Colorado Fruit and Vegetable Growers Association
CFVGA is a Colorado-based 501(c)(6) nonprofit trade association serving approximately 280 commercial fruit and vegetable growers statewide through advocacy, member education, food safety and labor resources, networking events, and an exclusive Western Growers partnership.
- Company typePrivate
- Founded2014
- HeadquartersEaton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Colorado Fruit and Vegetable Growers Association does
CFVGA is a 501(c)(6) nonprofit trade association established in 2013 and headquartered at PO Box 208, Eaton, Colorado, dedicated to improving the business sustainability and profitability of Colorado commercial fruit and vegetable growers. The association serves approximately 280 members spanning every major Colorado produce region — the Arkansas Valley, Northern Colorado, San Luis Valley, and Southwest Colorado/Tri-River Area — and across both organic and conventional operations of varying scale. CFVGA describes itself as the only organization representing the entire Colorado produce industry, an industry that contributes nearly $485 million at the farm gate across more than 90,000 acres of production.
Rather than offering a unified technology product, CFVGA delivers a portfolio of member services and educational programming. Core offerings include an online Colorado Produce Directory connecting buyers and growers; food safety resources and Produce Safety Alliance (PSA) grower training for FSMA Produce Safety Rule compliance; labor resources covering H-2A program guidance, overtime regulations, and heat illness prevention; water resource management and drought-response guidance; and business development, marketing, and agritourism support. The association hosts recurring events including an Annual Conference (10th held February 2024) and a series of Automated Weeding Demonstrations at Colorado State University research centers that showcase ag-tech vendors such as Carbon Robotics, Barn Owl Precision Ag, Stout Ag Tech, Ecorobotix, and Verdant Robotics. Through an exclusive partnership with Western Growers, CFVGA Grower and Allied members receive complimentary Western Growers membership providing access to HR, insurance, legal resources, and national advocacy.
Revenue comes from two primary streams: tiered annual membership dues ranging from $25 (General Interest Members) to $300 (growers with annual gross sales above $500K), plus allied and partner categories; and corporate sponsorships ranging from $1,000 (Bronze) to $5,500 (Platinum). Distribution is direct through the membership model, supported by a contract Executive Director (Marilyn Bay Drake, since August 2015), a small staff of 1-10, and an annually elected grower Board. The association co-administers specialty crops block grants with the Colorado Department of Agriculture and partners institutionally with Colorado State University Extension, embedding CFVGA into the state's agricultural research and policy infrastructure.
Colorado Fruit and Vegetable Growers Association firmographics
Firmographics- Name
- Colorado Fruit and Vegetable Growers Association
- Legal name
- Colorado Fruit and Vegetable Growers Association
- Website
- https://coloradoproduce.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CFVGA is a Colorado-based 501(c)(6) nonprofit trade association serving approximately 280 commercial fruit and vegetable growers statewide through advocacy, member education, food safety and labor resources, networking events, and an exclusive Western Growers partnership.
- Ownership category
- akta.pro rank
Where Colorado Fruit and Vegetable Growers Association is headquartered
LocationHeadquarters
- HQ city
- Eaton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Colorado Fruit and Vegetable Growers Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership dues from grower and allied members based on annual gross sales tiers ($100-$300 for growers; $150 for Colorado Potato Administrative Council; $25 for General Interest Members). Partner Members (CSU Extension, government employees) receive free membership.
- Sponsorships: Annual sponsorship revenue from Platinum ($5,500), Gold ($3,250), Silver ($1,500), and Bronze ($1,000) sponsors. Sponsors receive website logo placement, conference booth access, registrations, and newsletter advertising in exchange for support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Grower members with Annual Gross Sales Over $500K |
| Subscription | Annual | Grower members with Annual Gross Sales $100-$499K |
| Subscription | Annual | Grower members with Annual Gross Sales Under $100K |
| Subscription | Annual | Colorado Potato Administrative Council members |
| Subscription | Annual | Allied Members |
| Subscription | Annual | General Interest Members (GIM) |
| Subscription | Annual | Partner Members |
| Subscription | Annual | Platinum Sponsors |
| Subscription | Annual | Gold Sponsors |
| Subscription | Annual | Silver Sponsors |
| Subscription | Annual | Bronze Sponsors |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Colorado Fruit and Vegetable Growers Association product offering
Product offeringCore offering
CFVGA is a 501(c)(6) nonprofit trade association that delivers advocacy, compliance resources, networking, and produce promotion services to approximately 280 Colorado commercial fruit and vegetable growers. Core offerings include tiered grower and allied memberships, an annual conference, automated weeding demonstrations, food safety and labor resource portals, the online Colorado Produce Directory, and a bundled Western Growers membership benefit.
Product overview
The Colorado Fruit and Vegetable Growers Association (CFVGA) is a 501(c)(6) nonprofit trade association established in 2013 to improve business sustainability and profitability of Colorado produce growers. Rather than offering a unified software product, CFVGA provides a portfolio of member services including: an online Colorado Produce Directory connecting buyers with growers; Food Safety Resources and PSA training for FSMA compliance; Labor Resources covering H-2A and overtime regulations; Water Resource Management guidance; Business Development support; Nutrition and Health Promotion; and an Annual Conference for education and networking. CFVGA also hosts Automated Weeding Demonstrations showcasing ag robotics. All Grower and Allied members receive complimentary Western Growers membership providing access to additional HR, insurance, and legal resources. The association serves approximately 280 members across all produce growing regions of Colorado.
Differentiator
Problem solved
Functional benefit
Products and services
- CFVGA Grower and Allied Membership Annual subscription membership for Colorado commercial fruit and vegetable growers (tiered $100/$200/$300 by annual gross sales) and allied industry members, granting voting rights, access to the Western Growers partnership, member-only resources, and inclusion in CFVGA directories.
- CFVGA Annual Conference Annual paid event bringing together Colorado produce growers for education, networking, and buyer-seller connections, with sessions on drought resiliency, ag labor, advocacy, food safety, and industry issues. The 2024 conference marked the 10th anniversary of the association.
- Automated Weeding Demonstrations Annual paid demonstration event showcasing industry-leading automated weeding and agricultural robotics technology from companies such as Barn Owl Precision Ag, Carbon Robotics, Stout Ag Tech, Ecorobotix, and Verdant Robotics at CSU research centers in Fort Collins and Rocky Ford to address farm labor challenges.
- Produce Labor Conference Solutions-focused paid conference covering labor law updates, H-2A program changes, compliance workshops, exhibitor networking, and emerging strategies for managing overtime rules, held at venues such as the Pueblo Convention Center.
- Colorado Produce Directory Online directory connecting buyers (consumers, distributors, restaurants, retailers) with Colorado produce growers, hosted on memberclicks.net to help users find locally grown, seasonal produce.
- Food Safety Resources and PSA Training Member resource program providing a one-stop-shop for FSMA Produce Safety Rule compliance, food safety policy updates, best practices, and PSA grower training classes offered in-person and online November through March.
- Labor Resources and Advocacy Member resource program providing labor management best practices, compliance, policy updates, and advocacy on farm labor issues, including H-2A program guidance, overtime compliance information, and heat illness prevention resources.
- Water Resource Management Member resource program delivering water policy advocacy, water law guidance, irrigation best practices, snowpack and stream flow monitoring, and drought response resources to help members manage critical water resources for fruit and vegetable production.
- Business Development Resources Member resource program providing marketing and promotion guidance, agritourism support, business planning, financing resources, and risk management tools, plus connections with policymakers and regulatory agencies.
- Western Growers Membership Benefit Bundled benefit providing CFVGA Grower and Allied members with complimentary Western Growers membership, unlocking HR services, insurance, legal resources, training webinars, trade practices support, and transportation programs.
- Member Resources Portal Password-protected member-only website area providing production tip sheets, videos, decision trees, webinars, member directories, buyer sourcing alerts, and access to the Weekly Scoop newsletter.
- Corporate Sponsorship Program Annual tiered sponsorship program (Platinum $5,500, Gold $3,250, Silver $1,500, Bronze $1,000) providing companies with website logo placement, electronic newsletter advertising, free conference registrations, and discounted conference booths.
Quantifiable outcome
- Nearly $485 million in farm gate revenue for Colorado produce sector supported through advocacy and promotion activities
- +2 more outcomes
Companies that use Colorado Fruit and Vegetable Growers Association
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Colorado Fruit and Vegetable Growers Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Colorado Fruit and Vegetable Growers Association partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Western GrowerscoreStrategic partnership where CFVGA Grower and Allied members receive free membership in Western Growers. This provides access to online HR resources, legal hotline, health insurance services, workers compensation, transportation program, trade practices support, financial services, and monthly Science and Technology webinars. CFVGA is the only Colorado produce organization with this partnership arrangement.
- Colorado State University (CSU)coreCSU Extension provides technical expertise and research support to CFVGA. Adrian Card serves as State Specialist in Specialty Crops at CSU Extension and is actively involved with CFVGA programming. CSU research centers host CFVGA events such as automated weeder demonstrations.
- Colorado Department of AgriculturecoreCDA partners with CFVGA on specialty crops block grants that fund programming including automated weeder demonstration events and other educational initiatives for Colorado produce growers.
- Barn Owl Precision AgminorColorado-based agricultural technology company participating in CFVGA automated weeder demonstrations. Demonstrated machines at CSU ARDEC events in Fort Collins and Rocky Ford.
- Carbon RoboticsminorAgricultural robotics company demonstrating automated weeding technology at CFVGA events to address farm labor challenges facing Colorado produce growers.
- Stout Ag TechminorAgricultural technology company participating in CFVGA automated weeder demonstration events for Colorado produce growers.
- Food Bank of the RockiesminorColleen Daszkiewicz from Food Bank of the Rockies serves on the CFVGA board. Partnership supports Farm to Food Bank initiatives and food access programs.
- Colorado Potato Administrative CommitteeminorSpecial membership category ($150/year) for potato growers associated with CPAC. Roger Mix serves in leadership roles with both organizations.
- Fort Lewis CollegeminorBeth LaShell serves as Coordinator of the Old Fort at Hesperus and represents Fort Lewis College on the CFVGA board. Partnership supports beginning farmer training and farm incubator programs.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Colorado Fruit and Vegetable Growers Association competitors and assessment
Company assessmentDirect peers
- Western Growers: California-based produce trade association that is CFVGA's exclusive national partner — CFVGA members receive complimentary Western Growers membership, making it the most directly comparable association operating in the same space.
- Florida Fruit & Vegetable Association: State-level produce trade association with a comparable membership model, advocacy focus, and grower services structure for Florida fruit and vegetable growers.
- Colorado Farm Bureau: Colorado's broader agriculture trade association. While not produce-specific, it competes for the same grower advocacy dollars and member mindshare within the state.
- National Potato Council: National trade association representing potato growers; CFVGA maintains a dedicated Colorado Potato Administrative Committee membership tier and a board linkage, making the council a directly comparable advocacy body.
- Washington State Tree Fruit Association: State-level association representing Washington fruit growers with a similar advocacy, education, and conference-based service model that mirrors CFVGA's structure.
- Texas International Produce Association: State-level produce association with similar advocacy and grower-service offerings for Texas fruit and vegetable growers, comparable in mission and structure.
Broad incumbents
- California Farm Bureau: Large, multi-commodity state farm bureau with deep advocacy, insurance, and member-service infrastructure that overlaps with CFVGA's value proposition at a broader scale.
- USDA Specialty Crops Program: Federal agency administering specialty crops block grants and produce programs that fund initiatives like CFVGA's automated weeding demos, making it a relevant incumbent counterparty.
Regional players
- Idaho-Oregon Fruit and Vegetable Association: Regional produce trade association operating in an adjacent Pacific Northwest geography; comparable in scope and member services though not a direct competitor in Colorado.
Others
- Cornell Small Farms Program: University-based program supporting small-scale growers through education and resources; analogous to CFVGA's partnership with CSU Extension and relevant as an adjacent producer-support ecosystem player.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Colorado Fruit and Vegetable Growers Association social profiles
Digital presenceColorado Fruit and Vegetable Growers Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colorado Fruit and Vegetable Growers Association leadership team
Management profileNumber of profiles
Profiles4 records
Colorado Fruit and Vegetable Growers Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colorado Fruit and Vegetable Growers Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colorado Fruit and Vegetable Growers Association
What does Colorado Fruit and Vegetable Growers Association do?
CFVGA is a 501(c)(6) nonprofit trade association that delivers advocacy, compliance resources, networking, and produce promotion services to approximately 280 Colorado commercial fruit and vegetable growers. Core offerings include tiered grower and allied memberships, an annual conference, automated weeding demonstrations, food safety and labor resource portals, the online Colorado Produce Directory, and a bundled Western Growers membership benefit.
Is Colorado Fruit and Vegetable Growers Association a public or private company?
Colorado Fruit and Vegetable Growers Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Colorado Fruit and Vegetable Growers Association founded?
Colorado Fruit and Vegetable Growers Association was founded in 2014. It employs 1 to 10 people.
Where is Colorado Fruit and Vegetable Growers Association based?
Colorado Fruit and Vegetable Growers Association is headquartered in Eaton, United States, in the North America region.
How does Colorado Fruit and Vegetable Growers Association make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are sponsorships.
Who are Colorado Fruit and Vegetable Growers Association's main competitors?
Direct peers on record are Western Growers, Florida Fruit & Vegetable Association, Colorado Farm Bureau, National Potato Council, Washington State Tree Fruit Association and Texas International Produce Association. Broad incumbents are California Farm Bureau and USDA Specialty Crops Program. Idaho-Oregon Fruit and Vegetable Association is listed as a regional player. Cornell Small Farms Program is listed as an others.
Does Colorado Fruit and Vegetable Growers Association have an API?
No public API is recorded for Colorado Fruit and Vegetable Growers Association.