Apex Tennis Academy

What Apex Tennis Academy does

Apex Tennis Academy (A.T.A.) is a private, for-profit sports training academy founded in 2003 in Gurgaon, Haryana, India. It operates a dual business combining tennis coaching services with an e-commerce equipment retail platform. The coaching division delivers progressive, age-staged tennis programs aligned with ITF methodology — Red Ball (ages 5-7), Orange Ball (ages 7-9), Green Ball (ages 9-10), and Yellow Ball (ages 10+), alongside adult programs, summer camps, and a school programme channel. Training is delivered in-person at two Gurgaon venues: City Club Phase IV (DLF) and Sushant University (Sector 55), serving more than 300 enrolled students across ages 3 through senior. The academy is led by Director Mukesh Kumar (ITF Level-1 certified, 16 years full-time coaching experience) and a consultant team of four additional coaches with 10-25 years of tenure each.

Underlying technology is non-digital in the AI sense: a structured, equipment-calibrated coaching curriculum supported by a WordPress website with online admission forms, Razorpay-enabled e-commerce storefront (UPI/cards/net banking), and a logistics-light racket stringing service branded 'String My Racquet' that handles tennis, squash, and badminton across multiple string brands (Babolat, Wilson, Dunlop, Head, Solinco, Yonex, Luxilon, Tecnifibre, Genesis, Kirschbaum, Li-ning).

Monetization runs through five revenue streams: (1) recurring monthly coaching subscriptions ranging Rs. 2,500-16,000 by tier (Red Ball through Private Lessons), with multi-month bundles that include free rackets; (2) summer camp programs; (3) transactional court booking at Rs. 500-600 per session; (4) one-time e-commerce sales of rackets, balls, bags, and accessories (Dunlop, Wilson, Babolat, Head, Tecnifibre brands) shipping nationwide in India; and (5) per-unit racket stringing services ranging Rs. 150-800 by string and tension. Customer segments are horizontal: children/youth (primary), adults, schools, and seniors, with no disclosed enterprise anchor. No funding rounds, parent entities, subsidiaries, patents, or regulatory actions are on record.

Name

Apex Tennis Academy

Legal name

Apex Tennis Academy

Website

https://apextennisacademy.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Apex Tennis Academy is a private Gurgaon-based tennis coaching academy founded in 2003, serving 300+ students through progressive ITF-aligned programs for children, adults, and seniors, while also running an e-commerce retail and racket-stringing business across India.

Ownership category

akta.pro rank

Product category

Tennis Coaching & Training Services

NAICS

Sports and Recreation Instruction (611620), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Tennis coaching services
• Sports training academy
• Tennis equipment retail
• Racquet stringing services
• Player development programs

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Coaching Services: Monthly coaching fees for structured tennis programs ranging from beginner to advanced levels, including kids programs with progressive balls and adult programs.
2. Equipment Retail: E-commerce sales of tennis rackets (junior and professional), tennis balls (training and competition), bags, and accessories. Products include Dunlop, Wilson, Babolat, Head, Tecnifibre brands.
3. Racquet Stringing Services: Professional racket stringing services for tennis, squash, and badminton. Offers hybrid stringing options with multiple string brands and tension customization. Also provides Xpress service for fast turnaround.
4. Court Rental: Tennis court booking services at City Club and Sushant University venues. Day and night rates available.
5. Summer Camps: Seasonal intensive tennis training camps during summer months for accelerated skill development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Apex Tennis Academy delivers structured tennis coaching programs in Gurgaon, India, using a progressive ball methodology (Red, Orange, Green, Yellow) for children, youth, and adults. In addition to coaching, the academy operates an e-commerce storefront selling tennis equipment (balls, racquets, bags) from brands like Dunlop, Wilson, Babolat, and Head, and provides professional racquet stringing services for tennis, squash, and badminton rackets.

Product overview

Apex Tennis Academy operates a dual business model combining tennis coaching programs and an e-commerce retail platform. The coaching division offers progressive programs for all ages and skill levels (Beginners through Advanced), categorized by ball types (Red Ball, Orange Ball, Green Ball, Yellow Ball) and including Adult Tennis, Summer Camps, and School Programmes. The retail platform sells tennis equipment including Dunlop tennis balls (Australian Open, ATP Championship, ATP Tour, Fort All Court, Tour, Stage 1 Green, Stage 2 Orange, and Training balls), tennis racquets (CX 200 LS, Dunlop CX Pro 255, Dunlop Nitro JNR series, FX TEAM series, TRISTORM ELITE), bags (FX CLUB BACKPACK, FX PERFORMANCE BACKPACK), and comprehensive stringing services for tennis, squash, and badminton rackets with multiple brand options and customizable tension settings. The company also provides racket stringing services branded as 'String My Racquet' with professional-grade equipment and 24-hour turnaround.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Coaching Programs (Beginners, Intermediate, Advanced)
• Progressive Ball Programs (Red, Orange, Green, Yellow)
• Adult Tennis Programs
• Summer Camps
• String My Racquet Service
• School Programme
• Tennis Equipment Retail (E-commerce Shop)
• Court Rental / Court Booking

Quantifiable outcome

• Players developed to AITA competitive ranking level
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IMG Academy: Global multi-sport training powerhouse with a dedicated tennis program. Comparable in terms of progressive athlete-development methodology and tiered coaching pathways, but operates at vastly larger scale and price points.
• Tennis Warehouse: Largest U.S. tennis specialty e-commerce retailer offering racquets, strings, and stringing services. Comparable to Apex's e-commerce and stringing business lines in product depth, multi-brand string catalogue, and customer review-driven funnel.
• Decathlon India: Mass-market sporting goods retailer in India offering racquets, balls, and tennis accessories at aggressive price points. Comparable to Apex's retail arm in product mix but with substantially larger scale, private-label cost advantage, and omnichannel reach.

Direct peers

• Rohan Bopanna Tennis Academy: Indian tennis academy brand with progressive junior pathways and star-coach positioning. Comparable to Apex in target customer, methodology, and aspiration to develop AITA-ranked players, though with stronger national brand visibility.
• Evert Tennis Academy: Long-tenured U.S. tennis training academy focused on junior player development with progressive curricula and competitive player pipeline. Comparable in operating philosophy and small-group coaching structure.
• Sania Mirza Tennis Academy: India-based tennis academy network using star-coach branding, progressive junior programs, and partner-venue model. Comparable business model to Apex but with stronger national brand recognition and broader geographic footprint.
• Tennis-Point: Global tennis equipment retailer with strong e-commerce stringing service. Comparable to Apex's e-commerce and 'String My Racquet' arms in product catalogue, brand portfolio (Wilson, Babolat, Head), and direct-to-consumer fulfillment model.
• Mahesh Bhupathi Tennis Academy: Premium branded Indian tennis academy offering structured coaching pathways, comparable progressive junior development, and similar multi-city ambitions. Most directly comparable in terms of premium positioning and star-coach branding within India.

Regional players

• Topspin Tennis Academy: India-based tennis coaching provider operating in select metros with structured junior development programs. Comparable in coaching methodology, target segment, and recurring subscription pricing model.

Emerging players

• Tie Break Tens: Tennis event/experience brand targeting junior and amateur player engagement. Comparable in its focus on driving grassroots tennis participation and creating aspirational touchpoints for academy students, though operating in a different revenue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apextennisacademygurgaon
• LinkedInlinkedin.com/company/apex-tennis-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Tennis Academy