SaveLend Group
- Company typePublic
- Founded2014
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
SaveLend Group firmographics
Firmographics- Name
- SaveLend Group
- Legal name
- SaveLend Group AB
- Website
- https://savelendgroup.se
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where SaveLend Group is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
SaveLend Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Interest Spread / Platform Fees: SaveLend Group generates revenue by facilitating lending and investment activities on its platform, where investors earn interest on their investments and the company captures a spread or fee from the lending operations.
- Savings Platform Services: The company operates a savings platform offering various savings products with different risk and return profiles, generating revenue through interest rate differentials and platform fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Balanced Strategy - Automated savings with moderate risk |
| Transaction based/ take rate | Pay-as-you-go | Yield Strategy - Higher risk, higher return automated savings |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
SaveLend Group product offering
Product offeringCore offering
SaveLend Group operates an in-house developed digital savings platform that enables retail and institutional investors to invest directly in various credit types, including corporate loans, consumer loans, real estate credits, and invoice purchasing. A proprietary "Interest Robot" automatically diversifies and reinvests capital across multiple loans. The platform includes automated savings strategies (Balanserad and Yield) with minimum investment thresholds of 2,000 SEK and 10,000 SEK respectively.
Product overview
SaveLend Group operates as a Swedish fintech company offering a unified savings platform for interest investing. The platform aggregates four brands (SaveLend, Loanstep, Lendify, and Fixura) and provides several savings products. The core SaveLend platform enables savers to invest in loans (corporate loans, consumer loans, real estate credits, and invoice purchases) and receive returns as interest. The offering includes two add-on automated savings strategies—Balanserad and Yield—managed by SaveLend's interest rate robot that automatically diversifies and reinvests capital across loans for risk-adjusted returns. The company serves both private and institutional investors as well as borrowers seeking financing.
Differentiator
Problem solved
Functional benefit
Brands
- SaveLend: Main savings platform for interest-based investing. Enables savers to invest in loans and receive returns in the form of interest.
- Loanstep
- Lendify
- Fixura
Products and services
- SaveLend Savings Platform Digital savings platform enabling private and institutional investors to invest directly in loans and receive interest-based returns, with multiple savings products for different risk and return profiles.
- Balanserad (Balanced) Savings Strategy Automated savings strategy using SaveLend's proprietary Interest Robot to diversify and reinvest capital across multiple loans, with a minimum recommended investment of 2,000 SEK. Average 12-month rolling return of 6.93% as of June 2026.
- Yield Savings Strategy Higher-risk automated savings strategy using SaveLend's proprietary Interest Robot to diversify and reinvest capital across multiple loans, with a minimum recommended investment of 10,000 SEK. Average 12-month rolling return of 7.78% as of June 2026.
- Loanstep One of SaveLend Group's four active brands operating a loan platform in Sweden and Finland.
- Lendify One of SaveLend Group's four active lending platform brands operating in Sweden and Finland.
- Fixura SaveLend Group's Finnish lending platform brand operating in the Finnish market.
Quantifiable outcome
- Balanced strategy 12-month return: 6.93% (after credit losses and fees, before tax)
- +2 more outcomes
Companies that use SaveLend Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SaveLend Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SaveLend Group partnerships and signals
Strategic signalScale indicators9 records
Recent moves8 records
Expansion highlights5 records
SaveLend Group competitors and assessment
Company assessmentBroad incumbents
- Klarna Bank: Swedish fintech and licensed bank operating consumer credit and BNPL products at scale. Comparable as a regulated Swedish fintech with payment/credit institution licenses, though focused on payments/BNPL rather than savings marketplace.
- Svea Ekonomi: Nordic financial group offering payment solutions, consumer credit, and SME financing. Comparable as a Nordic fintech with payment institution licensing and Peter Balod (SaveLend CEO) previously served as Svea's CMO.
- Avanza Bank: Swedish retail investment platform offering savings and brokerage products to Nordic consumers. Comparable as a Nordic retail savings/investment platform, though operates as a full broker rather than credit marketplace.
- Nordax Bank: Nordic specialist consumer credit bank offering personal loans and savings products. Comparable as a licensed Nordic credit institution with retail savings and lending operations, though larger and balance-sheet funded rather than marketplace-based.
- Nordnet Bank: Nordic retail investment and savings bank operating across Sweden, Finland, Norway, and Denmark. Comparable as a Nordic savings platform with multi-country reach; SaveLend's Chairman Håkan Nyberg was previously Nordnet's CEO.
Direct peers
- Kameo: Swedish P2P lending marketplace focused on SME and real estate lending for retail investors. Directly comparable as a Nordic credit marketplace with automated investment features.
- Tessin: Swedish P2P real estate lending platform connecting individual investors with property-backed loans. Directly comparable to SaveLend as a Nordic P2P credit marketplace serving retail savers with automated investment products.
- Funding Circle: UK-founded global P2P/SME lending platform operating across multiple European markets. Comparable as a marketplace lending platform serving both retail investors and SME borrowers with diversified credit products.
- Fixura (pre-acquisition reference) / Fellow Finance: Finnish-origin P2P lending marketplace operating in the Nordics and Baltics. Directly comparable as a Nordic P2P consumer/SME lending platform; SaveLend's Fixura brand was formerly an independent peer before acquisition.
- LendingClub: US-headquartered peer-to-peer lending platform originating consumer credit and matching with retail investors. Comparable business model of intermediating between individual savers and consumer/SME borrowers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
SaveLend Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaveLend Group leadership team
Management profileNumber of profiles
Profiles13 records
SaveLend Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
SaveLend Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaveLend Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaveLend Group
What does SaveLend Group do?
SaveLend Group operates an in-house developed digital savings platform that enables retail and institutional investors to invest directly in various credit types, including corporate loans, consumer loans, real estate credits, and invoice purchasing. A proprietary "Interest Robot" automatically diversifies and reinvests capital across multiple loans. The platform includes automated savings strategies (Balanserad and Yield) with minimum investment thresholds of 2,000 SEK and 10,000 SEK respectively.
Is SaveLend Group a public or private company?
SaveLend Group is a public company. It is classified as public and is currently operating.
When was SaveLend Group founded?
SaveLend Group was founded in 2014. It employs 51 to 100 people.
Where is SaveLend Group based?
SaveLend Group is headquartered in Stockholm, Sweden, in the Europe region.
How does SaveLend Group make money?
Two revenue lines are on record. Interest Spread / Platform Fees are the primary driver. The others are savings Platform Services.
Who are SaveLend Group's main competitors?
Broad incumbents on record are Klarna Bank, Svea Ekonomi, Avanza Bank, Nordax Bank and Nordnet Bank. Direct peers are Kameo, Tessin, Funding Circle, Fixura (pre-acquisition reference) / Fellow Finance and LendingClub.
Does SaveLend Group have an API?
No public API is recorded for SaveLend Group.