What Tolka does

Tolka Telecommunications Corporation is a privately-held broadcast and telecommunications software company founded in 2015 and headquartered in Peachtree Corners, Georgia (Atlanta area), with additional offices and technical laboratories in Taipei (R&D), Shanghai (sales), and Seoul (sales). The company develops software that underpins secure content delivery, targeted advertising, and next-generation broadcast reception across DVB, IPTV, OTT, and ATSC 3.0/TV 3.0 standards. Its portfolio is organized around three pillars: content protection (TCAS conditional access, Widevine CAS cloud licensing integrated with Google's Widevine DRM, and CastMark forensic watermarking); advertising delivery (Tolka ADS, which combines frame-accurate content insertion with demographic and programmatic targeting without requiring an internet return path); and platform technology (the Broadcast 3.0 Stack for ATSC 3.0/1.0 and Brazil's TV 3.0, the TV AnyWhere multi-screen solution, the Education Delivery System for distance learning, and the AppWorks professional services practice). Technically, the stack supports Android and Linux devices, integrates with major SoC vendors, and has been pre-certified through Pearl TV's FastTrack program and audited under Cartesian's Farncombe Security methodology.

Tolka generates revenue through a mix of software licensing and royalties (TCAS, ATSC 3.0 Broadcast Stack), subscription and recurring cloud services (Widevine CAS, CastMark watermarking, ADS), and professional services (AppWorks). Distribution occurs via three channels: OEM/embedded licensing into consumer electronics devices such as set-top boxes and TVs (exemplified by the ADTH NEXTGEN TV Box); direct enterprise sales to broadcasters, cable/satellite operators, and DTT providers; and a partner channel built around SoC vendors and major platforms including Google, Sony, Samsung, and Roku. Customers and end-deployments span North America (including NEXTGEN TV markets in the US), Latin America (Mexico, Brazil, Jamaica), and Asia Pacific (Korea, China, Taiwan), with case-study outcomes such as an Indonesian broadcaster offsetting set-top box transition costs through incremental ad revenue generated by ADS.

Name

Tolka

Legal name

Tolka Telecommunications Corporation

Website

https://www.tolka.tv

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tolka is a privately-held broadcast software company that develops content protection, personalized advertising, and ATSC 3.0 stack solutions for broadcasters, cable/satellite operators, and consumer electronics manufacturers globally.

Ownership category

akta.pro rank

Product category

Broadcast Software

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)

akta.pro secondary industry

Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ)

Keywords

• Broadcast software solutions
• Conditional access systems
• Forensic watermarking services
• ATSC 3.0 stack
• Advertising delivery systems

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Conditional Access System Licensing: TCAS (Tolka Conditional Access System) licensing for broadcast and IPTV operators. Revenue generated from software licensing, ECMG customization, and integration services for DVB, IPTV, and mobile platforms.
2. Widevine CAS Cloud Services: Cloud-based licensing delivery for Google's Widevine CAS. Revenue from streamlined cloud licensing services that reduce traditional CAS costs for PayTV operators.
3. Forensic Watermarking Services: CastMark cloud-based watermarking for content protection. Revenue from watermarking implementation, analysis, and decoding services.
4. Advertising Delivery System: ADS personalized advertisement delivery system combining content insertion and targeting. Revenue from software licensing and potentially ad monetization.
5. ATSC 3.0 Software Stack: Software modules licensing for ATSC 3.0 implementation in consumer electronics devices. Pre-certified turnkey solutions for device manufacturers.
6. AppWorks Professional Services: App development and refinement services for DVB, IPTV, and OTT industries. Revenue from professional services engagements with device manufacturers and broadcasters.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tolka develops and licenses broadcast and pay-TV software for content protection, advertising delivery, and ATSC 3.0/NextGen TV enablement. Its products include conditional access systems (TCAS and Widevine CAS), forensic watermarking (CastMark), advertising delivery (Tolka ADS), ATSC 3.0 broadcast stack software, education delivery systems, and mobile DTT reception solutions, sold to broadcasters, cable/satellite operators, and consumer electronics manufacturers.

Product overview

Tolka offers a comprehensive portfolio of media solutions for the global broadcast and telecommunications industry, comprising three core product categories: Content Protection (TCAS, Widevine CAS, CastMark), Advertising Delivery (Tolka ADS with personalized and programmatic options), and Platform Technology (Broadcast 3.0 Stack, TV AnyWhere, EDS, AppWorks). TCAS and Widevine CAS provide conditional access for DVB, IPTV, and mobile platforms. CastMark delivers forensic watermarking for OTT and DVB. The Broadcast 3.0 Stack implements ATSC 3.0/1.0 standards for next-generation TV. Tolka EDS enables distance learning without internet requirements, while AppWorks provides professional app development services. These products work together to enable secure content delivery, targeted advertising, and interactive services across cable, satellite, terrestrial, and IP networks.

Differentiator

Problem solved

Functional benefit

Brands

• Tolka ADS: Personalized Advertisement Delivery System combining Content Insertion and Advertisement Targeting into a single high-efficiency solution for linear and VOD advertising.
• Broadcast 3.0 Stack
• TCAS (Tolka Conditional Access System)
• CastMark
• EDS (Education Delivery System)
• TV AnyWhere

Products and services

• TCAS (Tolka Conditional Access System) Conditional access software for protecting broadcast and pay-TV content, providing encryption and access control for operators and broadcasters.
• Widevine CAS (Tolka implementation) Cloud-based Widevine conditional access software implementation deployed for US cable operators including Comcast and Cable One, enabling content protection for streaming and IP-based delivery.
• CastMark Forensic watermarking software for broadcast and streaming content, enabling content owners and operators to identify and trace unauthorized distribution of media assets.
• Tolka ADS Advertising delivery platform that enables broadcasters and pay-TV operators to serve targeted advertising via server-side ad insertion, supporting linear and IP-based delivery without requiring customer set-top box registration or an internet return path.
• Education Delivery System (EDS) IP-based delivery system designed for educational programming, supporting distance learning and educational content delivery over IP-based television networks for educational institutions and public broadcasters.
• Broadcast 3.0 Stack (ATSC 3.0/NextGen TV) Software stack for ATSC 3.0/NextGen TV broadcast, certified by the FCC, enabling broadcasters to deploy advanced television services including 4K UHD, interactive content, and targeted advertising.
• TV AnyWhere Broadcast application solution enabling television services to be delivered across multiple devices and platforms, supporting OTT and broadcast reception.
• AppWorks Professional services offering for designing and developing mobile broadcast applications, supporting Tolka's platform technology and providing custom integration work for operators.
• Mobile DTT Reception Solutions Software solutions for mobile digital terrestrial television (DTT) reception, enabling portable and mobile devices to receive DTT broadcasts.

Quantifiable outcome

• Additional ad revenue from filled avails using ADS Programmatic completely offset the cost of new set-top box transitions for an Indonesian broadcaster

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• ADTH (Atlanta DTH)coreOEM/ Whitelabel/ Licensing Partner · 9 May 2023ADTH NEXTGEN TV Box powered by Tolka ATSC 3.0 Broadcast Stack. Partnership created the world's first NEXTGEN TV certified accessory device, allowing ATSC 3.0 and ATSC 1.0 free-to-air television programs to be viewed on IP-compatible TV displays.
• Pearl TVcoreStrategic or Co-development Partner · 5 January 2023Tolka officially partnered with Pearl TV as part of the FastTrack Program designed to accelerate consumer electronics makers' adoption of NextGen TV technology. Tolka's ATSC 3.0 Broadcast Stack is pre-certified for compliance with CTA's NEXTGEN TV logo requirements, A3SA Security, and RUN3TV Application platform.
• Google (Android TV)coreTechnology or IntegrationTolka participates in Google Android TV Summit and integrates with Android TV platform. Widevine CAS solution supports Android TV 9+ STBs. AppWorks services include Android app development.
• ResillioncoreTechnology or IntegrationResillion (formerly Eurofins Digital Testing) provides NEXTGEN TV certification services on behalf of CTA and NAB. Certified ADTH NEXTGEN TV Box powered by Tolka software.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Verimatrix: Direct competitor providing content protection (CAS/DRM), forensic watermarking, and app security for broadcast and OTT operators. Competes head-to-head with Tolka's TCAS and CastMark offerings, and is named as a Tolka technology partner/ecosystem contact on tolka.tv.
• Synamedia: Major pay-TV CAS/DRM and video security vendor spun out from Cisco, competing in conditional access, watermarking, and anti-piracy services. Direct overlap with Tolka's TCAS, Widevine CAS wrapper, and CastMark watermark portfolio across DVB, IPTV, and OTT.
• Irdeto: Long-standing pay-TV conditional access and DRM vendor (owned by MultiChoice) serving broadcast, satellite, and OTT operators. Overlaps with Tolka on CAS, content protection, and watermarking for pay-TV and OTT workflows.
• NAGRA (Kudelski Group): Kudelski-owned CAS/DRM and content security provider for broadcasters, cable, satellite, and streaming operators. Competes with Tolka's TCAS/Widevine CAS and forensic watermarking in the same tier-1 pay-TV customer base.
• Viaccess-Orca: Orange-owned CAS, DRM, and anti-piracy solution provider for pay-TV and OTT. Competes with Tolka's TCAS and CastMark across DVB and IPTV deployments.
• Friend MTS: Specialist in forensic watermarking and content security for sports, broadcast, and OTT. Closest direct competitor to Tolka's CastMark forensic watermarking service.
• Conax: Kudelski subsidiary offering conditional access and content protection for broadcast, cable, satellite, and OTT operators. Competes with Tolka's TCAS in DVB and IPTV environments.

Broad incumbents

• Harmonic: Broad incumbent in video infrastructure (encoders, playout, OTT platforms) serving broadcasters and operators. Competes at the broadcast-stack level with Tolka's Broadcast 3.0 Stack, particularly for ATSC 3.0 and OTT workflows.
• Ateme: Video compression, delivery, and ATSC 3.0 broadcast stack provider for broadcasters and operators. Overlaps with Tolka's Broadcast 3.0 Stack in next-generation broadcast deployments.

Emerging players

• Digimarc: Watermarking and digital identification technology provider with growing presence in media and entertainment anti-piracy. Adjacent/emerging peer to Tolka's CastMark forensic watermarking business.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tolkatv
• LinkedInlinkedin.com/company/tolkatv
• Instagraminstagram.com/tolkatv
• Facebookfacebook.com/tolkatv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tolka