My Lovely Horse Animal Rescue

Name

My Lovely Horse Animal Rescue

Legal name

My Lovely Horse Animal Rescue Company Ltd. by Guarantee

Website

https://mylovelyhorserescue.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Animal Welfare Services

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Foster & Volunteer Network Programs (BPAGAIAF), Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Animal rescue services
• Animal rehabilitation services
• Animal welfare charity
• Animal adoption services
• Sanctuary operations

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Donations: One-time and monthly donations from supporters, including emergency appeals and specific campaigns for hay/feed and veterinary care.
2. Animal Sponsorship: Monthly sponsorship program where supporters sponsor specific animals to help cover medical attention, vaccines, food and care costs.
3. Virtual Adoption: Virtual adoption certificates for €30 (with photo and facts) or €60 (includes personalized video from animal on special occasions like birthdays).
4. Legacies and Bequests: Legacy gifts through wills including pecuniary (specific amount), residuary (share of estate), or specific bequests (items, property).
5. Corporate Volunteer Days: Corporate groups pay to participate in volunteer days undertaking projects like fence painting, shelter painting, gardening, barn clearance and deep cleaning.
6. Charity Shop: Charity/vintage shops in Dublin City and Edenderry, Co Meath generating retail revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

My Lovely Horse Animal Rescue rescues, rehabilitates and rehomes unwanted, neglected and abused equines, pigs, goats, sheep, dogs and cats across three sanctuary farms in Ireland, caring for over 500 animals at any one time. It also runs an adoption program, a foster placement program, a dedicated pig rescue sanctuary, sponsorship and donation programs, corporate volunteer days, an animal education program, and retail charity shops.

Product overview

My Lovely Horse Animal Rescue is an Irish animal welfare organization offering rescue, rehabilitation and rehoming services for equines, pigs, goats, dogs, cats and other animals. The organization operates through three farms housing over 500 animals and maintains multiple programs including: adoption services with thorough home checks, foster placement programs, a dedicated My Lovely Pig Rescue sanctuary (launched May 2020), virtual and monthly sponsorship programs, seasonal emergency fundraising campaigns, corporate volunteer days, an education program, and a charity retail shop. The main service delivery occurs through the farms, with fundraising powered by an online donation platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Rescue & Rehabilitation Services

Quantifiable outcome

• 398 animals rescued in 2020
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• UCD Veterinary HospitalcoreStrategic or Co-development PartnerMLHR works closely with UCD Veterinary College for all surgical needs including castrations, spaying, eye operations and dental work. The farm also facilitates educational programmes for trainee vets seeking hands-on experience.
• The Donkey SanctuaryminorStrategic or Co-development PartnerOrganizations that can assist Authorised Officers with donkey-related welfare incidents. Email notifications sent for donkey-specific cases requiring intervention.
• DSPCA (Dublin Society for the Prevention of Cruelty to Animals)coreStrategic or Co-development PartnerDublin-based Authorized Officers under Animal Health and Welfare Act 2013 who investigate cruelty and welfare concerns. Contact via 01 499 4700.
• ISPCA (Irish Society for the Prevention of Cruelty to Animals)coreStrategic or Co-development PartnerNational Authorized Officers covering multiple counties (Donegal, Leitrim, Sligo, Cavan, Longford, Roscommon, Meath, Westmeath, Offaly, Kildare, Laois, Carlow, Wicklow, Limerick, Cork, Waterford, South Tipperary) for animal welfare enforcement.
• Gardaí (Irish Police)coreStrategic or Co-development PartnerMLHR assists Gardaí in moving animals to places of safety. All Gardaí have powers similar to DSPCA, ISPCA and Dept of Agriculture Veterinary Inspectors to inspect, enter private land and bring prosecutions.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• World Horse Welfare: UK-based equine welfare charity with rehoming, sanctuary, and advocacy activities. Closely comparable to MLHR's equine rescue and rehoming program in scale and methodology.
• DSPCA (Dublin Society for the Prevention of Cruelty to Animals): Ireland's longest-established animal welfare charity, providing rescue, rehoming, and cruelty investigation services. Direct peer in scope, target donor base, and Authorized Officer functions; MLHR refers cruelty cases to DSPCA.
• Redwings Horse Sanctuary: UK equine rescue charity with multiple sanctuary sites and rehoming services. Comparable in operating model (multiple farms, long-term care, adoption) to MLHR's equine operations.
• The Horse Trust: UK equine welfare charity focused on rescue, retirement, and education. Overlaps with MLHR's equine sanctuary function and educational programming.
• ISPCA (Irish Society for the Prevention of Cruelty to Animals): National Irish animal welfare charity with rescue centers across multiple counties. Directly comparable in mission, regulatory mandate, and donor audience, and operates as a referral partner to MLHR.
• The Donkey Sanctuary: Major equine/donkey rescue charity operating in Ireland and the UK. Directly comparable for equine rescue, sanctuary operations, and policy advocacy; MLHR already has a working partnership with this organization.
• Cats Protection: UK feline welfare charity running rehoming and education programs. Comparable to MLHR's cat rehoming and welfare education work.
• Dogs Trust: Large dog-focused welfare charity with rehoming and advocacy activities. Comparable to MLHR's dog rescue and rehoming operations in scale and methodology.

Broad incumbents

• RSPCA: Largest UK animal welfare charity with rescue, enforcement, and rehoming functions. Comparable breadth of mission and regulatory mandate to MLHR though at much greater scale.
• Blue Cross: UK-wide animal welfare charity with rehoming, veterinary, and education services. Comparable in multi-species rescue and rehoming scope to MLHR's full-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MyLovelyHorseRescue
• Xx.com/MyLovelyHorseR
• LinkedInlinkedin.com/company/my-lovely-horse-rescue

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Lovely Horse Animal Rescue