Mercedes-Benz of Arrowhead

What Mercedes-Benz of Arrowhead does

Mercedes-Benz of Arrowhead is a privately-held authorized Mercedes-Benz franchise dealership headquartered at 9260 W Bell Road in Peoria, Arizona, serving the Phoenix metropolitan area (Peoria, Glendale, Phoenix, Surprise, and the West Valley). Founded in 2008, the dealership operates with 51-100 employees and sells the full Mercedes-Benz new vehicle lineup — sedans (C-Class, E-Class, S-Class, CLA, CLE), SUVs (GLA, GLB, GLC, GLE, GLS, G-Class), performance vehicles (AMG GT, SL-Class), electric vehicles (EQE, EQS), and commercial Sprinter vans in cargo, crew, and passenger configurations. It also retails 147 pre-owned vehicles and 100+ hybrid/electric pre-owned units spanning multiple non-Mercedes brands, alongside a Certified Pre-Owned program backed by multi-point inspections, warranty coverage, and roadside assistance.

The dealership's underlying technology stack includes the DealerSocket dealer management system and the DealerFire website platform powering online inventory browsing, payment calculators, finance applications, trade-in valuation, service scheduling, and e-pricing. Sold vehicles integrate OEM technology such as the MBUX infotainment system with natural-language voice control, Mercedes me connect telematics, wireless Apple CarPlay/Android Auto, SiriusXM, Bluetooth, and the Mercedes-Benz mobile app supporting remote start, climate control, Digital Vehicle Key, and EV battery monitoring. A dedicated commercial sales team provides Sprinter van upfitting services — refrigerated transport, shelving, HVAC/plumbing builds, passenger conversions, and delivery logistics configurations.

The business model operates across four revenue streams: (1) new vehicle sales generating margin between wholesale cost and retail price across a $44K-$161K ASP range, (2) pre-owned vehicle sales including multi-make trade-ins, (3) finance and insurance products through Mercedes-Benz Financial Services or third-party lenders (credit-tiered rates from 1.9% to 9.9%, terms of 24-72 months) plus extended warranties, and (4) service and parts revenue from factory-trained technicians using genuine OEM parts backed by a 2-year warranty. The commercial van upfitting line adds a professional services revenue stream. Customer segments split between affluent individual luxury vehicle buyers in the Phoenix metro and commercial/business customers procuring fleet Sprinter vans, with service and maintenance customers forming a recurring aftermarket base.

Name

Mercedes-Benz of Arrowhead

Legal name

Mercedes-Benz of Arrowhead

Website

https://arrowheadmb.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Mercedes-Benz of Arrowhead is a privately-held authorized Mercedes-Benz dealership in Peoria, Arizona, selling new, certified pre-owned, and multi-brand pre-owned vehicles plus Sprinter commercial vans to luxury consumers and business fleet customers across the Phoenix metropolitan area, with supporting financing, factory-certified service, parts, and commercial van upfitting.

Ownership category

akta.pro rank

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Mercedes-Benz vehicles including SUVs, sedans, electric vehicles, and commercial Sprinter vans. Revenue generated from the difference between wholesale acquisition cost and retail sale price.
2. Pre-Owned Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles including various makes beyond Mercedes-Benz (Audi, Cadillac, Land Rover, Lexus). CPO vehicles include multi-point inspections, warranty coverage, and roadside assistance.
3. Finance and Insurance Products: Financing arrangements through Mercedes-Benz Financial Services or third-party lenders, extended warranties (12, 24, or 36-month terms with mileage protection up to 75,000 or 100,000 miles), and other F&I products.
4. Service and Parts: Maintenance services including oil changes, brake service, tire service, battery replacement, wheel alignments, and Mercedes-Benz Service A and Service B packages. Parts sales include genuine Mercedes-Benz OEM parts backed by 2-year warranty.
5. Commercial Van Upfitting: Customization and upfitting of Mercedes-Benz Sprinter vans for commercial applications including refrigeration, shelving, passenger seating, and specialized equipment for contractors, delivery services, and various trades.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mercedes-Benz of Arrowhead is an authorized Mercedes-Benz franchise dealership selling new Mercedes-Benz vehicles (sedans, SUVs, electric vehicles, and Sprinter commercial vans), certified and pre-owned vehicles, and providing factory-trained maintenance and repair services with genuine OEM parts. The dealership also offers auto financing, extended warranties, and specialized Sprinter van upfitting for commercial fleet customers in the Phoenix metropolitan area.

Product overview

Mercedes-Benz of Arrowhead is a luxury automotive dealership offering a comprehensive portfolio of Mercedes-Benz vehicles and services. The core offering consists of new Mercedes-Benz vehicles across multiple segments: luxury sedans (C-Class, E-Class, S-Class, CLA, CLE), SUVs/crossovers (GLA, GLB, GLC, GLE, GLS, G-Class), performance vehicles (AMG GT, SL-Class), electric vehicles (EQE, EQS), and commercial vans (Sprinter Cargo, Crew, Passenger). The dealership complements vehicle sales with Certified Pre-Owned programs, extended warranty options, comprehensive service/maintenance facilities, and specialized Sprinter upfitting services for commercial customers. Financing solutions and online shopping tools support the sales process.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Vehicles Full lineup of new Mercedes-Benz sedans (C-Class, E-Class, S-Class, CLA, CLE), SUVs and crossovers (GLA, GLB, GLC, GLE, GLS, G-Class), performance vehicles (AMG GT, SL-Class), electric vehicles (EQE, EQS), and Sprinter commercial vans (Cargo, Crew, Passenger) available for purchase or lease. Each vehicle includes a 4-year/50,000-mile new vehicle limited warranty.
• Certified Pre-Owned Mercedes-Benz Vehicles Mercedes-Benz Certified Pre-Owned vehicles that pass multi-point inspections, include warranty coverage and roadside assistance. Pre-owned inventory includes various makes beyond Mercedes-Benz such as Audi, Cadillac, Land Rover, and Lexus, priced from approximately $27,494 to $45,420 depending on model and condition.
• Sprinter Van Upfitting Services Custom upfitting of Mercedes-Benz Sprinter vans for commercial applications including refrigerated transport conversions, HVAC/plumbing contractor configurations, electrician/telecom builds, passenger shuttles, shelving systems, tool storage, and delivery logistics setups.
• Mercedes-Benz Service and Maintenance Factory-trained technician services including oil changes, brake service, tire service, battery replacement, wheel alignments, Mercedes-Benz Service A and Service B maintenance packages, collision repairs, and sales of genuine Mercedes-Benz OEM parts backed by a 2-year Parts Limited Warranty. Online appointment scheduling with vehicle pickup and loaner vehicle options is available.
• Mercedes-Benz Auto Financing Comprehensive auto financing solutions including lease deals, auto loans, online pre-approval, payment calculators, and trade-in value tools. Credit score-based interest rates from 1.9% (Excellent) to 9.9% (Very Poor) with loan terms of 24, 36, 48, 60, or 72 months through Mercedes-Benz Financial Services or third-party lenders.
• Extended Limited Warranty Extended warranty options for eligible Mercedes-Benz vehicles covering 12, 24, or 36-month terms with mileage protection up to 75,000 or 100,000 miles, including engine, transmission, steering, and electrical systems.
• Complimentary Test Drives Free test drives for prospective buyers to experience vehicle features, performance, and luxury amenities with no cost or purchase obligation.

Quantifiable outcome

• Multi-point inspection process for Certified Pre-Owned vehicles ensures quality and reduces customer risk
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/arrowheadmb
• Facebookfacebook.com/MercedesBenzofArrowhead
• LinkedInlinkedin.com/company/mercedes-benzof-arrowhead

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz of Arrowhead