Astrea Caviar
Astrea Caviar is a Pasadena-based, AAPI-founded, women-owned DTC brand founded in 2019 that sells premium aged sturgeon caviar and accessories directly to U.S. consumers, fine-dining restaurants, and corporate gifting clients via a Shopify storefront, wholesale program, and a recurring subscription service.
- Company typePrivate
- Founded2019
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Astrea Caviar does
Astrea Caviar is an AAPI-founded, women-owned premium caviar brand headquartered in Pasadena, California, founded in 2019 by Eve Lin and Reisa Jiang under the legal entity Delicacies Trading Co LLC. The company manufactures and distributes aged sturgeon caviar produced via a proprietary low-salt malossol curing method and a 1-4 month aging process, with sturgeon matured 10-20 years before harvest and a 16-step production process executed within 15 minutes in a temperature-controlled (10°C) Los Angeles facility. Its product line spans five core caviar varieties (Premier Selection Kaluga Hybrid and Oscietra, Grand Selection Schrenckii and Golden Oscietra, plus Grand Oscietra), accompanied by 3-species and 4-species starter sets, gift box sets, party-sized tins of 500g and 1100g, and accessories such as mother-of-pearl spoons and matte gold tin openers.
Astrea Caviar operates primarily as a direct-to-consumer e-commerce business on Shopify, shipping overnight nationwide via FedEx Periship with free shipping on orders above $300, alongside the Astrea Club subscription service offering monthly, quarterly, and bi-annual recurring deliveries at member discounts. Revenue also flows from a wholesale and corporate inquiry program serving restaurants (including Sushi Yamamoto in Beverly Hills), hotels, event caterers, and corporate gifting clients, with in-store pickup available at the Pasadena headquarters. The company serves affluent individual consumers seeking at-home luxury dining and gifting occasions, fine-dining restaurants requiring premium caviar for Michelin-level menus, and corporate and event buyers purchasing in bulk or as gifts.
Unit pricing positions the brand squarely in the luxury tier, ranging from $145 (30g Premier Oscietra) to $6,000 (1kg Golden Oscietra), with gift cards issued in denominations up to $1,500. The business is bootstrapped with no disclosed funding rounds, ships only within the United States, and earns earned-media credibility through placements in Robb Report, Business Insider, GOOP Magazine, and Michelin-starred restaurant menus.
Astrea Caviar firmographics
Firmographics- Name
- Astrea Caviar
- Legal name
- Delicacies Trading Co LLC
- Website
- https://astreacaviar.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Astrea Caviar is a Pasadena-based, AAPI-founded, women-owned DTC brand founded in 2019 that sells premium aged sturgeon caviar and accessories directly to U.S. consumers, fine-dining restaurants, and corporate gifting clients via a Shopify storefront, wholesale program, and a recurring subscription service.
- Ownership category
- akta.pro rank
Where Astrea Caviar is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Astrea Caviar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: Primary revenue stream from selling premium aged sturgeon caviar and accessories through their e-commerce platform. Products include individual tins, starter sets, gift boxes, and party-sized tins. One-time purchase model with optional subscription through Club Astrea.
- Club Astrea Subscription Service: Premier caviar subscription service delivering caviar on monthly, quarterly, or bi-annual schedules. Subscribers receive exclusive savings on each delivery (approximately 12% discount).
- Wholesale/Corporate Sales: B2B sales to restaurants, hotels, and corporate clients through their wholesale inquiry program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premier Selection Kaluga Hybrid - Large amber pearls with buttery umami |
| Unit Pricing | Pay-as-you-go | Premier Selection Oscietra - Medium brown pearls with mild brine |
| Unit Pricing | Pay-as-you-go | Grand Selection Schrenckii - Large brownish gold pearls with sweet earthy notes |
| Unit Pricing | Pay-as-you-go | Grand Selection Golden Oscietra - Rare medium gold pearls (top 5% of production) |
| Unit Pricing | Pay-as-you-go | 3-Species Caviar Starter Set |
| Unit Pricing | Pay-as-you-go | 4-Species Caviar Starter Set |
| Unit Pricing | Pay-as-you-go | Caviar Gift Box Sets |
| Unit Pricing | Pay-as-you-go | Party-Sized Caviar Tins |
| Subscription | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Mother of Pearl Spoon |
| Unit Pricing | Pay-as-you-go | Matte Gold Tin Opener |
| Unit Pricing | Pay-as-you-go | Greeting Card |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Astrea Caviar product offering
Product offeringCore offering
Astrea Caviar manufactures and sells premium aged sturgeon caviar (Kaluga Hybrid, Oscietra, Schrenckii, and Golden Oscietra varieties) produced via a proprietary low-salt malossol curing and 1-4 month aging process, then hand-packed in Los Angeles. The company sells primarily direct-to-consumer through its Shopify online store, with a wholesale/corporate channel serving restaurants and hotels, an in-store pickup point in Pasadena, and a recurring caviar subscription (The Astrea Club).
Product overview
Astrea Caviar is an AAPI-founded, women-owned caviar brand offering premium aged sturgeon caviar products and accessories. The core product portfolio consists of five caviar varieties: Premier Selection Kaluga Hybrid, Premier Selection Oscietra, Grand Selection Schrenckii, Grand Selection Golden Oscietra, and Grand Selection Oscietra. These are complemented by gift sets (3-Species and 4-Species Starter Sets, Gift Box Sets) and party-sized tins (500g and 1100g) for large gatherings. The accessories line includes Mother of Pearl Spoons (with and without wooden handles), Matte Gold Tin Openers, Greeting Cards, and Gift Cards. The Astrea Club subscription service provides recurring caviar deliveries with member discounts. A notable limited-edition collaboration with Japanese ceramicist Yuki Nara produced exclusive caviar servers. All products are shipped overnight with temperature-controlled packaging, and the company only ships within the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Premier Selection Kaluga Hybrid Premium caviar from a Huso dauricus and Acipenser schrenckii sturgeon cross, with large luminous pearls in pearl gray to warm golden brown, rich buttery umami flavor, and creamy texture. Available in 30g through 1100g tins. Aimed at luxury consumers and chefs.
- Premier Selection Oscietra Caviar with golden-brown pearls, mild briny ocean notes, light saline finish, and soft-textured roe, aged 1-2 months. Designed to pair with sparkling wine or champagne. Available in 30g through 1100g tins.
- Grand Selection Schrenckii Caviar from purebred Acipenser schrenckii (Japanese sturgeon) with medium-to-large pearls in soft gray, light brown, and muted gold, offering sweet cream, toasted nuts, and balanced ocean brine notes. Available in 30g through 1100g tins.
- Grand Selection Golden Oscietra Rare caviar from purebred Acipenser gueldenstaedtii sturgeon with luminous golden pearls (top 5% of production), featuring silky buttery profile, delicate brine, subtle nuttiness, and kombu/ocean notes. Available in 30g to 1kg.
- Astrea Caviar Starter Set (3-Species) Gift set containing three 30g or 50g tins (Premier Oscietra, Premier Kaluga Hybrid, Grand Schrenckii) plus Mother of Pearl spoons, matte gold tin opener, carrying pouch, care card, and insulation bag. Targeted at first-time buyers and gifting.
- Astrea Caviar Starter Set (4-Species) Gift set with four 30g or 50g tins (Premier Oscietra, Premier Kaluga Hybrid, Grand Oscietra, Grand Schrenckii) plus Mother of Pearl spoons and matte gold tin opener. Includes subscribe-and-save option.
- Astrea Caviar Gift Box Set Curated Black (single-species 30g/50g/200g) and White (4-species or dual 200g) gift boxes with mother-of-pearl spoon and gold opener, positioned for anniversaries, birthdays, and special celebrations.
- Half Kilo Party Sized Tin (500g) 500g party-sized caviar tin serving 30-50 guests, available in Premier Oscietra, Kaluga Hybrid, Schrenckii, and Grand Oscietra varieties. Targeted at wedding receptions, holiday dinners, and large gatherings.
- Kilo Party Sized Tin (1100g) 1100g extra-large party-sized caviar tin for events serving large crowds, including Grand Oscietra and other varieties, suited to caviar bumps or blini stations.
- Astrea Caviar Matte Gold Tin Opener Stainless steel matte gold-finish caviar tin opener with ergonomic design and Astrea logo embellishment, priced at $25.
- Astrea Mother of Pearl Spoon Traditional mother-of-pearl caviar serving spoon with smooth, neutral-temperature texture; sold as a single ($12) or 4-pack ($35), includes microfiber carrying pouch.
- Astrea Mother of Pearl Spoon with Wooden Handle Mother-of-pearl caviar spoon with wooden handle, sold in a 6-pack at $70, with a microfiber pouch included.
- Astrea Caviar Greeting Card Black and gold blank greeting card with timeless design, sold at $5, intended to accompany caviar gifts.
- Astrea Caviar Gift Card
Quantifiable outcome
- Sturgeon aged 10-20 years before harvest for superior quality roe
- +3 more outcomes
Companies that use Astrea Caviar
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Astrea Caviar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Astrea Caviar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sushi YamamotocoreSushi Yamamoto in Beverly Hills is featured on GOOP Magazine's list of 59 Exceptional Restaurants Worth Traveling For as one of Astrea's restaurant partners. The restaurant features Astrea Caviar on their menu, representing Astrea in the fine dining segment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Astrea Caviar competitors and assessment
Company assessmentDirect peers
- California Caviar Company: US-based sustainable caviar producer with a farm-to-table positioning and direct-to-consumer distribution, comparable as a domestic farm-direct competitor in the premium segment.
- Imperia Caviar: DTC premium sturgeon caviar brand with subscription and gift-set offerings, competing in the same e-commerce, gifting, and fine-dining segments as Astrea.
- Sterling Caviar: Sustainable American white sturgeon caviar producer serving both foodservice and DTC channels; directly comparable as a vertically positioned premium US-source caviar supplier.
- The Caviar Co. DTC premium caviar brand operating a similar e-commerce model with a curated portfolio of sturgeon caviar varieties and gift sets, directly comparable to Astrea's positioning and price ladder.
Emerging players
- Russian River Caviar: Sustainable California farm-raised white sturgeon caviar producer with DTC and chef accounts, comparable as a domestic sustainable-source competitor targeting the same fine-dining and affluent consumer.
- Hudson Valley Caviar: Domestic, sustainably farm-raised American paddlefish caviar brand with a DTC and chef-focused motion, comparable as a newer US-source entrant in the premium roe category.
Broad incumbents
- Browne Trading Company: Specialty seafood purveyor with a strong caviar category, multi-channel distribution, and fine-dining relationships, overlapping with Astrea's wholesale and DTC motion.
- Petrossian: Iconic multi-decade caviar house with established retail storefronts, wholesale distribution, and a much broader luxury foods portfolio, competing for the same fine-dining and affluent D2C customer.
- Marky's Caviar: Long-standing gourmet retailer and caviar specialist with a broad online catalog across multiple price tiers, comparable assortment, and gifting/party-sized offerings.
- Tsar Imperial Caviar: Established premium caviar brand with global distribution and gifting programs, comparable at the high end of the price ladder where Astrea competes with its Golden Oscietra and party tins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Astrea Caviar social profiles
Digital presenceAstrea Caviar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astrea Caviar leadership team
Management profileNumber of profiles
Profiles3 records
Astrea Caviar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astrea Caviar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astrea Caviar
What does Astrea Caviar do?
Astrea Caviar manufactures and sells premium aged sturgeon caviar (Kaluga Hybrid, Oscietra, Schrenckii, and Golden Oscietra varieties) produced via a proprietary low-salt malossol curing and 1-4 month aging process, then hand-packed in Los Angeles. The company sells primarily direct-to-consumer through its Shopify online store, with a wholesale/corporate channel serving restaurants and hotels, an in-store pickup point in Pasadena, and a recurring caviar subscription (The Astrea Club).
Is Astrea Caviar a public or private company?
Astrea Caviar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Astrea Caviar founded?
Astrea Caviar was founded in 2019. It employs 11 to 50 people.
Where is Astrea Caviar based?
Astrea Caviar is headquartered in Pasadena, United States, in the North America region.
How does Astrea Caviar make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are club Astrea Subscription Service and wholesale/Corporate Sales.
Who are Astrea Caviar's main competitors?
Direct peers on record are California Caviar Company, Imperia Caviar, Sterling Caviar and The Caviar Co.. Emerging players are Russian River Caviar and Hudson Valley Caviar. Broad incumbents are Browne Trading Company, Petrossian, Marky's Caviar and Tsar Imperial Caviar.
Does Astrea Caviar have an API?
No public API is recorded for Astrea Caviar.