What Timo does

Timo is the consumer health and wellness brand of BioFact Life Sdn Bhd, a privately held Malaysian biotechnology company headquartered in Muar, Johor. The company develops, manufactures, and markets herbal and nutritional supplements, with a core proprietary competency in cordyceps cultivation — accredited by the Malaysia Book of Records as the first Malaysian producer to cultivate cordyceps in a regulated 100k clean room — and BioNexus Status granted by Malaysian BiotechCorp in August 2007. Its portfolio spans cordyceps capsules and tonics (Cordyceps King, Brefwell, Syrup Plus, Plus Tonic), effervescent functional drinks (Orange C 1000, Ivy Leaf & Licorice, OR5), children's gummy multivitamins, fiber and detox blends, urinary tract health (Cranutix), energy products (Enerzy Drops), and bird's nest beverages across the TIMO, 1Q, Diamond, and other sub-brands.

The company operates a direct-to-consumer business model, selling to individual end consumers through its own e-commerce storefront at timo.com.my, Shopee Malaysia, Lazada Malaysia, and social commerce on Facebook, Instagram, and TikTok, with international sales limited to Vietnam via a distribution partnership established in 2009. Pricing is per-unit and pay-as-you-go, ranging from approximately RM14 (herbal cough syrup 120ml) to RM130 (Cordyceps King 50 capsules), with free shipping for registered customers and orders above RM 150. Manufacturing is conducted in-house under GMP (WHO), ISO 22000:2018 (Q1 2022), FSSC 22000, and HACCP certifications, and the company has accumulated multiple Malaysian SME and biotechnology awards between 2007 and 2010 (BioInno Gold, Golden Bull, BrandLaureate, Enterprise 50).

Name

Timo

Legal name

BioFact Life Sdn Bhd

Website

https://timo.com.my

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Timo is the consumer health and wellness brand of Malaysian biotech company BioFact Life Sdn Bhd, selling cordyceps-based and herbal nutritional supplements directly to consumers via its own e-commerce site, Shopee, Lazada, and social channels in Malaysia and Vietnam.

Ownership category

akta.pro rank

Product category

Herbal and Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Children’s Vitamins & Supplements (CRADAGAJ)

Keywords

• Herbal supplements
• Cordyceps supplements
• Vitamin C products
• Respiratory health products
• Dietary supplements

Headquarters

HQ city

Muar

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C E-commerce): Timo generates revenue through direct-to-consumer sales via its own e-commerce website (timo.com.my) where customers purchase health supplements and wellness products at listed retail prices. Orders are processed and shipped to end consumers.
2. Marketplace Sales (Third-Party E-commerce): Products are also sold through third-party online marketplaces including Shopee and Lazada, generating transaction revenue from direct product sales on those platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Timo manufactures and markets a portfolio of Cordyceps-based and herbal dietary supplements—including Cordyceps King capsules, Cordyceps Brefwell respiratory capsules, Cordyceps Syrup Plus, Cordyceps Plus Tonic, Super Fiber with Cordyceps, Orange C 1000 Vitamin C effervescent drinks and pastilles, multivitamin gummies, bird's nest beverages, and herbal cough syrup—sold directly to consumers through its own e-commerce store and third-party marketplaces. Products target immune support, respiratory wellness, blood sugar regulation, digestive health, children's nutrition, and general wellness for adult and family consumers in Malaysia and Vietnam.

Product overview

Timo is a health products company offering a diverse portfolio of dietary supplements and herbal health products organized under multiple brands. The core TIMO brand encompasses Cordyceps-based products (King and Brefwell capsules, syrups, tonics), vitamin C supplements (Orange C 1000 effervescent drinks and pastilles), digestive health products (Super Fiber), respiratory support (Brefwell cough syrup, Himalayan salt drops, Ivy Leaf & Licorice drink), energy products (Enerzy drops, OR5 hydration drink), and multivitamin gummies. The sub-brand TIMO BrefWell focuses specifically on respiratory wellness products. Under the 1Q brand, the company offers Fruit C+ gummy candies. The Diamond brand includes bird's nest beverages, while other products include Timo Bird's Nest With American Ginseng, Diabetea herbal tea, and Cranutix for urinary tract health. Products are sold primarily in Malaysia through the company's own website, Shopee, and Lazada marketplaces.

Differentiator

Problem solved

Functional benefit

Brands

• TIMO Series: Core product line including Cordyceps King, Cordyceps BrefWell, Super Fiber, and other health supplements.
• Timo BrefWell Series
• Timo Orange C 1000 Series
• 1Q Series
• GreenHerbs Series
• Fruit C+ Series
• Diamond Series
• Mama Series

Products and services

• Timo Cordyceps King 50 Capsules Cordyceps-based capsule supplement containing Cordycepin 0.4% and Adenosine 0.3%, formulated to improve insulin sensitivity, reduce inflammation, protect pancreatic cells, and help regulate blood sugar for diabetic support.
• Timo Cordyceps Brefwell 50 Capsules Herbal tonic capsules formulated with six natural herbs including Cordyceps Sinensis, intended to widen airways, improve oxygenation, relieve cough and phlegm, and promote clearer respiratory function.
• Timo Super Fiber With Cordyceps Dietary supplement combining diverse plant fibers, prebiotics and alkaline foods with Cordyceps, designed to promote detoxification, relieve constipation, support digestive health and assist with weight management.
• Timo Cordyceps Syrup Plus 300ml Natural herbal liquid formula designed to reduce phlegm, relieve cough and sore throat, increase respiratory rate, dilate lung airways, and support immune function.
• Timo Cordyceps Plus Tonic 700ml Cordyceps-based tonic formulated for general weakness, post-illness recovery, loss of appetite, fatigue relief, and energy invigoration.
• Timo Orange C 1000 Effervescent Flavoured Drink Base with Vitamin C & Zinc Effervescent drink base containing 1000mg Vitamin C (ascorbic acid) and 10mg zinc gluconate, formulated for immune system support and defense against viral infections, with effervescence intended to enhance ingredient absorption.
• Timo Orange C 1000 Vitamin C Pastilles Vitamin C supplement pastilles in orange, blackcurrant and mango flavors, formulated for children's growth, white blood cell production, iron absorption, and antioxidant protection.
• Timo Brefwell Herbal Cough Syrup 120ml Herbal cough syrup combining Folium Eriobotrya Japonica, Mycelium Cordyceps Militaris, Bulbus Fritillariae Cirrhosa and Folium Hedera Helix extract, formulated to reduce phlegm and relieve cough.
• Timo Brefwell Himalayan Salt Drops Natural Himalayan salt candy drops in mint flavor containing trace minerals (potassium, magnesium, calcium) and Vitamin C, positioned for throat soothing and body hydration.
• Timo Enerzy Tutti Frutti Flavoured Drops Energy candy drops formulated with Ginseng Extract, Vitamin B6, B12, B1 and Vitamin C, designed to improve alertness, concentration and endurance.
• Timo OR5 Effervescent Drink Base Lime-flavored effervescent drink base positioned for hydration and electrolyte replacement, with effervescence intended to support quick absorption.
• Timo Ivy Leaf & Licorice Effervescent Flavoured Drink Base Effervescent drink combining patented ivy leaf extract (103.25mg/sachet) and licorice root extract (75mg/sachet) intended for respiratory wellness, bronchial dilation and anti-inflammatory support.
• Timo Gummy Multivitamin & Minerals Gummy vitamin and mineral supplement available in apple, strawberry and lemon flavors, formulated for children's growth, immune support, and daily nutritional supplementation.
• Diamond Bird's Nest With Rock Sugar 75ml Bird's nest beverage containing approximately 98% bird's nest and a 2% rock sugar solution, intended for daily consumption by adults and children.
• Timo Bird's Nest With American Ginseng Ready-to-drink bird's nest beverage with American ginseng, seaweed extract and rock sugar, available in 75ml bottles for general wellness.
• Timo Diabetea Herbal Mixture Tea 30 Sachets Herbal mixture tea in sachet format designed for diabetic support and blood sugar management.
• Fruit C+ Gummy Candy Gummy candy supplement with Vitamin C in orange flavor under the 1Q sub-brand, distributed through Shopee and Lazada marketplaces.
• Cranutix Effervescent Powder Drink With Cranberry Extract & D-Mannose Urinary tract health effervescent drink combining cranberry extract (450mg), D-mannose (510mg), sodium citrate (210mg) and inulin (180mg), formulated to inhibit bacterial adhesion and support urinary tract health.

Quantifiable outcome

• First Malaysian company to cultivate cordyceps in controlled clean room environment
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Vietnam Distribution PartnerminorChannel Partner/ Reseller/ Distributor · 5 November 2009Timo Cordyceps products were officially launched in Vietnam in November 2009, with the launch event held at Sheraton Hotel, Saigon on 5th November 2009, indicating the establishment of a distribution partnership in the Vietnamese market.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Blackmores: Australia-headquartered vitamin and supplement major widely distributed across SEA. Comparable as a broader incumbent in the same vitamins/supplements category competing for the same Malaysian consumer wallet, but with a far larger portfolio and brand spend.
• Amway: Global direct-selling health, beauty, and home care company with established Malaysia operations. Comparable as a broader incumbent in nutritional supplements (Nutrilite range) targeting similar Malaysian consumers through a D2C/relationship-selling model.
• Herbalife: Global nutrition and weight-management company with extensive Malaysia/SEA presence. Comparable as a broader incumbent competing in nutritional supplements, though distributed primarily through MLM rather than e-commerce marketplaces.

Direct peers

• DXN Holdings: Malaysian-listed multi-level marketing health company with a flagship cordyceps (and Ganoderma) product range. Most directly comparable to Timo on product (cordyceps cultivation, herbal supplements), geographic base (Malaysia with multi-country distribution), and channel model (D2C and network marketing).
• Hovid Berhad: Malaysian pharmaceutical and health-products manufacturer with both OTC pharmaceuticals and supplement lines. Comparable as a Malaysian manufacturer with overlapping regulatory (GMP), distribution, and product-development capabilities.
• Nature's Farm: Singapore-headquartered health supplement retailer/wholesaler with a strong Malaysia footprint. Comparable on supplement product category, SEA multi-channel retail (own stores plus marketplace), and competitive positioning to Malaysian consumers.
• Bioalpha Holdings: Malaysian health supplement group producing herbal-based nutritional products including cordyceps and traditional botanicals. Directly comparable on product category (herbal supplements), manufacturing footprint in Malaysia, and DTC/go-to-market.
• Eu Yan Sang: Established traditional Chinese medicine and wellness brand in Hong Kong/SEA with brick-and-mortar retail and online channels. Comparable on TCM/botanical health category, regional SEA presence, and brand-led supplements distribution.
• Sheng Tai International: Malaysia-based company involved in cordyceps cultivation and related health product commercialization. Directly comparable on cordyceps-specific biotechnology and Malaysian manufacturing base.

Regional players

• Spritzer: Malaysian bottled-water and beverage brand with growing functional-beverage line. Comparable as a Malaysian CPG brand scaling functional/beverage products to Malaysian and regional consumers, though primarily water rather than supplements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@biofactlife
• Facebookfacebook.com/timo2u
• Instagraminstagram.com/timo2u?igshid=NzZhOTFlYzFmZQ==
• TikToktiktok.com/@timo_1q.os?_t=8gMBC9prwws&_r=1

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timo