MiQuest

What MiQuest does

MiQuest is a Birmingham, UK-based direct-to-consumer telemedicine platform that delivers personalised prescription skincare for seven dermatological conditions: acne, rosacea, melasma, hyperpigmentation, fine lines and ageing, dull skin, and menopausal skin. Customers complete a 3-minute online skin scan and consultation questionnaire, after which the company's UKCA-certified AI Medical Device (Class I) analyses photos and questionnaire data to support a clinical team of UK-registered dermatology prescribers, pharmacists, and formulation scientists in designing a bespoke prescription formula. The resulting treatment is delivered monthly through the Q-Stick targeted delivery system, bundled with a Cleanser, Moisturiser, and SPF, with formulas adjusted each month based on AI review of updated skin photos and check-in data.

The commercial model is a self-serve subscription with a first-month promotional price of £9.50 (reduced from £29.95, with some condition pages offering £2.99/month for the first three months), flexible pause/cancel terms, and free ongoing expert consultations. Prescription fulfilment is handled by a GPhC-registered pharmacy partner, Quest HC Ltd (GPhC: 9010217), co-located at MiQuest's Birmingham headquarters. The company is privately held, founder-led by Majad Hussain, with no disclosed external funding rounds, and operates exclusively within the United Kingdom.

Name

MiQuest

Legal name

MiQuest

Website

https://miquest.ai

Company type

Private

Operating status

Operating

Short description

MiQuest is a Birmingham, UK-based direct-to-consumer platform that uses a UKCA-certified AI medical device and UK-registered clinicians to deliver personalised monthly prescription skincare for conditions such as acne, rosacea, melasma, pigmentation, and ageing skin.

Ownership category

akta.pro rank

Product category

Personalized Prescription Skincare (Teledermatology)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermatology Telemedicine Platforms (HLALAGAA)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

Keywords

• Personalized prescription skincare
• AI dermatology platform
• Teledermatology subscription
• Prescription skincare treatments
• Acne and pigmentation care

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Monthly Subscription - Prescription Skincare: Recurring monthly subscription model delivering personalized prescription skincare formulas. First month promotional pricing available at £9.50 (reduced from £29.95). Subscription includes ongoing expert check-ins, formula adjustments based on monthly skin assessments, and flexible pause/cancel anytime options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MiQuest is an AI-powered personalized prescription skincare platform that analyzes user skin through a 3-minute scan and questionnaire, then delivers monthly customized treatment formulas containing prescription-strength active ingredients such as tretinoin, clindamycin, niacinamide, hydroquinone, azelaic acid, metronidazole, and spironolactone. Formulas are designed by in-house clinical experts including dermatology prescribers, pharmacists, and formulation scientists, and are dispensed and shipped by partner pharmacy Quest HC Ltd. The platform supports treatment across seven dermatological conditions, with monthly adaptive adjustments driven by user photo updates and AI analysis.

Product overview

MiQuest is an AI-empowered personalised prescription skincare platform that delivers hyper-personalised treatment routines directly to customers' doors. The core offering consists of the MiQuest Platform combining UKCA-certified AI skin analysis with expert clinician oversight, the Q-Stick delivery system for prescription-strength actives, and three supporting skincare products (Cleanser, Moisturiser, SPF). The platform offers seven distinct treatment modules targeting specific skin concerns: Acne, Rosacea, Hyperpigmentation/Pigmentation, Melasma, Anti-Wrinkle/Fine Lines, Skin Glow/Dull Skin, and Menopausal Skin. All treatments are personalised based on a 3-minute skin scan and questionnaire, with formulas adjusted monthly based on AI-analyzed photo updates and user feedback.

Differentiator

Problem solved

Functional benefit

Products and services

• MiQuest Platform Core AI-empowered personalized prescription skincare subscription that combines UKCA-certified AI skin analysis with expert clinician oversight to deliver hyper-personalized treatment formulas monthly to consumers' doors.
• Q-Stick Targeted prescription treatment delivery device that dispenses personalized formula directly where needed, containing prescription-strength active ingredients tailored to the user's skin tolerance and condition, applied in the evening skincare routine.
• Acne Prescription Treatment Personalized prescription formula targeting acne, using actives such as tretinoin, clindamycin, niacinamide, and spironolactone based on individual skin assessment.
• Rosacea Prescription Treatment Expert-prescribed personalized formula for rosacea treatment (ETR and PPR types), containing ingredients such as metronidazole and niacinamide to reduce visible redness, inflammation, and discomfort.
• Hyperpigmentation / Pigmentation Prescription Treatment Medically prescribed treatment for hyperpigmentation including melasma, dark spots, age spots, and post-inflammatory pigmentation, using actives like hydroquinone, tretinoin, and hydrocortisone.
• Melasma Prescription Treatment Expert-prescribed personalized formula targeting melasma, addressing dark patchy discolouration with clinically guided prescription ingredients.
• Anti-Wrinkle / Fine Lines Prescription Treatment Prescription anti-wrinkle cream designed to reduce fine lines, wrinkles, and age-related pigmentation using clinically guided prescription ingredients.
• Skin Glow / Dull Skin Prescription Treatment Expert-formulated treatment to restore skin's natural radiance and address dull, dry, lifeless skin using actives such as tretinoin and niacinamide.
• Menopausal Skin Prescription Treatment Specialized prescription skincare formula addressing skin changes associated with menopause.

Quantifiable outcome

• Visible results typically within 4-6 weeks of consistent use
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• Quest HC Ltd (Quest Healthcare)coreOthersQuest HC Ltd operates as the registered pharmacy partner for MiQuest, handling prescription fulfillment and dispensing of products. Registered with General Pharmaceutical Council (GPhC registration number 9010217) at 14-16 Phoenix Business Park, Birmingham. MiQuest passes prescriptions to Quest HC Ltd, which dispenses and delivers products directly to customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Strata Skin Sciences: Dermatology-focused medical technology and product company offering prescription skincare and dermatology solutions. Comparable in dermatology specialty focus and prescription product orientation, though broader in scope.
• Curology: US-based D2C personalized prescription skincare brand with a large subscriber base and similar custom-formula subscription model. Comparable in target conditions (acne, anti-ageing, hyperpigmentation) but operates at significantly greater scale and brand recognition.
• The Ordinary: Mass-market treatment skincare brand offering single-active serums (retinoids, acids, niacinamide) at low price points. Competes for the same consumer demand for clinically-backed skincare but without personalization or prescription-grade ingredients.
• Hims & Hers: Large US telehealth platform that includes personalized prescription skincare among broader categories (hair, sexual health, mental health). Comparable in telemedicine + subscription + custom-formula angle but at vastly greater scale and category breadth.

Direct peers

• Skin + Me: UK-based D2C personalized prescription skincare subscription using an online consultation to dispense custom formulas. Closest direct competitor to MiQuest with overlapping indications (acne, pigmentation, ageing) and a similar online subscription model.
• Dr Sam's: UK dermatologist-led personalized prescription skincare brand offering custom formulas for acne, pigmentation, and ageing. Closely comparable in clinical positioning, target conditions, and UK prescription-led approach.
• Apostrophe: US-based D2C personalized prescription skincare platform connecting patients to dermatologists for custom topical formulas. Highly comparable in model and target conditions, though operating in a different geographic market.
• Musely: AI-driven personalized prescription skincare platform offering custom formulas via online consultation with dermatologist oversight. Closely mirrors MiQuest's AI + clinician workflow and DTC subscription structure.
• Dermatica: UK D2C personalized prescription skincare service offering custom formulas prescribed by clinicians and shipped monthly. Directly comparable in model, ingredients (tretinoin, hydroquinone, niacinamide), and target indications.

Others

• Allē (formerly RealSelf) Skin Care: Telemedicine-augmented skincare marketplace connecting consumers to dermatology providers for personalized regimens. Adjacent in combining AI/telehealth consultation with personalized skincare recommendations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MiQuest-61550956092175
• Instagraminstagram.com/miquest.ai
• TikToktiktok.com/@miquest

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiQuest