BeautyCare Brazil

Name

BeautyCare Brazil

Legal name

BeautyCare Brazil

Website

https://beautycarebrazil.org.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

BeautyCare Brazil is a sectoral export promotion project, jointly operated by ABIHPEC and ApexBrasil, that helps Brazilian Hygiene, Perfumery, and Cosmetics (HPPC) companies internationalize through trade shows, buyer missions, regulatory guidance, and digital showcase tools.

Ownership category

akta.pro rank

Product category

Export Promotion Services

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRADANAD

Personal Fragrances (Perfume, Cologne, Body Sprays)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRADANAE

Hair Care (Shampoo, Conditioner, Styling, Treatments)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Export promotion services
• Cosmetics internationalization support
• Trade show facilitation
• Regulatory compliance guidance
• Market intelligence tools

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Sectoral Project Funding: Funded through a cooperation agreement between ABIHPEC (Brazilian HPPC Industry Association) and ApexBrasil (Brazilian Export Promotion Agency). The project is a partnership program to promote internationalization of the HPPC sector.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

BeautyCare Brazil is a sectoral export promotion project that supports Brazilian HPPC (Hygiene, Perfumery and Cosmetics) companies in their international expansion through trade show participation, an online export showcase platform (Vitrine Exportadora), export manuals, ESG guides, country-specific technical regulation manuals, and interactive foreign trade statistical data tools. The project provides individualized internationalization services to companies at all levels of export maturity.

Product overview

BeautyCare Brazil is a sectoral internationalization program (not a traditional software product) operated by ABIHPEC in partnership with ApexBrasil. The program offers a portfolio of services including the Vitrine Exportadora (online export showcase platform connecting Brazilian HPPC companies with international buyers), export guidance manuals, ESG sustainability guides, and technical regulation manuals covering import requirements for target export markets. The offering also includes statistical data tools for foreign trade analysis and organizes participation in international trade events.

Differentiator

Problem solved

Functional benefit

Brands

• Vitrine Exportadora: Online platform showcasing Brazilian HPPC exporters for international buyers

Products and services

• Vitrine Exportadora An online export showcase platform that displays Brazilian HPPC (Hygiene, Perfumery, and Cosmetics) companies and their products for international buyers, featuring search functionality and category-based filtering to facilitate buyer discovery of Brazilian suppliers.
• Manual de Exportação (Export Manual) A comprehensive export manual providing guidance for Brazilian cosmetics and personal care companies on international market entry strategies, regulatory procedures, and export-related documentation requirements.
• Guia ESG (ESG Guide) An ESG (Environmental, Social, and Governance) guide helping HPPC companies understand and implement sustainability practices that enhance their international competitiveness and alignment with global buyer requirements.
• Manuais de Regulamentação Técnica (Technical Regulation Manuals) Country-specific technical regulation manuals for export prepared by ABIHPEC's regulatory affairs area, covering import and product registration requirements for target markets including South Africa, Angola, Egypt, United States, European Union, China, and others.
• Dados Estatísticos de Comércio Exterior (Foreign Trade Statistical Data Tool) An interactive statistical tool enabling consultation of Brazilian foreign trade data (import and export) for the HPPC sector and related NCM codes, allowing users to query sector-specific trade information for market intelligence purposes.
• International Trade Show Participation Program Organized collective participation of Brazilian HPPC companies in major international trade events including Cosmoprof Bologna, Beautyworld Middle East, in-Cosmetics Global, and NYSCC Suppliers' Day, including buyer missions and business meetings between Brazilian suppliers and international buyers.

Quantifiable outcome

• Participating companies achieved US$ 5.7 million in sales at Beautyworld Middle East 2022 with expectation of US$ 50 million over 12 months
• +2 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ABIHPEC (Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos)coreStrategic or Co-development Partner · 1 January 2000ABIHPEC is the Brazilian Industry Association for Hygiene, Perfumery and Cosmetics. The Beautycare Brazil project is a sectoral initiative created by ABIHPEC in partnership with ApexBrasil to promote internationalization of Brazilian HPPC companies. ABIHPEC provides industry expertise, regulatory guidance, and access to member companies.
• ApexBrasil (Agência Brasileira de Promoção de Exportações e Investimentos)coreStrategic or Co-development Partner · 1 January 2000ApexBrasil is the Brazilian Export and Investment Promotion Agency. The Beautycare Brazil project is a cooperation agreement between ABIHPEC and ApexBrasil (Convênio de Cooperação Técnica e Financeira N° 142-31/2024) to promote Brazilian HPPC exports and strengthen the sector's image internationally. ApexBrasil provides funding and international promotion support.
• AvanzzaminorImplementation/ SI/ Consulting PartnerCooperation between Avanzza and ABIHPEC provides discounted regulatory and technical compliance services for international markets for Beautycare Brazil project participants. Services include technical product analysis, regulatory dossier preparation, and annual advisory.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JCIA (Japan Cosmetic Industry Association): Japan Cosmetic Industry Association promoting Japanese cosmetics exports and representing the industry domestically. Comparable as a national-level cosmetics industry body with export promotion and regulatory advocacy roles similar to BeautyCare Brazil's mandate.
• Korea Cosmetic Association (KCA): Korean national cosmetics industry association promoting K-beauty exports internationally through pavilions at Cosmoprof, Beautyworld, in-Cosmetics, and NYSCC. Directly comparable as a national cosmetics export promotion body competing with BeautyCare Brazil at the same anchor trade shows.
• FEBEA: Fédération des Entreprises de la Beauté—the French beauty industry federation that promotes French cosmetics internationally. Comparable as a national cosmetics industry association with export promotion mandate similar to BeautyCare Brazil's HPPC focus.
• Cosmetic Valley: French competitiveness cluster for the perfume and cosmetics industry, promoting French HPPC companies internationally through trade events, R&D collaboration, and export support. Comparable as a sector-specific export promotion cluster in the cosmetics/personal care space.
• Personal Care Products Council: US national trade association representing the cosmetic and personal care products industry. Comparable as a national cosmetics/personal care industry body that engages in regulatory advocacy and international promotion for US-based HPPC companies.
• ApexBrasil: Brazilian Trade and Investment Promotion Agency that co-funds and operates BeautyCare Brazil via cooperation agreements. Directly comparable as the co-implementing public agency with similar sectoral project mandates across other Brazilian industries.
• CTPA: Cosmetic, Toiletry & Perfumery Association—the UK trade association for the personal care industry. Comparable as a national cosmetics industry body providing regulatory guidance, export support, and trade show participation for UK HPPC companies.
• ABIHPEC: The Brazilian HPPC industry association that co-implements BeautyCare Brazil with ApexBrasil. It is structurally the closest peer as the implementing partner of the same sectoral export promotion model for Brazilian cosmetics/personal care.
• Cosmetica Italia: Italian national cosmetics industry association that organizes Italy's national pavilion at Cosmoprof and similar trade shows. Directly comparable to BeautyCare Brazil as a national-level cosmetics export promotion body with industry association backing.

Broad incumbents

• Cosmetics Europe: European trade association for the cosmetics and personal care industry representing 29 national associations. Comparable as a broader regional-level counterpart coordinating cosmetics export/regulatory advocacy across multiple national markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/beautycarebr
• Facebookfacebook.com/beautycarebrazilface
• LinkedInlinkedin.com/company/beautycare-brazil
• Instagraminstagram.com/beautycarebrazil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeautyCare Brazil