Forbes Media
- Company typePrivate
- Founded1917
- HeadquartersJersey City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Forbes Media firmographics
Firmographics- Name
- Forbes Media
- Legal name
- Forbes Media LLC
- Website
- https://forbes.com
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Forbes Media industry classification
Industry- Product category
- Business Media & News
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Newspaper Publishers (513110), Advertising, Public Relations, and Related Services (5418)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
- akta.pro secondary industry
- Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)
Keywords
Where Forbes Media is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Forbes Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Advertising & BrandVoice Sponsored Content: Corporations pay for sponsored content placements, BrandVoice articles, and display advertising across forbes.com. Includes digital ad products, branded content sections, and paid program integrations with brands like TikTok, Dell Technologies, Dataiku, Workday, Amazon Web Services, and others.
- Subscriptions & Memberships: Digital memberships to forbes.com and premium community memberships. Includes auto-renewing subscriptions with various tiers (monthly, quarterly, annual, biennial). Bundled subscriptions combine print magazine with digital access. Non-refundable model with free trial offers for new subscribers.
- Events & Conferences: ForbesLive Events including Under 30 Summit, regional summits, and member-only events. Revenue from ticket sales, event sponsorships, and bundled packages combining event access with digital subscriptions.
- Licensing & International Editions: Licensing of Forbes brand to international partners for regional editions including Forbes Africa, Forbes Asia, Forbes Europe editions, and 59+ international licensees worldwide.
- Forbes Custom / Branded Content: Custom advertising sections, special reports, and branded content packages for corporate clients. Premium profiles for list honorees. Display products including plaques, reprints, and awards.
- Forbes Accolades: Award logos, premium profiles, Listmaker Voice articles, and display products (plaques, wall displays, reprints) sold to companies and individuals recognized on Forbes lists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Membership - Monthly Billing |
| Subscription | Annual | Digital Membership - Annual Billing |
| Subscription | Multi-year contract | Digital Membership - Biennial Billing |
| Hybrid | Annual | Print + Digital Bundle |
| Subscription | Annual | Forbes Magazine Print Subscription |
| Subscription | Monthly | Premium Communities Membership |
| Subscription | Annual | Forbes Councils Membership |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels9 records
Forbes Media product offering
Product offeringCore offering
Forbes Media is a global business media company that produces business journalism, financial news, rankings, and related content across digital, print, newsletter, video, and live-event properties. It monetizes this content through consumer subscriptions and memberships, advertising (including its BrandVoice native-advertising product), as well as events, licensing, and research/data products for enterprise clients. The Forbes brand and its proprietary lists (e.g., Forbes 30 Under 30, Forbes Global 2000) anchor the company's position in the global business media market.
Product overview
Forbes Media operates a multi-platform media company comprising a unified core digital platform (Forbes.com) and print magazine, supported by specialized sub-products across financial guidance (Forbes Advisor), consumer reviews (Forbes Vetted), digital assets coverage (Forbes Digital Assets), and interactive entertainment (Forbes Games). The company extends its brand through content licensing (Forbes Custom, BrandVoice), research services (Forbes Insights), premium memberships (Forbes Councils), and live events. The portfolio includes prestigious editorial franchises such as Forbes 30 Under 30, Forbes Global 2000, Forbes 400, Cloud 100, and AI 50 lists, alongside ancillary brands including Forbes Books, Forbes Travel Guide, and Forbes Global Properties. The company reaches over 77 million affluent audience members through its digital properties, magazines, and events.
Differentiator
Problem solved
Functional benefit
Brands
- Forbes Digital Assets: Covers cryptocurrency, NFT prices, crypto research, and Web3 education
- Forbes Vetted
- Forbes Advisor
- Forbes Councils
- Forbes Books
- Forbes Insights
- Forbes Custom
- Forbes Global Properties
- Forbes Global Talent
- Forbes Games
- Forbes Wine Club
Products and services
- Forbes Digital Subscription (Forbes.com + app)
- Forbes Membership (premium digital + newsletters)
- Forbes BrandVoice (branded / native advertising)
- Forbes Research (data, rankings, insights)
- Forbes Live Events and Conferences
- Forbes Magazine (print edition)
- Forbes Newsletters (email)
- Forbes Podcasts
Quantifiable outcome
- Monthly reach of 77+ million unique visitors across Forbes platforms
- +2 more outcomes
Companies that use Forbes Media
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
Forbes Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
Forbes Media partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship, major and minor.
- LinkedIncoreLinkedIn provides game technology (Pinpoint, Queens, Crossclimb) powering Forbes-branded games. Games are featured prominently on Forbes.com and in the Forbes Games section, expanding audience engagement and time on platform. This is a technology integration partnership for audience engagement.
- TikTokflagshipTikTok BrandVoice is a major paid program partnership where TikTok sponsors Forbes content about the creator economy and social media strategy. Multiple sponsored articles and dedicated BrandVoice page.
- Dell TechnologiesflagshipDell Technologies BrandVoice paid program featuring content on enterprise AI, digital transformation, and smart city technology. Multiple sponsored articles and dedicated brand presence.
- Amazon Web ServicesflagshipAWS BrandVoice paid program on enterprise AI adoption and co-innovation. Featured as a major enterprise technology sponsor with dedicated content.
- DataikumajorDataiku BrandVoice paid program covering AI risks and enterprise data strategy topics. Dedicated sponsored content series.
- WorkdaymajorWorkday BrandVoice paid program on enterprise AI workforce topics, including research on AI's impact on worker productivity.
- MorningstarcoreMorningstar provides market data for Forbes' financial and investment content sections including markets, stocks, and investor education.
- University of Arizona Global CampusminorPartnership for Forbes School of Business and Technology integration within University of Arizona Global Campus. Educational collaboration.
- Elevance HealthmajorElevance Health BrandVoice sponsored content on healthcare topics through dedicated BrandVoice page.
- NutanixmajorNutanix BrandVoice paid program covering enterprise technology, cloud, and digital transformation topics.
- Forbes International Licenseesflagship59+ international licensees publish regional editions: Forbes Africa, Forbes Asia, Forbes Europe, Forbes Latin America, Forbes Middle East, and country-specific editions (Japan, Korea, India, Brazil, Mexico, etc.).
- American Cancer SocietyminorNon-profit partner for cancer awareness content and fundraising initiatives through Forbes platforms.
- One.comminorOne.com BrandVoice paid program covering AI website building and web technology topics.
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
Forbes Media competitors and assessment
Company assessmentDirect peers
- CNBC: CNBC delivers business news, market data, and live events to affluent investors and business decision makers — comparable digital news + events + advertising model targeting similar B2B segments.
- Business Insider: Digital-first business news site with subscription, advertising, and event revenue — directly comparable to Forbes.com's ad-supported digital news model targeting business professionals.
- The Wall Street Journal (Dow Jones): WSJ is the leading premium business news subscription product, monetizing affluent professional audiences through digital subscriptions and B2B advertising — directly comparable to Forbes' premium subscription positioning.
- Inc. (Mansueto Ventures): Inc. magazine and Inc.com target entrepreneurs and growing-business owners with editorial, lists (Inc. 5000), events, and subscriptions — overlapping audience and franchise model with Forbes' entrepreneur segment.
- Harvard Business Review: HBR monetizes senior business leaders through premium subscriptions, HBR Press books, and curated executive content — comparable premium subscription model targeting the CxO segment.
- Fast Company: Fast Company publishes business, innovation, and technology content with a Most Innovative Companies franchise — directly comparable editorial positioning to Forbes' innovation and leadership coverage.
- Fortune: Fortune operates a print magazine plus digital subscription, conferences (Fortune Brainstorm, Most Powerful Women), and editorial franchises like the Fortune 500 — closely parallel to Forbes' magazine + lists + events portfolio.
- Financial Times: FT operates a global subscription business news model serving executives, with premium B2B advertising and events — directly comparable in audience, monetization, and international scope.
- Bloomberg Media: Bloomberg's media division publishes Bloomberg.com, Bloomberg Businessweek, and operates premium subscription news/analysis for business decision makers — directly comparable to Forbes' premium B2B audience monetization model.
Emerging players
- Morning Brew: Morning Brew is a digital-native business newsletter brand that has expanded into events, podcasts, and subscription verticals — emerging competitor for the same business-professional audience, particularly younger demographics Forbes targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Forbes Media social profiles
Digital presenceForbes Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forbes Media leadership team
Management profileNumber of profiles
Forbes Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forbes Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forbes Media
What does Forbes Media do?
Forbes Media is a global business media company that produces business journalism, financial news, rankings, and related content across digital, print, newsletter, video, and live-event properties. It monetizes this content through consumer subscriptions and memberships, advertising (including its BrandVoice native-advertising product), as well as events, licensing, and research/data products for enterprise clients. The Forbes brand and its proprietary lists (e.g., Forbes 30 Under 30, Forbes Global 2000) anchor the company's position in the global business media market.
Is Forbes Media a public or private company?
Forbes Media is a private company. It is classified as unknown and is currently operating.
When was Forbes Media founded?
Forbes Media was founded in 1917. It employs 101 to 250 people.
Where is Forbes Media based?
Forbes Media is headquartered in Jersey City, United States, in the North America region.
How does Forbes Media make money?
Six revenue lines are on record. Advertising & BrandVoice Sponsored Content is the primary driver. The others are subscriptions & Memberships, events & Conferences, licensing & International Editions, forbes Custom / Branded Content and forbes Accolades.
Who are Forbes Media's main competitors?
Direct peers on record are CNBC, Business Insider, The Wall Street Journal (Dow Jones), Inc. (Mansueto Ventures), Harvard Business Review, Fast Company, Fortune, Financial Times and Bloomberg Media. Morning Brew is listed as an emerging player.
Does Forbes Media have an API?
No public API is recorded for Forbes Media.
What industry is Forbes Media in?
Forbes Media's product category is Business Media & News. Its primary akta.pro industry code is MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First), with a secondary code of MPAJADAK, Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data). Its NAICS code is 5131 and its SIC code is 2711.