Yes Parade
Yes Parade Restaurant Group is a Seattle-based, LGBTQ+-owned multi-concept restaurant operator founded in 2008, running five distinct brands (Rhein Haus, Poquitos, Macleod's, Sabine, Wally's) across Washington and Colorado, serving dine-in consumers, private event clients, and catering customers.
- Company typePrivate
- Founded2008
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Yes Parade does
Yes Parade Restaurant Group (formerly Bastille Restaurant Group) is a Seattle-headquartered, privately held, LGBTQ+-owned multi-concept restaurant operator founded in 2008 by James Weimann and Deming Maclise. The group runs five distinct restaurant brands: Rhein Haus (a Bavarian bier hall with haus-made pretzels, wursts, and bocce in Seattle, Denver, and Leavenworth), Poquitos (Mexican cuisine with seasonal Pacific Northwest ingredients in Seattle and Bothell), Macleod's Scottish Pub (single-malt whiskies in Ballard), Sabine Café and Bar (Mediterranean-inspired espresso, food, and cocktails in Ballard), and Wally's Wisconsin Tavern (midwest comfort food in Denver). The group is concentrated in the Pacific Northwest with two locations in Denver, Colorado.
Revenue is generated from four streams: (1) on-premise food and beverage sales across the restaurant portfolio, (2) private event hosting in venues sized 20-600 guests, (3) off-site catering from Rhein Haus and Poquitos for groups of 10-100+, and (4) digital and physical gift cards redeemable across all locations. A cross-brand loyalty program called the Yes Parade Passport awards stamps at participating restaurants and tiered rewards at 3, 6, and full-passport thresholds. Distribution is direct-to-consumer through physical locations and an events concierge, supported by location-specific organic social channels (Instagram, Facebook, TikTok) and recurring entertainment-led events such as RuPaul's Drag Race watch parties and Copacabana Drag & Burlesque brunches. Pricing is not publicly disclosed; gift cards are sold in open denominations and loyalty participation is free.
The technology stack is intentionally non-proprietary: the company uses traditional restaurant point-of-sale and reservation systems, has no mobile app, no disclosed APIs, no AI or machine-learning capabilities, and no third-party technology integrations. Ownership is concentrated among the two co-founders and approximately seven operating partners (Rich Fox, Dustin Watson, Matt Fundingsland, Francisco Peredia, Kathryn Meyer, plus a Chief Operations Officer, Director of HR, Facilities Manager, Executive Chefs, and General Managers). There is no evidence of institutional investment, private equity backing, acquisitions, or exit activity in the data.
Yes Parade firmographics
Firmographics- Name
- Yes Parade
- Legal name
- Yes Parade Restaurant Group
- Website
- https://yesparade.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yes Parade Restaurant Group is a Seattle-based, LGBTQ+-owned multi-concept restaurant operator founded in 2008, running five distinct brands (Rhein Haus, Poquitos, Macleod's, Sabine, Wally's) across Washington and Colorado, serving dine-in consumers, private event clients, and catering customers.
- Ownership category
- akta.pro rank
Yes Parade industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Special Food Services (7223), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industry
- Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)
Keywords
Where Yes Parade is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Yes Parade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Core revenue from dine-in service at five restaurant brands (Rhein Haus, Poquitos, Macleod's Scottish Pub, Sabine Café and Bar, Wally's Wisconsin Tavern) across multiple locations. Revenue is generated through menu sales including signature dishes, cocktails, and specialty beverages.
- Private Event Hosting: Revenue from hosting private events including corporate parties, weddings, birthday celebrations, and rehearsal dinners. Venues offer various capacities from 20-600 guests depending on location.
- Catering Services: Off-site catering for Rhein Haus and Poquitos locations providing large party takeout and taco bar setups for events of 10-100+ people.
- Gift Card Sales: Sale of digital and physical gift cards redeemable at all Yes Parade restaurant locations.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Yes Parade product offering
Product offeringCore offering
Yes Parade Restaurant Group operates five distinct restaurant brands (Rhein Haus, Poquitos, Macleod's Scottish Pub, Sabine Café and Bar, and Wally's Wisconsin Tavern) across Seattle, Bothell, Kenmore, Leavenworth, and Denver, serving chef-driven cuisine with locally-sourced ingredients. Complementary paid offerings include private event hosting for 20-600 guests, off-site catering from Rhein Haus and Poquitos, and digital/physical gift cards.
Product overview
Yes Parade Restaurant Group is a collection of sister restaurants operating as a unified hospitality platform. The group encompasses five distinct restaurant brands: Rhein Haus (Bavarian bier halls in Seattle, Denver, and Leavenworth featuring haus-made pretzels, wursts, schnitzel, and bocce ball), Poquitos (Mexican cuisine highlighting seasonal Pacific Northwest ingredients in Seattle and Bothell), Macleod's Scottish Pub (Ballard pub with single malt whiskies), Sabine Café and Bar (Mediterranean-inspired food and espresso in Ballard), and Wally's Wisconsin Tavern (Denver venue serving midwest comfort food). The platform offers complementary services including gift cards redeemable across all locations, the Yes Parade Passport loyalty program for collecting stamps and earning rewards, private event hosting with customizable spaces for 20-600 guests, and catering services from Rhein Haus and Poquitos. The group also maintains a donations program supporting community causes aligned with their LGBTQ+-owned values.
Differentiator
Problem solved
Functional benefit
Brands
- Yes Parade Passport: Loyalty program allowing customers to visit restaurants, collect stamps, and earn rewards
Products and services
- Rhein Haus Bavarian bier hall serving haus-made pretzels, wursts, and schnitzel with bocce ball, operating in Seattle, Denver, and Leavenworth.
Companies that use Yes Parade
Customer profileSegments5 records
Ideal customer profiles3 records
Yes Parade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yes Parade partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Farmers and PurveyorssupportingYes Parade works with local farmers and purveyors who share their passion for high-quality, sustainably-sourced ingredients. This supplier relationship supports their farm-to-table positioning and community-focused values.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Yes Parade competitors and assessment
Company assessmentDirect peers
- Hillstone Restaurant Group: Privately held multi-concept restaurant group operating brands like Hillstone and Houston's across multiple U.S. markets with similar chef-driven, hospitality-focused positioning.
- The ONE Group Hospitality: Public multi-concept restaurant and hospitality operator (STK, Kona Grill, Benihana). Comparable in operating multiple restaurant formats across geographies with full-service and event-driven revenue.
- Quality Branded: NYC-based independent multi-concept restaurant group (Smith & Wollensky, Quality Meats, etc.). Comparable as a privately held multi-brand operator emphasizing chef-driven concepts and event/private dining.
- Lettuce Entertain You Enterprises: Chicago-based multi-concept restaurant group operating dozens of distinct restaurant brands across multiple U.S. cities. Highly comparable to Yes Parade in operating a portfolio of independent-feeling restaurant brands under a single hospitality umbrella.
- Union Square Hospitality Group: Danny Meyer's multi-concept hospitality group operating several restaurants (Union Square Cafe, Gramercy Tavern, etc.) with strong hospitality culture and values-driven positioning. Directly comparable as a multi-brand operator emphasizing community and quality.
Broad incumbents
- Bloomin' Brands: Large public casual dining operator (Outback, Carrabba's, Bonefish, Fleming's). Comparable in multi-brand casual dining portfolio but at vastly greater scale with corporate backing.
- Darden Restaurants: Largest U.S. multi-brand casual dining operator (Olive Garden, Capital Grille, LongHorn). Broad incumbent comparable in multi-brand casual full-service restaurant strategy, though at massive scale.
- Brinker International: Multi-brand casual dining operator (Chili's, Maggiano's). Broad incumbent peer for full-service casual dining portfolio strategy.
- Landry's (Tilman Fertitta): Diversified hospitality and restaurant conglomerate operating brands like Rainforest Cafe, Bubba Gump, Morton's, Mastro's. Comparable multi-concept hospitality portfolio strategy with entertainment integration.
- Earl Enterprises: Hospitality group operating restaurant and entertainment brands (Planet Hollywood, Buca di Beppo, Earl of Sandwich). Comparable multi-concept operator with entertainment-driven venues similar to Yes Parade's event programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Yes Parade social profiles
Digital presenceYes Parade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yes Parade leadership team
Management profileNumber of profiles
Profiles8 records
Yes Parade subsidiaries and ownership
Company hierarchySubsidiaries6 records
Yes Parade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yes Parade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yes Parade
What does Yes Parade do?
Yes Parade Restaurant Group operates five distinct restaurant brands (Rhein Haus, Poquitos, Macleod's Scottish Pub, Sabine Café and Bar, and Wally's Wisconsin Tavern) across Seattle, Bothell, Kenmore, Leavenworth, and Denver, serving chef-driven cuisine with locally-sourced ingredients. Complementary paid offerings include private event hosting for 20-600 guests, off-site catering from Rhein Haus and Poquitos, and digital/physical gift cards.
Is Yes Parade a public or private company?
Yes Parade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yes Parade founded?
Yes Parade was founded in 2008. It employs 101 to 250 people.
Where is Yes Parade based?
Yes Parade is headquartered in Seattle, United States, in the North America region.
How does Yes Parade make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Event Hosting, catering Services and gift Card Sales.
Who are Yes Parade's main competitors?
Direct peers on record are Hillstone Restaurant Group, The ONE Group Hospitality, Quality Branded, Lettuce Entertain You Enterprises and Union Square Hospitality Group. Broad incumbents are Bloomin' Brands, Darden Restaurants, Brinker International, Landry's (Tilman Fertitta) and Earl Enterprises.
Does Yes Parade have an API?
No public API is recorded for Yes Parade.
What industry is Yes Parade in?
Yes Parade's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of CRAHAGAM, Prepared Foods & Catering-Focused Specialty Stores. Its NAICS code is 7223 and its SIC code is 5810.