The Gym Pod
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Gym Pod firmographics
Firmographics- Name
- The Gym Pod
- Legal name
- Immortals Pte. Ltd.
- Website
- https://thegympod.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Gym Pod industry classification
Industry- Product category
- Boutique Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro industry
- General Personal Training (In-Person & Virtual)Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)Small-Group Personal Training (Semi-Private)Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)
Keywords
Where The Gym Pod is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices9 records
Markets served
The Gym Pod business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Pay-Per-Use Pod Sessions: Core revenue stream from time-based bookings of private, semi-private, and hybrid gym pods. Sessions are charged per 30-minute block with tiered pricing based on time of day (Off-Peak: $6, Standard: $9, Premium: $12). Additional guests add $1.50/pax/session.
- Premium Subscription Plan: Monthly recurring subscription ($12 per month, billed every 3 months = $36 per quarter) offering up to 30% discounted sessions, 30-day priority booking window, and last-minute rescheduling included. Targets frequent users seeking cost savings and priority access.
- Starter Pack: Prepaid bundle of 10 pod sessions for $69 per month. Valid for 30 days. Ideal for casual users (1–2 times per week). Targets gym-goers who prefer fixed session bundles over pay-per-use.
- Power Pack: Prepaid bundle of 30 pod sessions for $179 per month. Targets regular users (3+ times per week). Each session applies for 1 pax with additional guest fees.
- Recovery Pod (Ice Bath): Add-on cold plunge/ice bath sessions at $12.50 per 30 minutes, available only at NOVA Training @ EON Shenton. Booked as an add-on to a NOVA Training pod session via the app.
- HYROX Class Packages: Prepaid HYROX training class packages purchased via the app. Classes are created by expert coaches Elain & Clement. Sold in packs offering discounted per-session rates versus ad-hoc drop-in pricing.
- Personal Training: The Gym Pod Academy offers personal trainers who conduct sessions within gym pods. PTs can book pods on behalf of clients. PT packages are sold separately (referenced as [For PT Only] Packages).
- Franchise / Own a Gym Pod: Franchise model requiring minimum S$50,000 liquid capital. Franchisees transform unutilized space into a gym pod using The Gym Pod's proprietary technology and brand. The company likely earns revenue through franchise fees, technology licensing, and a share of per-session revenue from franchisee-operated pods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Off-Peak pay-per-use — lowest rate for early morning/late-night sessions |
| Usage-based | Pay-as-you-go | Standard pay-per-use — regular daytime rate |
| Usage-based | Pay-as-you-go | Premium pay-per-use — peak evening rate |
| Subscription | Monthly | Premium Subscription Plan — recurring monthly plan for frequent users |
| Subscription | Monthly | Starter Pack — 10-session bundle for casual users |
| Subscription | Monthly | Power Pack — 30-session bundle for regular users |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
The Gym Pod product offering
Product offeringCore offering
The Gym Pod operates a network of private, semi-private, and hybrid gym pods that users book and unlock on demand through a mobile app. Sessions are sold on a pay-per-use basis (30-minute blocks) or via subscription bundles, with no traditional membership contracts. The company also runs a franchise program that licenses its proprietary booking and access technology to third-party space owners.
Product overview
The Gym Pod operates a network of private and hybrid gym facilities accessible via a mobile app booking system. The core offering consists of The Gym Pod (fully private solo gyms), NOVA Training (24/7 hybrid gyms with functional training classes including Hyrox), The Gym Pod Unleashed (semi-private strength pods for up to 8 people), The Recovery Pod (ice bath facilities for cold therapy), and The Dungeon (fully automated fitness facilities). All locations are booked through The Gym Pod mobile app on a pay-per-use or subscription basis, with session-based pricing ranging from $6-$12 and subscription plans including Premium, Starter Pack, and Power Pack options. Personal trainers are available through The Gym Pod Academy for guided training sessions.
Differentiator
Problem solved
Functional benefit
Brands
- NOVA Training: 24/7 hybrid gym combining open gym access with high-intensity functional training classes, including Hyrox training. Located at Bishan, EON Shenton, Farrer Park, and Solaris Kallang.
- The Gym Pod Unleashed
- Recovery Pod
- The Dungeon
Products and services
- The Gym Pod (Private Pods) Fully private single-occupant gym pods equipped with cardio and strength equipment, bookable via mobile app in 30-minute sessions with no queuing for equipment. Targeted at fitness consumers wanting solo privacy.
- NOVA Training 24/7 hybrid gym combining open gym access with high-intensity functional training classes, including HYROX-specific programming led by expert coaches at multiple Singapore locations.
- The Gym Pod Unleashed Semi-private strength training pod accommodating up to 8 individuals, featuring Power Rack, Smith Machine, and Multi-press Machine for group and community workouts.
- Recovery Pod (Ice Bath)
Quantifiable outcome
- First-time users receive 50% off their first booking
- +1 more outcomes
Companies that use The Gym Pod
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
The Gym Pod technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Gym Pod partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
The Gym Pod competitors and assessment
Company assessmentOthers
- Gympass: Gympass is a corporate wellness platform aggregating thousands of gyms and fitness apps under one employer-paid subscription. It is comparable to The Gym Pod as an adjacent B2B distribution channel for corporate wellness — the same buyer segment The Gym Pod targets with its corporate wellness page.
- ClassPass: ClassPass is a global pay-per-use aggregator for boutique fitness studios and gyms. It is comparable to The Gym Pod through its parallel pay-per-use pricing philosophy and shared consumer target, even though ClassPass is a marketplace rather than an operator.
Broad incumbents
- Barry's Bootcamp: Barry's Bootcamp is a global premium boutique fitness brand combining HIIT and indoor running classes. It is comparable to The Gym Pod as an industry-validated example of premium per-session fitness pricing in dense urban markets that The Gym Pod targets with its pod-based format.
- F45 Training: F45 Training is a global functional-training boutique fitness franchise with thousands of studios worldwide. It is comparable to The Gym Pod as a fitness franchise concept targeting time-poor urban professionals, though F45 specializes in group classes rather than private pods.
- Virgin Active: Virgin Active is a premium full-service gym chain operating multiple clubs in Singapore and several other countries. It is comparable to The Gym Pod as a large incumbent targeting affluent urban fitness consumers in the same Singapore market, although its model is membership-based, large-format facilities rather than pay-per-use pods.
- Anytime Fitness: Anytime Fitness is the world's largest 24/7 global gym franchise, offering key-card access to thousands of locations across dozens of countries. It is comparable to The Gym Pod as a broad incumbent operating a self-serve, app- and credential-based fitness access model at much greater scale.
Emerging players
- BFT (Body Fit Training): BFT is a globally franchised strength-and-conditioning boutique fitness brand headquartered in Australia with significant APAC presence. It is comparable to The Gym Pod as a competing boutique fitness franchise targeting similar urban professionals using short, program-based sessions.
- Tonal: Tonal is a connected at-home strength training system offering on-demand guided workouts via a single wall-mounted device. It is comparable to The Gym Pod as a private, app-driven strength training experience targeting the same privacy- and convenience-seeking consumer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Gym Pod social profiles
Digital presenceThe Gym Pod financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Gym Pod leadership team
Management profileNumber of profiles
Profiles1 record
The Gym Pod funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Gym Pod M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Gym Pod
What does The Gym Pod do?
The Gym Pod operates a network of private, semi-private, and hybrid gym pods that users book and unlock on demand through a mobile app. Sessions are sold on a pay-per-use basis (30-minute blocks) or via subscription bundles, with no traditional membership contracts. The company also runs a franchise program that licenses its proprietary booking and access technology to third-party space owners.
Is The Gym Pod a public or private company?
The Gym Pod is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Gym Pod founded?
The Gym Pod was founded in 2018. It employs 1 to 10 people.
Where is The Gym Pod based?
The Gym Pod is headquartered in Singapore, Singapore, in the Asia region.
How does The Gym Pod make money?
Eight revenue lines are on record. Pay-Per-Use Pod Sessions are the primary driver. The others are premium Subscription Plan, starter Pack, power Pack, recovery Pod (Ice Bath), HYROX Class Packages, personal Training and franchise / Own a Gym Pod.
Who are The Gym Pod's main competitors?
Others on record are Gympass and ClassPass. Broad incumbents are Barry's Bootcamp, F45 Training, Virgin Active and Anytime Fitness. Emerging players are BFT (Body Fit Training) and Tonal.
Does The Gym Pod have an API?
No public API is recorded for The Gym Pod.
What industry is The Gym Pod in?
The Gym Pod's product category is Boutique Fitness Centers. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAN, Small-Group Personal Training (Semi-Private). Its NAICS code is 713940 and its SIC code is 7997.