easy.fun
Easy.fun (Evolve Labs Inc.) is a gamified, social crypto trading platform built on Hyperliquid, offering spot memecoin and xStock trading, perpetual futures, copy trading, and skill-based tournaments with Kernel Points rewards for retail traders globally.
- Company typePrivate
- Founded2022
- HeadquartersSpokane, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What easy.fun does
Easy.fun (legal entity Evolve Labs Inc., incorporated in Panama) operates a gamified, social crypto trading platform positioned as an "entertainment-only" arena rather than a brokerage or financial advisor. The platform is built as an application-layer interface on top of the Hyperliquid blockchain, allowing retail users to trade memecoins and tokenized real-world assets (xStocks) on spot markets and to trade perpetual futures (notably BTC/USDC) via Hyperliquid settlement. Users self-custody assets through third-party wallets (Privy, MetaMask, Ledger), and easy.fun explicitly disclaims custody, broker, and fiduciary roles in its Terms of Use.
Core product features include one-click copy trading from top performers, live skill-based trading tournaments with real-time PnL leaderboards, a Kernel Points loyalty and rewards system, social gifting (Easy Gifts), a HODL-to-earn product (Earn), and a referral program (Viber Affiliates) with creator/Mindshare mechanics. Distribution is mobile-first and self-serve via Apple App Store and Google Play, supported by community channels on Telegram, Discord, X, and Medium. Customer segments are horizontally split between experienced retail crypto traders interested in memecoins, xStocks, and perps, and novice traders who learn by copying top performers.
Monetization is freemium: the app is free to use, with revenue derived from transaction (trading) fees that decline as users level up their accounts. Gas fees are pass-through to Hyperliquid validators and not revenue for easy.fun. Growth is product-led, driven by gamified competitions, leaderboards, and the Viber Affiliates referral program. In December 2025, the company closed a $2 million seed round led by crypto-native investor Mirana Ventures to fund product development, team expansion, and global trading competitions; the company employs 11–50 people and operates without disclosed geographic restrictions.
easy.fun firmographics
Firmographics- Name
- easy.fun
- Legal name
- Evolve Labs Inc.
- Website
- https://easy.fun
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easy.fun (Evolve Labs Inc.) is a gamified, social crypto trading platform built on Hyperliquid, offering spot memecoin and xStock trading, perpetual futures, copy trading, and skill-based tournaments with Kernel Points rewards for retail traders globally.
- Ownership category
- akta.pro rank
easy.fun industry classification
Industry- Product category
- Social Crypto Trading Platform
- NAICS
- Commodity Contracts Intermediation (52316), Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH)
- akta.pro secondary industries
- GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF), Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK)
Keywords
Where easy.fun is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
easy.fun business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Trading Fees: Platform charges trading fees for transactions executed through the service. Fee structure includes level-based discounts where users who level up their accounts receive reduced trading fees based on skill growth.
- Gas Fees Pass-through: Blockchain transaction fees (Gas Fees) determined by market conditions on Hyperliquid protocol are paid by users directly. These are not revenue for easy.fun but pass-through costs to validators.
- Affiliate/Referral Program: Token rewards distributed to users who bring new traders into the platform (Viber Affiliates program), creating a referral-based growth mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with level-based fee discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
easy.fun product offering
Product offeringCore offering
easy.fun operates an on-chain social trading platform built on the Hyperliquid blockchain, enabling retail users to trade memecoins and xStocks on spot markets and perpetual futures pairs such as BTC/USDC. The platform layers gamification on top of trading through skill-based competitions, live leaderboards, copy trading, Kernel Points rewards, and a referral affiliate program (Viber Affiliates).
Product overview
Easy.fun is a crypto trading tournament platform organized as a unified arena where traders compete, learn, and earn together. The core platform integrates multiple trading products including Spot Trading (memecoins and xStocks), Perpetual Futures (via Hyperliquid), Copy Trade, and xStocks (tokenized real-world assets). Users engage through skill-based battles on live leaderboards, earn Kernel Points rewards, and can gift crypto to friends. The platform also offers a Viber Affiliates program for referral rewards. The ecosystem is designed for entertainment purposes in the crypto trading space, combining social trading features with competitive gaming mechanics.
Differentiator
Problem solved
Functional benefit
Products and services
- Copy Trade Social copy-trading feature that lets individual users follow and replicate the strategies of top-performing traders with a single click.
- Perpetual Futures Perpetual futures contracts trading on the Hyperliquid protocol, allowing users to take long or short leveraged positions on pairs such as BTC/USDC.
- Spot Trading Direct spot trading of digital assets including memecoins and tokenized real-world stocks (xStocks) on the platform.
- xStocks Tokenized real-world stocks available as on-chain tradable assets, combining traditional equity exposure with crypto trading access.
Companies that use easy.fun
Customer profileSegments2 records
Ideal customer profiles2 records
easy.fun technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
easy.fun partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HyperliquidcoreStrategic blockchain infrastructure partner powering easy.fun's on-chain trading arena. The platform enables perpetual futures trading (BTC/USDC) and spot trading through Hyperliquid's blockchain technology.
- Apple App StorecoreiOS app distribution channel. Users can download the easy.fun mobile application from Apple's App Store to trade on iOS devices.
- Google Play StorecoreAndroid app distribution channel. Users can download the easy.fun mobile application from Google Play to trade on Android devices.
- ViberminorViber Affiliates program enables users to earn rewards by referring friends to the platform. Popcorn Time feature for latest fun updates.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
easy.fun competitors and assessment
Company assessmentEmerging players
- SynFutures: Decentralized perpetual futures DEX offering synthetic exposure across a broad range of pairs. Competes for the same on-chain perp-trader audience on a different chain stack.
- Drift Protocol: Solana-based decentralized perpetual futures exchange with a trading rewards and referral system. Closely analogous in mechanics to easy.fun's gamified on-chain trading arena, just on a different L1.
- BloFin: Mid-sized exchange that has built its brand around copy trading. Comparable in scale and product focus to easy.fun, targeting retail traders who want a simplified social-trading experience.
Direct peers
- BingX: Crypto exchange most associated with social copy trading and gamified trading competitions. Closest direct competitor to easy.fun's copy-trade + leaderboard + reward mechanic.
- dYdX: Decentralized perpetual futures exchange with a strong retail trader base. Competes for the same on-chain perp-trader mindshare and has launched its own token-reward and incentive programs analogous to Kernel Points.
- GMX: Decentralized perpetual exchange built for on-chain leveraged trading. Targets a similar active-trader audience with low-fee perps and has experimented with gamified trading rewards.
- Hyperliquid: Decentralized perpetual futures exchange that powers easy.fun's on-chain execution layer. Both target active crypto traders with low-fee perp products and increasingly overlap in spot and xStock-style offerings.
Broad incumbents
- OKX: Major centralized exchange with a broad spot/derivatives product set, copy trading, and Web3 wallet integration. Competes for the same retail crypto-trader wallet share.
- Bybit: Top-tier centralized exchange with copy trading, trading competitions, and an extensive derivatives book. Represents the scaled incumbent easy.fun must differentiate against.
- Bitget: Large global exchange whose flagship feature is one-click copy trading. Operates a much broader product suite (spot, perps, launchpad) but overlaps heavily with easy.fun's core social-trading value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
easy.fun social profiles
Digital presenceeasy.fun financial estimates
Financial estimateRevenue estimate
Valuation estimate
easy.fun leadership team
Management profileNumber of profiles
Profiles1 record
easy.fun funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
easy.fun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about easy.fun
What does easy.fun do?
easy.fun operates an on-chain social trading platform built on the Hyperliquid blockchain, enabling retail users to trade memecoins and xStocks on spot markets and perpetual futures pairs such as BTC/USDC. The platform layers gamification on top of trading through skill-based competitions, live leaderboards, copy trading, Kernel Points rewards, and a referral affiliate program (Viber Affiliates).
Is easy.fun a public or private company?
easy.fun is a private company. It is classified as venture growth investor backed and is currently operating.
When was easy.fun founded?
easy.fun was founded in 2022. It employs 11 to 50 people.
Where is easy.fun based?
easy.fun is headquartered in Spokane, United States, in the North America region.
How does easy.fun make money?
Three revenue lines are on record. Trading Fees are the primary driver. The others are gas Fees Pass-through and affiliate/Referral Program.
Who are easy.fun's main competitors?
Emerging players on record are SynFutures, Drift Protocol and BloFin. Direct peers are BingX, dYdX, GMX and Hyperliquid. Broad incumbents are OKX, Bybit and Bitget.
Does easy.fun have an API?
Yes. The Services draft standard transaction messages designed to accomplish user operational goals and deliver them via API to user-selected Wallets. Registered Users must personally review and authorize all transaction messages, signing them with their Private Key, which is inaccessible to the Services or Easy.fun. The API facilitates communication between the Services and blockchain wallets for purchasing and selling Digital Assets (including Memecoins). No standalone public developer API documentation URL was found in the source materials.
What industry is easy.fun in?
easy.fun's product category is Social Crypto Trading Platform. Its primary akta.pro industry code is FSAPAGAH, Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics), with a secondary code of FSAPAGAG, GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control). Its NAICS code is 52316 and its SIC code is 6200.