NOVAPRO

What NOVAPRO does

NOVAPRO Co., Ltd. is a Tokyo-based financial intelligence lab incorporated in June 2025 by CEO Basil Dan (former Credit Suisse Managing Director), CTO Hans Hofner (former PayPay platform engineer and published deep RL researcher), COO Victor Stickel, and Lead Designer Katherine Oquendo. The company built the EasyAlpha Engine, a proprietary risk-grading framework adapted from peer-reviewed research on aggregating expert judgment under uncertainty — originally developed for high-stakes industrial projects — which scores the 500 largest US public companies daily on a 0–10 scale by combining three independent lenses: Fundamental, Technical, and Sentiment. Each composite score decomposes back to its source signals, and a backtest from February 2022 to April 2026 reports +17.7% annualized alpha over six academic factors (Sharpe 1.83, max drawdown -7.4%) with 80+ of 80+ independent start dates outperforming the S&P 500.

The Engine is deployed across three products targeting distinct customer segments: EasyAlpha, a free retail investing app with AI-powered natural-language stock analysis, paper portfolios, and a 5-minute Investor Academy; Vela, a pre-launch consumer financial wellness app featuring a multimodal AI coach (Nova) that accepts text, voice memos, and receipt photos; and the Novapro Fund, a concentrated long-only US equity strategy distributed by relationship-led direct outreach to institutional and qualified investors. Distribution is digital-first (corporate website, EasyAlpha.pro, Vela waitlist, X, LinkedIn, PR Times, Mainichi Shimbun) with explicit geographic exclusions for the EEA and UK.

The business model is hybrid and largely pre-revenue: freemium for retail, planned subscription for consumer wellness, and managed-services/management fees for the institutional Fund, with pricing handled through direct conversation rather than public disclosure. NOVAPRO closed a $600,000 seed round in April 2026 led by FIVESTAR Capital Partners — a firm whose founder Basil Dan is also NOVAPRO's CEO, indicating insider-anchored early capital — to fund cloud infrastructure and product rollout.

Name

NOVAPRO

Legal name

NOVAPRO Co., Ltd.

Website

https://novapro.co.jp

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Tokyo-based financial intelligence lab operating the EasyAlpha Engine, a proprietary multi-lens risk-grading framework for the 500 largest US stocks, deployed across a free retail investing app (EasyAlpha), a consumer wellness AI coach (Vela, pre-launch), and an institutional long-only US equity strategy (Novapro Fund).

Ownership category

akta.pro rank

Product category

AI Investment Analytics

NAICS

Software Publishers (5132), Portfolio Management and Investment Advice (523940)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

akta.pro secondary industry

Emerging Manager / Seeding Platforms (Multi-Manager) (FSANAGAF)

Keywords

• AI investment analytics
• Stock risk scoring
• Wealthtech platform
• Financial wellness app
• Institutional equity strategy

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Seed Funding Investment: NOVAPRO raised seed funding from FIVESTAR Capital Partners and private investors to develop cloud infrastructure and accelerate product rollout. This represents external capital injection rather than operational revenue.
2. EasyAlpha App (Free Tier): EasyAlpha is free for individual investors, providing institutional-grade stock analysis at no cost. This positions as a freemium model designed to drive user adoption and product-led growth.
3. Novapro Fund Management: A concentrated long-only US equity strategy for institutional and qualified investors, deployed systematically in size. Revenue likely generated through management fees, though specific fee structures are not publicly disclosed.
4. Vela Financial Wellness (Planned): Vela is currently in waitlist/pre-launch phase. Revenue model not explicitly stated but positioned as a consumer financial wellness product.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

NOVAPRO operates the EasyAlpha Engine, a scientific risk-grading framework that scores the 500 largest US stocks daily through three independent lenses (Fundamental, Technical, Sentiment) and produces a single 0-10 composite risk score with full decomposition. The engine powers three products: EasyAlpha (a free retail investing app), Vela (an AI-driven financial wellness app in pre-launch), and the Novapro Fund (a concentrated long-only US equity strategy for institutional and qualified investors).

Product overview

NOVAPRO is a financial intelligence lab that has built a unified platform anchored by the EasyAlpha Engine. The platform serves three distinct audiences through three products: EasyAlpha for individual retail investors, Vela for general financial wellness, and the Novapro Fund for institutional and qualified investors. All three products are powered by the same EasyAlpha Engine that grades every major US stock through three independent lenses (Fundamental, Technical, Sentiment) and produces a single daily composite risk score with full transparency into the underlying signals.

Differentiator

Problem solved

Functional benefit

Products and services

• EasyAlpha A free investing app for individual investors providing institutional-grade research simplified for everyday use, featuring universal risk scoring (1-10), AI-powered conversational support, daily morning briefings, paper portfolios with score-change alerts, and the 5-minute Investor Academy. Built on the EasyAlpha Engine, it grades every major US stock daily through Fundamental, Technical, and Sentiment lenses with full transparency into the underlying signals.
• Vela A financial wellness app featuring Nova, an AI coach that conducts daily money conversations with users. Vela helps users manage cash flow, savings, debt, and financial decisions through an end-of-day conversation via sentence, voice memo, or receipt photo. Currently in waitlist/pre-launch phase.
• Novapro Fund A concentrated long-only US equity strategy for institutional and qualified investors, built on the EasyAlpha Engine. The fund selects from the lowest-risk percentile of the S&P 500 daily with transparent attribution and institutional discipline. Materials, performance, and operational details are shared via direct relationship-led conversation.

Quantifiable outcome

• Novapro Fund achieved +168% total return vs S&P 500 +59% over Feb 2022 to Apr 2026 test window
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Seeking Alpha: Subscription investment research platform serving self-directed retail investors with stock analysis, ratings, and quant scores. Directly comparable to EasyAlpha's daily composite risk scoring and AI-driven natural language explanations.
• TradingView: Global charting, technical analysis, and social investing platform used by self-directed retail traders. Comparable on the Technical and Sentiment lenses of EasyAlpha and on serving a global retail-investor audience with freemium pricing.
• Robinhood: Retail investing platform with a freemium core product and a mission of democratizing access to financial markets. Closely comparable to EasyAlpha's positioning of free, accessible stock research and portfolio tools for individual investors.
• TipRanks: AI-driven stock research platform aggregating analyst, insider, hedge fund, and sentiment signals into transparent scores for retail and professional investors. Closely parallels the EasyAlpha Engine's three-lens (Fundamental, Technical, Sentiment) architecture.
• AlphaSense: AI-powered market intelligence and document search platform serving institutional research workflows. Comparable in applying NLP and AI across earnings calls, news, and analyst material to produce transparent, decision-ready outputs.
• Public.com: Social investing platform offering commission-free trading, community-driven research, and AI tools for retail investors. Comparable to NOVAPRO's combination of free retail access, transparency, and education-first positioning.

Emerging players

• Stocktwits: Social/sentiment-driven investing community whose stream of retail sentiment is a recognized signal input. Comparable as a Sentiment-lens data source and as a community-based alternative to NOVAPRO's quantitative scoring approach.

Regional players

• Money Forward: Leading Japanese household-finance and SaaS fintech covering budgeting, accounting, and investment features. Comparable on Vela's Japanese consumer financial-wellness positioning and as a benchmark for the domestic WealthTech landscape NOVAPRO operates in.

Broad incumbents

• Yahoo Finance: Broad incumbent free financial news, data, and portfolio-tracking destination with a paid Premium tier. Overlaps EasyAlpha's free retail research and portfolio tools, though it is a wider portfolio rather than a specialized scoring engine.
• Bloomberg: Institutional incumbent providing terminal-grade data, analytics, and news to professional investors. Overlaps the Novapro Fund's institutional segment and EasyAlpha's aspiration to bring institutional-quality analysis to retail users.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NOVAPRO_Co
• LinkedInlinkedin.com/company/novapro-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVAPRO