Texas Downtown

What Texas Downtown does

Texas Downtown Association (TXD) is a Texas-only statewide nonprofit membership association founded in 1985 and headquartered in Levelland, Texas, with a second operating base in Austin. It operates with two paid staff — Executive Director Tania Moody (Levelland, former Levelland Main Street manager and 18-year radio industry veteran) and Marketing and Membership Coordinator Shelly Ashcroft (Austin, former Georgetown Main Street manager for 13.5 years and ex-Texas Historical Commission Main Street Program official) — supplemented by a volunteer board of approximately 15 directors and committee co-chairs across Advocacy, Anice Read, Conference, Education, and Membership. The association serves 600+ downtown revitalizers across Texas, including municipal governments of all population sizes, downtown-facing businesses (tiered 1-20, 20-50, 50+ employees), 501(c)(3) nonprofits, and state agencies such as the Texas Historical Commission.

The organization's service portfolio spans nine product lines, all delivered through a Glue Up-powered member portal and mobile app (Android and iOS): the Texas Downtown Annual Conference (300+ attendees, rotating host city — Waco in 2025, Amarillo in 2026), quarterly Regional Roundtables held in different Texas regions, free Webinars/TXD Talks, the President's Awards Program (11 categories across Design and Achievement, running since 1986), the Anice Read Fund & Grants (endowment fund managed via Communities Foundation of Texas; grants up to $10,000; $243,900 distributed since 1999), the Downtown Assistance Program (assessments, strategic planning, board training, stakeholder workshops — 55+ cities served since 2016), a Job Board and RFP Listings service, a TXD ListServ for member-to-member advice, a Resource Library, a Legislative Advocacy arm (not a registered lobbyist, but coordinates with TML, TEDC, TAC, and TCCE), and the TXD Monthly and TXD Funding newsletters.

Revenue mechanics include tiered annual membership dues ($350-$600 per 12-month subscription depending on Business/Government/Nonprofit/State Agency tier, with no automatic recurring payments), conference and roundtable sponsorships (40+ sponsor logos including Glue Up, City of Waco, Authentic Texas Magazine, Texas Historical Commission, HdL Companies, and Land Design), a 3% credit card transaction fee on conference and awards payments, fee-based job postings for non-members, Anice Read Fund donations processed through Communities Foundation of Texas (with donor-advised fund, wire/ACH, Venmo, and silent auction channels), and fee-based Downtown Assistance professional services. The 2026 conference will introduce a nine-track program including a new 'AI for Downtowns' educational track covering third-party AI tools (Granola, Otter, Fireflies) — an educational positioning move rather than a productized AI capability.

Name

Texas Downtown

Legal name

Texas Downtown Association

Website

https://texasdowntown.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Downtown Association is a 40-year-old statewide nonprofit membership association serving 600+ Texas downtown revitalizers — cities, businesses, nonprofits, and state agencies — through tiered membership, an annual conference, regional roundtables, downtown assessments, grants, and advocacy, all delivered via the Glue Up platform.

Ownership category

akta.pro rank

Product category

Downtown Revitalization Association Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Downtown revitalization services
• Membership association programs
• Community development resources
• Main street advocacy
• Annual downtown conference

Headquarters

HQ city

Levelland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: Tiered annual memberships: Business 1-20 employees $350, Business 20-50 $450, Business 50+ $600; Government up to 25k population $350, 25k-50k $450, over 50k $600; Nonprofit $350; State Agency $350. 12-month subscription period with no automatic recurring payments. Bundles up to 8-18 members depending on tier.
2. Conference and event sponsorships/exhibits: Sponsorship and exhibiting opportunities at the annual Texas Downtown Conference (300+ attendees). Also Regional Roundtable sponsorship opportunities. Plus 3% transaction fee on credit card payments.
3. Job posting and RFP fees: Members post job listings or RFPs for free via online form; non-members pay per-posting rates (contact staff for rates).
4. Donations to Anice Read Fund: Tax-deductible donations processed through Communities Foundation of Texas (CFT); donor-advised fund contributions via wire/ACH/check; Venmo donations; silent auction proceeds before the President's Awards Gala. Since 1999 the Fund has distributed over $243,900 in grants.
5. Downtown Assistance professional services: Fee-based downtown assessments, strategic planning, board/stakeholder training, and stakeholder workshops delivered by staff and field team. Full pricing in Downtown Assistance Services Brochure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Texas Downtown (Texas Downtown Association) is a nonprofit statewide membership association that provides downtown revitalization resources, education, advocacy, networking, and direct professional services to Texas cities, downtown businesses, nonprofits, and state agencies. Its core membership product (tiered from $350-$600 per 12 months) unlocks access to an annual conference, regional roundtables, webinars, the President's Awards Program, the Anice Read Fund grants, Downtown Assistance assessments and strategic planning, a job/RFP board, and a member ListServ. The association is the only statewide organization in Texas dedicated exclusively to downtowns and serves a network of 600+ downtown revitalizers.

Product overview

Texas Downtown (TXD) is a statewide nonprofit member association — not a software vendor — whose offering is delivered as a member-services platform built on the Glue Up membership/events infrastructure. Its core membership product (Corporate and Individual tiers, including Business, Government, Nonprofit, and State Agency levels from $350-$600 USD per 12 months) unlocks access to a portfolio of programs and resources: the Texas Downtown Annual Conference (the only statewide downtown conference), Regional Roundtables (quarterly in-person education), Webinars & TXD Talks (online education), the President's Awards Program (recognition across 11 categories), the Anice Read Fund & Grants (endowment-based member grants up to $10,000), the Downtown Assistance program (assessments, strategic planning, and stakeholder training), the Job Board & RFP Listings, the TXD ListServ, the Resource Library, the Legislative Advocacy arm, and the TXD Monthly & Funding Newsletter. A branded myGlue mobile app extends the platform to Android and iOS. All programs are delivered as modules within this Glue Up-powered member portal and exist to support downtown professionals and Main Street communities across Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Anice Read Fund: Grant fund established in 1999 to honor Texas Downtown founder Anice Read; supports downtown projects, professional development, and program/staff development in member communities. Managed by Communities Foundation of Texas.
• President's Awards
• Texas Downtown Annual Conference

Products and services

• Texas Downtown Membership Tiered annual membership program (12 months) for Business (1-20 / 20-50 / 50+ employees at $350/$450/$600), Government tiers by population ($350-$600), Nonprofit ($350), and State Agency ($350). Each tier bundles 8-18 members and unlocks resources, education, advocacy, networking, and connections across a 600+ member statewide network.
• Texas Downtown Annual Conference Texas's only statewide conference dedicated to downtown revitalization, attracting 300+ attendees from cities, Main Street programs, economic development, chambers, nonprofits, and small business owners. Features keynotes, breakout sessions, mobile tours, evening events, networking, and the President's Awards Gala. Includes sponsorship and exhibitor opportunities.
• Regional Roundtables (TXD Regional Roundtables) Quarterly one- to two-day in-person educational events including presentations, walking tours of host downtowns, and networking for downtown professionals across Texas. Open to members and non-members with sponsorship opportunities.
• Webinars & TXD Talks Free online education sessions for Texas Downtown members covering topics aligned with member priorities. All webinars are recorded and made available in the Resources & Document Library.
• President's Awards Program Annual recognition program honoring outstanding projects, places, and people across 11 categories under Design or Achievement. Winners are announced at the President's Award Gala during the annual Downtown Conference. Entry fees apply with a 3% credit card transaction fee.
• Anice Read Fund & Grants Named endowment fund honoring Texas Downtown founder Anice Read. Awards grants up to $10,000 annually to TXD members for physical projects, professional development, and program/staff development. Managed via Communities Foundation of Texas; over $243,900 distributed since 1999 with members leveraging over $8 million in additional funding.
• Downtown Assistance Program (Assessments, Strategic Planning & Stakeholder Training) Members-only direct assistance including two-day downtown assessments with stakeholder workshops and written recommendations reports (e.g., 27-page Hondo report, October 2023), strategic planning for annual action plans, board/staff training, and procuring speakers. Delivered by the Texas Downtown Field Team.
• Job Board & RFP Listings Online posting board for downtown and downtown-related job openings and RFPs. Members post at no charge 24/7; non-members pay per-posting rates on request.
• Legislative Advocacy (TXD Advocacy Arm) Monitors state and federal legislation affecting downtowns, supports an Advocacy Committee that reviews bills submitted by members, and provides statewide representation for downtown issues. Texas Downtown is not a registered lobbyist.
• TXD Monthly & Funding Newsletter Monthly member newsletter plus a separate TXD Funding Newsletter covering grants, funding sources, and downtown news. Subscription signup via the website newsletter form powered by Glue Up.
• TXD Sponsorship Program Sponsorship and exhibiting opportunities for the Texas Downtown Annual Conference and Regional Roundtables, supporting events for cities of all sizes, Main Street programs, ED professionals, chambers, nonprofits, and small business owners.

Quantifiable outcome

• Over $243,900 in grants distributed to member communities since 1999 via the Anice Read Fund
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship technology platform, strategic statewide partner, strategic statewide program partner, host partner for 2026 conference and host partner for 2025 conference and conference sponsor.

• Glue Upflagship technology platformTechnology or IntegrationGlue Up powers Texas Downtown's entire membership management, event registration, and CRM platform. The website is built on Glue Up, and member apps for Android and iOS are provided by Glue Up ('My Glue from Glue Up'). Glue Up is also a listed website sponsor.
• Texas Historical Commission (THC)strategic statewide partnerStrategic or Co-development PartnerLinda Henderson (Division Director, Community Heritage Development, THC) serves as Ex-Officio on the Texas Downtown Board. THC's Main Street Program is referenced multiple times in TXD's content. THC is a listed website sponsor.
• Texas Main Street Program (THC Division)strategic statewide program partnerStrategic or Co-development PartnerAnice Read founded Texas Downtown to fill gaps the Main Street Program could not meet. Multiple TXD staff (Shelly Ashcroft, Josie Falletta) have direct Main Street backgrounds. TXD maintains a complementary, non-overlapping relationship with the state program.
• City of Amarillo, Texashost partner for 2026 conferenceGTM or Marketing PartnerCity of Amarillo is the 2026 TXD Conference host (Nov 1-4, 2026), during the 100th Anniversary Year Celebration of Route 66.
• City of Waco / Downtown Waco / Waco TPIDhost partner for 2025 conference and conference sponsorGTM or Marketing PartnerMultiple Waco entities (City of Waco EcoDev, Downtown Waco, Waco TPID, Center City Waco, Destination Waco CVB) are listed as website sponsors and conference supporters.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Trust for Historic Preservation: National private nonprofit focused on historic preservation, with substantial overlap on preservation-driven downtown revitalization content. A broader incumbent offering conferences, grants, and advocacy that intersect with TXD's preservation-themed work.
• Main Street America: The national accreditation and membership program for downtown and commercial district revitalization. Operates a parallel statewide network (including the Texas Main Street Program at the THC) and is a structural complement and competitor to Texas Downtown for both members and grant-funded cities.
• International Downtown Association: The leading global membership organization for urban place management, downtown professionals, and BID/DMO practitioners. Comparable in mission (downtown economic development) but operates at a national/international scale, serving larger urban downtowns than Texas Downtown's small/mid-sized Texas cities.
• Smart Growth America: National coalition promoting walkable, downtown-oriented development. Overlaps with TXD's downtown revitalization mission but operates at a federal policy and national scale with broader land-use focus.
• Urban Land Institute: Global research and education organization focused on land use and real estate. Comparable in serving downtown and urban development professionals but at a much larger commercial real estate scale, with overlapping conference and content products.
• National League of Cities: The largest US municipal association representing city governments. Comparable in serving Texas city governments but at a far broader scope (all municipal functions, not downtown-specific); Texas Downtown's narrower downtown focus differentiates it as a more specialized resource.

Regional players

• Texas Economic Development Council: Texas statewide professional association for economic developers. Comparable Texas-only scope and overlapping member base (city EDCs, economic development directors), with broader economic development focus rather than downtown-specific expertise.
• Texas Municipal League: Texas-focused voluntary association of Texas cities. Serves overlapping municipal members but covers all municipal policy (not downtown-specific); TXD coordinates with TML on advocacy issues affecting downtowns.

Direct peers

• Texas Historical Commission (Texas Main Street Program): The state-run Texas Main Street Program housed at the Texas Historical Commission. Direct peer in serving downtown revitalization in Texas; TXD was founded by Anice Read explicitly to complement gaps this state program could not fill, and the two maintain a coordinated, non-overlapping relationship.

Others

• Local Initiatives Support Corporation (LISC): National CDFI providing financing and capacity-building for underinvested communities. Adjacent to TXD's work in downtown revitalization through parallel focus on small-city commercial district investment and an overlapping funder ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=9k8MDJoZ5dM
• Facebookfacebook.com/TexasDowntown
• LinkedInlinkedin.com/company/texas-downtown-association
• Instagraminstagram.com/texas_downtown
• Xx.com/texasdowntown

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Downtown