Women and Child Development Department

Government Social Welfare Servicescsr.wcdcommpune.com

The Women and Child Development Department, Government of Maharashtra, is a state government body delivering nutrition, child care, women's empowerment, and protection services across Maharashtra through 100,000+ Anganwadi centres, One Stop Centres, and helplines 181 and 1098, funded by government budgets.

Company typePrivate
Founded1993
HeadquartersMumbai, India
Headcount5,001–10,000
GTM typeB2C
OfferingServices

What Women and Child Development Department does

Women and Child Development Department (WCD), Government of Maharashtra is a state government department established to deliver welfare, protection, and development services for women and children across Maharashtra. Its mandate covers supplementary nutrition, preschool education, health checkups, maternal care, women's empowerment, child protection, and anti-trafficking interventions, organized under three umbrella missions: Mission Shakti (women's safety, security, and empowerment), Mission Vatsalya (child protection and juvenile justice), and Saksham Anganwadi with POSHAN 2.0 (nutrition).

The department operates an extensive service delivery platform anchored by over 100,000 Anganwadi centres across 96 ICDS projects covering all 36 districts, supported by a frontline workforce of approximately 182,641 Anganwadi workers and helpers. Digital infrastructure includes the WCD website (csr.wcdcommpune.com), the Foster Care Registration Portal (fc.wcdcommpune.com), the Aagam digital guidance portal, the ICDS Common Application Software, and the Jatak Application, a GPS and IVRS-based system for real-time monitoring of under-5 child nutrition status. Service channels include One Stop Centres for women affected by violence, toll-free helplines (181 for women, 1098 for children), Village Child Development Centres for severely malnourished children, and government children's homes and observation homes under Mission Vatsalya.

The department is funded through state and central government budget allocations (with civil budget estimates available across fiscal years 2013-2024) supplemented by CSR contributions credited to the Juvenile Justice Fund. The flagship Mukhyamantri Mazi Ladki Bahin Yojana, launched June 28, 2024, provides a direct benefit transfer of Rs. 1,500 per month to eligible women aged 21-65 with annual family income below Rs. 2.5 lakh, reaching approximately 2.48 crore beneficiaries out of 2.63 crore applications. As a government entity, the department does not generate commercial revenue; its economics are driven by appropriations, beneficiary reach, and program outcomes rather than pricing or unit economics.

Women and Child Development Department firmographics

Firmographics

Name: Women and Child Development Department
Legal name: Women and Child Development Department, Government of Maharashtra
Website: https://csr.wcdcommpune.com
Company type: Private
Founded year: 1993
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: The Women and Child Development Department, Government of Maharashtra, is a state government body delivering nutrition, child care, women's empowerment, and protection services across Maharashtra through 100,000+ Anganwadi centres, One Stop Centres, and helplines 181 and 1098, funded by government budgets.
Ownership category
akta.pro rank

Women and Child Development Department industry classification

Industry

Product category: Government Social Welfare Services
NAICS: Individual and Family Services (6241), Child and Youth Services (62411), Child Care Services (6244)
SIC: Services-Social Services (8300), Services-Child Day Care Services (8351)
akta.pro primary industry: State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family) (BPAIABAI)
akta.pro secondary industries: Family & Child Benefits Administration (Child Allowance, Parental Leave) (BPAIAKAD), Maternal, Child & Family Health Departments (HLAJAAAK), Maternal, Child & Adolescent Health Administration (BPAIAJAJ)

Keywords

Government welfare services
Child nutrition programs
Women empowerment schemes
Anganwadi services
Child protection services

Where Women and Child Development Department is headquartered

Location

Headquarters

HQ city: Mumbai
HQ country: India
HQ region: Asia

Offices2 records

Markets served

Women and Child Development Department business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

Government Budget Allocation: Funded primarily through state and central government budgets. Civil budget estimates available for multiple fiscal years (2013-2024). Programs include ICDS, Mission Shakti, Mission Vatsalya, and various welfare schemes.
CSR Donations: Accepts corporate social responsibility contributions for welfare and rehabilitation of children in need of care and protection. Donations credited to Juvenile Justice Fund and provide tax benefits under Section 80G.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Women and Child Development Department product offering

Product offering

Core offering

The Women and Child Development Department, Government of Maharashtra, is the nodal state agency that formulates and implements welfare schemes and services for women and children, including supplementary nutrition, maternal and child health, pre-school education, women and child protection, women empowerment, and direct financial assistance to eligible beneficiaries. Core services are delivered through a network of Anganwadi centres, One Stop Centres, Child Care Institutions, statutory helplines (Women Helpline 181 and Child Helpline 1098), community forums such as Nari Adalat, and online portals including the Foster Care Registration Portal and the Digital Guidance Portal. The department also serves as the state-level coordinating agency for centrally-sponsored schemes such as Mission Shakti, Mission Vatsalya, Saksham Anganwadi and POSHAN 2.0, and POSHAN Abhiyaan.

Product overview

Women and Child Development Department, Government of Maharashtra operates a portfolio of government schemes and programs organized under three main missions: Mission Shakti (women's safety, security, and empowerment with Sambal and Samarthya sub-schemes including One Stop Centres, Women Helpline, Ujjwala, Nari Adalat), Mission Vatsalya (child protection including Government Children's Homes, Observation Homes, Foster Care, VCDC), and Saksham Anganwadi with POSHAN 2.0 (nutrition programs). Key schemes include Mukhyamantri Mazi Ladki Bahin Yojana (direct cash transfer of ₹1,500/month), various shelter and support services, and digital portals for citizen access. The department functions as a government welfare agency rather than a commercial product company.

Differentiator

Problem solved

Functional benefit

Products and services

Mukhyamantri Mazi Ladki Bahin Yojana A direct financial assistance scheme for eligible women in Maharashtra, providing monthly cash transfers via Direct Benefit Transfer to support economic independence and household welfare. Targeted at women from low-income households meeting age, marital, income, and domicile criteria.
UJJAWALA Scheme A scheme for the welfare of women in difficult circumstances, particularly victims of trafficking and commercial sexual exploitation, providing rescue, shelter, medical aid, counselling, legal aid, and rehabilitation/reintegration support.
Women Helpline (181) A 24/7 toll-free integrated helpline providing immediate assistance, counselling, information, and rescue coordination to women facing domestic violence, harassment, or other forms of distress. Links callers to One Stop Centres, police, ambulance, and shelter services.
One Stop Centre (Sakhi) Centres providing integrated services under one roof for women affected by violence, including medical aid, police assistance, legal aid, psychological counselling, and temporary shelter. Operates on a free and confidential basis.
Shakti Sadan Scheme A scheme providing residential shelter, food, clothing, counselling, vocational training, and rehabilitation services to widows, destitute women, and women in difficult circumstances across Maharashtra.
Mission Shakti An umbrella mission for women's safety, security, and empowerment that integrates multiple sub-schemes for women in distress, working women hostels, awareness, and skill development under a single institutional framework.
Mission Vatsalya A mission for child welfare and protection, covering children in need of care and protection, children in conflict with the law, and other vulnerable children. Services are delivered through Child Care Institutions, sponsorship, foster care, and after-care programmes.
Saksham Anganwadi and POSHAN 2.0 An integrated scheme delivering supplementary nutrition, health check-ups, immunization referral, growth monitoring, and pre-school non-formal education to children 0-6 years and pregnant/lactating women through Anganwadi centres.
Nari Adalat A community-based alternate dispute resolution forum providing mediation and counselling to women for resolving family and domestic disputes at the village level, reducing burden on formal courts.
Hub for Empowerment of Women (HEW) Hubs providing converged services for women's empowerment, including skill development, employment support, digital literacy, financial literacy, health awareness, and legal awareness, with a daycare component for children of working women.
Aadarsh Anganwadi Centre Upgraded Anganwadi centres equipped with better infrastructure, improved learning materials, dedicated learning corners, and enhanced services to deliver higher-quality early childhood care, nutrition, and pre-school education.
Baby Care Kit Baby care kits containing infant clothing, blankets, toiletries, and other essential newborn items distributed to newborns registered at Anganwadi centres to support early childcare and incentivize institutional registration.
Scheme for Adolescent Girls (SAG) A scheme aimed at empowering adolescent girls (11-14 years) through supplementary nutrition, health and life-skills education, vocational exposure, and support for out-of-school adolescent girls through the SABLA component.
Village Child Development Center (VCDC) Village-level centres providing early childhood care, nutrition, and pre-school education services for children 0-6 years as an extension of the Anganwadi network.
Bharat Ratna Dr. A.P.J. Abdul Kalam Amrut Ahar Yojna A Maharashtra state nutrition programme providing one hot cooked meal per day to malnourished children, pregnant women, and lactating mothers at Anganwadi centres to address malnutrition and food insecurity.
Shubh Mangal Samuhik Vivah Scheme A Maharashtra state scheme promoting community/collective marriage ceremonies to reduce wedding expenses, providing cash incentives and gifts to eligible couples who opt for a samuhik (group) wedding.
POSHAN Abhiyaan A national nutrition mission aimed at reducing malnutrition, stunting, anaemia, and low birth weight through convergence across departments, use of ICT tools (ICDS-CAS), Jan Andolan, and community participation, implemented through the WCD Department at the state level.
Foster Care Registration Portal An online portal enabling prospective foster parents in Maharashtra to register, complete mandatory training, undergo home study, and be matched with children in need of alternative family-based care, supporting non-institutional child care under the JJ Act framework.
Child Helpline (1098) A 24/7 emergency helpline for children in distress, providing rescue, emergency support, and linkage to Child Care Institutions, CWC, police, and other services for children in need of care and protection.

Quantifiable outcome

Approximately 2.48 crore women received financial assistance under Mukhyamantri Mazi Ladki Bahin Yojana
+3 more outcomes

Companies that use Women and Child Development Department

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Women and Child Development Department technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Women and Child Development Department partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered core and minor.

Britannia Nutrition FoundationcoreStrategic or Co-development PartnerCollaboration to reduce child malnutrition in Melghat region of Amravati district (tribal population areas of Dharni and Chikhaldara blocks). Uses Jatak Application for GPS and IVRS-based real-time monitoring of under-5 child health and nutrition status.
Reliance FoundationcoreStrategic or Co-development PartnerJoint initiative with Rajmata Jijau Mission for developing Kitchen Gardens across 6 districts (Pune, Thane, Palghar, Yavatmal, Parbhani, Nashik). Includes demonstration kitchen gardens at Anganwadis, village schools, and PHCs for nutrition improvement.
iCare LifeminorStrategic or Co-development PartnerSkill Development, Entrepreneurship Development and Empowerment of Women program. Trained 200 women in employable skills with focus on creating female role models in areas with limited economic opportunities.
Riddhi Management Services Pvt. Ltd.minorStrategic or Co-development PartnerNutrition tracking initiative in Bhiwandi Project II of Thane District using Jatak Application for real-time monitoring and intervention for under-5 children.
Dewan Housing Finance Corporation Limited and Samhita Social VenturesminorStrategic or Co-development PartnerStrengthening over 990 Anganwadis in Vasai and Palghar Taluka through situational analysis, pre-school education improvement, teacher training, and provision of teaching aids and sanitation facilities.
Children's Aid Society (Mumbai) and JSW FoundationminorStrategic or Co-development PartnerQuality services delivery to children at Dongri Observation Home including library infrastructure, vocational training, kitchen garden development, eye check-up camps, and sports activities.
Jamshedji Tata Trust and UNICEFcoreStrategic or Co-development PartnerCommunity Management of Acute Malnutrition (CMAM) project in Nandurbar District targeting estimated 11,500 SAM children across all six blocks with comparison of three nutrition protocols.
Municipal Corporation for Greater Mumbai (MCGM) and SNEHAcoreStrategic or Co-development PartnerMumbai Child Health and Nutrition Committee under convergence model for improving maternal and child health outcomes in informal urban settlements through increased ICDS and health service uptake.
Zaffiro Learning Pvt. Ltd.minorStrategic or Co-development PartnerSkill training program for 15,000 underprivileged women in first year (75,000 over 5 years) for driver/chauffeur, ecommerce riders, and food delivery services roles.
UN WomencoreStrategic or Co-development PartnerCollaboration on Gender Budgeting for awareness among major stakeholders, developing implementation roadmap, and capacity building plans for government officials.
Fight Hunger FoundationcoreStrategic or Co-development PartnerTackling malnutrition in tribal blocks (Mokhada, Vikramgad, Jawhar of Palghar and Dharni of Amravati) through standardized training materials, community management of acute malnutrition, and NRC referrals.
Wasan Knowledge HubminorStrategic or Co-development PartnerSkill development training for underprivileged women and girls in 100 Anganwadi Centres in Mumbai in housekeeping and storekeeping with industry certification and employment support.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Women and Child Development Department competitors and assessment

Company assessment

Regional players

Department of Women & Child Welfare, Government of Uttar Pradesh: UP's WCD department operates the largest state-level welfare delivery network in India by beneficiary count, with comparable Anganwadi infrastructure and scheme portfolio. Relevant for benchmarking scale of operations across India's most populous state.
Department of Social Welfare & Women Empowerment, Government of Tamil Nadu: Tamil Nadu's state WCD counterpart implements similar Anganwadi-equivalent (anganwadi) nutrition programs, women's empowerment schemes, and child protection institutional frameworks. Operates the same federal ICDS and Mission Shakti architecture with state-specific innovations.
Department of Women & Child Development, Government of Karnataka: Karnataka's state-level WCD department operates the same Anganwadi-centric ICDS model with comparable schemes (Bhagyalakshmi, Ksheera Bhagya) for women's and child welfare. Most directly comparable peer operating the same federal-state scheme framework in a different geography.

Broad incumbents

National Commission for Women: Central statutory body with broader national mandate for women's rights, policy review, and grievance redressal. Overlaps with WCD's Mission Shakti (women's protection) but operates as a regulatory and advocacy body rather than service deliverer.
National Commission for Protection of Child Rights: Central statutory body overseeing child rights implementation including POCSO, juvenile justice, and child protection policy. Directly comparable to WCD's Mission Vatsalya child protection portfolio at the national regulator level.
Ministry of Women and Child Development, Government of India: Central ministry that funds, designs, and oversees the ICDS, Mission Shakti, and Mission Vatsalya schemes that the Maharashtra WCD department implements. Acts as policy-maker, funder, and broader-portfolio incumbent in the same women-and-children welfare domain.

Others

POSHAN Abhiyaan (PM's Overarching Scheme for Holistic Nutrition): National-level nutrition mission that the Maharashtra WCD department implements at state level through Saksham Anganwadi and POSHAN 2.0. Comparable as the umbrella nutrition program with overlapping service delivery and target beneficiaries.
Department of Public Health & Family Welfare, Government of Maharashtra: Maharashtra's sister state department responsible for health service delivery, often converging with WCD on maternal-child health (Rajmata Jijau Mother-Child Health & Nutrition Mission). Adjacent rather than competing, but critical ecosystem partner for nutrition outcomes.
Department of Social Justice & Special Assistance, Government of Maharashtra: Maharashtra's sister state department handling OBC, minority welfare, disability, and senior citizen schemes. Operates overlapping population segments with WCD and shares the state government's social welfare mandate at the state level.
UNICEF India: Active partner in Maharashtra WCD's Nandurbar CMAM malnutrition project, and thematically aligned with WCD's child nutrition and protection work at the international development level. Operates as a technical assistance and co-funder rather than direct service deliverer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Women and Child Development Department financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Women and Child Development Department leadership team

Management profile

Number of profiles

Profiles6 records

Women and Child Development Department funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Women and Child Development Department M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women and Child Development Department

What does Women and Child Development Department do?

Is Women and Child Development Department a public or private company?

Women and Child Development Department is a private company. It is classified as state government owned and is currently operating.

When was Women and Child Development Department founded?

Women and Child Development Department was founded in 1993. It employs 5,001 to 10,000 people.

Where is Women and Child Development Department based?

Women and Child Development Department is headquartered in Mumbai, India, in the Asia region.

How does Women and Child Development Department make money?

Two revenue lines are on record. Government Budget Allocation is the primary driver. The others are CSR Donations.

Who are Women and Child Development Department's main competitors?

Regional players on record are Department of Women & Child Welfare, Government of Uttar Pradesh, Department of Social Welfare & Women Empowerment, Government of Tamil Nadu and Department of Women & Child Development, Government of Karnataka. Broad incumbents are National Commission for Women, National Commission for Protection of Child Rights and Ministry of Women and Child Development, Government of India. Others are POSHAN Abhiyaan (PM's Overarching Scheme for Holistic Nutrition), Department of Public Health & Family Welfare, Government of Maharashtra, Department of Social Justice & Special Assistance, Government of Maharashtra and UNICEF India.

Does Women and Child Development Department have an API?

No public API is recorded for Women and Child Development Department.

What industry is Women and Child Development Department in?

Women and Child Development Department's product category is Government Social Welfare Services. Its primary akta.pro industry code is BPAIABAI, State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family), with a secondary code of BPAIAKAD, Family & Child Benefits Administration (Child Allowance, Parental Leave). Its NAICS code is 6241 and its SIC code is 8300.