Alliance Trust
Alliance Trust Company is a Calgary-based, government-chartered specialty trust company providing Corporate Trust and Shareholder Services to publicly listed corporations, small issuers, funds, funeral services businesses, and Indigenous communities in Canada.
- Company typePrivate
- Founded2008
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Alliance Trust does
Alliance Trust Company is a privately held, non-deposit-taking specialty trust company incorporated under the Loan and Trust Corporations Act of Alberta in January 2008 and headquartered at #1010, 407-2nd Street SW, Calgary. It holds a Government Trust Charter to provide Corporate Trust and Shareholder Services and is one of only ten such chartered trust companies in Canada, supported by a $2,000,000 Reserve Fund and quarterly reporting to the Government of Alberta. The firm is independently owned (no bank or financial institution parent) and operates from a small core team that brings over 100 years of combined industry experience, founded by Zinat H. Damji.
The company delivers its services through two proprietary technology assets — TranStar, the software platform used to maintain shareholder records, and Linkstar, a secure online portal providing Issuer, Shareholder, and Proxy Vote access — integrated with Canadian Depositary for Securities Limited (CDS) for book-based settlement on TSX-approved Transfer Agent mandates. Service lines include Corporate Trust (escrow, paying agent, depository for M&A, trustee for debenture/bond/warrant indentures, subscription agent), Shareholder Services (transfer agent and registrar), Shareholder Meetings (NI 54-101 compliance, proxy tabulation, scrutineer), Trustee Services for Funeral Services Businesses, Unclaimed Property Services across five provinces, and an Economic Reconciliation – Indigenous Trust offering aligned with Truth and Reconciliation Commission Call to Action #92.
The revenue model is professional-services-based: fees are tailored to client requirements and transaction complexity, billed under multi-year arrangements, with per-transaction and per-meeting components for shareholder and meeting services. Target customers are publicly listed corporations, private reporting issuers, small income trusts and limited partnerships, funeral services businesses, and Indigenous organizations — predominantly small-cap mining, energy, financial services, and healthcare issuers. The firm uses a relationship-led, direct sales motion anchored in referrals from legal counsel and supports clients internationally via a sub-agent and partner network when transactions require cross-border execution.
Alliance Trust firmographics
Firmographics- Name
- Alliance Trust
- Legal name
- Alliance Trust Company
- Website
- https://alliancetrust.ca
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alliance Trust Company is a Calgary-based, government-chartered specialty trust company providing Corporate Trust and Shareholder Services to publicly listed corporations, small issuers, funds, funeral services businesses, and Indigenous communities in Canada.
- Ownership category
- akta.pro rank
Alliance Trust industry classification
Industry- Product category
- Corporate Trust Services
- NAICS
- Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592), Funds, Trusts, and Other Financial Vehicles (525)
- akta.pro primary industry
- Corporate Trust Services (Trustee, Agent & Escrow Roles) (FSAEAKAB)
- akta.pro secondary industries
- Escrow, Trust & Agency Services (escrow, paying agent, trustee) (FSABAIAI), Corporate & Institutional Trust Services (FSAAANAB), Trust Administration & Fiduciary Accounting Services (FSAAANAF)
Keywords
Where Alliance Trust is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Alliance Trust business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Corporate Trust Services: Fiduciary and administrative services including escrow and paying agent services, depository services for mergers and acquisitions, trustee services for debenture/bond/warrant indentures, and subscription agent services. Revenue generated through professional service fees tailored to client needs and transaction complexity.
- Shareholder Services: Transfer Agent and Registrar services for publicly listed corporations and private reporting issuers. Includes maintaining shareholder registers, capital control records, shareholder inquiries, transfer document screening, and issuing share certificates or DRS format statements. Revenue generated through per-transaction and ongoing administrative service fees.
- Shareholder Meeting Services: Comprehensive meeting services including National Instrument 54-101 compliance, shareholder mailings, proxy tabulation and reporting, scrutineer services, and printing/mailing of shareholder materials. Revenue generated through per-service and per-meeting fees.
- Funeral Services Business Trustee: Authorized Trustee services for Pre-Needs Contracts and trust funds for funeral services businesses. Includes segregated trust account management with ATB Financial, monthly reporting, annual regulatory reporting, and fund release upon death. Compliant with Funeral Services Act and Alberta Funeral Services Regulatory Board requirements.
- Unclaimed Property Services: Administration and reporting services for unclaimed property across provincial jurisdictions including Alberta, British Columbia, Manitoba, Quebec, and New Brunswick. Includes owner contact attempts before property remittance to provincial authorities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized service pricing based on client requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Alliance Trust product offering
Product offeringCore offering
Alliance Trust Company is a non-deposit taking, federally and provincially chartered specialty trust company that delivers Corporate Trust and Shareholder Services to publicly listed corporations and private reporting issuers. Its core offerings span escrow and paying agent services, depository services for M&A, trustee services for debenture/bond/warrant indentures, transfer agent and registrar services, shareholder meeting management, unclaimed property administration, funeral services pre-needs trustee services, and Indigenous economic reconciliation trust services.
Product overview
Alliance Trust Company is a non-deposit taking specialty trust company offering Corporate Trust and Shareholder Services. The company operates through distinct service divisions: Corporate Trust Services (escrow, paying agent, depository for M&A, trustee fiduciary capacities, subscription agent), Shareholder Services (transfer agent, registrar, shareholder meetings), Economic Reconciliation Indigenous Trust, Unclaimed Property Services, and Trustee Services for Funeral Services Businesses. The company utilizes proprietary platforms including TranStar software for shareholder record management and Linkstar Portal providing separate online access for issuers, shareholders, and proxy voting.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Trust Services Fiduciary and administrative services for corporations including escrow and paying agent functions, depository services for mergers and acquisitions, trustee services for debenture/bond/warrant indentures, cash distribution agent services, and subscription agent services; targeted at corporate legal counsel and issuers requiring structured fiduciary support across transactions.
- Shareholder Services Transfer Agent and Registrar services for publicly listed corporations, including shareholder record maintenance, capital control records, shareholder inquiry handling, transfer document screening, issuance of share certificates or DRS-format statements, and 24/7 online access to records through the Linkstar portal.
- Shareholder Meetings Comprehensive shareholder meeting services including National Instrument 54-101 compliance, shareholder mailings, proxy tabulation and reporting, scrutineer services, printing and mailing of shareholder materials, and online voting through the Linkstar portal for publicly listed corporations.
- Unclaimed Property Services Administration and reporting services for unclaimed property including dividend and interest payments, dormant account balances, and securities not exchanged following corporate actions, with multi-provincial compliance reporting in Alberta, British Columbia, Manitoba, Quebec, and New Brunswick and outreach attempts to rightful owners before provincial remittance.
- Trustee Services for Funeral Services Businesses Authorized Trustee services for Pre-Needs Contracts and trust funds of funeral services businesses, including segregated trust account management with ATB Financial, monthly and annual regulatory reporting, and release of funds upon death with a 2-day turnaround versus the industry norm of 2-3 weeks.
- Economic Reconciliation – Indigenous Trust Specialized trust services supporting Indigenous communities and Indigenous-led projects through economic reconciliation, with culturally appropriate business practices and equitable access to opportunities aligned with the Truth and Reconciliation Commission's Call to Action #92.
Quantifiable outcome
- 2-day turnaround for releasing trust funds upon death, compared to industry norm of 2-3 weeks
- +2 more outcomes
Companies that use Alliance Trust
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Alliance Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alliance Trust partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Calgary Chamber of CommerceminorSponsored Chambers of Commerce Indigenous Small Business event in Calgary (October 2024) supporting local Indigenous entrepreneurship.
- First Nations Major Projects CoalitionminorSponsored First Nations Major Projects event in Toronto (April 2024) supporting Indigenous economic development and reconciliation initiatives.
- Bears Lair Dream Camps for Teen EntrepreneursminorOn-going commitment for 1 year supporting Bears Lair Dream Camps for Teen Entrepreneurs as part of community giving and youth entrepreneurship support.
- IndigenomicsminorSponsored multiple Indigenomics events (SHE in Winnipeg September 2023, Bay St. Toronto November 2023, SHE Winnipeg September 2024, Bay St. Toronto October 2024) supporting Indigenous economic reconciliation and entrepreneurship.
- Workflow SummitminorSponsored the Workflow Summit in Vancouver (September 2023) as part of industry engagement and thought leadership in corporate trust sector.
- Southern Chiefs Organization Inc.minorAlliance Trust Company sponsored the Southern Chiefs Conference in Winnipeg (June 2023) as part of commitment to economic reconciliation and Indigenous-led initiatives.
- ATB FinancialcoreTrust funds for funeral services businesses are held in segregated trust accounts with ATB Financial. Funds are managed with highest security standards with 100% of deposits guaranteed by the Alberta Government.
- CIBC Wood GundyminorOptional Permitted Investments arrangement through CIBC Wood Gundy for funeral services business trust funds when clients desire investment management options.
- Canadian Depositary for Securities Limited (CDS)coreMaintains digital link with CDS (the largest Depository and Clearing house in Canada) under Limited Partnership Agreement to enable CDS Participants to make settlements easily using the book-based system for TSX-approved Transfer Agent services.
- Alberta Funeral Services Regulatory BoardcoreFully compliant with the Funeral Services Act and Regulation. Works in accordance with Alberta Funeral Services Regulatory Board requirements for Pre-Needs Contract trust administration and annual regulatory reporting.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Alliance Trust competitors and assessment
Company assessmentOthers
- Broadridge Financial Solutions: Provider of shareholder communications, proxy tabulation, and governance technology used by issuers and transfer agents. Adjacent ecosystem participant supporting proxy and meeting services similar to Alliance Trust's Linkstar scrutineer offerings.
Broad incumbents
- Computershare Limited: Global market leader in transfer agency, share registration, and employee equity plans, with a substantial Canadian franchise. Operates a much broader portfolio than Alliance Trust but competes head-to-head for large Canadian issuer mandates.
- Equiniti Trust Company: North American trust and transfer agent serving public companies, mutual funds, and employee stock plans. Operates at much greater scale and competes with Alliance Trust for U.S.-listed or cross-border issuers operating in Canada.
- AST Trust Company (Canada): Part of a global fund services and trust platform, providing transfer agency, corporate trust, and fund administration in Canada. Larger and more diversified than Alliance Trust, with overlapping issuer and fund clients.
- TMX Group (TSX Trust Company): Canadian exchange operator providing transfer agent and corporate trust services through TSX Trust Company. Broader portfolio of capital markets infrastructure but directly competitive for TSX-listed issuer mandates.
Direct peers
- Valiant Trust Company (Canadian Western Bank): Corporate trust company founded by Alliance Trust's founder (Zinat H. Damji) and now owned by Canadian Western Bank. Offers comparable transfer agent and corporate trustee services in Canada, providing a direct competitive benchmark for Alliance Trust's offerings.
- Olympia Trust Company: Canadian specialty trust offering corporate trustee, transfer agent, and registered plans services. Operates with a similar independent, non-bank specialty trust charter to Alliance Trust and serves public and private issuers across Canada.
- Equity Financial Trust Company (ECN Capital): Canadian specialty trust company offering transfer agent, corporate trustee, and RRSP/registered plan administration. Comparable in independent specialty trust positioning and Canadian mid-market issuer focus.
- Pacific Coast Trust Company: Western Canadian trust company providing corporate trust and shareholder services to public issuers and investment funds. Operates in a similar Western Canadian footprint and targets overlapping issuer and fund clients as Alliance Trust.
- Odyssey Trust Company: Independent Canadian specialty trust company providing transfer agent, corporate trust, and escrow services to public and private issuers. Closely comparable to Alliance Trust in scope, independent ownership model, and Canadian mid-market focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Alliance Trust social profiles
Digital presenceAlliance Trust compliance and trust
Trust signalCompliance2 records
Alliance Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliance Trust leadership team
Management profileNumber of profiles
Profiles9 records
Alliance Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliance Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliance Trust
What does Alliance Trust do?
Alliance Trust Company is a non-deposit taking, federally and provincially chartered specialty trust company that delivers Corporate Trust and Shareholder Services to publicly listed corporations and private reporting issuers. Its core offerings span escrow and paying agent services, depository services for M&A, trustee services for debenture/bond/warrant indentures, transfer agent and registrar services, shareholder meeting management, unclaimed property administration, funeral services pre-needs trustee services, and Indigenous economic reconciliation trust services.
Is Alliance Trust a public or private company?
Alliance Trust is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alliance Trust founded?
Alliance Trust was founded in 2008. It employs 1 to 10 people.
Where is Alliance Trust based?
Alliance Trust is headquartered in Calgary, Canada, in the North America region.
How does Alliance Trust make money?
Five revenue lines are on record. Corporate Trust Services are the primary driver. The others are shareholder Services, shareholder Meeting Services, funeral Services Business Trustee and unclaimed Property Services.
Who are Alliance Trust's main competitors?
Broadridge Financial Solutions is listed as an others. Broad incumbents are Computershare Limited, Equiniti Trust Company, AST Trust Company (Canada) and TMX Group (TSX Trust Company). Direct peers are Valiant Trust Company (Canadian Western Bank), Olympia Trust Company, Equity Financial Trust Company (ECN Capital), Pacific Coast Trust Company and Odyssey Trust Company.
Does Alliance Trust have an API?
No public API is recorded for Alliance Trust.
What industry is Alliance Trust in?
Alliance Trust's product category is Corporate Trust Services. Its primary akta.pro industry code is FSAEAKAB, Corporate Trust Services (Trustee, Agent & Escrow Roles), with a secondary code of FSABAIAI, Escrow, Trust & Agency Services (escrow, paying agent, trustee). Its NAICS code is 523991.