Launch Family Entertainment

What Launch Family Entertainment does

Launch Family Entertainment operates an indoor family entertainment center franchise platform under the Launch brand and its in-house restaurant concept Krave. Founded in 2012 by Robert and Erin Arnold in Warwick, Rhode Island, the company originally opened as a single trampoline park and has since evolved into a multi-attraction family entertainment platform combining trampolines, bowling, laser tag, ninja and ropes courses, virtual reality, arcade games, mini-golf, climbing, and interactive attractions, with on-site Krave dining (hand-tossed pizzas, wings, ice cream) and Bar Hops bar service at participating locations. The Generation 3 park model, introduced in 2020, standardized a 35,000+ square foot facility footprint with configurable attraction mixes per market.

The business model is franchise-led: franchisees pay a $75,000 initial franchise fee, a 6% royalty on Gross Sales, and a 2% brand marketing fee, with per-unit total investment estimated at $3.1MM–$6.2MM. Launch differentiates through in-house manufacturing of fully-patented attraction equipment (a vertical-integration cost lever unusual for an FEC franchisor), data-driven site selection, and centralized corporate support across real estate, design/construction, marketing, and operations. As of late 2025 the network comprised approximately 29 open locations across 15 US states with 50+ parks opened or in development, and the company has publicly stated a goal of roughly 100 units within five years.

Silver Oak Services Partners acquired a majority stake in 2020, funding infrastructure, technology, and franchise support buildouts. Leadership transitioned in June 2023 when Craig Erlich (formerly President and CEO of franchise operator Brix Holdings) was appointed CEO alongside COO Yvette Martinez (also ex-Brix), CDO Mike Stout, VP Finance Christina Lafontaine (ex-FM Global), and VP Sales & Marketing Nicholette Gill, who has been with the brand since inception. Per-park revenue diversification spans attraction admissions, tiered birthday party packages (MVP, All Star, A-List), food and beverage, arcade gaming, group/corporate events, merchandise, bar, and the Loyal Launcher loyalty program, yielding end-customer fragmentation while concentrating contractual revenue relationships with individual franchisees.

Name

Launch Family Entertainment

Legal name

Launch Franchising, LLC

Website

https://launchfamilyentertainment.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Launch Family Entertainment franchises multi-attraction indoor family entertainment centers combining trampolines, bowling, laser tag, VR, and arcades with on-site Krave restaurant and bar concepts, operating 29+ locations across 15 US states.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Family entertainment centers
• Trampoline park franchise
• Indoor amusement attractions
• Birthday party venues
• Kids activity centers

Headquarters

HQ city

Warwick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations

Revenue model

1. Attraction Admissions: Revenue from open jump sessions, trampoline courts, and various attractions including dodgeball, foam pits, and climbing obstacles. Tickets and admission fees for entry.
2. Birthday Parties and Events: Party packages including MVP, All Star, and A-List tiers with exclusive access to attractions, food options, and private party spaces.
3. Food and Beverage (Krave Restaurant): In-house restaurant serving hand-tossed pizzas, wings, salads, ice cream, and signature items. Build-your-own pizza and salad options available.
4. Arcade and Gaming: Arcade zones with classic and modern video games, offering friendly competition and the chance to win prizes. Includes arcade cards.
5. Group Events and Corporate Events: Custom events for facility rentals, fundraisers, outings, field trips, corporate events, sports teams, youth clubs, camps, and church parishes.
6. Franchise Royalties and Fees: Launch franchisees pay a 6% royalty fee and a 2% brand marketing fee, each calculated as a percentage of Gross Sales. Initial franchise fee of $75,000 per location.
7. Merchandise: Merchandise sales including branded items and gifts available at park locations.
8. Bar Revenue (Bar Hops): Full bar service at select locations offering alcoholic beverages and crafted drinks for adult guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Launch Family Entertainment operates multi-attraction indoor family entertainment centers that combine active attractions (trampolines, bowling, laser tag, ninja and ropes courses, VR, arcade, climbing, mini golf) with on-site Krave restaurant and Bar Hops bar, birthday party packages, camps, toddler and teen programming, group and private events, and a points-based loyalty program. The platform is delivered through both company-owned and franchised locations, with franchisees paying an initial fee, ongoing royalties, and marketing contributions.

Product overview

Launch Family Entertainment operates a multi-attraction indoor family entertainment center franchise platform, evolving from its original trampoline park concept (2012) into a full-service family entertainment destination. The core offering combines active attractions (trampolines, bowling, laser tag, ninja/ropes courses, virtual reality, arcades, mini golf), with hospitality amenities including Krave restaurant (hand-tossed pizzas, wings, ice cream) and bar. Additional revenue streams include birthday party packages (All Star, A-List, MVP tiers), Launch Camp for children, Toddler Time exclusives, IGNITE teen nights, and group/private event hosting. The loyalty program (Loyal Launcher Rewards) drives repeat visitation. The franchise model supports both owner-operator and semi-absentee ownership with flexible attraction configurations tailored to each market.

Differentiator

Problem solved

Functional benefit

Brands

• Krave: In-house restaurant and bar concept serving hand-tossed pizzas, wings, ice cream, and signature items at Launch Family Entertainment locations.

Products and services

• Launch Family Entertainment Centers Indoor family entertainment centers featuring multiple attractions including trampolines, bowling, laser tag, ninja courses, ropes courses, virtual reality, arcade games, mini golf, interactive darts, pixel floor, and rock climbing. Locations include full-service Krave restaurant and bar, private event spaces, and birthday party packages for families and groups.
• Krave Restaurant In-house restaurant serving hand-tossed pizzas, wings, ice cream, salads, and signature menu items. Located within Launch Family Entertainment centers to keep guests engaged longer and increase per-capita spending.
• Birthday Party Packages (MVP, All Star, A-List) Three-tiered birthday party packages offering exclusive access to attractions, food options, and private party spaces. MVP includes party essentials; All Star includes many Launch favorites; A-List provides the top-of-the-line exclusive experience.
• Launch Camp

Quantifiable outcome

• $2,035,472 average total income per location
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Sky Zone: Sky Zone pioneered the trampoline park category and now operates a large franchise network with trampolines, ninja courses, and party offerings. Closest direct competitor to Launch's original trampoline-focused concept and a benchmark for franchise-driven FEC scaling.
• Urban Air Adventure Parks: Urban Air is the largest adventure park franchise in the U.S., offering trampolines, climbing walls, go-karts, VR, and birthday parties. Directly comparable to Launch as a multi-attraction indoor FEC franchise competing for the same franchisee and consumer segments.
• Flight Trampoline Park: Flight operates a regional franchise network of trampoline and adventure parks with birthday party programming. Direct competitor in the trampoline-anchored FEC franchise segment.
• Altitude Trampoline Park: Altitude operates a franchise network of trampoline and family entertainment centers across the U.S. with birthday parties, kids events, and active play attractions. Comparable mid-sized franchise peer competing for similar franchisees and family demographics.
• Scene75 Entertainment: Scene75 operates large-format indoor entertainment centers featuring go-karts, laser tag, mini golf, bowling, arcades, and dining. Closely comparable to Launch's Generation 3 multi-attraction, full-service FEC model.

Broad incumbents

• CEC Entertainment (Chuck E. Cheese parent): CEC Entertainment is the publicly traded parent of Chuck E. Cheese, providing large-scale FEC and family dining operations. Relevant as a benchmark for FEC unit economics, party-driven revenue mix, and overall sector valuation references.
• Chuck E. Cheese: Chuck E. Cheese is the iconic U.S. family entertainment and dining chain combining arcade games, rides, pizza, and birthday parties. Overlaps with Launch on family entertainment, birthdays, and integrated F&B, but is a much larger incumbent with corporate-owned locations.
• Main Event Entertainment: Main Event operates large-format bowling, arcade, laser tag, and food venues as a corporate-owned chain rather than franchise. Comparable multi-attraction FEC concept and customer base, but broader incumbent with deeper resources.
• Round1 Entertainment: Round1 is a U.S. subsidiary of a Japanese FEC operator running large multi-attraction venues with bowling, arcade, karaoke, and sports games. Comparable broad-attraction indoor FEC model and target demographic.

Emerging players

• K1 Speed: K1 Speed is a franchise chain of indoor electric go-kart racing and entertainment venues with party and event offerings. Comparable franchise FEC business model targeting families and groups, though narrower in attraction mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LaunchTrampolinePark
• Facebookfacebook.com/launchtrampolinepark
• Instagraminstagram.com/launchtrampolinepark
• TikToktiktok.com/@launchentertainmentpark
• LinkedInlinkedin.com/company/launch-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launch Family Entertainment