St. Augustine Food + Wine Festival

What St. Augustine Food + Wine Festival does

The St. Augustine Food + Wine Festival is an annual four-day culinary event held in St. Augustine, Florida, operated by The AdFish Group, LLC. Founded circa 2020 and entering its sixth annual edition in 2027 (May 5–8, 2027), the festival is built around three signature ticketed events — the Harvest Awards & Tastings (indoor tasting at Hyatt Place St. Augustine/Vilano Beach), the ST. A Soirée (Friday evening BBQ and chef showcase at Ancient City Farmstead), and the Grand Tasting (Saturday flagship all-inclusive event featuring over 300 varieties of wines, beers, and spirits, plus culinary samples from regional restaurants and food trucks). Supplementary programming includes The Saltworks Supper (hosted with Garden & Gun), live cooking demonstrations on the Publix Cooking Demonstration Stage, People's Choice Harvest Awards voting, and a silent auction benefitting Vilano Beach Main Street.

The festival generates revenue primarily through tiered ticket sales — General Admission ranging from $99 to $129 per person and VIP experiences ranging from $175 to $299 per person — distributed direct-to-consumer via its website and through affiliate partners such as Groupon and Living Social. There is no proprietary technology platform; operations run on a standard event-driven GTM supported by media sponsorships (TV, radio, print, digital), organic social media (Facebook, Instagram, X), and a VIP email newsletter. The festival serves three primary segments: adult food and wine enthusiasts (local, regional, and tourist, ages 21+), culinary and beverage vendors seeking brand exposure, and tourists visiting St. Augustine's historic district.

The AdFish Group, LLC, the operating entity, also manages Whiskey, Wine & Wildlife on Vilano Beach and the Louisiana Food & Wine Festival, providing a multi-festival platform across the coastal Southeast. The festival relies on a broad ecosystem of partners including Ancient City Farmstead (venue), Hyatt Place (host hotel), Publix (event and VIP lounge partner), First Coast News (Official TV Partner), Garden & Gun (media), Coca-Cola, Big Green Egg, and charity partners Vilano Beach Main Street and First Coast Technical College.

Name

St. Augustine Food + Wine Festival

Legal name

The AdFish Group, LLC

Website

https://staugustinefoodandwinefestival.com

Company type

Private

Operating status

Operating

Short description

St. Augustine Food + Wine Festival is an annual four-day culinary event in St. Augustine, Florida, operated by The AdFish Group, LLC. It serves food and wine enthusiasts, tourists, and culinary/beverage vendors through tiered ticket events featuring celebrity chefs and 300+ beverage varieties.

Ownership category

akta.pro rank

Product category

Food & Wine Festival Events

NAICS

Food Services and Drinking Places (722)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

akta.pro secondary industry

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

Keywords

• Culinary festival events
• Food wine tastings
• Celebrity chef events
• Wine festival tickets
• Culinary event hosting

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: The primary revenue stream is direct ticket sales to individual festival events and bundled VIP packages. Tickets are sold at tiered price points ranging from $99 to $299 per person. All ticket sales are final and non-refundable. Tickets are distributed via the festival's own website portal as well as approved retail and affiliate partners such as Groupon or Living Social.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The St. Augustine Food + Wine Festival is an annual multi-day culinary event held in historic St. Augustine, Florida, featuring celebrity chefs, winemakers, beverage makers, and curated tasting and dining experiences across multiple venues. Tickets are sold for individual ticketed experiences as well as bundled VIP passes.

Product overview

The St. Augustine Food + Wine Festival is a culinary celebration event, not a unified software platform. The festival operates as a collection of ticketed culinary experiences centered around three main events: the Harvest Awards & Tastings (Thursday indoor tasting event at Hyatt Place), the ST. A Soirée (Friday evening BBQ and chef showcase at Ancient City Farmstead), and the Grand Tasting (Saturday flagship all-inclusive event with 300+ beverages and culinary samples). Premium offerings include VIP Packages providing early access to exclusive lounges with open bars and special perks. Additional services include ticket sales, a volunteer program, live cooking demonstrations on the Publix Cooking Demo Stage, People's Choice Harvest Awards voting, and charity fundraising through silent auctions. The festival is presented by The AdFish Group, LLC and manages several other major festivals throughout the coastal southeast including Whiskey, Wine & Wildlife on Vilano Beach and the Louisiana Food & Wine Festival.

Differentiator

Problem solved

Functional benefit

Products and services

• Harvest Awards & Tastings
• ST. A Soirée
• Grand Tasting
• The Saltworks Supper
• VIP Package

Quantifiable outcome

• Over 300 varieties of wines, beers, and spirits featured at the Grand Tasting event.
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• PublixflagshipGTM or Marketing PartnerPublix serves as an Official Event Partner and sponsor, with the Publix logo featured on festival branding. Publix Liquors is also a VIP Lounge Partner providing the open bar experience for VIP ticket holders.
• Hyatt Place St. Augustine/Vilano BeachflagshipGTM or Marketing PartnerHyatt Place St. Augustine/Vilano Beach is the Official Host Hotel and Official Event Partner. The hotel serves as the venue for the Harvest Awards & Tastings event and hosts the Volunteer Orientation Session. It is located at Vilano Beach, minutes from the historic district.
• Vilano Beach Main StreetcoreOthersVilano Beach Main Street is the festival's primary charity partner, a 501(c)(3) non-profit whose mission is to preserve and improve the historic Vilano Beach community while protecting its small-town beach vibe. 100% of proceeds from the Silent Auction and Whiskey & Wine Pull benefit this organization. Charitable donations can be made through the organization (CH39027).
• First Coast Technical College (FCTC)coreOthersFirst Coast Technical College is a charity partner whose students and instructors play a vital role in the festival, assisting chefs with culinary needs and preparing tasting bites for various events. FCTC chef instructors Kyle Forson and Amy Surita are listed as festival talent.
• Ancient City FarmsteadflagshipStrategic or Co-development PartnerAncient City Farmstead is an Official Event Partner and the primary venue for the festival's Friday through Sunday signature events. Located at 395 St. Marks Pond Blvd, St. Augustine, FL 32095, the rustic venue features a historic barn, stables, and farmhouse surrounded by 1500 acres of Florida greenery, 10 minutes from the historic district.
• St. Johns County Tourism Development CouncilcoreGTM or Marketing PartnerThe St. Johns County Tourism Development Council is listed as a supporting organization that makes the St. Augustine Food + Wine Festival possible in part through its financial support.
• Garden & GuncoreGTM or Marketing PartnerGarden & Gun is a media sponsor of the festival and serves as the host/organizer of The Saltworks Supper, one of the festival's featured events.
• First Coast News (WTLV NBC 12 / WJXT)coreGTM or Marketing PartnerFirst Coast News is the Official TV Partner of the festival, providing television media coverage and promotion. First Coast Living (a First Coast News program) also features festival talent.
• The AdFish Group, LLCflagshipOthersThe AdFish Group, LLC is the parent company that operates and presents the St. Augustine Food + Wine Festival. It also manages other regional festivals including Whiskey, Wine & Wildlife on Vilano Beach and the Louisiana Food & Wine Festival.
• Big Green EggminorGTM or Marketing PartnerBig Green Egg is listed as the Grilling Garden partner, providing grilling equipment and demonstration support for the festival.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola is a VIP Lounge Partner, providing beverages for the VIP open bar experience at the Grand Tasting and ST. A Soirée events.
• Holiday Inn Express Vilano BeachminorGTM or Marketing PartnerHoliday Inn Express Vilano Beach is listed as an Official Accommodation Partner, offering festival-goers a nearby place to stay during the event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charleston Wine + Food Festival: A multi-day culinary festival in Charleston, SC featuring celebrity chefs, wine and spirits tastings, and ticketed experiences. Directly comparable in format (multi-day, ticketed tastings, celebrity talent, tourism-driven) and target demographic to St. Augustine Food + Wine Festival, though with longer operating history and larger scale.
• South Beach Wine & Food Festival: A major Florida-based culinary festival featuring celebrity chefs, wine tastings, and grand tasting events. Direct geographic and format competitor to St. Augustine within the Florida food & wine festival category, though it operates at significantly larger scale with national TV coverage.
• Naples Winter Wine Festival: A premier Florida wine festival featuring celebrity winemakers, vintner dinners, and charity auctions. Comparable in Florida culinary-festival positioning and charity-driven model, though it skews toward ultra-high-net-worth attendees and larger auction fundraising.
• Atlanta Food & Wine Festival: A multi-day Southeast culinary festival featuring celebrity chefs, wine and spirits tastings, and learning sessions. Directly comparable regional peer with similar tiered ticketing, grand tasting format, and food enthusiast target demographic.
• Savannah Food & Wine Festival: A Southeast coastal culinary festival in a historic tourism destination, featuring tastings, chef demonstrations, and beverage experiences. Directly comparable to St. Augustine in geographic setting (historic coastal tourism town), event format, and target demographic.
• New Orleans Wine & Food Experience: A long-running Southeast culinary festival featuring grand tastings, wine dinners, and celebrity chef events in New Orleans. Directly comparable in multi-day grand tasting format, celebrity chef lineup, and culinary enthusiast target demographic.

Regional players

• Tampa Bay Wine & Food Festival: A Florida-based food and wine festival featuring grand tastings, celebrity chefs, and beverage experiences. Comparable in Florida culinary festival positioning and ticketed tasting format, though serving the Tampa market rather than Northeast Florida.

Broad incumbents

• Pebble Beach Food & Wine: A premier national culinary festival featuring celebrity chefs, winemakers, and luxury tastings. Comparable in grand tasting format and chef-driven programming, though it operates at a much higher price point and prestige tier than St. Augustine.

Others

• Whiskey, Wine & Wildlife (AdFish Group): A sister festival operated by The AdFish Group in St. Augustine/Vilano Beach, focused on whiskey, wine, and outdoor lifestyle experiences. Operationally adjacent — shares back-office, vendor relationships, and management with St. Augustine Food + Wine Festival — but targets a different (lifestyle/outdoor) audience.
• Louisiana Food & Wine Festival (AdFish Group): A sister festival operated by The AdFish Group in Louisiana, focused on Louisiana cuisine and wine/beverage experiences. Operationally adjacent (shares AdFish management and back-office) but serves a different regional culinary audience and does not directly compete for the same attendees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/StAugustineFW
• Facebookfacebook.com/StAugustineFoodWine
• Instagraminstagram.com/staugustinefoodwine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Augustine Food + Wine Festival