Portuguese law firm (Ordem de Advogados member) operating under the FRESH Portugal brand. Part of FRESH Legal Group, providing international law firm services to high-net-worth individuals and expats. Headquartered in Portugal with network of associated entities in U.S., UK, Spain, and Italy.
• Fresh PropertiescoreOthersReal estate arm of FRESH Legal Group supporting clients in sourcing real estate investments and homes for personal use. Provides comprehensive real estate services for Golden Visa applications and personal relocation needs.
• LX LaunchminorOthersVenture builder based in Lisbon supporting startups and entrepreneurs in the Portuguese ecosystem. Part of the FRESH group ecosystem.
• U.S. Tax DivisioncoreOthersU.S. accounting firm within the FRESH Legal Group offering comprehensive tax services to U.S. expats overseas. Ensures compliance with U.S. tax obligations while living abroad.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IQ-EQ: Global fiduciary, administration, and advisory services firm providing trust, estate, fund, and corporate services to HNW individuals and institutions. A broad incumbent in the trust/estate administration space that competes for parts of FRESH's estate planning and cross-border structuring work.
• H&R Block Expat Tax Services: Large US-based tax preparation brand with a dedicated expat tax practice serving Americans abroad. Comparable in addressing the US expat tax compliance need that FRESH addresses via its U.S. Tax Division, but operates at much greater scale and a narrower (compliance-only) scope.
• DLA Piper: Global law firm with extensive cross-border tax, immigration, real estate, and corporate practices serving HNW clients and family offices. Recruited-from competitor for FRESH's talent; competes for the same premium cross-border mandates at the upper end of the market.

Direct peers

• Global Citizen Solutions: Portugal-headquartered residency and citizenship advisory firm serving expats and investors across multiple jurisdictions with cross-border tax, immigration, and Golden Visa services. Directly comparable in target customer (HNW expats), geography (Portugal/Mediterranean Europe), and service mix (residency-by-investment, tax planning, relocation).
• Knightsbridge Wealth Group: International wealth advisory firm providing cross-border tax planning, residency, and investment advisory for HNW expats and globally mobile individuals. Comparable in target customer (HNW expats), cross-border advisory model, and emphasis on integrated tax + residency solutions.
• Get Golden Visa: Residency-by-investment advisory platform helping HNW clients obtain Golden Visas and similar residency programs across multiple European jurisdictions. Directly comparable in target customer (Golden Visa investors), product focus (residency-by-investment), and multi-jurisdictional coverage.
• Greenback Expat Tax Services: US-focused expat tax preparation and advisory firm serving American citizens living abroad. Directly comparable in serving the US expat segment and cross-border tax compliance; a partial peer given its narrower scope (US-only tax) vs FRESH's broader cross-disciplinary model.
• Blevins Franks: Long-established cross-border financial advisory firm specializing in tax planning, investments, and estate planning for UK expats in Southern Europe (Portugal, Spain, France, Cyprus). Highly comparable in customer profile (UK/Northern European expats in Mediterranean jurisdictions) and integrated tax + estate planning offering.
• Portugal Pathways: Portuguese residency and tax advisory firm focused on helping expats navigate NHR/IFICI tax regimes, Golden Visa, and relocation. Directly comparable in target customer (expats relocating to Portugal), geography, and core service lines (immigration + tax).

Regional players

• Move One Relocations: International relocation and mobility services firm assisting corporate clients and individuals with moves to and from Portugal and other jurisdictions. Adjacent in serving the same expat/relocating client base and complementing the relocation-related legal work FRESH performs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/freshlegalpt
• YouTubeyoutube.com/@FreshLegalGroup
• Facebookfacebook.com/FreshPortugal
• Instagraminstagram.com/freshlegalgroup
• LinkedInlinkedin.com/company/fresh-portugal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh