Philippine Olympic Committee

What Philippine Olympic Committee does

The Philippine Olympic Committee, Inc. (POC) is the National Olympic Committee of the Philippines and the country's recognized representative within the Olympic Movement, organized as a nonprofit corporation under the Olympic Charter and headquartered in Metro Manila, Philippines. Founded in 1973, the POC unifies 49 Regular Member National Sports Associations (NSAs) — each affiliated with its respective International Federation — and serves as the exclusive conduit for Filipino athlete participation in the Olympic Games, Asian Games, Southeast Asian Games, and other IOC/OCA-patronage events. It also administers Olympic Solidarity scholarships and grants, anti-doping and safe-sport policies, and an Athletes' Commission that channels athlete input into governance.\n\nPOC's revenue is derived from four streams: NSA membership fees (P50,000 one-time application plus P25,000 per annum), government subsidies and IOC/Olympic Solidarity grants, event proceeds (including Olympic Day commemorative items, publications, and licensing), and corporate sponsorships and marketing programs. The 2025 working budget approved by the General Assembly is P35 million (PHP), down P8 million from 2024 owing to the absence of Paris Olympics preparation costs. Its leadership comprises a President (Abraham 'Bambol' Tolentino, re-elected through 2028), Vice-Presidents, Secretary-General, Treasurer, Auditor, and Board Members, with a network of functional committees covering Legal Affairs, Membership and Accreditation, Arbitration, International Affairs, Medical and Anti-Doping, Technical, and Ethics.\n\nOperationally, the POC drives athlete outcomes rather than commercial products. Recent milestones include Carlos Yulo's two gold medals (gymnastics floor and vault) and two boxing bronzes at Paris 2024, the men's curling gold at the 2025 Asian Winter Games in Harbin (the first winter games gold for any Southeast Asian nation), inauguration of the Tagaytay City UCI-standard Velodrome in 2025, and the appointment of Chef de Mission delegates for LA 2028, Aichi-Nagoya 2026, Milano Cortina 2026, and the SEA Games in Thailand. Distribution runs through the 49 NSAs domestically and direct representation at international multi-sport events globally; key corporate partners include MILO Philippines (60-year partnership), Aice, Megaworld, Metro Pacific Tollsways, and San Miguel Corp. Infrastructure.

Name

Philippine Olympic Committee

Legal name

Philippine Olympic Committee, Inc.

Website

https://olympic.ph

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

The Philippine Olympic Committee (POC) is the Philippines' National Olympic Committee and nonprofit governing body for the Olympic Movement, unifying 49 National Sports Associations and exclusively representing Filipino athletes at the Olympic, Asian, and SEA Games.

Ownership category

akta.pro rank

Product category

National Olympic Committee / Sports Governance

NAICS

Political Organizations (81394), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

Keywords

• National olympic committee
• Sports governance
• Athlete development programs
• Olympic solidarity scholarships
• International sports federation

Headquarters

HQ city

Pasig

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: NSAs pay application and annual membership fees to POC. Upon filing: P50,000 one-time payment for Regular, Associate, Recognized members. Upon approval: P25,000 per annum.
2. Government Subsidies and Grants: Subsidies, grants and donations from the government, public entities and other bodies; subsidies from IOC, Olympic Solidarity, Organizers of Olympic Games, Asian Games, Southeast Asian Games.
3. Event Proceeds: Proceeds from events like Olympic Day, commemorative items, publication and sale of printed materials, granting of licenses to third parties, fees for services rendered.
4. Sponsorships and Marketing: Proceeds from sponsorships and other marketing programs. The 2025 working budget approved was P35 million.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Philippine Olympic Committee (POC) is the recognized National Olympic Committee of the Philippines. It governs and coordinates 49 National Sports Associations (NSAs), manages the country's participation in the Olympic Games, Asian Games, Southeast Asian Games, and other international multi-sport events under the Olympic Charter. POC administers Olympic Solidarity scholarship and grant programs for Filipino athletes and operates as the country's sports diplomatic arm.

Product overview

The Philippine Olympic Committee (POC) is the National Olympic Committee of the Philippines — a sports governance and diplomatic organization, not a commercial product company. The POC does not offer products or services for sale. It functions as the governing body for Olympic and amateur sports in the Philippines, responsible for selecting and sending athletes to the Olympic Games, Asian Games, SEA Games, and other international competitions. The POC provides support services to member National Sports Associations (NSAs), athlete development programs, Olympic Solidarity scholarships, and administrative governance for Filipino sports.

Differentiator

Problem solved

Functional benefit

Products and services

• NSA Membership Program Membership program for National Sports Associations (NSAs) to affiliate with POC and gain access to international federation recognition, athlete pathway programs, and Olympic Movement governance. Application requires a P50,000 one-time filing fee, with P25,000 per annum upon approval.
• Olympic Solidarity Scholarship and Grants Program Scholarship and grant program for elite Filipino athletes, providing training scholarships for Olympic Games preparation (e.g., Los Angeles 2028) and Support Grants for Continental Athletes. Nine athletes signed up for training scholarships and twelve for Support Grants during the June 2025 signing event.

Quantifiable outcome

• 4 medals (2 gold, 2 bronze) won at Paris 2024 Olympics
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• MILO PhilippinescoreStrategic or Co-development PartnerMILO Philippines has partnered with POC for grassroots sports development and athlete support programs. Celebrating 60 years of partnership, MILO supports Filipino champions from grassroots to elite levels and has announced new programs for specially-abled athletes.
• Asian Cycling ConfederationcoreStrategic or Co-development PartnerACC president Dato' Amarjit Singh Gill attended the Tagaytay City Velodrome inauguration. ACC provides support for Philippine cycling development and UCI-standard track programs.
• International Olympic Committee (IOC)coreStrategic or Co-development PartnerIOC is the governing body of the Olympic Movement. POC operates under the Olympic Charter and receives Olympic Solidarity scholarships and grants for athlete support.
• Philippine Paralympic CommitteeminorStrategic or Co-development PartnerPPC president Mike Barredo attended the Tagaytay City Velodrome inauguration. Both organizations work together for Philippine sports excellence.
• Metro Pacific Tollsways Corp. (MPTC)minorGTM or Marketing PartnerMPTC collaborated with POC and PhilCycling for the Baguio-Tagaytay Classic cycling road race, allowing the event to pass through expressways (TPLEX, SCTEX, NLEX, Skyway, SLEX, CALLAX).
• San Miguel Corp. InfrastructureminorGTM or Marketing PartnerSMC Infrastructure, operator of TPLEX, Skyway, and SLEX, welcomed the cycling classic race on its expressways.
• AiceminorGTM or Marketing PartnerAice partnered with POC to support athletes during Paris 2024 Olympics and unveiled the Aice Motivational Fund providing additional financial support for Olympians.
• MegaworldminorGTM or Marketing PartnerMegaworld provided Carlos Yulo with a three-bedroom condo unit as incentive for his Paris 2024 gold medal victories.
• Camp John HayminorGTM or Marketing PartnerCamp John Hay collaborated with POC and PhilCycling for the Baguio-Tagaytay Classic cycling event starting from their facility.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Malaysian Olympic Council: Malaysia's NOC; another Southeast Asian peer running an NSA-coordinated Olympic program with similar revenue mix of membership fees, government subsidies and IOC grants.
• Japanese Olympic Committee: Japan's NOC, directly comparable as an Asian NOC coordinating many NSAs, supporting Olympic athletes and operating under IOC patronage. Regional reference point for scale and program depth.
• United States Olympic & Paralympic Committee: National Olympic Committee for the United States; the most direct functional peer as it operates under the same IOC Charter framework, coordinating national sports associations, sending athletes to Olympic/Paralympic Games, and administering Olympic Solidarity-style athlete support programs.
• Singapore National Olympic Council: Singapore's NOC; comparable in scale to POC and similarly focused on sending compact delegations to the Olympics and SEA Games under IOC and OCA patronage.
• Thailand National Olympic Committee: Thailand's NOC, a Southeast Asian peer that also competes heavily in SEA Games and sends athletes to the Olympics; comparable NSA federation model and government-subvention funding.
• Indonesian Olympic Committee (KOI): Indonesia's National Olympic Committee, an ASEAN regional peer with similar NSA-based membership structure and SEA Games coordination role. Closest geographic and stage comparator to the POC.
• Australian Olympic Committee: Australia's NOC; comparable governance structure with NSA membership, Olympic team preparation and government-corporate funding mix. Useful benchmark for a mid-sized Pacific NOC.
• British Olympic Association: UK's National Olympic Committee, also operating under the Olympic Charter to select, fund and send Team GB athletes to the Olympic Games. Directly comparable in mandate, NSA coordination and athlete scholarship programming.

Broad incumbents

• International Olympic Committee: Global apex body of the Olympic Movement that recognizes and grants the POC its charter-based authority. Not a direct competitor but the upstream governing counterparty whose rules and Olympic Solidarity funding directly shape POC's operations.
• Olympic Council of Asia: Continental multi-sport body that organizes the Asian Games and oversees NOCs across Asia, including POC. Functions as POC's regional patron and a broader incumbent in the same multi-sport governance ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/olympicphi
• Facebookfacebook.com/OlympicPHI
• Instagraminstagram.com/olympic.ph
• LinkedInlinkedin.com/company/philippine-olympic-committee

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Philippine Olympic Committee