Table For Two

What Table For Two does

Table For Two (TFT) USA is a 501(c)(3) nonprofit organization founded in 2010 and headquartered in New York. Its mission is to address the dual global food crises of hunger (affecting approximately 750 million people) and obesity (affecting 2.5 billion) by linking healthier eating in developed markets with school meal provision for children in need. The organization funds school meals in five East African countries — Rwanda, Kenya, Malawi, Zambia, and Tanzania — and runs food education and meal programs in low-income US communities including New York, New Jersey, Washington D.C., Houston, and Los Angeles.

TFT's portfolio comprises four interconnected programs: (1) TFT Meal Sharing, a corporate partnership model in which $0.25 from each healthy TFT-branded meal sold at partner cafeterias, restaurants, food trucks, and vending machines is donated to fund school meals; (2) Onigiri Action, an annual social media campaign launched in 2015 in which five school meals are donated for each photo posted with #OnigiriAction, generating 1,166,605 meals from 233,321 photos across 47 countries in 2025 and over 10 million cumulative meals; (3) Wa-Shokuiku, a Japanese-inspired food education curriculum for K-12 students launched in 2017 that has reached over 17,000 students and parents; and (4) #EdamameChamp, a spring campaign launched in 2020 promoting healthy eating through soy-based Japanese cuisine. The organization also publishes the 'Japanese Cooking with Kids' cookbook through Tuttle Publishing, which won the 31st Gourmand World Cookbook Awards in 2025.

Revenue is generated through diversified channels: transaction-based meal-sharing donations from corporate food-service partners (notably Genji Sushi Bar across 160 Whole Foods Market locations and Calbee North America's Harvest Snaps program, which together contributed approximately 80,000 school meals), corporate sponsorships tied to social media campaigns (Japanese Chamber of Commerce NY, Nishiki, JFC, JCAW, Zojirushi, San-J, Itochu, SMBC, MUFG Americas, Kewpie, and others), individual donations via the website, and cookbook sales. TFT operates as an official affiliate of the World Economic Forum's Young Global Leaders and has received multiple awards including the Japan SDGs Award (2019) and the 71st Health and Culture Award from Japan's Ministry of Health, Labor and Welfare (2019). It received a $56,579 grant from the United States-Japan Foundation in March 2024.

Name

Table For Two

Legal name

Table For Two USA

Website

https://usa.tablefor2.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Table For Two is a 501(c)(3) nonprofit combating global hunger and obesity through $0.25-per-meal donations, social media campaigns (#OnigiriAction), and Japanese-inspired food education programs (Wa-Shokuiku), serving children in East Africa and low-income US communities.

Ownership category

akta.pro rank

Product category

Nonprofit Social Impact / Hunger and Nutrition Programs

NAICS

Community Food Services (62421)

akta.pro primary industry

Food Service & Dining Operations Management (Managed Cafeterias) (EDAEALAG)

akta.pro secondary industries

Vending, Kiosk & À La Carte Food Programs (On-Campus Retail) (EDAEAEAI), School Feeding & Social Protection Partnerships (Conditional Cash Transfers, etc.) (EDADALAL), Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD)

Keywords

• Meal sharing programs
• School meal donations
• Food education curriculum
• Hunger relief programs
• Nutrition education

Headquarters

HQ city

Nyack

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Meal Sharing Donations: For each TFT-branded healthy meal served at partner cafeterias, restaurants, food trucks, or vending machines, $0.25 is donated to provide school meals for children in need in East Africa and low-income US communities. The donation is embedded in the purchase price of healthier meal options.
2. Social Media Campaign Donations: Onigiri Action campaign generates donations from partner organizations based on the number of photos posted with #OnigiriAction (5 meals per photo). Each participant photo or event participation triggers corporate donations for food education.
3. #EdamameChamp Campaign: Partner organizations donate based on the number of participants and photos posted during the annual spring campaign promoting soy-based healthy eating.
4. Direct Donations: Individual donors can make financial contributions through the organization's website. Corporate sponsors support Onigiri Action and Wa-Shokuiku programs through financial and in-kind donations.
5. Cookbook Sales: Sale of 'Japanese Cooking with Kids' cookbook published with Tuttle Publishing, featuring recipes from the Wa-Shokuiku food education program.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Table For Two USA operates a meal-sharing program that partners with corporations, restaurants, schools, and food establishments to serve healthier TFT-branded meals; $0.25 from each meal is donated to provide school meals to children in East Africa and low-income US communities. The organization also runs annual social media campaigns (Onigiri Action, #EdamameChamp), delivers Japanese-inspired food education curriculum (Wa-Shokuiku) to K-12 students, and publishes educational cookbooks to advance its mission of simultaneously addressing global hunger and obesity.

Product overview

TABLE FOR TWO USA is a 501(c)(3) nonprofit organization operating as a suite of social impact programs rather than a traditional tech product. The organization offers four interconnected programs: TFT Meal Sharing (corporate partnership model donating $0.25 per healthy meal to school meals), Onigiri Action (social media campaign converting rice ball photos into meal donations), Wa-Shokuiku (Japanese food education curriculum for K-12 students), and #EdamameChamp (soy-focused healthy eating campaign). The organization also publishes the Japanese Cooking with Kids cookbook and operates the Wa-Sho Seeds partnership program. These programs work together to address both global hunger and obesity by connecting healthier eating practices in developed countries with funding for school meals in underserved areas.

Differentiator

Problem solved

Functional benefit

Brands

• TFT Meal Sharing: Program partnering with corporations and organizations to provide healthier meal options where proceeds donate to school meals in areas of need.
• Onigiri Action
• Wa-Shokuiku
• #EdamameChamp

Products and services

• TFT Meal Sharing Program Partnership program where TFT partners with corporations, restaurants, food trucks, schools, and vending machine operators to offer TFT-branded healthier menu options. For each meal purchased, $0.25 is donated to provide school meals for children in need in East Africa and low-income US communities. Partners include Genji Sushi Bar (160 Whole Food Market locations) and Calbee North America (Harvest Snaps).
• Onigiri Action Campaign Annual social good campaign where participants post photos of Japanese rice balls (onigiri) with #OnigiriAction on social media or via the campaign website. Each photo triggers corporate partner donations of five school meals to children in need. The 2025 campaign generated 233,321 photos from 47 countries and delivered 1,166,605 meals.
• Wa-Shokuiku Food Education Curriculum Japanese-inspired food education curriculum for K-12 and college students in the United States, offering hands-on classes, online live classes, and on-demand courses on Japanese food culture and healthy cooking. Delivered through partnerships with schools, libraries, Girl Scouts of America, Smithsonian Museum, Children's Museum of Manhattan, and Tanaka Farms. Has reached 17,000+ students and parents since 2017.
• #EdamameChamp Campaign Annual spring campaign promoting healthy eating through Japanese cuisine with a focus on soy. Partner organizations donate based on the number of #EdamameChamp event participants and photos posted, with each participant or photo funding food education for one child.
• Japanese Cooking with Kids Cookbook Cookbook featuring 50 kid-tested recipes and concepts from the Wa-Shokuiku food education program, designed for parents and children to learn Japanese cooking together while promoting healthy eating habits. Sold through Tuttle Publishing and Amazon.
• Wa-Sho Seeds Partnership Program Partnership program launched in 2024 where partner instructors use the Wa-Shokuiku curriculum and implement Wa-Shokuiku food education programs in their local communities, extending the program's reach.

Quantifiable outcome

• Over 100 million school meals delivered through TFT International and TFT USA
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Tuttle PublishingcoreStrategic or Co-development Partner · 1 January 2025Published 'Japanese Cooking with Kids' cookbook featuring recipes and concepts from Wa-Shokuiku food education program. Book won Gourmand World Cookbook Awards 2025.
• Wa-Sho Seeds InstructorscoreStrategic or Co-development Partner · 1 January 2024New partnership program where partner instructors use Wa-Shokuiku curriculum (seeds) and implement (grow) Wa-Sho programs in their communities.
• Genji Sushi BarcoreGTM or Marketing Partner · 1 January 2018Genji Sushi Bar organizes sushi bars in 160 Whole Food Market locations across the US. Partnership creates TFT Roll and TFT Bento menu items with proceeds supporting school meals.
• Calbee North America (Harvest Snaps)coreGTM or Marketing Partner · 1 January 2018Calbee North America distributed Harvest Snaps snacks made from green peas free at events and schools. For every bag sold, $0.25 was donated, providing nearly 80,000 school meals.
• BentOn Café (New York)minorGTM or Marketing Partner · 1 January 2018BentOn Café in New York introduced Bento On Demand lunch box concept allowing customers to choose TFT-branded healthy menu items daily.
• Schools, Libraries, and MuseumscoreStrategic or Co-development Partner · 1 January 2017Wa-Shokuiku program delivered through partnerships with schools, libraries, museums, community centers. Partners include Girl Scouts of America, Smithsonian Museum, Children's Museum of Manhattan, Tanaka Farms.
• Corporate Sponsors for Onigiri ActioncoreGTM or Marketing Partner · 1 January 2015Onigiri Action 2025 partners include: Japanese Chamber of Commerce NY, Nishiki, JFC, JCAW, Zojirushi, San-J, Itochu, SMBC, Misuzu-Co, MUFG Americas, Mishima, Kewpie, Jurokucha, Sanyo Denki, BentOn, Onigilly, Sunny Blue, Omusubi Beef. Partners donate based on photos posted to fund school meals.
• Local Schools in UScoreStrategic or Co-development Partner · 1 January 2013TABLE FOR TWO USA partners with local schools to provide healthy school meal options to American students. Currently supporting 6 schools in New York, New Jersey, Washington D.C., Houston, and Los Angeles.
• Columbia UniversityminorStrategic or Co-development Partner · 1 January 2010Launch event held at Columbia University in 2010 featuring Professor Jeffrey Sachs to officially launch TABLE FOR TWO USA.
• Nonprofit Organization Partners (East Africa)coreStrategic or Co-development Partner · 1 January 2010TABLE FOR TWO provides school meals and builds sustainable school gardens through nonprofit partners in Rwanda, Kenya, Malawi, Zambia, and Tanzania. Previously these schools did not serve any meals.
• World Economic Forum's Young Global LeaderscoreStrategic or Co-development Partner · 1 January 2007TABLE FOR TWO was initiated by and is an official affiliate of the World Economic Forum's Young Global Leaders, providing global credibility and expansion support.

Scale indicators13 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• FoodCorps: Nonprofit placing service members in schools to teach hands-on food education and improve school meals, primarily in the US. Directly comparable to TFT's Wa-Shokuiku curriculum in mission (school food education) and target audience (K-12 students).
• Akshaya Patra Foundation: Large international nonprofit providing daily school meals to children, primarily in India. Operates central kitchens and partners with governments/corporates — directly comparable to TFT's East African school feeding operations and transaction-linked donation model.
• Mary's Meals: International nonprofit providing school meals to children in low-income countries across Africa, Asia, Latin America, and the Caribbean. Closest direct peer to TFT's international school-meal operations in terms of geography, beneficiary profile, and program design.
• No Kid Hungry (Share Our Strength): US-focused nonprofit that campaigns to end childhood hunger by connecting kids to federal nutrition programs and funding school breakfast/lunch initiatives. Closest direct peer to TFT USA given its US school-meal focus, foundation-funded model, and corporate partnership strategy.
• The Lunchbox Fund: Nonprofit providing daily school meals to underprivileged students in South Africa. Comparable in mission and beneficiary profile to TFT's international school feeding, with a similar corporate-partnership-driven funding model.
• Edible Schoolyard Project: Nonprofit founded by Alice Waters to integrate edible education — gardening, cooking, and nutrition — into K-12 curricula in the US. Direct peer to TFT's Wa-Shokuiku program in terms of school food education model and US K-12 target audience.

Emerging players

• WhyHunger: US nonprofit supporting grassroots organizations advancing the right to nutritious, affordable, and culturally appropriate food. Comparable to TFT's dual mission of addressing hunger and diet-related health issues, though operating more at an advocacy/funding-intermediary layer.
• Real Food for Kids: US nonprofit advocating for healthier, scratch-cooked school meals and food education in K-12 schools. Comparable to TFT in targeting school food quality and food literacy in US K-12, with overlapping public-policy and district-engagement approach.
• Wholesome Wave: Nonprofit that improves access to affordable, healthy food through produce prescription and nutrition incentive programs. Comparable to TFT on the obesity/nutrition side of the dual mission, though focused on food access rather than school meals.

Broad incumbents

• Feeding America: Largest US hunger-relief nonprofit, operating a network of 200+ food banks. A broad incumbent in the same hunger-relief category as TFT, but operates at vastly greater scale and is not focused on school-meal delivery or food education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tablefor2_usa
• Facebookfacebook.com/tablefor2
• Instagraminstagram.com/tablefor2_usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Table For Two