Emaar Hospitality Group

What Emaar Hospitality Group does

Emaar Hospitality Group is the hospitality and leisure subsidiary of Emaar Properties PJSC, the publicly listed (Dubai Financial Market) regional developer behind Burj Khalifa, Dubai Mall, and Downtown Dubai. Established in 2007 and headquartered in Dubai with 1,001–5,000 employees, the company operates a multi-brand portfolio spanning seven hotel brands — Address Hotels + Resorts, Vida Hotels & Resorts, Armani Hotels & Resorts, Palace Hotels + Resorts, Al Alamein Hotel, and related brands — with approximately 12,600 keys across UAE, Bahrain, Saudi Arabia, Turkey, Egypt, and Italy. Beyond rooms, it runs an integrated leisure and lifestyle stack: three golf clubs (Arabian Ranches, Dubai Hills, Montgomerie), two yacht clubs (Dubai Marina, Creek Marina), the Dubai Polo & Equestrian Club, Veo Fitness, 9+ signature restaurants (including Atmosphere Burj Khalifa, Thiptara, Zeta 77, Armani/Ristorante), business event infrastructure, and 40+ wedding venues under Weddings By Emaar, plus the U By Emaar loyalty program.

Revenue mechanics sit on four pillars: recurring/transactional room revenue across hotels and serviced apartments; leisure club memberships and day passes (golf, yacht, equestrian, fitness); F&B and restaurant dining (transactional, with per-cover and minimum-spend pricing); and event hosting — weddings and corporate meetings — supported by a dedicated RFP system and corporate sales team. Pricing is unit-priced per venue/room (e.g., AED 2,400–3,500 boardrooms, AED 28,000–35,000 event lawn minimums, AED 65,000–120,000 wedding minimums, AED 200–250 per cover at Zeta 77). Distribution is built around owned direct channels — brand websites, emaarhospitality.com, ubyemaar.com — reinforced by a corporate sales function and an on-property sales layer for walk-in and event bookings; a co-marketing partnership with Emirates Skyward extends reach into a major airline loyalty base.

Underlying technology is light by industry-leading standards. The proprietary platform combines a hospitality management and booking system with event management and the U By Emaar loyalty stack. Documented differentiated tech features include the Winnow AI food waste management system (deployed at 7 properties for kitchen analytics and landfill diversion) and the Sprudel on-site water bottling solution (plastic bottle removal), alongside operational sustainability partnerships (Lootah Biofuels marine biofuels at yacht clubs, Palmade biodegradable cutlery, UAE Food Bank donations). The company holds first-MENA Autism Certified Destination status (IBCCES, Sept 2023) — a credibility marker rather than a technology asset. Overall, Emaar Hospitality functions as a vertically integrated, brand-led hospitality operator whose defensibility is anchored in landmark real estate and brand equity inherited from Emaar Properties rather than in deep technology differentiation.

Name

Emaar Hospitality Group

Legal name

Emaar Hospitality Group LLC

Website

https://emaarhospitality.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Emaar Hospitality Group is the Dubai-based hospitality subsidiary of Emaar Properties PJSC, operating seven luxury and lifestyle hotel brands with 12,600 keys, leisure clubs, signature restaurants, and 40+ wedding venues across the MENA region, Turkey, Egypt, and Italy.

Ownership category

akta.pro rank

Product category

Luxury Hospitality Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Golf Courses and Country Clubs (713910), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury hotel operations
• Hospitality management services
• Leisure club memberships
• Event and wedding venues
• Fine dining restaurants

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from luxury and lifestyle hotel properties across multiple brands (Address Hotels + Resorts, Vida Hotels & Resorts, Armani Hotels & Resorts, Palace Hotels + Resorts, Al Alamein Hotel) operating across UAE, Bahrain, Saudi Arabia, Turkey, Egypt, and Italy.
2. Leisure Club Memberships: Award-winning leisure facilities including golf clubs (Arabian Ranches, Dubai Hills, Montgomerie), yacht clubs (Dubai Marina, Creek Marina), and Dubai Polo & Equestrian Club offering memberships and day access.
3. Restaurant Dining: Fine dining and casual dining experiences across hotel properties including award-winning venues like Atmosphere Burj Khalifa, Thiptara, and other restaurant concepts.
4. Event Hosting & Weddings: Corporate events, business meetings, social events, and weddings with 40+ iconic wedding venues. Minimum spend requirements for various venues.
5. Sustainability Services: Marine biofuels supply at yacht clubs through partnership with Lootah Biofuels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Emaar Hospitality Group operates and manages luxury and lifestyle hotels across seven distinct brands, alongside leisure clubs, restaurants, and event venues across the UAE, Bahrain, Saudi Arabia, Turkey, Egypt, and Italy. It provides accommodations, dining, business events, weddings, leisure memberships, and serviced apartments under integrated brands. The portfolio spans 12,600 keys, 40+ wedding venues, and multiple award-winning restaurants and leisure facilities.

Product overview

Emaar Hospitality Group operates a diversified hospitality portfolio comprising seven distinctive hotel brands (Address Hotels + Resorts, Vida Hotels & Resorts, Armani Hotels & Resorts, Palace Hotels + Resorts, Al Alamein Hotel, and Studio Residences) with approximately 12,600 keys across global destinations. The portfolio includes leisure clubs (golf courses, yacht clubs, polo club, fitness centers), award-winning restaurants, event venues for business and weddings, and a loyalty program (U By Emaar). The company provides comprehensive hospitality services spanning luxury hotels, serviced apartments, dining, leisure activities, and event management across UAE, Bahrain, Egypt, Turkey, Saudi Arabia, and Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Address Hotels + Resorts: Super premium luxury hotel brand providing multi-sensory experiences to leisure and business travelers
• Vida Hotels & Resorts
• Armani Hotels & Resorts
• Palace Hotels + Resorts
• Al Alamein Hotel
• Arabian Ranches Golf Club
• Dubai Hills Golf Club
• Montgomerie Golf Club Dubai
• Dubai Marina Yacht Club
• Creek Marina Yacht Club
• Dubai Polo & Equestrian Club
• Veo Fitness
• U By Emaar
• Emaar Leisure Group
• Weddings By Emaar

Products and services

• Address Hotels + Resorts Super premium hotel brand providing unmatched luxury and multi-sensory experiences to leisure and business travelers across UAE, Bahrain, Saudi Arabia, Turkey, and Egypt.
• Vida Hotels & Resorts Upscale lifestyle hotel brand offering settings for relaxation and creativity across UAE and Bahrain.
• Armani Hotels & Resorts Luxury hotel brand featuring understated elegance, uncompromising attention to detail, and world-class hospitality in UAE and Italy.
• Palace Hotels + Resorts Hotel brand offering sublime interpretations of local cultures for each guest experience in UAE.
• Al Alamein Hotel Upscale lifestyle hotel offering a unique experience tailored for the discerning tastes of modern-day travelers in Egypt.
• Arabian Ranches Golf Club Award-winning golf club featuring a serene 18-hole course designed by Ian Baker-Finch.
• Dubai Hills Golf Club Challenging 18-hole championship golf course designed by European Golf Design with iconic views of Dubai's skyline and Burj Khalifa.
• Montgomerie Golf Club Dubai Golf course designed by Colin Montgomerie featuring championship-level facilities and striking landscapes.
• Dubai Marina Yacht Club Marina club offering yacht charters and exquisite waterside dining, combining sea allure with modern marina elegance.
• Creek Marina Yacht Club Premier yachting gateway in Dubai Creek with state-of-the-art facilities and scenic views.
• Dubai Polo & Equestrian Club Equestrian club offering the excitement of equestrian events and beauty of Arabian heritage in a luxurious setting.
• Veo Fitness Wellness destination designed to elevate health and well-being with fitness and wellness facilities.
• Atmosphere Burj Khalifa Award-winning dining venue located at Level 122 of Burj Khalifa, serving an inventive menu complemented by iconic city views.
• Mausam Indian dining destination celebrating India's changing seasons, flavors, and traditions with Burj Khalifa and Dubai Fountain views.
• Thiptara Royal Thai cuisine restaurant at Palace Downtown offering exquisite flavors and iconic views of Burj Khalifa.
• Zeta 77 Asian-inspired restaurant at Level 77 of Address Beach Resort, adjacent to the world's tallest infinity pool, with views of Arabian Gulf and Palm Jumeirah.
• Salia Seafood bar and grill at Address Beach Resort Fujairah offering fresh seafood and inventive cocktails in a beachfront setting.
• Amwa Pan-Asian cuisine restaurant at Palace Beach Resort Fujairah offering beachside dining with stunning sea views.
• Armani/Ristorante Gourmet dining experience at Armani Hotel Dubai featuring finest ingredients, exquisite flavor combinations, and contemporary presentation.
• Armani/Amal Authentic Indian restaurant at Armani Hotel Dubai with innovative regional cuisine and stunning views of The Dubai Fountain.
• Armani/Hashi Japanese restaurant in Burj Khalifa featuring fresh ingredients flown in from Japan for an authentic dining experience.
• Business Events Services State-of-the-art venues and meeting rooms designed to foster connectivity and collaboration for business meetings and corporate gatherings.
• Weddings by Emaar Collection of 40+ iconic wedding venues with preferred partners and honeymoon destinations for couples and event planners.
• U By Emaar Loyalty program offering exclusive offers, discounts, and promotions for members across Emaar Hospitality Group properties.
• Serviced & Branded Apartments Luxury hotel-style accommodations offering refined living experiences for extended stays, permanent abode, or holiday homes.

Quantifiable outcome

• 7 distinctive hotel brands
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• K. Hovnanian M.E. InvestmentscoreStrategic or Co-development Partner · 4 February 2026K. Hovnanian M.E. Investments, a subsidiary of Hovnanian Enterprises, signed MoU with Saudi Arabia's Tourism Development Fund and Emaar, The Economic City to develop tourism and lifestyle residential projects in King Abdullah Economic City. Initial focus on Red Sea coastal development featuring branded private residences, two five-star hotels, and beach club wellness center. Partnership announced at Future Real Estate Forum 2026 in Riyadh, aligned with Saudi Vision 2030 objectives.
• Saudi Arabia Tourism Development FundcoreStrategic or Co-development Partner · 4 February 2026Tourism Development Fund partnered with K. Hovnanian M.E. Investments and Emaar, The Economic City to accelerate tourism investment in King Abdullah Economic City and attract foreign direct investment aligned with Saudi Vision 2030 objectives.
• Alef GroupcoreStrategic or Co-development Partner · 25 December 2025Alef Group, a real estate developer in Sharjah, partnered with Emaar Hospitality Group to launch Palace Residences Al Mamsha at Al Mamsha Seerah. This marks the first presence of the Palace Residences brand in Sharjah.
• PalmademinorOthersLocal supplier providing sustainable cutleries made from date palm tree leaves for eco-friendly dining at Emaar properties.
• Al Badia Agriculture, Barakat, Coco Jalila, Wet FishminorOthersLocal produce suppliers prioritizing local sourcing to minimize carbon emissions. Includes local Dibba Oyster for seafood.
• UAE Food BankminorOthersPartnership to donate excess food to support those in need. Armani First Hotel group joined the cause, with all properties committed to food donation programs.
• Emirates SkywardminorGTM or Marketing PartnerAirline loyalty partnership enabling Emirates Skyward members to earn and redeem Skywards Miles at select Emaar hotels and resorts.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EmaarHospitality
• LinkedInlinkedin.com/company/emaar-hospitality-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emaar Hospitality Group