What PFLAG does

PFLAG (legal name: PFLAG Inc., EIN 95-3750694) is a 501(c)(3) nonprofit organization founded in 1973 by Jeanne Manford, originally as Parents of Gays, and incorporated in California in 1982. Headquartered at 1625 K Street NW, Washington, DC, PFLAG operates as the nation's largest organization dedicated to supporting, educating, and advocating for LGBTQ+ people and their families, reaching more than 550,000 members and supporters through a network of 360+ affiliated chapters across all 50 US states, the US Virgin Islands, and Washington DC. The organization delivers its services primarily through in-person chapter meetings, virtual support communities (PFLAG Connects: Communities, segmented by shared identity), the Straight for Equality workplace ally training program, the members-only PFLAG Academy Online learning sessions, an online resource library, and a personal-story platform (Our Stories).

The organization has no software product; its primary technology footprint is the pflag.org website (chapter finder, meeting registration, member services) plus a print-on-demand Swag Shop operated via Printful. The revenue model is multi-stream and characteristic of a large membership nonprofit: (1) annual national memberships at $50/year with bundled benefits (event discounts, publication discounts, PFLAG Academy access, affinity partner discounts, the PFLAG Banner newsletter); (2) tax-deductible donations and contributions from individuals and organizations; and (3) merchandise sales through the Swag Shop. Distribution is decentralized, with each chapter operating as an independent 501(c)(3) under PFLAG National's umbrella, while national programming (advocacy, resource publishing, alliance work with Lambda Legal and the Legal Defense Fund) is centralized.

Name

PFLAG

Legal name

PFLAG Inc.

Website

https://pflag.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

PFLAG is a 501(c)(3) nonprofit founded in 1973 that supports, educates, and advocates for LGBTQ+ people and their families through 360+ local chapters across all 50 US states, serving more than 550,000 members and supporters.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Annual National Membership: PFLAG generates revenue through annual national memberships priced at $50/year. Membership provides exclusive invitations to events, discounts on publications, access to PFLAG Academy Online learning sessions, affinity discounts with partners, and the PFLAG Banner newsletter subscription.
2. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, PFLAG receives tax-deductible donations from individuals and organizations. The organization states it has more than 550,000 members and supporters contributing financially.
3. Merchandise Sales: PFLAG operates a Swag Shop (powered by Printful) selling branded merchandise including apparel to generate additional revenue while promoting the organization's brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

PFLAG is a 501(c)(3) nonprofit that delivers peer support, education, and policy advocacy for LGBTQ+ people and their families through a 360+ chapter grassroots network, virtual identity-based communities, a workplace ally training program, and digital resource libraries. Core revenue is generated from $50/year individual memberships, tax-deductible donations from 550,000+ members and supporters, and branded merchandise sales.

Product overview

PFLAG National operates as a single unified nonprofit organization providing support, education, and advocacy services for LGBTQ+ people and their families. The core offerings include the PFLAG Chapter Network (over 360 local chapters), PFLAG Connects: Communities virtual support meetings organized by identity groups (Asian American/Native Hawaiian/Pacific Islander, Black/African American, Latino, Military, Gender Spectrum Parents, Grandparents, and Dads), Straight for Equality workplace ally training program, PFLAG Academy Online members-only learning sessions, and digital publications/resources. The organization does not operate a traditional software product platform but provides community-based support services.

Differentiator

Problem solved

Functional benefit

Brands

• Straight for Equality: A program of PFLAG National that provides interactive and engaging ally training, resources, programs, and more for allies committed to creating diverse, equitable, inclusive, and accessible workplaces and communities.

Products and services

• PFLAG National
• PFLAG Chapter Network
• PFLAG Connects: Communities
• Straight for Equality
• Digital Publications and Resources

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Legal Defense Fund (LDF)coreStrategic or Co-development Partner · 4 June 2026Legal Defense Fund and Lambda Legal filed an amicus brief on behalf of Secure Families Initiative and PFLAG National in support of students challenging censorship in Department of Defense schools.
• Lambda LegalcoreStrategic or Co-development Partner · 4 June 2026Lambda Legal and LDF collaborated with PFLAG National to file amicus briefs supporting LGBTQ+ rights cases, including student censorship challenges in Department of Defense schools.
• PrintfulminorOEM/ Whitelabel/ Licensing PartnerPFLAG uses Printful to power its Swag Shop, an e-commerce platform selling branded merchandise including apparel. This partnership enables PFLAG to offer merchandise without maintaining inventory.
• Straight for EqualitycoreGTM or Marketing PartnerA program of PFLAG National, Straight for Equality provides interactive ally training, resources, and programs for allies committed to creating diverse, equitable, inclusive, and accessible workplaces and communities. Operates at straightforequality.org.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GLAAD: A leading LGBTQ+ media advocacy organization focused on storytelling and representation. GLAAD's cultural-change mission overlaps with PFLAG's education and advocacy work and they compete for similar corporate and individual donors.
• Human Rights Campaign: The largest U.S. LGBTQ+ civil rights advocacy organization, lobbying federally and at the state level. PFLAG and HRC share overlapping donor pools, advocacy missions, and policy campaigns, making them the closest direct peers in the LGBTQ+ nonprofit landscape.
• GLSEN: A national education-focused nonprofit working to create safe K-12 schools for LGBTQ+ students. GLSEN's educator and youth mission overlaps directly with PFLAG's educational programming and school-based advocacy.
• Lambda Legal: A national legal organization whose litigation work has advanced LGBTQ+ civil rights. PFLAG and Lambda Legal are co-parties in amicus briefs, share overlapping advocacy goals, and both target donors interested in long-term legal and policy outcomes.
• Family Equality: A national nonprofit advancing equality for LGBTQ+ families. Family Equality's family-focused mission is closely aligned with PFLAG's parent and family member segments, and the two organizations partner and compete for similar family-oriented donors.
• The Trevor Project: The leading U.S. nonprofit providing crisis intervention and suicide prevention services to LGBTQ+ young people. Trevor's digital-first delivery model and youth focus compete with PFLAG for the same donor demographic and share the same beneficiary base.
• National Center for Transgender Equality: The largest U.S. social justice advocacy organization dedicated to transgender Americans. NCTE's policy and advocacy mission overlaps with PFLAG's PFLAG Connects: Gender Spectrum Parent Community and broader transgender inclusion work.

Emerging players

• Point Foundation: The largest LGBTQ+ scholarship-granting nonprofit in the U.S. Point serves a narrower beneficiary base (scholarship students) but competes for the same donor audience and shares PFLAG's interest in long-term LGBTQ+ advancement.
• It Gets Better Project: A nonprofit connecting LGBTQ+ youth with stories of hope and community. It Gets Better's media-led model and youth focus overlap with PFLAG's family-ally programming, particularly the 'Our Stories' content platform.
• Matthew Shepard Foundation: A nonprofit advancing LGBTQ+ rights through education, advocacy, and the Erase Hate campaign. The foundation's education-driven mission is a smaller-scale analog of PFLAG's Straight for Equality ally training and outreach work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PFLAG
• Xx.com/pflag
• LinkedInlinkedin.com/company/pflag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PFLAG