Premier Livestock & Auctions

What Premier Livestock & Auctions does

Premier Livestock & Auctions, LLC operates a regional livestock auction house headquartered on N13438 State Hwy 73 in Withee, Wisconsin. Founded in 2012 by Ken Stauffer and joined in 2016 by co-owner Rocky Olsen, the firm runs scheduled weekly auctions Monday through Thursday (with special Friday horse, herd-dispersal, and machinery sales), processing 3,000-4,000 head of cattle per week across an on-site Withee facility that the company self-describes as the largest dairy cattle auction in the Midwest. Core offerings span dairy cattle (Wednesdays), feeder cattle and bred beef cow auctions (Tuesdays), swine/sheep/goat auctions (Thursdays), horse auctions (Fridays), and adjacent verticals including hay and straw, machinery, real estate, and private-treaty sales. Supporting services include herd-dispersal support with on-farm consultation and multi-channel marketing, transportation coordination through a network of 40+ livestock truckers, sale-day veterinary checks, and free overnight holding.

The business is a traditional physical-auction operator with no proprietary technology stack; digital reach is delivered through third-party partnerships with CattleUSA (online bidding for dairy, heifer, feeder, beef, and horse auctions), EquipmentFacts (machinery online bidding), and Superior Livestock (private-treaty video and direct sales). Revenue is generated entirely through transaction-based commissions, with rates that vary by livestock category: 8% of gross on standard dairy cattle, 6% on beef replacements, 10% on certified organic cattle, 3% or $20 minimum on feeders, flat per-head fees on market cows ($24), market bulls ($60), and lightweight calves ($14), tiered rates on machinery (6%-20%), and capped or flat rates on horses and small livestock. Special sales and herd dispersals are negotiated individually under signed agreements. The customer base consists of SMB dairy and beef farmers across Wisconsin and the broader Midwest, with all named customers being individual family farms consigning one-off lots rather than enterprise accounts. Marketing relies on a Facebook page, the company website, weekly market reports, and traditional print/radio advertising tied to herd-dispersal campaigns.

Name

Premier Livestock & Auctions

Legal name

Premier Livestock & Auctions, LLC

Website

https://premierlivestockandauctions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Livestock & Auctions is a Withee, Wisconsin-based livestock auction house running weekly cattle, horse, sheep, goat, hay, and machinery auctions; it self-describes as the largest dairy cattle auction in the Midwest, processing 3,000-4,000 head per week for SMB dairy and beef farmers via an on-site facility supplemented by CattleUSA, EquipmentFacts, and Superior Livestock online bidding.

Ownership category

akta.pro rank

Product category

Livestock Auction Services

NAICS

Livestock Merchant Wholesalers (424520)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Beef Cattle Trading & Order Buying (Live Cattle) (AFAEABAI)

akta.pro secondary industry

Herd Handling, Sorting & Restraint Services (Chute Work, Weighing, Tagging) (AFACAEAG)

Keywords

• Livestock auction services
• Dairy cattle auctions
• Feeder cattle sales
• Herd dispersal services
• Farm machinery auctions

Headquarters

HQ city

Withee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Cattle & Calves Commission: Commission-based revenue from auction sales of cattle. Standard dairy cows, heifers, bulls at 8% of gross. Beef replacements at 6%. Market cows at $24/head. Market bulls at $60/head. Organic cattle at higher 10% commission rates. Feeders at 3% of gross or $20 minimum.
2. Machinery Auctions: Commission on farm and construction machinery auctions with tiered rates: 20% for $1-$500, 12% for $501-$2000, 8% for $2001-$5000, 6% for $5001 and above.
3. Horses & Small Animals: Horses and mules at 7% of gross with $400 maximum. Sheep, goats, swine at $20/head for higher value, 10% for $150 and under with $5 minimum.
4. Hay, Straw & Firewood: 8% commission on hay and straw auctions. 20% on miscellaneous items.
5. Private Treaty Sales: Direct one-on-one negotiations between sellers and buyers facilitated by Premier. Includes Superior Livestock listings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Premier Livestock & Auctions operates a multi-category livestock auction house in Withee, Wisconsin, conducting weekly scheduled auctions for dairy cattle, feeder cattle, beef cows, breeding bulls, horses, sheep, goats, swine, hay, straw, firewood, farm and construction machinery, and agricultural realty. The company also provides full-service herd dispersal support including on-farm consultation, cataloging, multi-channel marketing, sale-day veterinary checks, and transportation coordination with 40-plus livestock truckers. Online bidding extends reach nationally through partnerships with CattleUSA and EquipmentFacts platforms.

Product overview

Premier Livestock & Auctions is a livestock auction house operating as a single unified service platform, offering multiple interconnected auction types and support services. The core portfolio includes: Dairy Cattle Auctions (Wednesdays) and Feeder Cattle/Bred Beef Cow Auctions (Tuesdays) as the primary cattle offerings, supplemented by Swine/Sheep/Goat Auctions (Thursdays) and Horse Auctions (Fridays). Supporting services include Hay/Straw Auctions, Machinery Auctions, Realty Sales, and Private Treaty Sales. The company also provides Herd Dispersal Services (on-farm consultation, cataloging, vet checks), Transportation Coordination (40+ truckers), Online Bidding via CattleUSA/EquipmentFacts platforms, and Market Reports. Together, these services form a comprehensive livestock marketing ecosystem serving the Midwest.

Differentiator

Problem solved

Functional benefit

Products and services

• Dairy Cattle Auctions Weekly Wednesday auctions selling dairy cows, heifers, and bulls; processes 3,000-4,000 head per week and is the largest dairy cattle auction in the Midwest. Serves dairy farmers in Wisconsin and the broader Midwest region.
• Feeder Cattle and Bred Beef Cow Auctions Special feeder cattle auctions featuring bred beef cows and beef breeding bulls, held on the 1st, 2nd, and 3rd Tuesday of each month. Targets beef cattle producers across the Midwest.
• Horse Auctions Scheduled horse auctions held on Fridays with online bidding via CattleUSA, featuring tack sales and special driving horse sales for horse owners and racing buyers.
• Swine, Sheep and Goat Auctions Weekly auctions held every Thursday at 11:00 AM selling goats, sheep, and swine by the pound for small livestock producers.
• Hay and Straw Auctions Weekly hay and straw auctions held Wednesdays at 9:30 AM, plus retail sale of straw cubes and processed straw products for hay and crop producers.
• Machinery Auctions Scheduled auctions of farm and construction machinery with online bidding via EquipmentFacts, serving farmers and contractors across the Midwest.
• Realty for Sale Agricultural real estate sales services for farmland and rural property owners.
• Herd Dispersal Services Full-service herd dispersal including on-farm consultation, multi-channel marketing (print, radio, digital), free cataloging, and sale-day veterinary checks (udder, pregnancy, stature) for retiring or transitioning farmers.
• Private Treaty Cattle Sales Direct one-on-one negotiations between sellers and buyers for cattle, providing a personalized alternative to public auctions through Premier's network.
• Superior Livestock Listings National qualified buyer network through Superior Livestock, enabling competitive bidding and price discovery for sellers seeking direct one-on-one negotiations rather than public auction.

Quantifiable outcome

• 3,000-4,000 cattle sold per week
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• CattleUSAcoreTechnology or IntegrationStrategic partnership with CattleUSA providing online bidding platform for dairy cattle auctions, special heifer auctions, feeder cattle auctions, bred beef cow auctions, breeding bull auctions, and horse auctions. Registration required 3-7 days prior to sale with bank letter confirmation of funds.
• EquipmentFactscoreTechnology or IntegrationPartnership with EquipmentFacts for online machinery auction bidding, enabling national reach for farm and construction equipment sales. Includes past auction results archive.
• Superior LivestockcoreChannel Partner/ Reseller/ DistributorRocky Olsen serves as local Superior Livestock representative. Premier facilitates private treaty cattle sales through Superior Livestock network, providing access to national qualified buyers and competitive bidding for sellers seeking direct one-on-one negotiations rather than public auction.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Equity Cooperative Livestock Sales Association: Wisconsin-based farmer-owned livestock marketing cooperative operating auction facilities across the state, directly competing with Premier for Wisconsin dairy and beef cattle consignment volume.
• Superior Livestock Auction: National video/internet livestock auction company connecting sellers to qualified buyers across the U.S.; Premier's local rep (Rocky Olsen) already operates within its network, making it a close functional and competitive peer.
• Fort Pierre Livestock Auction: Major South Dakota livestock auction handling large weekly runs of feeder, slaughter, and replacement cattle; representative Midwest auction-barn competitor with comparable scale and category mix.
• Hub City Livestock Auction: Aberdeen, South Dakota weekly livestock auction holding dairy, beef, and small animal sales with online bidding; similar facility layout and multi-category auction model in a comparable regional setting.
• St. Onge Livestock Auction Co. South Dakota-based weekly livestock auction running cattle, sheep, and goat sales with online bidding integration; comparable Midwest regional model competing for adjacent geography's consignments.
• Lomira Livestock Auction: Long-running Wisconsin livestock auction barn holding weekly dairy, beef, and small livestock sales, competing with Premier within the same state for farmer consignments and buyer attendance.

Broad incumbents

• CattleUSA: National online livestock bidding platform that powers Premier's remote-buyer capability across dairy, beef, and horse sales; functionally a partner but also a broader industry incumbent that other auction houses depend on similarly.

Regional players

• Winner Livestock Auction Co. South Dakota livestock auction barn running large weekly cattle sales, comparable in operational model; serves an adjacent region rather than directly overlapping Premier's Wisconsin catchment.
• Wahoo Livestock Auction: Nebraska sale barn operating weekly cattle and small livestock auctions, comparable in service mix and commission structure; does not directly compete in Wisconsin but is a Midwest regional auction peer.
• Belle Fourche Livestock Market: South Dakota livestock auction handling feeder, fat cattle, and sheep sales; operates in an adjacent Midwest geography with a similar scale and category breadth as Premier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PremierLivestockAndAuctionsLLC
• Xx.com/wi_auction

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Livestock & Auctions