Splendid Hospitality Group

What Splendid Hospitality Group does

Splendid Hospitality Group is a family-owned UK hospitality operator founded in 1986 and controlled by the Boghani family (Nadeem Boghani, Executive Chairman; Shiraz Boghani, Chairman Emeritus). The group operates three distinct business divisions: Splendid Hotels (24 franchised and independent hotels with over 2,500 rooms across luxury, midscale, and select-service tiers under brands including Marriott, Hilton, IHG, and Accor); Splendid Restaurants (38 KFC quick service restaurants in the Midlands and North-East, plus a new Chaiiwala multi-unit franchise signed in November 2025); and Splendid Care (three care homes in West Sussex providing residential, nursing, and specialist care). Core operations rely on standard hospitality property management systems, third-party booking engines, and franchise brand standards rather than proprietary technology, with revenue generated entirely from managed services across room bookings, food and beverage, MICE/events, and care fees. Go-to-market is executed through long-tenured franchise partnerships with Marriott, Hilton, IHG, Accor, KFC, and Chaiiwala, complemented by off-market hotel acquisitions (e.g., Holiday Inn Brentford Lock, 2022), new-build and conversion development (£50 million Four Points Express Euston; £22 million County Hotel lease extension), and direct enterprise sales for MICE and group business. The company's customer base spans transient leisure and business travellers, regional QSR consumers, and care home residents and their families, with no publicly disclosed customer concentration or revenue figures.

Name

Splendid Hospitality Group

Legal name

Splendid Hospitality Group LLP

Website

https://shg.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Splendid Hospitality Group is a family-owned UK hospitality operator running 24 franchised and independent hotels (2,500+ rooms), 38 KFC plus Chaiiwala quick service restaurants, and three Sussex care homes under the Boghani family leadership.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Operations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Boutique Inns (THAGAHAB), Fine Dining Restaurants (THAFACAA)

Keywords

• Hotel franchise operations
• Quick service restaurants
• Residential care services
• Hospitality management
• Hotel ownership

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Operations (Franchise & Independent): Revenue generated from operating hotels under franchise agreements with global brands (Marriott, Hilton, IHG, Accor) and independent hotels. Income derives from room bookings, food and beverage, events, and related hospitality services. The group designs, constructs, and operates a portfolio spanning select-service to luxury properties.
2. Restaurant Operations (KFC & Chaiiwala): Revenue from operating quick service restaurants under franchise agreements with KFC (38 locations in the Midlands and North-East) and the newer Chaiiwala franchise partnership. Income is generated through food and beverage sales at each location.
3. Care Home Operations: Revenue from three care homes in Sussex (Derwent Lodge, Ullswater Cottage, Upper Mead) providing residential, nursing, and specialist care services to residents.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Splendid Hospitality Group is a UK-based family-owned operator of hotels, restaurants, and care homes. The group runs 24 franchised and independent hotels with over 2,500 rooms across brands such as Marriott, Hilton, IHG, and Accor, operates 38 KFC quick service restaurants plus a new Chaiiwala franchise in the Midlands and North-East, and manages three care homes in Sussex offering residential, nursing, and specialist care.

Product overview

Splendid Hospitality Group is a family-owned UK hospitality company operating three distinct business divisions: Splendid Hotels (24 hotels with over 2,500 rooms across luxury, midscale, and select-service segments under brands including Marriott, Hilton, IHG, Accor, and independent properties), Splendid Restaurants (38 KFC quick service restaurants and Chaiiwala franchise operations), and Splendid Care (3 care homes in Sussex providing residential, nursing, and specialist care). The portfolio spans from York's only five-star hotel (The Grand) to budget properties, serving diverse market segments across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Splendid by Marriott: New brand collaboration with Marriott International for Series by Marriott portfolio in the UK.
• The Grand, York
• Hilton London Bankside
• Four Points Flex by Sheraton

Products and services

• Splendid Hotels
• Splendid Restaurants (KFC Franchise)
• Splendid Restaurants (Chaiiwala Franchise)
• Splendid Care (Care Homes)
• The Grand, York
• Hilton London Bankside
• Four Points Express by Sheraton London Euston

Quantifiable outcome

• No. 1 IHG owner globally for guest satisfaction and No. 2 for guest love; Holiday Inn Express York scored over 80/100 in every category.
• +4 more outcomes

Named customers3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Marriott InternationalcoreChannel Partner/ Reseller/ Distributor · 23 March 2026Five-deal agreement with Marriott to bring five hotels into the Series by Marriott portfolio in the UK (Earls Court, Euston, Kings Cross in London, and other prime regional locations). Both organisations are in discussions for additional Series by Marriott projects. Splendid and Marriott previously collaborated to introduce Four Points Flex by Sheraton in the UK in 2023, including the opening of Four Points Express by Sheraton London Euston (£50M investment, first UK property).
• ChaiiwalacoreChannel Partner/ Reseller/ Distributor · 15 November 2025In 2025, SHG signed a new multi-unit franchise deal with Chaiiwala, one of the fastest-growing South Asian QSR brands in the UK. This marks SHG's expansion beyond KFC into a new QSR brand, bringing Chaiiwala's unique blend of authentic flavours, warm hospitality, and vibrant café culture to SHG's restaurant portfolio.
• KFCcoreChannel Partner/ Reseller/ Distributor · 1 January 2025SHG operates 38 KFC franchise restaurants across the Midlands and North-East of England, making it a major UK KFC franchisee. Two General Managers were inducted into KFC's Champ's Club in 2023 and 2024 for operational excellence. SHG was awarded a World Class Operator award from KFC.
• Institute of HospitalitycoreStrategic or Co-development Partner · 26 June 2024SHG is the Institute of Hospitality's first-ever Platinum Business Partner — the only hospitality company in the UK to hold this status. The partnership provides SHG employees with discounted membership rates, learning, networking, accredited training, and mentoring opportunities. SHG also supported the UK Hospitality Summer Conference held at Hilton London Bankside.
• KFC and UK Youth (KFC Hatch Programme)minorStrategic or Co-development Partner · 1 January 2024SHG participated in the KFC Hatch programme with UK Youth, a social mobility initiative creating permanent roles for underrepresented youth in Birmingham and West Midlands. In 2024, SHG created six new permanent roles following six positions in 2023. Supported by delivery partners The Wolves Foundation, Catch 22, and The Albion Foundation.
• HiltoncoreChannel Partner/ Reseller/ DistributorHilton London Bankside is operated under a Hilton franchise agreement. The property has been recognised with multiple awards including UK Luxury City Hotel at the World Luxury Hotel Awards and Best Hotel at the C&IT Awards. Hilton Hotels are bookable through Hilton Honors loyalty programme.
• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorSHG operates 9 IHG properties including Holiday Inn, Holiday Inn Express, and Hotel Indigo brands. The group ranked No. 1 IHG owner globally for guest satisfaction and No. 2 for guest love. Properties participate in IHG Rewards loyalty programme. Three properties received Agoda Customer Service Awards in 2024.
• AccorcoreChannel Partner/ Reseller/ DistributorSHG operates 6 Accor properties including Mercure hotels (Mercure Dumfries Cargenholm House, Mercure Brigstow Hotel Bristol, The Stanwell by Mercure) and Ibis/Ibis Styles properties. Properties participate in Accor ALL loyalty programme. Partnership described as a 'great partnership' with ongoing expansion.
• Hospitality ActionminorOthersSHG partners with Hospitality Action, a charity supporting hospitality workers. SHG participated in Walk for Wellbeing in York and other initiatives supporting the wellbeing of hospitality industry workers.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• PPHE Hotel Group: UK-listed owner-operator of full-service and upscale hotels (Park Plaza, art'otel) across the UK, Europe, and beyond. Closely comparable to Splendid in operating a franchise/management hotel portfolio with multiple brand tiers in similar geographies.
• Dalata Hotel Group: Ireland-listed operator of Clayton and Maldron hotels across Ireland and the UK. Closely comparable as a regional multi-brand hotel owner-operator with similar mid-scale to upscale positioning and franchised brand exposure.
• Cairn Hotel Group: Privately-owned UK multi-brand hotel operator running franchised properties (IHG, Hilton, Accor) across the UK. Closely comparable to Splendid's mid-market franchise-heavy hotel division in both brand mix and UK regional exposure.
• Shiva Hotels: UK privately-owned hotel owner-operator focused on luxury and upscale UK assets. Comparable to Splendid's higher-end properties like The Grand York and Hilton London Bankside, with similar asset-heavy franchise strategy.
• Bespoke Hotels: UK-based private hotel management and franchise company operating a portfolio of independent and branded four/five-star hotels across the UK. Comparable to Splendid Hotels in curating a UK-wide multi-brand franchise and independent hotel portfolio.
• Barchester Healthcare: One of the UK's largest private care home operators, running hundreds of residential, nursing, and dementia homes. Comparable to Splendid Care's three Sussex homes in service model and target resident profile, illustrating the scale-up pathway for Splendid's care division.
• Red Carnation Hotels: Family-owned UK luxury hotel collection (Hotel du Vin, The Chester Grosvenor, Ashdown Park). Comparable to Splendid as a family-owned UK luxury hotel operator with award-winning properties, matching The Grand York's luxury positioning.

Broad incumbents

• Whitbread: UK-listed owner of Premier Inn, the country's largest hotel brand, plus restaurant and healthcare interests. Comparable to Splendid as a large-scale UK lodging operator running a multi-tiered portfolio, though materially larger.
• InterContinental Hotels Group (IHG): Global franchisor of Holiday Inn, Hotel Indigo, Crowne Plaza and other brands and Splendid's largest franchise partner (9 IHG properties). Relevant as both a key strategic relationship and a broad incumbent in Splendid's competitive space.
• Marriott International: Global hotel franchisor and Splendid's partner for Four Points Flex/Express and the new Series by Marriott UK pipeline. Comparable as the franchisor counterpart, with overlapping capability sets in the same property categories Splendid operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/splendid-hospitality-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splendid Hospitality Group