A.L.I.V.E. Active Shooter Survival Training
A.L.I.V.E. Active Shooter Survival Training is a U.S. safety training firm that delivers its proprietary A.L.I.V.E. method through online courses, on-site scenario training, and an instructor certification program to corporations, schools, healthcare facilities, government agencies, places of worship, and venues.
- Company typePrivate
- Founded2014
- HeadquartersMurrieta, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What A.L.I.V.E. Active Shooter Survival Training does
A.L.I.V.E. Active Shooter Survival Training is a privately held safety training company founded in 2014 by security-industry veteran Michael D. Julian and headquartered in Murrieta, California. The company delivers a proprietary civilian-survival methodology called the A.L.I.V.E. (Assess, Leave, Impede, Violence, Expose) framework, marketed as a more granular decision tree than the prevailing 'Run, Hide, Fight' approach. Training is offered in three primary formats: self-paced online courses (30-minute to 3-hour durations, plus Spanish-language and add-on modules such as Disarming and Disabling the Weapon and Workplace Violence Prevention), on-site instructor-led scenario-based in-person training, and an Instructor Certification Program that licenses organizations to deliver the curriculum internally.
The business model combines professional services (in-person training engagements and physical security audits, quote-based pricing), licensing/royalties (instructor certification and online course licensing for partner-led delivery), and self-serve online course enrollment. Distribution is hybrid: a 400+ certified-instructor network spanning 8 countries delivers on-site engagements, while the company website and a web-based training platform capture self-serve enrollment. Marketing is built around industry-specific content (healthcare, education, places of worship, venues, logistics, manufacturing, banking, hospitality, property management) and compliance-oriented modules tied to regulations such as California SB 553, Pennsylvania Act 55, and Tennessee security-guard in-service requirements. The company does not disclose revenue or funding, and is privately held with no identified investors, parent entity, or subsidiary structure.
A.L.I.V.E. Active Shooter Survival Training firmographics
Firmographics- Name
- A.L.I.V.E. Active Shooter Survival Training
- Legal name
- A.L.I.V.E. Active Shooter Survival Training
- Website
- https://activeshootersurvivaltraining.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- A.L.I.V.E. Active Shooter Survival Training is a U.S. safety training firm that delivers its proprietary A.L.I.V.E. method through online courses, on-site scenario training, and an instructor certification program to corporations, schools, healthcare facilities, government agencies, places of worship, and venues.
- Ownership category
- akta.pro rank
A.L.I.V.E. Active Shooter Survival Training industry classification
Industry- Product category
- Safety and Emergency Preparedness Training Services
- NAICS
- Professional and Management Development Training (611430), Technical and Trade Schools (61151)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Active Shooter Preparedness & Safety Training/Drills (EDAEACAI)
- akta.pro secondary industries
- Workplace Violence Prevention & Personal Safety (EDABAEAO), Safety Training, Preparedness & Drills (Active Threat, Fire, CPR) (EDALAEAH), Defensive Tactics, Use-of-Force & De-escalation Training (EDAOAMAM), Armed Security & Firearms Training & Qualification (BPAKAOAB)
Keywords
Where A.L.I.V.E. Active Shooter Survival Training is headquartered
LocationHeadquarters
- HQ city
- Murrieta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
A.L.I.V.E. Active Shooter Survival Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Online Active Shooter Training Courses: Self-paced online training courses available in multiple durations (30-minute, 60-minute, 90-minute, 2-hour, and 3-hour comprehensive courses). Also includes specialized courses such as Disarming and Disabling The Weapon, Workplace Violence Prevention, and Spanish-language courses. Revenue generated through course enrollment and licensing.
- In-Person Active Shooter Survival Training: On-site instructor-led training delivered by certified ALIVE instructors who travel to client locations nationwide. Customized for specific facilities, headcounts, and risk profiles. Sessions include scenario-based drills and live walkthroughs. Revenue generated through per-engagement fees based on participant count, number of sessions, and travel requirements.
- Instructor Certification Program: Training program that certifies individuals to become ALIVE instructors within their own organizations. Organizations sponsor staff through the certification course, then certified instructors lead training internally and license the online course for workforce coverage and annual refreshers.
- Physical Security Audits: Comprehensive on-site security assessments evaluating access control, surveillance coverage, lighting, perimeter security, lockdown capability, communication systems, and emergency action plan readiness. Delivered by certified security auditors with backgrounds in private security, law enforcement, and emergency management. Includes written report with photos, risk scoring, and prioritized remediation recommendations.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
A.L.I.V.E. Active Shooter Survival Training product offering
Product offeringCore offering
A.L.I.V.E. Active Shooter Survival Training delivers civilian active shooter and workplace violence preparedness training built on its proprietary A.L.I.V.E. (Assess, Leave, Impede, Violence, Expose) five-step survival method. The company offers self-paced online courses (30-minute to 3-hour formats, including Spanish-language options), on-site instructor-led scenario-based training, an Instructor Certification Program, Physical Security Audits, and industry-specific curriculums for healthcare, education, venues, government, places of worship, banking, hospitality, logistics, manufacturing, and other verticals.
Product overview
A.L.I.V.E. Active Shooter Survival Training offers a multi-format training program centered on the A.L.I.V.E. method (Assess, Leave, Impede, Violence, Expose), a five-step civilian survival framework. The core offerings include Online Active Shooter Training Courses (self-paced web-based training in multiple durations including 90-minute, 60-minute, 30-minute, 2-hour, and 3-hour formats, plus Spanish-language options) and In-Person Active Shooter Training (certified instructor-led scenario-based training delivered on-site). The portfolio also includes an Instructor Certification Program enabling partner organizations to deliver training internally, Physical Security Audits for facility assessments, and SB553 Workplace Violence Training for California compliance. Industry-specific verticals cover hospitals, venues, places of worship, banks, restaurants, logistics/distribution centers, manufacturing/industrial facilities, property managers, summer camps, schools, universities, government, and corporate businesses. State-specific programs address Tennessee security guards and Pennsylvania Act 55 requirements. The company also publishes the '10 Minutes to Live' book by Michael Julian, available in multiple formats including audiobook and Spanish version. Training has been delivered to over 500,000 civilians with 400 certified instructors operating in 8 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Active Shooter Training Courses Self-paced web-based active shooter survival training delivered through a dedicated online training platform, offering multiple duration options (90-minute, 60-minute, 30-minute, 2-hour, and 3-hour formats) plus a Spanish-language comprehensive course for individuals and corporate employees seeking A.L.I.V.E. method certification.
- In-Person Active Shooter Survival Training Instructor-led, scenario-based hands-on active shooter survival training delivered on-site at client facilities by 400+ certified ALIVE instructors with law enforcement, military, and corporate security backgrounds, including live drills and realistic simulations tailored to specific facility layouts and risk profiles.
- Instructor Certification Program Certification course that trains individuals to become certified ALIVE instructors, enabling partner organizations (school districts, hospital systems, security firms, enterprises) to deliver the ALIVE curriculum internally and license the online course for workforce coverage and annual refreshers.
- Physical Security Audits On-site physical security assessments evaluating facilities against active shooter, workplace violence, and intrusion threats using ASIS International guidelines and CPTED principles, delivered by certified security auditors with backgrounds in private security, law enforcement, and emergency management, with written reports including findings, risk scoring, and remediation roadmaps.
- SB 553 California Workplace Violence Prevention Training California SB 553 compliance training for workplace violence prevention, meeting the state's requirement for employers to have written workplace violence prevention plans and staff training, delivered online and in person.
- 10 Minutes to Live Book Book by Michael Julian documenting the A.L.I.V.E. survival methodology, available in paperback, hardcover, e-book, and audiobook formats including English and Spanish versions.
- Disarming and Disabling The Weapon Course Specialized online course focusing on techniques for disarming and disabling an attacker with a weapon, available through the ALIVE online training platform.
- Workplace Violence Prevention Course Online course addressing broader workplace violence prevention strategies and threat recognition beyond the core active shooter survival curriculum.
- Tennessee Active Shooter Survival Training for Security Guards Tennessee-specific training program for licensed private security guards, aligned with Tennessee legislation prompted by the Covenant School shooting and covering school security response and in-service training requirements.
- Pennsylvania Act 55 Active Shooter Training Pennsylvania-specific training aligned with Act 55 school safety requirements, covering behavioral threat assessment, lockdown procedures, and staff training for K-12 schools.
Quantifiable outcome
- More than 500,000 civilians trained across various industries
- +1 more outcomes
Companies that use A.L.I.V.E. Active Shooter Survival Training
Customer profileNamed customers8 records
Segments13 records
Ideal customer profiles7 records
A.L.I.V.E. Active Shooter Survival Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
A.L.I.V.E. Active Shooter Survival Training partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- EAGL Technology Inc.coreEAGL (Event Awareness Gunshot Detection) Technology provides gunshot detection and lockdown systems with rapid incident response notification features. Their system uses IoT LTE technology for remote monitoring and can perform remote lockdown capabilities. The partnership enables integrated safety solutions combining detection technology with ALIVE survival training.
- Schneider ElectriccoreSchneider Electric provides energy management and automation solutions. Their life is on purpose focuses on bridging progress and sustainability. Partnership provides integrated safety and energy management solutions for facilities.
- SITREP Security SolutionscoreSITREP Security Solutions is a security services provider in Bakersfield, California established in 2018. They provide detailed and unique security services with proactive approach to the security industry, offering contoured service plans for clients.
- American SentinelcoreAmerican Sentinel is founded on principles of truth, honor, and integrity. The sentinel concept as watchman, guardian, and soldier whose discipline keeps those they protect safe guides their security services approach.
- NG InvestigationscoreNG Investigations, Inc. is a full-service Private Investigation Agency specializing in moderate to high threat investigations, surveillance/counter-surveillance, executive protection, threat/risk assessments, hostage rescue, anti-kidnap services, and maritime security operations.
- Praesidium Risk and Resilience (PRR)corePraesidium Risk and Resilience is a 100% Australian owned independent organization bringing deep expertise in security, safety, and risk-related services. Possesses in excess of 130 years combined security and risk mitigation experience among senior ranks.
- Empire ProtectioncoreEmpire Protection is an Australian-based executive protection, risk management, and security services provider offering elite protection services to discerning clients globally with intimate knowledge of domestic and international markets.
- Sentri Institute InccoreSentri Institute Inc provides firearms training, physical security, and surveillance services. Founded on beliefs of providing effective defensive firearms training, educating public on firearms etiquette, and reinforcing community safety through modern surveillance technology.
- Civilian Tactical Coach (C-Tac)coreC-Tac System is a comprehensive self-defense program combining situational awareness, legal compliance, conflict resolution with practical skills including firearms training, empty-hand techniques, grappling, Everyday Carry tools, tactical medicine, and vehicle defense.
- Investigative CoursesminorInvestigative Courses (Associates in Forensic Investigations) has provided core and advanced legal investigation on-demand distance learning to professional investigators since 2012.
- Investigation Education Consultants (IEC)minorIEC provides Online Investigation Training (OIT) website offering quality training for investigative professionals and those seeking additional training, created and taught by Rory J McMahon and Tom Bailey.
- CCK & Co.coreCCK & Co. provides pistol shooting training, situational awareness, active threat survival, and survival/security mindset training for individuals, corporations, churches, or groups for the past 8 years.
- World Travel ProtectioncoreWorld Travel Protection provides expert medical, travel, and security assistance for travelers and expatriates before, during, and after they travel, helping travelers prevent and mitigate risks.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
A.L.I.V.E. Active Shooter Survival Training competitors and assessment
Company assessmentDirect peers
- Center for Personal Protection and Safety (CPPS): Provides workplace violence and active assailant training programs to corporations, healthcare, and government. Competes with ALIVE on civilian preparedness curricula and instructor-led delivery.
- ALICE Training: ALICE (Alert, Lockdown, Inform, Counter, Evacuate) is the most widely adopted civilian active shooter training program in US schools and hospitals. Direct competitor offering a competing preparedness methodology and instructor certification network.
- Active Shooter Training Associates (ASTA): Specialized firm offering active shooter response and workplace violence training programs with on-site instructor delivery. Competes with ALIVE for enterprise and institutional training engagements.
Emerging players
- LiveSafe (Vector Solutions): Mobile safety communication and tip-reporting platform used by universities and employers to report threats. Adjacent to ALIVE's preparedness offerings through pre-incident reporting and emergency coordination workflows.
- Crisis Response Group: Consulting and training firm focused on active threat preparedness, workplace violence prevention, and crisis response for corporate and institutional clients. Comparable offering mix to ALIVE's enterprise arm.
- Shooters Detection Systems: Provides indoor gunshot detection technology deployed in schools, airports, and commercial buildings. Overlaps with ALIVE through EAGL Technology-style integration with detection hardware and lockdown systems.
Regional players
- USCCA (United States Concealed Carry Association): Provides firearms training, self-defense, and emergency preparedness education to civilians across the US. Partially overlaps with ALIVE on situational awareness and personal safety training content.
Broad incumbents
- Vector Solutions (SafeSchools): Vector Solutions' SafeSchools platform delivers K-12 staff training including safety and emergency preparedness modules. Operates as a broader training compliance platform overlapping with ALIVE's education vertical.
- Rave Mobile Safety (Motorola Solutions): Now part of Motorola Solutions, Rave provides mass notification, panic button, and emergency communication platforms used in active threat scenarios. Adjacent to ALIVE through integrated safety stack partnerships.
- FEMA / DHS Citizen Preparedness Programs: Government-run civilian preparedness resources including 'Run, Hide, Fight' materials. Represents the free incumbent alternative that ALIVE must differentiate against, particularly in public sector and education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
A.L.I.V.E. Active Shooter Survival Training social profiles
Digital presenceA.L.I.V.E. Active Shooter Survival Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
A.L.I.V.E. Active Shooter Survival Training leadership team
Management profileNumber of profiles
Profiles1 record
A.L.I.V.E. Active Shooter Survival Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A.L.I.V.E. Active Shooter Survival Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A.L.I.V.E. Active Shooter Survival Training
What does A.L.I.V.E. Active Shooter Survival Training do?
A.L.I.V.E. Active Shooter Survival Training delivers civilian active shooter and workplace violence preparedness training built on its proprietary A.L.I.V.E. (Assess, Leave, Impede, Violence, Expose) five-step survival method. The company offers self-paced online courses (30-minute to 3-hour formats, including Spanish-language options), on-site instructor-led scenario-based training, an Instructor Certification Program, Physical Security Audits, and industry-specific curriculums for healthcare, education, venues, government, places of worship, banking, hospitality, logistics, manufacturing, and other verticals.
Is A.L.I.V.E. Active Shooter Survival Training a public or private company?
A.L.I.V.E. Active Shooter Survival Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A.L.I.V.E. Active Shooter Survival Training founded?
A.L.I.V.E. Active Shooter Survival Training was founded in 2014. It employs 101 to 250 people.
Where is A.L.I.V.E. Active Shooter Survival Training based?
A.L.I.V.E. Active Shooter Survival Training is headquartered in Murrieta, United States, in the North America region.
How does A.L.I.V.E. Active Shooter Survival Training make money?
Four revenue lines are on record. Online Active Shooter Training Courses are the primary driver. The others are in-Person Active Shooter Survival Training, instructor Certification Program and physical Security Audits.
Who are A.L.I.V.E. Active Shooter Survival Training's main competitors?
Direct peers on record are Center for Personal Protection and Safety (CPPS), ALICE Training and Active Shooter Training Associates (ASTA). Emerging players are LiveSafe (Vector Solutions), Crisis Response Group and Shooters Detection Systems. USCCA (United States Concealed Carry Association) is listed as a regional player. Broad incumbents are Vector Solutions (SafeSchools), Rave Mobile Safety (Motorola Solutions) and FEMA / DHS Citizen Preparedness Programs.
Does A.L.I.V.E. Active Shooter Survival Training have an API?
No public API is recorded for A.L.I.V.E. Active Shooter Survival Training.
What industry is A.L.I.V.E. Active Shooter Survival Training in?
A.L.I.V.E. Active Shooter Survival Training's product category is Safety and Emergency Preparedness Training Services. Its primary akta.pro industry code is EDAEACAI, Active Shooter Preparedness & Safety Training/Drills, with a secondary code of EDABAEAO, Workplace Violence Prevention & Personal Safety. Its NAICS code is 611430 and its SIC code is 8200.