Cranford Equipment Company

What Cranford Equipment Company does

Cranford Equipment Company is a privately held industrial filtration products distributor headquartered at 40 Union St., Kenner, Louisiana, with a secondary office in Broussard, Louisiana. Founded in 1984, the company distributes filters, vessels, housings, and parts from approximately nine manufacturers — Parker (Industrial Process Filtration), Hilliard (Hilco), Jonell Systems, Knight Corporation, Koch Filters, Donaldson, Coleman Filters, Leem Filtration, and Shawndra — to industrial customers across chemical, power generation, renewable fuels, manufacturing, food & beverage, pharmaceutical, upstream/midstream oil & gas, and refining verticals.

The business is a specification-driven distributor rather than a manufacturer: the company's primary value proposition is consultative filter selection, with a knowledgeable sales team that helps customers match filtration products to specific process, efficiency, and operating-environment requirements. Pricing is not publicly disclosed; transactions are sourced and quoted via phone (504-464-6373) and email, consistent with a traditional B2B inside-sales motion.

Revenue is generated through hardware sales of distributed filtration products. The company operates with 1-10 employees and a regional (Louisiana-based) service footprint. On January 2, 2026, Cranford Equipment was acquired by FloWorks International — a Wynnchurch Capital portfolio company — marking FloWorks' seventh acquisition since early 2023 and signaling a strategic consolidation play in industrial filtration distribution. Deal terms were not disclosed.

Name

Cranford Equipment Company

Legal name

Cranford Equipment Company

Website

https://cranfordequipment.com

Company type

Private

Founded year

1984

Operating status

Acquired

Headcount range

1–10 employees

Short description

Cranford Equipment Company is a Louisiana-based industrial filtration products distributor (founded 1984) selling filters, vessels, housings, and parts from brands such as Parker, Donaldson, Koch, Hilliard, and others to chemical, power, refining, pharmaceutical, and food & beverage customers via consultative phone/email sales.

Ownership category

akta.pro rank

Product category

Industrial Filtration Distribution

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB)

akta.pro secondary industries

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ), Dust Collection & Air Filtration Equipment (Industrial) (IMAHALAF)

Keywords

• Industrial filtration products
• Filter vessels housings
• Process filtration distribution
• Industrial filter parts
• Filtration equipment supplier

Headquarters

HQ city

Kenner

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Industrial Filtration Products Distribution: Cranford Equipment Company generates revenue through the distribution and sale of industrial filtration products including filters, vessels, housings, and parts from multiple brand manufacturers. As a distributor, they sell products to industrial customers across various sectors including chemical, power generation, refining, and food & beverage.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cranford Equipment Company distributes industrial filtration products, supplying filters, filter vessels, housings, and replacement parts sourced from multiple manufacturers (Parker, Hilliard, Jonell Systems, Knight Corporation, Koch Filters, Donaldson Filtration, Coleman Filters, Leem Filtration, and Shawndra). The company serves industrial buyers in chemical, power generation, renewable fuels, manufacturing, food & beverage, pharmaceutical, and oil & gas (upstream, midstream, and refining) sectors, providing technical consultation to match filtration equipment to specific process requirements.

Product overview

Cranford Equipment Company is a distributor/reseller of complete industrial filtration solutions, not a product manufacturer. The company offers a wide selection of industrial filters, vessels, housings, and parts sourced from top manufacturers in the industry including Parker, Hilliard, Jonell Systems, Knight Corporation, Koch Filters, Donaldson Filtration, Coleman Filters, Leem Filtration, and Shawndra. The company's offerings span multiple product categories (filters, vessels, housings, parts) and serve diverse industries including Chemical, Power Generation, Renewable Fuels, Manufacturing, Food & Beverage, Pharmaceutical, Upstream, Midstream, and Refining. Cranford Equipment Company provides filtration system consultation services to help customers identify the right filters for their specific process, efficiency requirements, and operating environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Filters

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• ParkercoreChannel Partner/ Reseller/ DistributorCranford Equipment Company is an authorized distributor of Parker's industrial process filtration division products. Parker is a major global manufacturer of industrial filtration solutions.
• Hilliard Corporation (Hilco Filter Equipment)coreChannel Partner/ Reseller/ DistributorCranford Equipment Company distributes Hilliard Corporation's Hilco Filter Equipment products, representing the company's filtration product line.
• Jonell SystemscoreChannel Partner/ Reseller/ DistributorCranford Equipment Company distributes Jonell Systems filtration products as an authorized partner.
• Knight CorporationcoreChannel Partner/ Reseller/ DistributorCranford Equipment Company distributes Knight Corporation filtration products as an authorized distributor.
• Koch FilterscoreChannel Partner/ Reseller/ DistributorCranford Equipment Company distributes Koch Filters industrial filtration products as an authorized partner.
• Donaldson FiltrationcoreChannel Partner/ Reseller/ DistributorCranford Equipment Company distributes Donaldson Filtration products as an authorized distributor of Donaldson's industrial filtration solutions.
• Coleman FilterscoreChannel Partner/ Reseller/ DistributorCranford Equipment Company distributes Coleman Filters products as an authorized partner.
• Leem FiltrationcoreChannel Partner/ Reseller/ DistributorCranford Equipment Company distributes Leem Filtration products as an authorized distributor.
• ShawndracoreChannel Partner/ Reseller/ DistributorCranford Equipment Company distributes Shawndra filtration products as an authorized partner.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Donaldson Company: Major global manufacturer of industrial filtration systems whose products Cranford resells. Comparable as the underlying OEM supplier for industrial air and liquid filtration, providing a benchmark for the supply chain Cranford operates in.
• Grainger: Largest U.S. industrial MRO distributor with extensive filtration product offerings. Comparable as a broad-line competitor for industrial filter spend across the same chemical, manufacturing, and refining customers.
• SunSource: U.S. industrial distributor of fluid power, motion control, and filtration products. Comparable as a value-added distributor serving similar process and discrete manufacturing customers.
• Fastenal: Largest U.S. industrial supplier of fasteners, tools, and consumables, expanding into adjacent MRO categories. Comparable as a broad-line competitor for industrial consumable and filter spend at the same end customers.
• Motion Industries: Leading industrial parts distributor serving manufacturing, refining, and process customers across the Gulf Coast. Comparable as a broad-line competitor that often displaces specialty filtration distributors through bundled MRO contracts.
• Applied Industrial Technologies: Major U.S. industrial distributor with strong bearings, power transmission, and fluid power coverage, increasingly expanding into filtration. Comparable competitor for the same process-industry MRO wallet.
• Parker Hannifin (Industrial Process Filtration Division): Global motion and control technologies leader with a major industrial process filtration division. Comparable as a key OEM whose products Cranford distributes and whose go-to-market model shapes distributor economics.
• MSC Industrial: Large U.S. metalworking and industrial MRO distributor serving similar manufacturing and process customers. Comparable as a broad-line competitor for industrial filter and consumable spend.

Direct peers

• Hy-Pro Filtration: U.S. specialist in industrial and hydraulic filtration products, including filter elements, housings, and condition monitoring. Directly comparable as a filtration-focused value-added distributor serving process and industrial customers.
• Stauff: Global manufacturer and distributor of filtration, hydraulics, and fluid power components with a strong U.S. industrial distribution network. Directly comparable product overlap in industrial filters and housings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cranford-equipment-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cranford Equipment Company