Green Property
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Green Property does
Green Property LLC is a privately held, family-owned real estate investment, development, and management company with operating lineage dating to the 1980s. The firm invests in, develops, and self-manages a portfolio of residential and mixed-use properties concentrated in Hudson County, New Jersey — Jersey City, Weehawken, Union City, and Hoboken — with an emerging footprint in Long Island City and Brooklyn, NY. Its stated specialization is adaptive reuse, historic renovation, and LEED-certified construction in urban environments, with several properties involving the conversion of landmarked 19th- and early-20th-century industrial structures (e.g., the R.H.H. Steel Laundry building, the Whitlock Cordage Manufacturing Complex, an 1864 textile mill).
The current portfolio includes seven named income-producing assets: Laidlaw Lofts (adaptive reuse loft conversion), Lafayette Lofts (landmarked loft property), The Simone (50 luxury units), 2130 JFK (20-unit elevator building), 231WHK (60 units pursuing LEED Gold), 1415 Manhattan (LEED-certified residential), and The Sterling (155,000 SF commercial/industrial conversion). A separately disclosed development pipeline adds four future projects totaling more than 330 residential units and additional commercial space across Jersey City, Hoboken, Long Island City, and Brooklyn. The firm uses individual property websites and direct inquiry funnels as its primary tenant acquisition channels, rather than third-party listing platforms.
Green Property generates revenue through recurring monthly rental income from residential apartment units and from commercial/industrial rents at mixed-use assets. The company has no disclosed external investors, parent company, or institutional capital partners; it builds and holds assets for its own account, and there is no evidence of fundraising, M&A activity, or public-market signaling in the source data.
Green Property firmographics
Firmographics- Name
- Green Property
- Legal name
- Green Property LLC
- Website
- https://greenpropertyllc.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Green Property industry classification
Industry- Product category
- Real Estate Development & Property Management
- NAICS
- Residential Property Managers (531311), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120), Residential Remodelers (236118), Rental and Leasing Services (532)
- SIC
- Real Estate (6500), Operators Of Apartment Buildings (6513), Operators Of Nonresidential Buildings (6512), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
- akta.pro secondary industry
- Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI)
Keywords
Green Property business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Others
Revenue model
- Residential Rental Income: Monthly rental revenue from residential apartment units across multiple properties in New Jersey and New York markets.
- Commercial/Retail Rental Income: Rental revenue from retail and commercial units within mixed-use properties, including spaces at 231WHK, future projects with retail components.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Green Property product offering
Product offeringCore offering
Green Property LLC invests in, develops, and manages a portfolio of residential rental apartment buildings and commercial properties in Hudson County, NJ and Queens, NY. The company specializes in adaptive reuse and historic renovation of landmarked industrial structures into LEED-certified modern lofts, luxury apartments, and commercial/industrial space. Properties are held long-term and leased directly to tenants rather than sold.
Product overview
Green Property LLC is a family-owned real estate investment, development, and management company offering a portfolio of residential and commercial properties across Hudson County, NJ and Queens, NY. The portfolio includes adaptive reuse loft conversions (Laidlaw Lofts, Lafayette Lofts), luxury apartment buildings (The Simone, 2130 JFK, 231WHK, 1415 Manhattan), and commercial/industrial conversions (The Sterling). The company also maintains a pipeline of future projects throughout the New York/New Jersey region.
Differentiator
Problem solved
Functional benefit
Products and services
- Laidlaw Lofts Adaptive reuse residential property at 66 Laidlaw Avenue, Jersey City, featuring high-end modern lofts converted from the historic R.H.H. Steel Laundry building with red oak hardwood flooring, panoramic Manhattan views, and a parking garage. Targeted at residential tenants seeking modern loft living near Manhattan transit.
- Lafayette Lofts Historic loft property at 170 Lafayette Street, Jersey City, within the Whitlock Cordage Manufacturing Complex, featuring exposed masonry walls, concrete ceilings, lofted units with mezzanines, and landmarked status. Targeted at residential tenants seeking character-rich loft living.
- The Simone
- 2130 JFK
- 231WHK
- 1415 Manhattan
- The Sterling
Quantifiable outcome
- LEED Gold certification sought for 231WHK building
- +1 more outcomes
Companies that use Green Property
Customer profileSegments3 records
Ideal customer profiles2 records
Green Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Green Property partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Green Property competitors and assessment
Company assessmentDirect peers
- LCOR: Northeast-focused multifamily developer with a Hudson County/Manhattan pipeline; comparable scale, renter demographics, and urban transit-oriented product.
- Veris Residential: Public multifamily REIT focused exclusively on Hudson County, NJ (Jersey City, Hoboken, Bayonne), directly overlapping Green Property's primary operating geography and renter demographic.
- Ironstate Development: Hoboken/Jersey City-based developer of large-scale mixed-use and multifamily residential projects, including The Shipyard in Hoboken, with directly comparable urban NJ waterfront product.
- BRP Companies: NYC-headquartered multifamily and mixed-income developer active in Manhattan, Brooklyn and NJ with both market-rate and affordable housing; comparable development pipeline and urban renter focus.
- Two Trees Management: Brooklyn-based developer specializing in adaptive reuse and large mixed-use waterfront projects (Domino Sugar Factory), directly comparable to Green Property's adaptive-reuse playbook in NYC.
Broad incumbents
- AvalonBay Communities: Public multifamily REIT with significant New Jersey and NYC metro portfolio; competes for the same transit-oriented urban renter as Green Property though at national scale.
- Toll Brothers Apartment Living: Multifamily development arm of national homebuilder with urban mid- and high-rise projects across NJ and the NYC metro; comparable product type but at materially greater scale.
- LeFrak: One of the largest family-owned NJ/NY residential landlords and developers, with deep Hudson County exposure; broader portfolio but the closest large-scale analogue to Green Property's family-owned, build-and-hold model.
- Kushner Companies: Major NJ/NY real estate developer and landlord with a large multifamily and mixed-use portfolio across Jersey City and Manhattan; broader scale than Green Property but directly competes in the same submarket.
Regional players
- Hoboken Brownstone Company: Hoboken-based developer and owner of residential and mixed-use properties in Hudson County; small-scale, family-style operator with directly comparable urban NJ geography and tenant base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Green Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Property leadership team
Management profileNumber of profiles
Green Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Property
What does Green Property do?
Green Property LLC invests in, develops, and manages a portfolio of residential rental apartment buildings and commercial properties in Hudson County, NJ and Queens, NY. The company specializes in adaptive reuse and historic renovation of landmarked industrial structures into LEED-certified modern lofts, luxury apartments, and commercial/industrial space. Properties are held long-term and leased directly to tenants rather than sold.
Is Green Property a public or private company?
Green Property is a private company. It is classified as family owned and is currently operating.
When was Green Property founded?
Green Property was founded in -1.
How does Green Property make money?
Two revenue lines are on record. Residential Rental Income is the primary driver. The others are commercial/Retail Rental Income.
Who are Green Property's main competitors?
Direct peers on record are LCOR, Veris Residential, Ironstate Development, BRP Companies and Two Trees Management. Broad incumbents are AvalonBay Communities, Toll Brothers Apartment Living, LeFrak and Kushner Companies. Hoboken Brownstone Company is listed as a regional player.
Does Green Property have an API?
No public API is recorded for Green Property.
What industry is Green Property in?
Green Property's product category is Real Estate Development & Property Management. Its primary akta.pro industry code is IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House), with a secondary code of BPAIANAI, Urban Renewal, Brownfield Redevelopment & Land Reuse. Its NAICS code is 531311 and its SIC code is 6500.