Name

Maudel

Legal name

MADRILEÑA DE UTILES Y MAQUINARIA DE LIMPIEZA, S.A.

Website

https://maudel.es

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Machinery, Equipment, Chemicals, Tools): Maudel generates revenue primarily from the sale of professional cleaning machinery (scrubbers, sweepers, vacuums, pressure washers, steam cleaners, carpet cleaners), cleaning chemicals, tools, carts, and bathroom/equipment supplies to professional cleaning companies and businesses. The company distributes multiple international brands (Eureka, Comac, Akua, etc.) alongside its own branded products. Orders are placed through the e-commerce platform and delivered via the company's own fleet.
2. Professional Services (Technical, Maintenance, Rental, Financing, Training): Maudel offers complementary professional services including technical assistance and repair, maintenance contracts, equipment demonstrations, rental of cleaning machines, financing in partnership with banks, and operator training courses. These services generate additional revenue streams and support product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Maudel is a Madrid-based B2B distributor of professional cleaning equipment, distributing branded machinery (scrubbers, sweepers, vacuums, pressure washers, steam cleaners, carpet cleaners), cleaning chemicals, manual tools, carts, and facility equipment from manufacturers such as Eureka, Comac, Akua, and Delfin. The company serves professional cleaning companies, hotels, food and healthcare facilities, and large infrastructure operators across mainland Spain via its e-commerce platform and direct sales, supported by its own delivery fleet, technical service, rental, and financing programs.

Product overview

Maudel is a professional cleaning equipment distributor based in Madrid, operating under the Darlim brand, and is a member of the AKUA Group since 2002. The company offers a comprehensive portfolio organized into five product categories: (1) Maquinaria — a broad range of motorized cleaning machinery including Fregadoras (floor scrubbers), Barredoras (floor sweepers), Aspiradores (vacuum cleaners), Rotativas (rotary floor machines), Hidrolimpiadoras (pressure washers), Lavamoquetas (carpet/upholstery cleaners), Generadores de vapor (steam generators), Limpiadores higienizantes (sanitizing machines), a Limpiaescaleras mecánicas EC51 (escalator cleaner), and electric Tiger vehicles; (2) Químicos — professional cleaning chemical products; (3) Útiles de limpieza — manual cleaning tools and consumables; (4) Carros — cleaning carts and trolleys; and (5) Equipamientos — hygiene and facility equipment. In addition to products, Maudel offers complementary services including technical assistance (SAT), maintenance contracts, equipment demonstrations, rental, financing, and operator training. The company holds ISO 9001 and ISO 14001 certifications and has achieved a 44.56% increase in ECO product sales as of 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Floor Scrubbers (Fregadoras) Walk-behind and ride-on floor scrubbing machines for professional cleaning of small to large surface areas, distributed under Eureka and Comac brands.
• Floor Sweepers (Barredoras) Floor sweeping machines for dust and debris collection on hard surfaces, ranging from compact walk-behind to large ride-on units from Eureka and other brands.
• Vacuum Cleaners (Aspiradores) Professional and industrial vacuum cleaners for dust and liquid extraction, including backpack, canister, and heavy-duty industrial models from Akua and Delfin brands.
• Rotary Floor Machines (Rotativas) Single-disc rotary machines for scrubbing, stripping, polishing, and crystallization of floors, including high-speed models from Akua and Taski.
• Pressure Washers (Hidrolimpiadoras) High-pressure water cleaners for heavy-duty industrial and commercial cleaning, available in cold-water and hot-water models with gasoline, electric, and diesel power options across KA, KT, RIO, MAR, FDX, KE, and KF series.
• Carpet and Upholstery Cleaners (Lavamoquetas) Carpet and upholstery cleaning machines using injection-extraction or dry foam methods, from Sabrina, Serena, Grace, Elite, Ranger, and Charis models.
• Steam Generators (Generadores de vapor) Steam cleaning machines for chemical-free disinfection and deep cleaning of surfaces, including combi models with integrated aspiration, from TR, Combi, and Gaiser brands.
• Sanitizing Cleaning Machines (Limpiadores higienizantes) Sanitizing cleaning machines for critical hygiene zones such as public restrooms, healthcare facilities, and food industry environments, from Sanic and Eveline brands.
• Eureka EC51 Escalator Cleaner Escalator cleaning machine that scrubs and sanitizes moving stairs and can also be used as a traditional floor scrubber, with 510 mm cleaning width and 1,000 m²/h productivity.
• Tiger Electric Transport Vehicle Electric towing and personnel transport vehicle for airports, exhibition halls, industries, and large surfaces, available in Tiger 250 (150 kg towing) and Tiger 500 (270 kg towing) models.
• Cleaning Chemicals (Químicos) Professional cleaning chemicals including surface cleaners, degreasers, dishwasher detergents, personal hygiene products, air fresheners, textile cleaners, crystallizers, waxes, and laundry products.
• Cleaning Tools (Útiles de limpieza) Manual cleaning implements including window cleaning tools, gloves, workwear, mops, buckets, brushes, brooms, cloths, sponges, waste bags, paper products, steel wool, ladders, and related accessories.
• Cleaning Carts (Carros) Cleaning carts and trolleys for organized transport of cleaning supplies, including models for general cleaning, street cleaning, laundry, kitchen, storage, and transport applications.
• Facility Equipment (Equipamientos) Hygiene and facility equipment including hand dryers, hair dryers, soap dispensers, paper dispensers, technical aids, WC accessories, pedal bins, waste management bins, interior/exterior bins, baby changing stations, insect killers, umbrella stands, changing rooms, and floor mats.
• Technical Assistance Service (SAT) Technical assistance service covering demonstrations, commissioning, and repair of cleaning machinery, with mobile workshops available for on-site service.
• Maintenance Contracts Scheduled maintenance contracts designed to ensure proper equipment functioning, control expenses, and maximize machine performance.
• Equipment Demonstration Service Free, no-obligation on-site equipment demonstrations analyzing area dimensions, surface type, soil level, and other factors to recommend optimal cleaning solutions.
• Equipment Rental (Alquiler) Equipment rental program offering inspected, ready-to-use cleaning machines at fixed rates, including user training upon delivery.
• Equipment Financing Financing solutions offered in partnership with banks, enabling customers to acquire cleaning equipment without large upfront payments.
• Operator Training (Formación) Training courses teaching proper operation of cleaning equipment to customer operatives for professional and effective use.

Quantifiable outcome

• 44.56% increase in ECO product sales in 2024, reflecting growing customer preference for sustainable cleaning solutions
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Grupo AKUA (Akua Production Group)coreStrategic or Co-development Partner · 1 January 2002Maudel has been a member of the Akua Production Group since 2002. The group provides collective brand strength, shared distribution network, and national coverage across Spain. Maudel operates under the Grupo AKUA umbrella, which includes other regional distributors of professional cleaning equipment. Maudel's logo carries the AKUA branding, and the company is listed as 'Socio del Grupo AKUA desde 2002' (Partner of the AKUA Group since 2002). AKUA Group has its own brand of cleaning equipment (Akua AS series, Akua rotativas, Akua pressure washers, etc.) that Maudel distributes.
• Eureka (manufacturer of cleaning equipment)coreChannel Partner/ Reseller/ DistributorMaudel is an authorized distributor of Eureka brand professional cleaning equipment, including scrubbers (E36 through E110), sweepers (Picobello, Kobra, Tigra, Compact, Rider, Magnum HD, Xtrema), stair cleaners (EC51), and related equipment. Eureka is a well-established international manufacturer of professional cleaning machinery.
• Comac (manufacturer of cleaning equipment)coreChannel Partner/ Reseller/ DistributorMaudel is an authorized distributor of Comac brand professional cleaning equipment, including scrubbers (Vispa, Abila, Antea, Versa, Media, Omnia, Innova, Optima, Ultra, C130) and other cleaning machinery. Comac is a major Italian manufacturer of professional cleaning equipment.
• Delfin (manufacturer of industrial vacuums)minorChannel Partner/ Reseller/ DistributorMaudel distributes Delfin industrial vacuum product lines including Mistral, Zefiro, DG, Alta Potencia, Filtro Extradimensionado, Alta Depresión, Serie de Aire Comprimido, Aspirador de Recortes, Pharma, Oil, ATEX, and Bases Fijas series.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Tennant Company: US-listed manufacturer of floor scrubbers, sweepers, and industrial cleaning machines with European operations. Targets the same B2B cleaning-contractor and large-facility segments Maudel serves; larger scale and direct sales model differ from Maudel's distribution approach.
• Hako: German manufacturer of municipal and industrial cleaning machines (scrubbers, sweepers, vacuums) with a Spanish subsidiary. Overlaps heavily with Maudel's machinery portfolio across the same professional cleaning end-markets.
• Kärcher: Global market leader in professional and consumer cleaning equipment, with a deep Spanish subsidiary. Maudel competes as a multi-brand specialist while Kärcher offers its own vertically integrated single-brand portfolio; both serve the same Spanish professional cleaning, hospitality, and industrial customers.
• Nilfisk: Danish manufacturer of professional floor care, vacuum, and pressure-washer equipment with pan-European distribution including Spain. Comparable to Maudel in target customer (cleaning contractors, industry, hospitality) but operates an own-brand manufacturing model rather than multi-brand distribution.

Direct peers

• DiBO: Belgian specialist in professional high-pressure cleaners, scrubbers, and steam cleaning equipment for industrial and food-industry applications. Similar mid-size European specialist profile to the brands Maudel carries, serving overlapping end-markets in food/healthcare.
• Wetrok: Swiss specialist in professional cleaning machines, chemicals, and tools with European distribution. Closely comparable in product-mix breadth (machinery + chemicals + tools) and in B2B professional-customer orientation, similar to Maudel's bundled offering.
• Fimap: Italian manufacturer of professional floor scrubbers, sweepers, and cleaning machines sold through distributor networks. Direct overlap with Maudel's core scrubber/sweeper category and customer base.
• Lavor Professional: Italian manufacturer of professional pressure washers, steam cleaners, vacuums, and floor care equipment. Comparable mid-market European specialist selling through distributor channels into the same cleaning-contractor and hospitality segments as Maudel.
• IPC (IPC Group / Industrial Product Cleaning): Italian manufacturer of professional cleaning machines (scrubbers, sweepers, vacuums, pressure washers) sold through distribution networks across Europe. Closely comparable to the brands Maudel resells (Comac, Eureka) — both are mid-market specialists targeting cleaning contractors with similar machinery ranges.

Others

• Comac: Italian manufacturer whose full scrubber and sweeper lines Maudel distributes (per Maudel's catalog). Included as an ecosystem participant rather than a true peer — Comac is a supplier, but its direct Spanish distribution arm overlaps competitively with Maudel's territory.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61556533732009
• LinkedInlinkedin.com/company/maudelsa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maudel