Whipper Snapper Distillery

What Whipper Snapper Distillery does

Whipper Snapper Distillery is a privately held craft whiskey producer incorporated as Whipper Snapper Distillery Ltd in Western Australia, founded in 2014 and operating from a single headquarters and cellar door at 139 Kensington Street, East Perth. The company produces whiskey from West Australian grains, marketed under two core series: the Upshot Series (Upshot Cask Strength at 63% ABV / $160, Upshot at 43% ABV / $110, and Upshot Bandit / $90) and the Wheatbelt Series (Rye at 48% ABV / $150, Wheat at 45% ABV / $150, and Single Malt at 45% ABV / $150). The core technology is craft whiskey distillation using locally sourced West Australian grain, with products sold as 700ml bottles.

The company runs a direct-to-consumer business model with three revenue streams: (1) product sales via its own e-commerce storefront and physical cellar door, (2) paid distillery tours and masterclasses starting from $20 per person, and (3) ancillary services including custom-label whiskey, eGift cards, merchandise, and barrel sales. Experiences are also distributed through the third-party NowBookIt booking platform. Its primary customer segments are whiskey enthusiasts, experience-seeking tourists and locals, and a niche Veterans Club community. Marketing is conducted through organic social channels (Facebook, Instagram), an email newsletter, and on-site content, with no institutional funding, parent company, or disclosed ownership structure. The company markets itself as "award winning," though specific competitions are not disclosed, and it holds a Producer Premises Licence under the Liquor Control Act 1988.

Name

Whipper Snapper Distillery

Legal name

Whipper Snapper Distillery Ltd

Website

https://whippersnapperdistillery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Whipper Snapper Distillery is a privately held Western Australian craft whiskey producer selling the Upshot and Wheatbelt series directly to consumers via its e-commerce site and East Perth cellar door, supplemented by tours, masterclasses, and custom-label services.

Ownership category

akta.pro rank

Product category

Craft Distillery / Premium Whiskey

NAICS

Distilleries (31214)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Craft distillery
• Whiskey production
• Spirits retail
• Distillery tours
• Custom label whiskey

Headquarters

HQ city

East Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: Direct-to-consumer sales of whiskey products through the company's e-commerce website and physical cellar door location. Products include the Upshot series (Upshot Cask Strength, Upshot, Upshot Bandit) and Wheatbelt Series (Rye, Wheat, Single Malt).
2. Experiences & Tours: Revenue from guided distillery tours, masterclasses, and experience bookings. Tours include behind-the-scenes access to the whiskey making process with tastings.
3. Custom Label Whiskey: Custom label whiskey service allowing customers to purchase personalized whiskey products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Whipper Snapper Distillery is a craft distillery that produces and sells whiskey in the Upshot Series (Upshot, Upshot Cask Strength, Upshot Bandit) and Wheatbelt Series (Rye, Wheat, Single Malt) made from West Australian grains. The company sells these products directly to consumers via its East Perth cellar door and e-commerce shop, and also offers paid distillery tours, masterclasses, custom-label whiskey, merchandise, barrels, and eGift cards.

Product overview

Whipper Snapper Distillery is an award-winning Western Australian whiskey distillery offering a portfolio of whiskey products across two main series: the Upshot Series (Upshot Cask Strength, Upshot, and Upshot Bandit) and the Wheatbelt Series (Rye, Wheat, and Single Malt). The distillery also provides experiential offerings including tours, masterclasses, and custom label whiskey services. Products are available through the online shop along with merchandise, barrels, and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Upshot Series: Whiskey product line including Upshot, Upshot Cask Strength, and Upshot Bandit
• Wheatbelt Series
• Veterans Club

Products and services

• Upshot Cask Strength A cask strength whiskey from the Upshot Series, bottled at 63% ABV in 700ml format, sold to individual consumers at $160 per bottle.
• Upshot A whiskey from the Upshot Series bottled at 43% ABV, sold to individual consumers at $110 per bottle.
• Upshot Bandit An entry-tier whiskey variant from the Upshot Series, sold at $90 per bottle to individual consumers.
• Wheatbelt Series Rye A rye whiskey from the Wheatbelt Series, bottled at 48% ABV in 700ml format, sold at $150 per bottle to individual consumers.
• Wheatbelt Series Wheat A wheat whiskey from the Wheatbelt Series, bottled at 45% ABV in 700ml format, sold at $150 per bottle to individual consumers.
• Wheatbelt Series Single Malt A single malt whiskey from the Wheatbelt Series, bottled at 45% ABV in 700ml format, sold at $150 per bottle to individual consumers.
• Tours & Masterclasses Private tours behind the scenes of the whiskey making process at the East Perth distillery, including tastings of the product range, priced from $20 per person for tourists, locals, and experience seekers.
• Custom Label Whiskey Personalized whiskey products sold via the distillery's online shop, allowing customers to purchase custom-labelled bottles for gifting or special occasions.
• eGift Card Electronic gift cards available for purchase through the distillery's online shop.
• Merchandise & Barrels Distillery-branded merchandise and barrel products available for purchase through the distillery's online shop.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Manly Spirits Co. Sydney-based Australian craft distillery producing gin, vodka, and whiskey with cellar door and DTC sales. Comparable as a multi-spirit craft producer with experiential offerings and premium positioning.
• Archie Rose Distillery: Sydney-based Australian craft distillery producing whiskey, gin, and other spirits with a DTC cellar door and on-site experience offering. Direct peer across product mix, business model, and customer experience orientation.
• Starward Whisky: Melbourne-based Australian craft whiskey distillery producing single malt and rye expressions with national and international distribution. Closely comparable business model — DTC e-commerce, cellar door, and multi-SKU premium portfolio — and a direct craft whiskey competitor in the same Australian market.
• Husk Distillers: NSW-based Australian craft distillery producing single malt whiskey and rum from estate-grown sugarcane and grain, with cellar door DTC sales. Comparable as a small-batch Australian craft distillery with a strong provenance story and DTC focus.
• Lark Distillery: Tasmanian craft whisky producer with DTC e-commerce, cellar door experiences, and a multi-tiered premium product range. Highly comparable as a fellow Australian craft whiskey brand combining production, retail, and experiential revenue.
• Sullivans Cove Whisky: Highly awarded Tasmanian single malt whisky distillery with a premium DTC portfolio. Direct craft whiskey peer with comparable pricing tier and award-led brand positioning.

Regional players

• Killara Distillery: Western Australian craft distillery producing gin and other spirits with cellar door sales. Regional peer competing in the same WA tourism and DTC market as Whipper Snapper.
• Old Young's Distillery: Perth-based Western Australian craft distillery with cellar door and DTC spirit sales. Regional peer in the same WA geographic market, with overlapping premium craft positioning.

Broad incumbents

• Diageo Australia: Australian arm of global spirits giant producing and distributing whiskey (e.g., Bundaberg-related portfolio and imported Johnnie Walker) at massive scale. Broad incumbent representing the wholesale, national-distribution competitive threat Whipper Snapper does not currently contest.
• Woodford Reserve: Major US craft-style bourbon producer with national and global distribution and visitor experiences. Broad incumbent setting the premium craft whiskey benchmark for pricing, brand experience, and category expectations that small DTC peers like Whipper Snapper are measured against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/whippersnapperdistillery
• Instagraminstagram.com/whippersnapperdistillery
• LinkedInlinkedin.com/company/whipper-snapper-distillery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whipper Snapper Distillery