Zonderkidz
- Company typePrivate
- Founded-
- HeadquartersGrand Rapids, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zonderkidz does
Zonderkidz is the children's book publishing imprint of Zondervan, itself part of HarperCollins Christian Publishing, headquartered in Grand Rapids, Michigan. The company publishes faith-based books, Bibles, and educational resources for children from birth through young adulthood, organized around branded series including Adventure Bible (over 9 million copies sold), The Beginner's Bible, Faithgirlz, I Can Read!, The Berenstain Bears (Living Lights line), and The Jesus Storybook Bible. The product catalog spans board books, picture books, storybook Bibles, children's Bibles in NIV, NIRV, NKJV, and KJV translations, middle-grade and young adult fiction and non-fiction, devotionals, journals, coloring books, and activity kits — collectively covering 77 pages of titles on the company website.
The business operates on a traditional trade publishing model. Zonderkidz acquires and develops content from authors (including #1 New York Times bestselling authors and Western sports influencers), produces physical and digital editions, and distributes through major retailers including Amazon, Barnes & Noble, Books A Million, Indiebound, Christianbook, FaithGateway, and Parable, plus specialty channels such as PBRShop and the Pro Rodeo Hall of Fame. Pricing is per-unit and one-time, ranging from approximately $5.99 for activity books to $19.99 for hardcover picture books, with children's Bibles priced between $10 and $25.
Revenue is generated primarily through wholesale and direct-to-consumer book sales, supplemented by free downloadable resources and YouTube video content (over 28 million views for the Hey-O! Stories of the Bible series developed with Saddleback Church). The company employs between 51 and 100 people, leverages HarperCollins Christian Publishing's distribution and editorial infrastructure, and targets families with young children, churches and Sunday schools, Christian educators, and tween/young adult faith-based readers. The imprint regularly launches new titles, has won industry recognition including the 2025 Gospel Coalition Children's Book Award, and is actively expanding into new verticals such as neurodiversity, multicultural identity, and Western sports audiences.
Zonderkidz firmographics
Firmographics- Name
- Zonderkidz
- Legal name
- Zonderkidz
- Website
- https://zonderkidz.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Zonderkidz industry classification
Industry- Product category
- Children's Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s Religious & Values-Based Publishing (MPAJAFAL)
- akta.pro secondary industries
- Religious Children’s Publishing (Faith-Based Kids & YA) (MPAJAHAJ), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)
Keywords
Where Zonderkidz is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zonderkidz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D
Revenue model
- Book Sales: Traditional book publishing revenue through sale of physical and digital children's books, Bibles, and educational materials. Revenue generated from retail sales through distribution partners and direct-to-consumer e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hardcover Picture Books |
| One time/ perpetual license | Pay-as-you-go | Chapter Books / Middle Grade |
| One time/ perpetual license | Pay-as-you-go | Devotionals and Journals |
| One time/ perpetual license | Pay-as-you-go | Activity/Coloring Books |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Zonderkidz product offering
Product offeringCore offering
Zonderkidz publishes and sells Christian children's books, Bibles, and educational resources from birth through young adulthood. Its catalog is organized into branded series (I Can Read!, Faithgirlz, The Berenstain Bears Living Lights, The Beginner's Bible, Adventure Bible, The Jesus Storybook Bible) and format categories including board books, picture books, middle grade and young adult fiction and non-fiction, and children's Bibles in NIV, NIRV, NKJV, and KJV translations. Products are sold in physical and digital formats through major retailers, Christian specialty stores, and the company's own e-commerce site.
Product overview
Zonderkidz is the children's division of Zondervan (part of HarperCollins Christian Publishing) that publishes faith-based books and Bibles for children from birth through young adulthood. The product portfolio is organized around branded series (I Can Read!, Faithgirlz, The Berenstain Bears, The Beginner's Bible, Adventure Bible, The Jesus Storybook Bible) and product categories (Storybook Bibles, Board Books, Picture Books, Middle Grade Fiction/Non-Fiction, Young Adult Fiction/Non-Fiction, and Children's Bibles in NIV, NIRV, NKJV, and KJV translations). The company also offers free downloadable resources and video content. Products are distributed through major retail channels including Amazon, Barnes & Noble, Christianbook, and FaithGateway.
Differentiator
Problem solved
Functional benefit
Brands
- I Can Read!: A reading program brand for beginning readers ages 4-8, combining reading skill development with spiritual growth.
- Faithgirlz
- The Berenstain Bears
- The Beginner's Bible
- Adventure Bible
- The Jesus Storybook Bible
Products and services
- I Can Read! Reading development book program for beginning readers ages 4-8 that combines reading skill development with spiritual content, including leveled titles from The Beginner's Bible, Berenstain Bears, and original characters such as Fiona the Hippo.
- Faithgirlz Faith-based book and Bible line for tween girls ages 9-12, empowering girls to explore, grow, and proclaim their Christian faith through books, Bibles, and journals.
- The Berenstain Bears (Living Lights) Faith-based Living Lights book series featuring the Berenstain Bears characters, teaching simple Christian truths to children through family-oriented stories.
- The Beginner's Bible Bestselling Bible brand for young children featuring easy-to-read text and bright, full-color illustrations, including storybook Bibles, activity books, devotions, and the Holy Bible edition.
- Adventure Bible Children's Bible brand featuring full-color illustrations and adventure-themed content, available in NIV, NIrV, and NKJV translations, with over 9 million copies sold.
- The Jesus Storybook Bible Storybook Bible inviting children to discover the central figure of God's great rescue story, with animated DVD adaptations and companion titles.
- Storybook Bibles Illustrated storybook Bibles that retell Bible stories for young children in engaging, accessible formats.
- Board Books Sturdy board books designed for young children, including titles like Pugtato series, nursery rhymes, prayers, and Bible stories.
- Picture Books Illustrated picture books for children featuring diverse authors and themes including faith, family, diversity, and character building.
- Middle Grade Fiction Chapter books for middle grade readers (ages 8-12), including series such as Arcade and the Hidden Scrolls, Daniels Sisters, and Berenstain Bears chapter book titles.
- Middle Grade Non-Fiction Non-fiction books for middle grade readers, including devotions, devotionals, joke books, and inspirational content.
- Young Adult Fiction Fiction titles for young adult readers (ages 13+), including faith-based novels and series.
- Young Adult Non-Fiction Non-fiction titles for young adults, including devotionals, inspirational books, and faith-based guidance.
- Children's Bibles (NIV, NIRV, NKJV, KJV) Full Bibles and Bible editions designed for children in multiple translations (NIV, NIRV, NKJV, KJV), available in leathersoft, hardcover, and compact formats.
Quantifiable outcome
- Adventure Bible has achieved over 9 million copies sold
- +2 more outcomes
Companies that use Zonderkidz
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Zonderkidz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zonderkidz partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered notable and minor.
- PBR (Professional Bull Riders)notablePBRShop.com, the online bookstore of Professional Bull Riders, carries Rosie's Wild Ride. This is the first time a children's book is sold at PBR, and their athletes use the book to promote reading in schools they visit.
- PRCA (Professional Rodeo Cowboys Association)minorPRCA carries Rosie's Wild Ride through its online store as part of a partnership to reach younger audiences in the Western sports industry.
- Pro Rodeo Hall of FameminorThe Pro Rodeo Hall of Fame in Colorado Springs sells Rosie's Wild Ride in their bookstore.
- Saddleback ChurchnotableSaddleback Church's Kids team developed the Hey-O! Stories of the Bible content, which has garnered over 28 million YouTube views. The church's content was adapted into coloring books and Bible storybooks distributed by Zonderkidz.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Zonderkidz competitors and assessment
Company assessmentDirect peers
- Concordia Publishing House: Christian publisher producing children's storybooks, Arch Books series, and Sunday school materials. Competes in the church-channel children's educational resources segment.
- David C Cook: Christian publisher producing children's curriculum, Bibles, and books including the Faith Parenting line. Direct competitor in church-supplied children's educational content.
- Harvest House Publishers: Christian publisher producing faith-based children's books, family resources, and devotionals. Direct competitor in the Christian trade children's book market.
- Thomas Nelson Publishers: Major Christian publisher producing the NKJV and other Bible translations plus children's titles. Sister imprint under HarperCollins Christian Publishing and direct competitor in faith-based children's books.
- Group Publishing: Christian publisher focused on children's ministry curriculum, VBS, and Sunday school materials. Competes for the church and educator buyer segment.
- B&H Publishing Group: Christian publishing imprint (part of LifeWay) producing children's Bibles, VBS curriculum, and faith-based children's resources. Competes directly with Zonderkidz in the evangelical children's market.
- Tyndale House Publishers: Major Christian publisher producing children's Bibles, storybook Bibles, and faith-based children's content including the NIrV translation. Direct competitor in the Christian children's publishing category.
Regional players
- Christianbook (Christian Book Distributors): Largest Christian retail distributor in North America and a key Zonderkidz distribution partner. Comparable in the Christian retail ecosystem though focused on distribution rather than publishing.
Broad incumbents
- Crossway: Publisher of the ESV Bible and Christian books including children's titles. Broader Christian publisher with a smaller children's footprint that occasionally overlaps with Zonderkidz offerings.
Emerging players
- Shiloh Run Press: Christian book publisher producing adult and some children's inspirational titles. Smaller scale but active in the faith-based publishing category with partial overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Zonderkidz social profiles
Digital presenceZonderkidz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zonderkidz leadership team
Management profileNumber of profiles
Profiles2 records
Zonderkidz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zonderkidz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zonderkidz
What does Zonderkidz do?
Zonderkidz publishes and sells Christian children's books, Bibles, and educational resources from birth through young adulthood. Its catalog is organized into branded series (I Can Read!, Faithgirlz, The Berenstain Bears Living Lights, The Beginner's Bible, Adventure Bible, The Jesus Storybook Bible) and format categories including board books, picture books, middle grade and young adult fiction and non-fiction, and children's Bibles in NIV, NIRV, NKJV, and KJV translations. Products are sold in physical and digital formats through major retailers, Christian specialty stores, and the company's own e-commerce site.
Is Zonderkidz a public or private company?
Zonderkidz is a private company. It is classified as corporate owned and is currently operating.
When was Zonderkidz founded?
Zonderkidz was founded in -1. It employs 51 to 100 people.
Where is Zonderkidz based?
Zonderkidz is headquartered in Grand Rapids, United States, in the North America region.
How does Zonderkidz make money?
One revenue line is on record: book Sales.
Who are Zonderkidz's main competitors?
Direct peers on record are Concordia Publishing House, David C Cook, Harvest House Publishers, Thomas Nelson Publishers, Group Publishing, B&H Publishing Group and Tyndale House Publishers. Christianbook (Christian Book Distributors) is listed as a regional player. Crossway is listed as a broad incumbent. Shiloh Run Press is listed as an emerging player.
Does Zonderkidz have an API?
No public API is recorded for Zonderkidz.
What industry is Zonderkidz in?
Zonderkidz's product category is Children's Book Publishing. Its primary akta.pro industry code is MPAJAFAL, Children’s Religious & Values-Based Publishing, with a secondary code of MPAJAHAJ, Religious Children’s Publishing (Faith-Based Kids & YA). Its NAICS code is 513130 and its SIC code is 2731.