Curate & Co.

What Curate & Co. does

Curate & Co. is a boutique, full-service public relations and marketing agency founded in 2016 and headquartered in Watertown, Massachusetts, operating under the legal entity Curate and Company Marketing LLC. The firm specializes exclusively in the food, beverage, and hospitality vertical, serving both heritage brands (Colavita, Joel Gott, Ste. Michelle Wine Estates, FRE Wine) and emerging disrupters (Curdbox, Wilderton, Naidu Wines, Plantbelly) with an integrated offering spanning Strategy & Planning, Public Relations, Organic and Paid Social Media, Influencer Partnerships, Event Production, Content Creation, Product & Brand Launches, Restaurant & Hotel Openings, and Communications & Marketing Audit. The agency is led by founder and CEO Amanda Arrigotti-White, who brought prior in-house PR experience at Ste. Michelle Wine Estates and consumer brand roles at SOREL and Columbia Sportswear, and the firm employs between 1 and 10 people.

The agency monetizes through custom project-based bundles and multi-year retainer arrangements, with services tailored to client scope rather than standardized rate cards. Curate & Co reports a cumulative base of 100+ brands served and documents tier-one media placements in Vogue, Forbes, Food & Wine, The New York Times, Vanity Fair, Oprah Daily, the TODAY Show, Travel + Leisure, Bon Appétit, and Eater. Documented client outcomes include 1 billion earned impressions and a near-tripling of annual sales for Curdbox within 18 months, and a doubling of year-over-year sales for Congaree and Penn. The firm has executed strategic partnership campaigns such as a Peloton collaboration with instructor Jess King for Colavita and leveraged Starward's Michelin Guide partnership for U.S. market entry, alongside international engagements with brands from Argentina (Doña Paula), Australia (Starward), and Italy (Colavita, Luna Nuda).

The firm is privately held with no disclosed external investors or funding rounds. It maintains a selective client intake model, markets itself primarily through organic social (Instagram, LinkedIn), a quarterly email newsletter, and the PR-driven visibility of its own client work. No AI/ML capabilities, software products, or technology platforms are part of the offering; the value proposition rests on human-driven media relationships, creative production, and vertical domain expertise.

Name

Curate & Co.

Legal name

Curate and Company Marketing LLC

Website

https://curateandco.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Curate & Co. is a boutique, full-service PR and marketing agency founded in 2016 in Watertown, MA, specializing in food, beverage, and hospitality brands. It delivers integrated public relations, social media, influencer, event, and content services to 100+ heritage and emerging clients.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

akta.pro secondary industries

Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN), Creator Content Production & Co-Creation Studios (BPAFAHAD)

Keywords

• Public relations services
• Marketing communications
• Brand strategy
• Social media management
• Influencer marketing

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - PR and Marketing: Full-service agency revenue derived from retainer-based and project-based engagements for public relations, social media management, influencer partnerships, event production, content creation, and strategic communications consulting. Services are bundled into project-based offerings such as Product & Brand Launches and Restaurant & Hotel Openings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Curate & Co. is a full-service public relations and marketing agency that delivers integrated communications services for food, beverage, and hospitality brands. Its offerings bundle strategy and planning, media relations, organic and paid social media, influencer partnerships, event production, and content creation into retainer and project-based engagements. The agency operates on a boutique model, selectively taking on clients and working as an extension of their in-house teams.

Product overview

Curate & Co. operates as a full-service public relations and marketing agency rather than a software platform. The company offers an integrated suite of service modules that work together to serve food, beverage, and hospitality brands. Core service modules include Strategy & Planning, Public Relations, Organic Social Media, Paid Social Media, Influencer Partnerships, Event Production, Content Creation, Product & Brand Launches, Restaurant & Hotel Openings, and Communication and Marketing Audit. These modules are offered as a unified agency service offering where multiple capabilities can be bundled to meet client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations and Marketing Services Integrated, retainer-based full-service PR and marketing offering that combines strategy, media relations, social media, influencer partnerships, events, and content creation, delivered to food, beverage, and hospitality brand clients.
• Product & Brand Launches Project-based bundle designed for brand and product introductions, combining photoshoot production, public relations, and paid social media services for emerging and heritage brands.
• Restaurant & Hotel Openings Project-based bundle designed for hospitality venue openings, bundling content creation, public relations, influencer marketing, and paid social media services for restaurants and hotels.
• Communications and Marketing Audit Standalone external review of messaging, storytelling, and content strategy that delivers clear recommendations and innovative ideas to enhance a brand's communications approach.

Quantifiable outcome

• Achieved 1 billion impressions for Curdbox client
• +4 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Michelin GuidenotableGTM or Marketing PartnerStarward (a Curate & Co client) was named the Official Whisky Partner of the Michelin Guide. Curate & Co leveraged this partnership to cultivate epicurean tastemaker connections and execute influencer campaigns for Starward's U.S. market entry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/curate-&-co.-marketing/about
• Instagraminstagram.com/curateandcompany/?hl=en
• Facebookfacebook.com/CurateandCompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curate & Co.