Proptech
Proptech is a Saudi cloud-based ERP provider serving real estate developers, property managers, brokerages, and investment firms with integrated property management, CRM, off-plan sales, and government-compliance tools built for the Saudi regulatory environment.
- Company typePrivate
- Founded2023
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Proptech does
Proptech Company for Real Estate Technology (شركة بروبتيك للتقنية العقارية) is a privately held Saudi software company headquartered in Riyadh that builds a cloud-based ERP platform for the real estate sector. The platform is designed specifically for the Saudi regulatory environment, with native integrations to government systems including ZATCA (e-invoicing, Phase 2), Ejareh (rental network), Nafath (national identity), REGA (licensing), and compliance with NCA cybersecurity and PCI-DSS payment security standards. The product covers the full real estate lifecycle — development projects, off-plan sales with payment plan management, ready-unit sales, lease and contract management, CRM and lead management, maintenance and facilities management, and financial reporting — distributed across four subscription tiers (PropTech Marketing, Property, Off-Plan, and Enterprise) plus a lighter-weight entry product.
The company sells primarily to Saudi real estate developers, property managers, brokerages, and real estate investment companies through a blended go-to-market: a self-serve PLG motion with a 14-day free trial and no credit card required for SMBs, an enterprise field-sales motion with dedicated account managers, custom APIs, and private hosting for large developers, and event-driven lead generation via sponsorship of Cityscape, the Global PropTech Summit, and FIABCI World Congress. Distribution is reinforced through strategic alliances with the Cooperative Association of Real Estate Brokers and Marketers, the Saudi Facility Management Association, and FIABCI International.
The business model is pure SaaS subscription billed monthly in Saudi Riyal, with published tier pricing from 99 SAR (~$26) to 362 SAR (~$97) per month, plus per-user add-on fees of 49–69 SAR. Proptech reports 150+ subscribers since its 2021 system launch and 8,280+ active users, and has no disclosed institutional funding, external investors, or revenue figures. The company won the 2026 Real Estate Excellence Award (PropTech category), qualifying to represent the Kingdom at the FIABCI World Prix d'Excellence, and employs between 11 and 50 people under Chairman Abdulaziz bin Hamad bin Saeedan and CEO Noura Binsaedan.
Proptech firmographics
Firmographics- Name
- Proptech
- Legal name
- Proptech Company for Real Estate Technology (شركة بروبتك للتقنية العقارية)
- Website
- https://proptech.sa
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Proptech is a Saudi cloud-based ERP provider serving real estate developers, property managers, brokerages, and investment firms with integrated property management, CRM, off-plan sales, and government-compliance tools built for the Saudi regulatory environment.
- Ownership category
- akta.pro rank
Proptech industry classification
Industry- Product category
- Real Estate Management Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industry
- Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)
Keywords
Where Proptech is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Proptech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Marketing Tier: Entry-level subscription at 99 SAR/month offering CRM, lead management, and marketing automation for up to 3 users with unlimited real estate units.
- SaaS Subscription - Property Tier: Mid-tier subscription at 199 SAR/month including full CRM, property management, lease lifecycle, rent collection, and maintenance tracking for up to 10 users.
- SaaS Subscription - Off-Plan Tier: Specialized subscription at 349 SAR/month for off-plan project management including inventory, reservations, payment plans, and customer invoicing for up to 20 users.
- SaaS Subscription - Enterprise Tier: Comprehensive subscription at 362 SAR/month combining all modules including development project management, executive dashboards, and KPIs for enterprise-scale operations.
- Additional User Fees: Per-user fees add-on: 69 SAR (Marketing), 59 SAR (Property), 49 SAR (Off-Plan) for users beyond included allocation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level CRM and marketing platform for small teams |
| Subscription | Monthly | Full property and lease lifecycle management |
| Subscription | Monthly | Off-plan project and payment plan management |
| Subscription | Monthly | Complete platform with all modules for enterprise |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Proptech product offering
Product offeringCore offering
Proptech offers a comprehensive cloud-based ERP system for real estate developers, property managers, and investment companies in Saudi Arabia. The platform manages the full real estate lifecycle including property and unit inventory, contracts and leases, CRM and lead tracking, off-plan sales with payment plans, rent invoicing and collection, maintenance operations, and financial reporting. A simplified version, Proptech Lite, serves smaller portfolios with core property management functionality. The platform integrates natively with Saudi government systems (REGA, ZATCA, Ejareh, Nafath) to ensure regulatory compliance and operates on local cloud infrastructure for data sovereignty.
Product overview
PropTech operates as a modular platform-plus-packages architecture built on a unified cloud-based ERP core. The core PropTech platform provides an integrated real estate management system encompassing property and unit management, contract management, billing and collection, maintenance and facilities management, and financial performance monitoring. Above this core, PropTech offers four subscription tiers: PropTech Marketing (standalone CRM/marketing at 99 SAR), PropTech Property (full property and tenant management at 199 SAR), PropTech Off-Plan (off-plan project sales and payment plan management at 349 SAR), and PropTech Enterprise (all-inclusive at 362 SAR). PropTech Light serves as a lightweight entry-level alternative to the main platform. All modules share the same cloud infrastructure, data model, and user interface, and they can be subscribed to individually or combined under the Enterprise plan.
Differentiator
Problem solved
Functional benefit
Brands
- PropTech Marketing: Marketing package at 99 SAR/month; includes CRM, lead management, campaign tracking, property listing management, and up to 3 users.
- PropTech Property
- PropTech Off-Plan
- PropTech Enterprise
- Proptech Lite
Products and services
- PropTech Core Platform A comprehensive cloud-based ERP system for real estate management that provides complete control over operations including contracts, tenants, maintenance, and rent collection through a single integrated platform. It targets real estate developers, property managers, and investment companies in Saudi Arabia with modules spanning CRM, property and unit management, lease lifecycle, off-plan sales, financial reporting, and government compliance integrations.
- Proptech Lite A simplified property management system offering complete control over operations for portfolios of any size, covering contract and tenant management, maintenance coordination, and rent collection through an integrated platform. It is positioned as a lightweight entry-level alternative to the full PropTech ERP for customers with smaller portfolios.
Quantifiable outcome
- Productivity increased by 150% in just three months
Companies that use Proptech
Customer profileSegments4 records
Ideal customer profiles3 records
Proptech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Proptech partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Cooperative Association of Real Estate Brokers and MarketerscoreStrategic partnership to develop and operate the digital platform for the Real Estate Brokerage Excellence Award. Includes making Proptech systems available to association members as an accredited technical partner. Signed by CEO Noura Binsaedan and Association Chairman Majeed Al-Arabi.
- EstatercoreCollaboration between Bahrain-based real estate valuation and market intelligence company and Proptech SA. Partnership enables mutual utilization of product suites to expand combined service offerings in the real estate technology sector across the Gulf region.
- Saudi Facility Management AssociationcoreStrategic MoU signed to enhance technology solutions for facility management in Saudi Arabia. Partnership aims to lead innovation in facility management ecosystem through joint development and knowledge exchange. Signed by Association Chairman Aydh Al-Qahtani and CEO Noura Binsaedan.
- Safe Decision KSAminorMoU signed at Blackhat MEA exhibition to enhance cybersecurity awareness and ensure a secure and sustainable work environment. Partnership supports business continuity through improved security practices.
- Al Tahaluf Real Estate CompanycoreStrategic partnership announced at Cityscape exhibition to develop digital infrastructure for Al Tahaluf through Proptech's technical solutions. Aims to automate administrative and operational processes, enhance corporate governance standards, and ensure compliance with Saudi real estate regulations.
- FIABCI International (International Real Estate Federation)corePartnership with global real estate federation established in 1951 with professionals in 60+ countries. Proptech qualified for FIABCI World Prix d'Excellence following REA award win. Company participated in 76th FIABCI World Congress in Vienna with recognition by President Antonio Campagnoli. Gateway to global real estate representation.
- University of Oxford Saïd Business SchoolminorPartnership through Oxford Future of Real Estate program in collaboration with FIABCI and Eye of Riyadh. Supports development of real estate leaders and exposure to international practices. Proptech serves as knowledge and technology partner in developing Saudi real estate sector.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Proptech competitors and assessment
Company assessmentBroad incumbents
- Yardi Systems: A global leader in real estate ERP and property management software serving commercial, residential, and multifamily operators. Directly comparable to Proptech in offering integrated ERP-style suites for real estate, though Yardi's scale and feature breadth far exceed Proptech's current Saudi-focused platform.
- MRI Software: Global provider of real estate software including property management, accounting, and analytics modules. Comparable to Proptech's ERP approach covering the full real estate lifecycle, but operates internationally with broader industry coverage beyond Saudi-specific regulatory workflows.
- RealPage: Enterprise real estate software platform covering multifamily, commercial, and student housing with analytics, payments, and AI modules. Comparable as a vertically integrated ERP for real estate at enterprise scale, contrasting with Proptech's earlier-stage, narrower Saudi focus.
Direct peers
- AppFolio: Cloud-based property management SaaS platform with tiered subscription pricing and integrated accounting/maintenance/CRM features. Closely comparable to Proptech in cloud-native ERP architecture and modular packaging aimed at SMB and enterprise property operators.
- Buildium: Cloud property management software for residential and association managers with accounting, maintenance, and tenant portals. Mirrors Proptech's integrated SaaS approach for the SMB and mid-market segment, though focused primarily on the U.S. residential market.
Regional players
- Bayut / Dubizzle PropTech: UAE-headquartered real estate marketplace and PropTech group serving the Gulf region. Comparable as a regional PropTech operator with strong government and industry relationships across the GCC, although primarily a listings/marketplace platform rather than an ERP suite like Proptech.
- Property Finder: Leading Middle East property listings platform operating across UAE, Saudi Arabia, and other GCC markets. Relevant as a regional PropTech peer with a Saudi footprint, though its business model is marketplace-driven rather than SaaS-ERP like Proptech.
Emerging players
- Estater: Bahrain-based real estate valuation and market intelligence company and Proptech's announced 2026 collaboration partner. Comparable as a Gulf PropTech operator with complementary data/valuation capabilities, and a potential cross-GCC expansion vehicle for Proptech.
- Hemlane: Cloud property management software for small and mid-sized landlords with accounting, maintenance, and tenant communication features. Comparable to Proptech's SMB tier in offering accessible SaaS property management, though focused on U.S. residential landlords.
- DoorLoop: Cloud-based property management and accounting software for residential and commercial portfolios with integrated payments and tenant portals. Closely aligned with Proptech's integrated SaaS property management approach, though operating primarily in the U.S. market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Proptech social profiles
Digital presenceProptech compliance and trust
Trust signalCompliance2 records
Proptech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proptech leadership team
Management profileNumber of profiles
Profiles3 records
Proptech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proptech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proptech
What does Proptech do?
Proptech offers a comprehensive cloud-based ERP system for real estate developers, property managers, and investment companies in Saudi Arabia. The platform manages the full real estate lifecycle including property and unit inventory, contracts and leases, CRM and lead tracking, off-plan sales with payment plans, rent invoicing and collection, maintenance operations, and financial reporting. A simplified version, Proptech Lite, serves smaller portfolios with core property management functionality. The platform integrates natively with Saudi government systems (REGA, ZATCA, Ejareh, Nafath) to ensure regulatory compliance and operates on local cloud infrastructure for data sovereignty.
Is Proptech a public or private company?
Proptech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Proptech founded?
Proptech was founded in 2023. It employs 11 to 50 people.
Where is Proptech based?
Proptech is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Proptech make money?
Five revenue lines are on record. SaaS Subscription - Marketing Tier is the primary driver. The others are saaS Subscription - Property Tier, saaS Subscription - Off-Plan Tier, saaS Subscription - Enterprise Tier and additional User Fees.
Who are Proptech's main competitors?
Broad incumbents on record are Yardi Systems, MRI Software and RealPage. Direct peers are AppFolio and Buildium. Regional players are Bayut / Dubizzle PropTech and Property Finder. Emerging players are Estater, Hemlane and DoorLoop.
Does Proptech have an API?
Yes. PropTech provides flexible APIs (Application Programming Interfaces) for seamless integration between systems. The API supports integration with accounting systems and government platforms, enabling real estate companies to connect PropTech with their existing technology stack. API integration is referenced as a feature in the subscription tiers — Enterprise and Advanced (PropTech Off-Plan) plans include API access.
What industry is Proptech in?
Proptech's product category is Real Estate Management Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAK, Enterprise Performance Management (EPM) & FP&A Platforms. Its NAICS code is 5415 and its SIC code is 7373.