Tottori Prefectural Museum of Art

What Tottori Prefectural Museum of Art does

Tottori Prefectural Museum of Art (鳥取県立美術館, TMOA) is a public cultural institution operated by Tottori Prefecture Government, opened on March 30, 2025, in Kurayoshi City, Tottori Prefecture, Japan, under a Private Finance Initiative (PFI) arrangement. It is the prefecture's first public art museum and is structured around the 'OPENNESS!' concept emphasizing inclusive, community-participatory engagement. The museum offers rotating special exhibitions, permanent collection exhibitions drawn from its holdings of regional Japanese art, ceramics, textiles, and donated works, plus an educational Art Learning Lab (A.L.L.) and a TMOA+ volunteer program supporting facility tours and visitor engagement. Supporting services include a museum shop and café operated by external partner GARDEN By Sevendays cafe, and space rental for events and unique venue use.

The core technology asset is the external Tottori Digital Collection (とっとりデジタルコレクション), an online portal providing digital access to the museum's catalogued artworks, functioning as a digital archive rather than an interactive or AI-driven platform. Revenue is generated through a mix of channels: 400 yen general admission (free for high school students and younger), corporate-sponsored Collection Exhibition Partner Program days at ¥300K-¥500K per day under multi-year contracts, Kids Art Museum Event Days at ¥50K-¥100K per day, museum facility rentals, and concession economics from the externally operated café and shop. The institution is funded primarily through prefectural government appropriations rather than self-generated revenue, with corporate sponsorship and media partnerships (Nihonkai Shimbun, NCN, Sanin Godo Bank) supplementing the base.

The customer base is dominated by individual visitors and families in the San'in region, with the museum reaching 300,000 visitors by March 8, 2026, less than a year after opening. Marketing and audience development is conducted across an unusually broad multi-channel mix including Facebook, X, YouTube, Instagram, note, LINE, and a dedicated Facebook community group, alongside traditional press release distribution through regional outlets such as Nihonkai Shimbun.

Name

Tottori Prefectural Museum of Art

Legal name

Tottori Prefectural Museum of Art (鳥取県立美術館)

Website

https://tottori-moa.jp

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Tottori Prefectural Museum of Art (TMOA) is Tottori Prefecture's first public art museum, opened March 2025 in Kurayoshi City, offering rotating special and permanent collection exhibitions, the Art Learning Lab (A.L.L.), the TMOA+ volunteer program, and digital collection access for San'in region residents and visitors.

Ownership category

akta.pro rank

Product category

Art Museum Services

NAICS

Museums (712110), Museums (71211)

akta.pro industry

PRIMARYTHAJADAA

Art Museums

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYTHAJADAH

Art Galleries & Exhibition Spaces (Commercial & Nonprofit)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYTHAJAAAC

Museum & Landmark Guided Tours (Skip-the-line/Docent-led)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAHAAAG

Performing Arts & Cultural Event Venues (Theaters, Museums)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Art museum services
• Public exhibitions
• Cultural education programs
• Art collection management
• Museum facility rental

Headquarters

HQ city

Kurayoshi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission Fees: Revenue from collection exhibition and special exhibition admission fees charged to visitors
2. Museum Shop and Cafe: Revenue from museum shop and cafe operated by external operator GARDEN By Sevendays cafe
3. Facility Rental: Revenue from renting museum spaces (貸室・ユニークベニュー)
4. Collection Exhibition Partner Program: Corporate sponsorship where partners fund free admission days for visitors

Pricing tiers

Distribution channels3 records

Marketing channels9 records

Core offering

Tottori Prefectural Museum of Art is a public art museum that operates rotating special exhibitions and permanent collection exhibitions featuring Japanese and international artists, ceramics, and textile art. It complements these exhibitions with educational programs through the Art Learning Lab (A.L.L.), volunteer-led facility tours via TMOA+, a museum café and shop operated by GARDEN By Sevendays cafe, space rental for events, and an online Tottori Digital Collection archive.

Product overview

Tottori Prefectural Museum of Art is a public art museum offering a unified experience combining special and permanent art exhibitions with educational programs, visitor amenities, and community engagement initiatives. The core offerings center on rotating special exhibitions and permanent collection displays, complemented by the Art Learning Lab (A.L.L.) educational program and TMOA+ volunteer tour initiative. Supporting services include the museum café operated by GARDEN By Sevendays cafe, museum shop for merchandise, and space rental options. The museum also provides access to an external digital collection system for online viewing of artworks.

Differentiator

Problem solved

Functional benefit

Brands

• TMOA: Abbreviation for Tottori Prefectural Museum of Art used in various programs and communications
• TMOA+ (ティーモア・プラス)
• A.L.L. (アート・ラーニング・ラボ)

Products and services

• Special Exhibitions (企画展) Rotating themed exhibitions featuring works from notable artists and collections, such as the 'Manga wo Hiraku Taniguchi Jiro' exhibition and 'Pop Art: The Fab4' exhibition, offered to general visitors and art enthusiasts.
• Collection Exhibitions (コレクション展) Permanent exhibitions showcasing the museum's collection including works by Japanese artists, ceramics, and textile art, available to visitors on a general admission basis with free entry for high school students and younger.
• Museum Cafe (ミュージアムカフェ) On-site café operated by GARDEN By Sevendays cafe offering food and beverages to museum visitors.
• Museum Shop (ミュージアムショップ) Retail space selling art-related merchandise, exhibition catalogs, and souvenirs to museum visitors.
• Art Learning Lab (A.L.L.) (アート・ラーニング・ラボ) Educational programs and learning initiatives designed to help visitors engage with and appreciate art, including workshops, gallery talks, and the Café A.L.L. community conversation series.
• TMOA+ Volunteer Facility Tour (ティーモア・プラス) Volunteer program where volunteers provide facility tours and support visitor engagement with the museum's architecture and collections.
• Space Rental / Unique Venue (貸室・ユニークベニュー) Rental spaces within the museum available for events, workshops, and private functions, targeted at organizations and groups.
• Tottori Digital Collection (とっとりデジタルコレクション) External digital archive system providing online access to the museum's collection and artworks for public viewing.
• Museum Friends Association (友の会) Membership-based supporters' association offering benefits such as access to exhibition previews and museum communications to individual art enthusiasts and local supporters.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Nihonkai Shimbun (日本海新聞社)majorGTM or Marketing Partner · 20 June 2026Media partner for Collection Exhibition Free Day events, co-hosting 'Nihonkai Shimbun 50th Anniversary' events at the museum
• NCN - Nihonkai Cable Network (日本海ケーブルネットワーク)majorGTM or Marketing Partner · 20 June 2026Regional cable network partner co-hosting community events and free admission days
• Tosei Corporation (株式会社丹青社)coreImplementation/ SI/ Consulting Partner · 30 March 2026Primary operating partner (鳥取県立美術館パートナーズ) responsible for public relations and operational management of the museum
• Gakusei Co., Ltd. (株式会社ぎょうせい)minorOthers · 7 June 2025Corporate donor that provided art pieces to the museum collection, recognized with gratitude ceremony
• Kurayoshi Rotary Club (倉吉ロータリークラブ)minorOthers · 7 June 2024Provided donation for outdoor sculpture installations at the museum, recognized with gratitude certificate
• Sanin Godo Bank (株式会社山陰合同銀行)majorGTM or Marketing Partner · 31 May 2024Corporate sponsor providing enterprise sponsorship for museum operations and events
• Yamazaki Mari (ヤマザキマリ)majorStrategic or Co-development PartnerFeatured speaker at special exhibition related events, manga artist and author internationally recognized for 'Thermae Romae Novae'
• GARDEN By Sevendays cafeminorChannel Partner/ Reseller/ DistributorExternal operator running museum cafe and shop services within the museum facility

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• The National Museum of Art, Osaka (NMAO): National-level Japanese art museum with significantly larger collection, higher attendance, and national/international programming. Comparable as a benchmark for what TMOA's programming model could evolve toward over time, but operates at a fundamentally different scale.
• Yokohama Museum of Art: Larger, established metropolitan art museum with deeper resources, larger collection, and broader international programming. Useful as an upper-bound benchmark for what a more mature Japanese regional art museum can achieve in scale and visibility.

Emerging players

• Fukuoka Asian Art Museum: Specialized public art museum in regional Japan focused on Asian contemporary art. Comparable as a public-sector regional museum with thematic focus, educational programming, and venue-rental/event capabilities.

Direct peers

• 21st Century Museum of Contemporary Art, Kanazawa: Public contemporary art museum in a regional Japanese city. Comparable to TMOA in mission (public art institution, community-oriented programming, rotating exhibitions of contemporary and modern work) and visitor profile (regional + tourism mix).
• Art Tower Mito: Contemporary art center in regional Japan combining exhibitions, performing arts, and community engagement. Comparable to TMOA's mission of community-oriented programming and 'OPENNESS' concept of inclusive, accessible arts programming.
• Hiroshima Museum of Art: Regional art museum in western Japan with permanent collection, special exhibitions, and educational outreach. Similar scale and mix of Japanese and Western works; serves a comparable role in its regional cultural ecosystem.
• Nagasaki Prefectural Art Museum: Prefecturally operated art museum combining permanent collection, special exhibitions, and community programming. Direct comparable on ownership structure, regional mission, and educational programming.
• Tochigi Prefectural Museum of Fine Arts: Prefectural government-operated art museum in Japan, with a permanent collection, rotating exhibitions, and educational programs. Closest structural analog to Tottori Prefectural Museum of Art in ownership, funding model, and operating scope.
• Hokkaido Museum of Modern Art: Public regional art museum in Hokkaido offering collection exhibitions, special exhibitions, and learning programs. Closely matches TMOA's prefectural ownership model and community-engagement orientation.
• Aichi Prefectural Museum of Art: Another prefectural-level art museum in Japan offering collection and special exhibitions. Comparable in governance (prefectural entity), exhibition programming (Japanese + international artists), and educational/community programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tottori_moa
• YouTubeyoutube.com/@tottori_moa
• Facebookfacebook.com/tottori.moa
• Instagraminstagram.com/tottori_moa_2025

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tottori Prefectural Museum of Art