Thailand Creative Culture Agency

What Thailand Creative Culture Agency does

Thailand Creative Culture Agency (THACCA) is a Thai government state entity established in 2024 under the Office of the Prime Minister and administered by the Digital Government Development Agency (DGA). It serves as the central coordinating agency for Thailand's national Soft Power strategy, overseeing 13 creative industry subcommittees covering food, tourism, film, fashion, festivals, sports, music, art, design, games, books, wellness, performing arts, and series. Its core operational platform is the OFOS (One Family One Soft Power) portal, a free digital training system developed by DGA that delivers 100+ course modules across 11 industries to Thai citizens authenticated via ThaiD or the national government portal, targeting upskilling/reskilling of 20 million people by 2027.

THACCA's business model is non-commercial: it is funded through government budget allocations and offers all training, workshops, and certification programs free of charge. Its commercial analog is event production and ecosystem coordination rather than product revenue. The portfolio includes flagship national and international events (Global Soft Power Talks 2025, Thailand Summer Festivals 2025, BKKIFF 2025, Muaythai World Festival 2025, Gamescom Asia relocation), sub-programs (OFOS NEXT FRAME film camps, Sound of Thailand Music Awards, Fashion InStyle sponsorship, One Village One Thai Chef, Local Chef Restaurant, Design Thinking for Festival Specialists, Event Think Tank), and the THACCA x MELCO Global Soft Power Academy scholarship placing Thai talents in 5 international markets. Go-to-market is community-led and event-driven, leveraging government coordination, public-private partnerships, and the Prime Minister's office for distribution across all 77 Thai provinces and international embassies.

The agency is governed by a National Soft Power Strategy Committee chaired by Surapong Saengthonglee, with industry-specific subcommittees chaired by recognized private-sector leaders (e.g., Marisa Sukosol Nunpakdi for Tourism, Pimol Sriwikrom for Sports, Chaovalit Yukontorn for Film). Thailand ranked 39th in Brand Finance's Global Soft Power Index 2025 out of 193 countries. Primary government partners include the Ministry of Culture, Department of Cultural Promotion, Digital Economy Promotion Agency (DEPA), Thailand Convention and Exhibition Bureau (TCEB), Music Copyright Thailand (MCT), Event Managers Association (EMA), and the National Broadcasting and Telecommunications Commission, with Melco Resort & Entertainment as the flagship international partner.

Name

Thailand Creative Culture Agency

Legal name

Thailand Creative Culture Agency (THACCA)

Website

https://thacca.go.th

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Thailand Creative Culture Agency (THACCA) is a Thai government state entity under the Prime Minister's Office that coordinates the national Soft Power strategy across 13 creative industries, delivering free OFOS skills training to Thai citizens and producing flagship events like Global Soft Power Talks and BKKIFF.

Ownership category

akta.pro rank

Product category

Government Creative Industry Development

NAICS

Convention and Trade Show Organizers (56192), Arts, Entertainment, and Recreation (71), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Organizations (8600)

akta.pro primary industry

Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)

akta.pro secondary industries

Indigenous & Community Cultural Institutions (THAJADAK), Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

Keywords

• Creative industry development
• Government cultural policy
• Soft power initiatives
• Skills training programs
• National creative agency

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Budget Funding: THACCA is funded through government budget allocations as a national soft power development agency under the Office of the Prime Minister. Revenue comes from annual government budgets allocated for creative industry development, skills training programs, and international promotion activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Thailand Creative Culture Agency (THACCA) is a Thai government agency operating under the Office of the Prime Minister that coordinates and develops Thailand's creative and cultural industries across 13 sectors (food, tourism, film, fashion, festivals, sports, music, art, design, games, books, wellness, performing arts, series). It delivers free skills training through the OFOS (One Family One Soft Power) digital platform and on-site programs, runs national-level events and festivals, and promotes Thai creative products and services in international markets.

Product overview

THACCA (Thailand Creative Culture Agency) is the central coordinating agency for Thailand's national soft power strategy, overseeing 11 creative industry subcommittees including food, sports, festivals, tourism, music, film, fashion, design, art, games, and books. The core operational platform is the OFOS (One Family One Soft Power) portal — a government digital training platform accessible via ThaiD or national government portal login — which offers free skills courses across all 11 industries targeting 20 million skilled workers by 2027. THACCA's portfolio includes major national events (Thailand Summer Festivals 2025, Muaythai World Festival 2025, Global Soft Power Talks 2025, Bangkok International Film Festival 2025, Gamescom Asia), the international THACCA x MELCO Global Soft Power Academy scholarship, the OFOS training courses and film camps (NEXT FRAME), the Sound of Thailand Music Awards, Fashion InStyle sponsorship, Event Think Tank community platform, and the OFOS Village Chef programs. These programs collectively form an integrated ecosystem from skills training (OFOS) to market creation (national events and international platforms) and brand building (global partnerships).

Differentiator

Problem solved

Functional benefit

Products and services

• OFOS Portal – One Family One Soft Power THACCA's flagship digital skills training platform providing free online and on-site courses across 11 creative industries to Thai citizens; users register via ThaiD, national government portal, or citizen ID to upskill/reskill and pursue employment in Thailand's creative economy.
• THACCA x MELCO Global Soft Power Academy International scholarship and internship program developed with Melco Resort & Entertainment offering five Thai talents three-month placements with global experts in five countries (Macau, Paris, London, Italy, USA) across culinary arts, design, architecture, performing arts, and brand strategy.
• One Village One Thai Chef Flagship OFOS food industry initiative targeting 75,000 households over four years to train local Thai chefs through a 240-hour curriculum with theory, practice, and business management components, plus domestic and international job placement support.
• OFOS NEXT FRAME 15: Fantastic Film Lab 2025 Five-day residential film camp for university students held September 23–27, 2025 in Chiang Mai; 100 participants from nine institutions formed 10 teams to produce short fantasy/sci-fi films under professional mentorship.
• Design Thinking for Festival Specialist Training Hands-on workshop under OFOS's Festival Academy held in Phuket in February 2025, upskilling 70+ festival organizers from southern Thailand (Andaman coast) using Design Thinking methodology to elevate local festivals to world-class standards.
• Event Think Tank Online community platform serving as a knowledge hub and network for festival professionals in Thailand; part of the strategy to make Thailand the world's top Festival Country, run with the Thailand Convention and Exhibition Bureau (TCEB).
• Sound of Thailand Music Awards Thailand's first music awards judged entirely by music industry professionals (peer-voted), organized to elevate Thai music to international standards, launched via a kick-off party in September 2025 with Music Copyright Thailand (MCT).
• Global Soft Power Talks 2025 Thailand's first international soft power forum held at NBT, featuring Prime Minister Paetongtarn Shinawatra's keynote and world-renowned experts including Alain Ducasse, Mathieu Lehanneur, Mike White, and Richard Christiansen; co-organized with Melco Resort & Entertainment.
• Bangkok International Film Festival 2025 (BKKIFF 2025) Thailand's premier international film festival returned for the first time in 16 years (September 30 – October 15, 2025), showcasing 200+ films from 40 countries at major cinemas including Major Cineplex and SF Cinema, plus a film market with 150+ pitching projects and approximately $25,000 in prizes.
• Muaythai World Festival 2025 Five-day (February 5–9, 2025) free-entry Thai boxing festival at Siam Paragon, featuring competitions, master classes, exhibitions, and concerts; organized by THACCA's sports subcommittee to promote Thai boxing as a global soft power.
• Thailand Summer Festivals 2025 National initiative under the Amazing Thailand Grand Tourism and Sports Year 2025, spanning seven months (March–September) across seven festival categories (Songkran, Pride, Culture, Music, Sports, Food, Art/Creativity), covering 17 provinces.
• Gamescom Asia (Thailand edition) The largest gaming event in Asia, relocated from Singapore to Thailand for the first time in October 2025 and co-organized with Thailand Game Show and the Digital Economy Promotion Agency (DEPA); expected to generate approximately 1,925 million THB in economic value and 7,300+ MICE jobs.
• Fashion InStyle 2025 (Thai companies participation) Hong Kong-based international fashion trade show in which THACCA sponsors Thai companies with travel, accommodation, and booth grants; 20+ Thai companies exhibited at the April 2025 edition.
• THACCA Splash: Soft Power Forum 2024 Thailand's inaugural comprehensive soft power forum held in July 2024 at the Queen Sirikit National Convention Center, gathering industry leaders from all 11 creative sectors to present industry-specific goals and roadmaps.
• Local Chef Restaurant 2025 Program under the OFOS food industry track to develop community chef restaurants featuring local cuisine, designed to elevate Thai culinary talent and promote local food as a soft power asset.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Ministry of Culture / Department of Cultural PromotioncoreStrategic or Co-development PartnerPrimary government partner for cultural policy implementation and creative industry development. Jointly supports film festivals and cultural events.
• Melco Resort & EntertainmentflagshipStrategic or Co-development PartnerCo-organizer of Global Soft Power Talks 2025 with Melco, a major integrated resort developer. Joint initiative to bring global experts to Thailand and develop creative industry leadership.
• Thailand Convention and Exhibition Bureau (TCEB)coreStrategic or Co-development PartnerPartnership for festival industry development through Event Think Tank platform, targeting 450 festival professionals through workshops and seminars.
• Digital Economy Promotion Agency (DEPA)coreStrategic or Co-development PartnerCollaborates with DEPA on game industry development and esports hub initiatives, aiming to grow Thai game industry to 10,000 million baht.
• Music Copyright Thailand (MCT)coreStrategic or Co-development PartnerPartnership with MCT to launch Sound of Thailand Music Awards, the first music awards voted by industry professionals.
• Event Managers Association (EMA)minorStrategic or Co-development PartnerPartners with EMA for festival industry training under OFOS, focusing on Design Thinking for Festival Specialists program in Phuket.
• Office of the Prime MinistercoreStrategic or Co-development PartnerTHACCA operates under the Office of the Prime Minister as the central agency for national soft power strategy implementation.
• Digital Government Agency (DGA)coreTechnology or IntegrationDGA developed and maintains the OFOS digital training platform, providing technical infrastructure for government skills development programs.
• National Broadcasting and Telecommunications CommissioncoreStrategic or Co-development PartnerCoordination on creative industry regulations and digital content standards for Thailand's creative economy development.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Info-communications Media Development Authority (IMDA) Singapore: Singapore government agency overseeing digital economy, media, and creative industry development. Comparable as a regional state-led agency coordinating policy, training, and industry funding across creative verticals.
• Korea Tourism Organization (KTO): Korean government agency promoting inbound tourism through events, festivals, and international campaigns. Comparable as an Asia-based government tourism/cultural promotion body that runs flagship events and trade missions.
• Singapore Tourism Board (STB): Singapore government agency that develops and promotes the country's tourism economy through events, festivals, and partnerships. Comparable to THACCA's event-led, government-funded tourism/cultural promotion model.
• National Arts Council Singapore (NAC): Singapore government body that supports artists and arts organizations through grants, capability-building, and sector development. Comparable to THACCA's industry subcommittee structure that channels government support into creative sectors.
• Indonesia's Ministry of Tourism and Creative Economy (Kemenparekraf): Indonesian government ministry succeeding the former BEKRAF, responsible for developing the country's creative economy and tourism. Functions as the closest ASEAN comparator for THACCA's multi-vertical creative-economy development mandate.
• Australia Council for the Arts: Australian government's principal arts funding and advisory body. Comparable as a government entity distributing grants, supporting creative professionals, and coordinating across arts sub-sectors.

Direct peers

• Tourism Authority of Thailand (TAT): Thai government agency that promotes Thailand internationally through events, festivals, and cultural promotion. Shares the same national-promotion remit, government ownership, and event-driven operating model, making it the closest domestic peer.
• Korea Creative Content Agency (KOCCA): South Korean government agency under the Ministry of Culture, Sports and Tourism that funds, develops, and promotes Korean creative content industries (film, music, games, animation, publishing). Closest international analog to THACCA in mandate and operating model.

Broad incumbents

• British Council: UK's international organization for cultural relations and creative/educational exchange. Comparable in operating large-scale training, scholarship, and cultural-diplomacy programs with government backing — though broader in scope and older.
• Japan External Trade Organization (JETRO): Japanese government-related organization promoting trade, investment, and international business development. Comparable as a state-backed body that channels international market access for domestic firms across creative and cultural verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thaccaofficial
• YouTubeyoutube.com/@thaccaofficial
• Facebookfacebook.com/thaccaofficial
• Instagraminstagram.com/thaccaofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thailand Creative Culture Agency