Noble Food and Pursuits
- Company typePrivate
- Founded1983
- HeadquartersCharlotte, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Noble Food and Pursuits firmographics
Firmographics- Name
- Noble Food and Pursuits
- Legal name
- Noble Food & Pursuits
- Website
- https://noblefoodandpursuits.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Noble Food and Pursuits industry classification
Industry- Product category
- Restaurant Hospitality Services
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320), Retail Bakeries (311811)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), Gourmet & Fine Food Stores (CRAHAGAG)
Keywords
Where Noble Food and Pursuits is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Noble Food and Pursuits business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Dining Sales: Revenue from dine-in and takeout orders at six restaurant brands including Rooster's Wood-Fired Kitchen, The Jimmy, Noble Smoke Barbecue, Bossy Beulah's, Copain Bakery, and Field Pea Catering across North and South Carolina locations.
- Gift Card Sales: Digital and physical gift cards sold through Toast Tab platform at all restaurant locations, providing upfront cash flow and customer acquisition.
- Events & Catering: Field Pea Catering provides event catering services for private dinners of 10 to weddings of 300 guests, generating additional revenue from off-site food service.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels4 records
Noble Food and Pursuits product offering
Product offeringCore offering
Noble Food and Pursuits operates a multi-brand restaurant group across the Carolinas, running six distinct concepts: Rooster's Wood-Fired Kitchen (chef-driven wood-fired cuisine), Noble Smoke (Southern smoked barbecue), Bossy Beulah's (chicken sandwiches and tenders), The Jimmy (Mediterranean-inspired neighborhood dining), and Copain Bakery & Provisions (artisanal breads and French-inspired provisions). The group supplements dine-in, takeout, and delivery with Field Pea Catering for private events of 10 to 300 guests and gift card sales across all brands.
Product overview
Noble Food and Pursuits is a hospitality group operating a portfolio of restaurant brands in the Carolinas. The company operates as a multi-brand restaurant group consisting of Rooster's Wood-Fired Kitchen (Southern comfort food), Noble Smoke (barbecue), Bossy Beulah's (fried chicken), The Jimmy (Mediterranean cuisine), Copain Bakery & Provisions (French-inspired bakery), and Field Pea Catering (event catering). Beyond restaurants, the company runs 10 Million Meals To Go, a charitable initiative partnering with the Charlotte Mecklenburg Dream Center to address food insecurity. The group also produces Le Premier Miracle Wine to support the Dream Center. The company was founded in 1983 and is headquartered in the Southeast.
Differentiator
Problem solved
Functional benefit
Brands
- Rooster's Wood-Fired Kitchen: Wood-fired kitchen restaurant with chef-driven cuisine, locations include Winston-Salem, SouthPark, Uptown, Ballantyne, and Davidson (coming soon)
- The Jimmy
- Noble Smoke
- Bossy Beulah's
- Copain Bakery & Provisions
- Field Pea Catering
Products and services
- Rooster's Wood-Fired Kitchen Wood-fired cuisine restaurant brand operating four locations (Winston-Salem, SouthPark, Uptown, Ballantyne) offering chef-driven food drawn toward simplicity and an accompanying wine program.
- Noble Smoke Barbecue Southern-style smoked meats barbecue restaurant brand with locations at Freedom Drive and Optimist Hall in Charlotte, NC, operating as a tribute to legendary pitmasters.
- Bossy Beulah's Chicken shack restaurant brand serving chicken sandwiches, tenders, wings, and fries based on Aunt Beaut's time-tested recipe, with multiple locations across NC and SC including Freedom Drive, Winston-Salem, South End, Fort Mill, Ballantyne, Park Road, and Concord (coming soon).
- The Jimmy Neighborhood Mediterranean-inspired restaurant in Myers Park, Charlotte, NC, featuring casual, sunwashed elegance with freshest ingredients inspired by Mediterranean coasts of Italy and France.
- Copain Bakery & Provisions Artisanal breads, baked goods, fresh coffee, gourmet provisions, and prepared foods inspired by French cafés and markets, with locations at SouthPark, Winston-Salem, and Ballantyne Brasserie (coming soon).
- Field Pea Catering Off-site event catering service for weddings, dinner parties, and corporate events ranging from 10 to 300 guests, leveraging expertise from Noble Food & Pursuits restaurants for private dining and events.
- Gift Cards Digital and physical gift cards sold through the Toast Tab platform, available for purchase across all Noble Food & Pursuits restaurant brands including Rooster's, Noble Smoke, Bossy Beulah's, Copain, and The Jimmy.
- Le Premier Miracle Wine A custom Pinot Noir produced exclusively to support the Charlotte-Mecklenburg Dream Center, available for purchase at Noble Food & Pursuits restaurants.
Quantifiable outcome
- 170,000+ meals served during COVID-19 pandemic
- +2 more outcomes
Companies that use Noble Food and Pursuits
Customer profileSegments2 records
Ideal customer profiles2 records
Noble Food and Pursuits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Noble Food and Pursuits partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Charlotte Mecklenburg Dream CentercoreJim & Karen Noble formed the Charlotte Mecklenburg Dream Center in February 2014 as the nonprofit arm of Noble Food & Pursuits. The partnership engages forgotten communities and joins hands with the body of Christ across Charlotte. Through this partnership, Noble distributes approximately 1,000 meals weekly to neighbors in need, and launched the 10 Million Meals To Go initiative.
Scale indicators6 records
Recent moves19 records
Expansion highlights5 records
Noble Food and Pursuits competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Noble Food and Pursuits social profiles
Digital presenceNoble Food and Pursuits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noble Food and Pursuits leadership team
Management profileNumber of profiles
Profiles1 record
Noble Food and Pursuits subsidiaries and ownership
Company hierarchySubsidiaries6 records
Noble Food and Pursuits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noble Food and Pursuits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noble Food and Pursuits
What does Noble Food and Pursuits do?
Noble Food and Pursuits operates a multi-brand restaurant group across the Carolinas, running six distinct concepts: Rooster's Wood-Fired Kitchen (chef-driven wood-fired cuisine), Noble Smoke (Southern smoked barbecue), Bossy Beulah's (chicken sandwiches and tenders), The Jimmy (Mediterranean-inspired neighborhood dining), and Copain Bakery & Provisions (artisanal breads and French-inspired provisions). The group supplements dine-in, takeout, and delivery with Field Pea Catering for private events of 10 to 300 guests and gift card sales across all brands.
Is Noble Food and Pursuits a public or private company?
Noble Food and Pursuits is a private company. It is classified as family owned and is currently operating.
When was Noble Food and Pursuits founded?
Noble Food and Pursuits was founded in 1983. It employs 501 to 1,000 people.
Where is Noble Food and Pursuits based?
Noble Food and Pursuits is headquartered in Charlotte, United States, in the North America region.
How does Noble Food and Pursuits make money?
Three revenue lines are on record. Restaurant Dining Sales are the primary driver. The others are gift Card Sales and events & Catering.
Does Noble Food and Pursuits have an API?
No public API is recorded for Noble Food and Pursuits.
What industry is Noble Food and Pursuits in?
Noble Food and Pursuits's product category is Restaurant Hospitality Services. Its primary akta.pro industry code is THAFACAF, Farm-to-Table & Contemporary American Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.