What Live Hydration Spa does

Live Hydration Spa Franchise, LLC operates a franchise-based IV hydration and wellness spa business headquartered in Omaha, Nebraska, with independently owned and operated locations across 18 U.S. states (Arizona, California, Delaware, D.C., Florida, Illinois, Iowa, Maryland, Mississippi, Missouri, Nebraska, New York, North Carolina, South Carolina, South Dakota, Tennessee, Texas, and Virginia). The company's core offering is an intravenous nutrition program that delivers vitamins, minerals, amino acids, and other nutrients directly into the bloodstream, bypassing the gastrointestinal system. All treatments are administered under medical director oversight by nurses or paramedics (depending on state scope-of-practice rules), with inputs sourced from federally regulated 503B compounding pharmacies and licensed medical distributors.

The service portfolio spans multiple categories: IV therapy treatments (anti-aging, beauty, cold and flu, endurance, energy, weight loss, NAD, high-dose vitamin C, migraine, anxiety relief, customizable Pick 2/Pick 4 formulations); injection therapies (B12, glutathione, NAD, amino blend, tri-immune, lipolean); oxygen therapy (oxygen bar, hyperbaric oxygen, ozone); aesthetic services (Botox, Dysport, Restylane, SkinPen microneedling, Xeomin, Versa filler, AquaFirme XS, Plasmage); hormone therapy (Biote pellets); weight loss programs (GLP1 injections and IV formulations); body treatments (Normatec compression, ionic detox, Pulse PEMF); diagnostic lab draws; and direct primary care. Pricing is per-treatment, ranging from roughly $40 for an ionic foot bath to $850 for Biote Male 200 hormone therapy, with walk-in and member rates diverging materially.

Revenue is generated through four streams: (1) direct service fees at franchise locations, (2) recurring membership subscriptions across Platinum, Gold, and Booster tiers, (3) add-on products such as lab panels and individual vitamin injections, and (4) franchise fees, training, and ongoing support paid by franchise owners. Distribution is via franchise storefronts, walk-in appointments, online booking on the Zenoti platform, mobile IV services dispatched to clients, and group/corporate wellness bookings. The GTM motion combines direct-to-consumer service delivery with a franchise sales funnel (Discovery Day at Omaha HQ, LIVE WAY training program). Leadership includes Chief Medical Officer Casey Kuhl, with named franchise owners including Dr. Annika Webb, MD (Cary, NC), Dr. Mark Rodkey (San Antonio), and Litton and Stacey (Magnolia, TX).

Name

Live Hydration Spa

Legal name

Live Hydration Spa Franchise, LLC

Website

https://livehydrationspa.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Hydration Spa is an Omaha-based franchisor of physician-guided IV hydration and wellness spas operating across 18 U.S. states, serving health-conscious consumers, athletes, and weight-loss patients with IV therapy, aesthetics, hormone, and diagnostic services.

Ownership category

akta.pro rank

Product category

IV Hydration and Wellness Spa Services

akta.pro primary industry

IV Hydration & Vitamin Therapy (HSADAKAL)

akta.pro secondary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

Keywords

• IV hydration therapy
• Vitamin injection services
• Wellness spa franchise
• Intravenous nutrient therapy
• Aesthetic wellness services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. IV Therapy Services: Direct service fees for IV hydration treatments, vitamin injections, oxygen therapy, and other wellness services. Pricing varies by treatment type, location, and membership status.
2. Membership Subscriptions: Three-tier membership program (Platinum, Gold, Booster) offering discounted pricing on treatments, priority booking, and complimentary add-ins. Platinum requires six-month commitment; Gold is annual; Booster is monthly injection-focused.
3. Franchise Fees: Revenue from franchise ownership opportunities including franchise fees, training programs, and ongoing franchise support services.
4. Add-on Services and Products: Individual add-ins for IV treatments (amino acids, glutathione, B vitamins, etc.), lab draws, diagnostic testing, hormone therapy, and aesthetic services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Live Hydration Spa is a franchise-based wellness spa that delivers intravenous (IV) hydration therapy, vitamin injections, oxygen therapy, aesthetic skin treatments, hormone therapy, and weight loss programs. Services are administered by nurses or paramedics under medical director oversight, using nutrients sourced from federally regulated 503B compounding pharmacies. The company also licenses its brand and operating model to entrepreneurs through a franchise program.

Product overview

Live Hydration Spa operates as a franchise-based wellness spa chain offering physician-guided IV hydration therapy and comprehensive wellness services. The core product is their intravenous nutrition program (IV Therapy), which delivers vitamins, minerals, amino acids, and nutrients directly into the bloodstream for immediate absorption. The service portfolio spans multiple categories: IV Therapy treatments (including Anti-Aging, Beautify, Cold and Flu, Endurance, Energy and Fatigue, Eradicate, Gut Support, Weight Loss, NAD, High-Dose Vitamin C, Migraine, Anxiety Relief, and customized options like Pick 2/Pick 4), Injection therapies (B12, Glutathione, Lipolean, NAD, Amino Blend, Tri-Immune, Vitamin D, Toradol, Decadron), Oxygen therapies (Oxygen Bar, Hyperbaric Oxygen Therapy, Ozone Therapy), Aesthetic/Skin treatments (Botox, Dysport, Restylane, SkinPen, Collagen P.I.N., AquaFirme XS, Plasmage, Xeomin, Versa Filler), Hormone Therapy (Biote Pellets), Weight Loss programs (GLP1, IV formulations), Body treatments (Normatec Compression, Ionic Detox, Pulse PEMF), Diagnostic services (Lab Draws for hormones, toxins, neurotransmitters), and Healthcare services (Direct Primary Care). They also offer Membership Programs (Platinum, Gold, Booster) for recurring clients. All treatments are delivered by trained medical professionals with medical director oversight, and services vary by location.

Differentiator

Problem solved

Functional benefit

Products and services

• IV Therapy (Intravenous Nutrition Program) The core service delivering IV-administered vitamins, minerals, amino acids, and nutrients directly into the bloodstream for immediate absorption. Programs are individually tailored for boosting energy, hydration, immune function, circulation, inflammation reduction, and mental focus.
• Anti-Aging IV Therapy
• Beautify IV Therapy
• Cold and Flu IV Therapy
• Endurance IV Therapy
• NAD IV Therapy
• High-Dose Vitamin C IV Treatment
• Oxygen Bar
• Hyperbaric Oxygen Therapy (HBOT)
• Ozone Therapy
• Botox Injection Services
• Dysport Facial Injection
• Restylane Dermal Filler
• SkinPen Microneedling
• Collagen P.I.N. Microneedling
• AquaFirme XS
• Plasmage Eyelid Lift
• Xeomin Injections
• Versa Dermal Filler
• Biote Hormone Replacement Therapy
• GLP1 Weight Loss Program
• Normatec Compression Therapy
• Ionic Detox Foot Bath
• Pulse PEMF Therapy
• Direct Primary Care
• Lab Draws and Diagnostic Testing
• Vitamin Injections
• Membership Programs (Platinum, Gold, Booster)
• DE|RIVE Hair Restoration
• Live Hydration Spa Franchise Program

Quantifiable outcome

• IV therapy treatments take approximately 45-60 minutes to complete
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Infusion Health: IV therapy and wellness provider operating retail and mobile services with physician-supervised treatments. Comparable core offering but smaller footprint than Live Hydration Spa's franchise network.

Direct peers

• Mobile IV Medics: Mobile IV therapy service providing in-home vitamin infusions and hangover/recovery drips. Competes directly with Live Hydration Spa's mobile channel for at-home wellness customers.
• The DRIPBaR: IV therapy franchise with hundreds of locations offering customized vitamin drips and injections. Closest direct competitor in format, pricing tier, and franchise expansion model.
• The IV Doc: Mobile IV therapy service sending nurses to client homes, offices, and events. Comparable to Live Hydration Spa's mobile IV channel and competes for the same at-home hydration customer.
• Next Health: Membership-based wellness and IV therapy centers offering IV drips, hormone optimization, and aesthetic services. Comparable premium positioning and recurring-membership model targeting similar health-conscious consumers.
• Restore Hyper Wellness: National franchise combining IV therapy, cryotherapy, infrared sauna, and other wellness services. Directly comparable as a multi-service wellness franchise competing for the same health-conscious consumer with overlapping IV hydration offerings.
• Vida-Flo: IV hydration therapy franchise offering vitamin drips, injections, and wellness services in retail locations. Comparable franchise footprint and treatment menu to Live Hydration Spa.
• Liquivida: IV therapy and wellness franchise offering vitamin drips, injections, hormone therapy, and aesthetic services through franchise locations. Comparable franchise model with overlapping service menu including wellness and weight-loss offerings.
• Hydrate IV Bar: IV hydration spa franchise with multi-state presence offering similar drip packages, memberships, and walk-in wellness services to health-conscious consumers.
• Drip Hydration: Mobile IV therapy provider delivering vitamin infusions and wellness injections on-demand. Direct overlap with Live Hydration Spa's mobile service line and elective wellness positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LiveFranchising
• Facebookfacebook.com/LiveHydrationSpa
• Instagraminstagram.com/livehydrationspa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Hydration Spa