What Chapstablook does

Chapstablook (株式会社Chapstablook) is a privately held Japanese company founded on February 22, 2024, by Keisuke Kashima and headquartered in Ueda City, Nagano Prefecture. It operates a hybrid business combining a digital advertising agency with import distribution services. On the services side, the company runs Google Ads, Facebook Ads, and Amazon Ads campaigns and provides marketing consulting for Japanese small and medium businesses across verticals including tax accounting, real estate, consulting, counseling, and education (language, business, and programming schools). On the distribution side, Chapstablook is the authorized Japanese distributor for Sizzix (UK) die-cutting and embossing craft products, Brook (Taiwan) fighting-game arcade stick controllers, and Altenew 3D embossing folders.

The Sizzix catalog is the largest line, organized around die-cutting machines (Big Shot, Big Shot Plus, Big Shot Renewal, and the compact Sidekick Starter Kit) and a complementary ecosystem of dies, 3D Texture Fades embossing folders, layered stencils, cardstocks, shaker materials, and finishing waxes. Brook contributes two gaming peripherals (Wingman FGC VX and Wingman FGC Retro). Distribution occurs through the company's own e-commerce storefront (chapstablook.jp/sizzix), Amazon Japan, and Rakuten, supplemented by presence at consumer events such as 趣味の文具祭2025 and Tokyo Game Show 2025.

The company is founder-led, single-country (Japan), and at an early operational stage. International supplier engagement is evidenced by repeat trips to Wuhan (manufacturing partner) and Taipei (Brook headquarters), and reciprocal visits by Brook staff to Nagano. Revenue, headcount, funding, and customer count are not publicly disclosed. The website is bilingual (Japanese/English) and the business has been featured in the niche 趣味の文具箱 stationery magazine in consecutive years.

Name

Chapstablook

Legal name

株式会社Chapstablook

Website

https://chapstablook.jp

Company type

Private

Founded year

2024

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Nagano

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Others

Revenue model

1. Web Advertising Agency Services: Provides digital advertising services including Google Ads, Facebook Ads, and Amazon Ads management. Offers customer acquisition and sales growth strategies tailored to client goals and budgets.
2. Marketing Consulting: Develops effective marketing strategies for clients to attract customers and grow their businesses. Approach is practical, data-driven, and results-oriented.
3. Import Distribution - Sizzix Craft Products: Distributes Sizzix die-cutting machines, embossing folders, dies, and craft accessories in Japan. Products include Big Shot, Big Shot Plus, Thinlits, Framelits, Bigz dies, and various craft materials. Also distributes Altenew products.
4. Import Distribution - Brook Gaming Accessories: Distributes Brook gaming accessories including Wingman FGC VX and Wingman FGC Retro for the Japanese market.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Chapstablook operates a web advertising agency providing Google Ads, Facebook Ads, and Amazon Ads campaign management and marketing consulting to Japanese SMBs, alongside an authorized import distribution business that brings overseas manufacturers' physical products — primarily Sizzix die-cutting/embossing craft machines and accessories (UK) and Brook gaming peripherals (Taiwan) — to Japanese consumers via its own e-commerce shop and Amazon Japan / Rakuten marketplaces.

Product overview

Chapstablook operates as a web advertising agency and e-commerce import distributor with three business lines: (1) digital advertising agency services (managing Google Ads, Facebook Ads, and Amazon Ads campaigns for clients), (2) marketing consulting, and (3) import distribution of overseas manufacturer products into Japan. The distributed product portfolio consists primarily of the Sizzix die-cutting and embossing craft brand (manufactured by UK company Ellison) and Brook gaming accessories (from Taiwan). The Sizzix product range is organized around die-cutting machines — the Big Shot (flagship, A5 format), Big Shot Plus (A4 wide-format), Big Shot Renewal (redesigned A5), and Sidekick (compact) — paired with a broad ecosystem of dies (Thinlits/Framelits/Bigz), 3D embossing folders (Texture Fades, Textured Impressions), cardstocks, stamps and layered stencils, shaker materials, and finishing waxes. The company also distributes the Brook Wingman FGC VX and Wingman FGC Retro gaming fight-stick controllers in Japan. All products are sold via the Chapstablook website, Amazon, and Rakuten.

Differentiator

Problem solved

Functional benefit

Products and services

• Sizzix Die-Cutting and Embossing Brand (distributed) UK-manufactured Sizzix brand of die-cutting and embossing machines and accessories for paper crafting, distributed in Japan by Chapstablook. Includes machines, interchangeable dies (Thinlits, Framelits, Bigz), 3D embossing folders, stamps, stencils, cardstocks, and shaker materials for cards, scrapbooks, and home décor.
• Big Shot Manual Die-Cutting and Embossing Machine Flagship Sizzix manual die-cutting and embossing machine. Operated by turning a handle, accommodates A5-size materials, and cuts shapes or adds raised texture patterns using Sizzix dies and embossing folders. Sold with Standard Platform, Die Adapter, Cutting Pads, and handle assembly.
• Big Shot Plus Wide-Format Die-Cutting Machine Wider-format Sizzix die-cutting and embossing machine supporting A4-size materials (up to ~21 cm width). Compatible with Bigz, Thinlits, Framelits, and XL dies. Body approximately 40 × 32.4 × 19 cm; weight approximately 7.75 kg. Supplied with A4-compatible cutting pads, platform, and adapters A and B.
• Big Shot Renewal Model Die-Cutting Machine Refreshed redesign of the Big Shot manual die-cutting and embossing machine. Processes materials up to A5 size, compatible with all standard Sizzix dies and embossing folders. Supplied with machine body, handle, standard platform, die adapter, and two cutting pads.
• Sidekick Starter Kit (White & Gray) Compact Die-Cutting Machine Compact, lightweight (~2 lbs, ~12 cm tall) Sizzix die-cutting machine for small-format crafting, supporting dies up to 2.5 inches wide and small embossing folders. Includes a starter kit with water-based cutting pads, embossing pad, 6 Framelits dies, 2 Thinlits dies, 2 small embossing folders, 7 stamps, and instructions.
• Cutting Pads (Standard / Big Shot Plus) Replacement cutting pad pairs for Sizzix die-cutting machines. Used in sandwich combinations with dies and materials to apply uniform pressure during cutting and embossing; sold as pairs; normal wear expected over use.
• Standard Magnetic Platform for Wafer-Thin Dies Magnetic platform accessory that holds thin dies (Thinlits, Framelits) in place during cutting to prevent shifting. Compatible with Big Shot, Big Shot Pro, BIGkick, and Vagabond machines.
• Pine Patterns Thinlits Die Set (Tim Holtz) Tim Holtz Thinlits die set featuring 13 pine-needle and foliage motif dies for autumn/winter crafts. Non-cutting blades create debossed (sunken) texture effects for depth and shadow. Compatible with Sizzix Big Shot series, Big Shot Express, Big Shot Foldaway, Big Shot Plus, and Big Shot Pro.
• Jack-o-Lantern Colorize Thinlits Die Set (Tim Holtz) 10-die Colorize set by Tim Holtz for building layered 3D pumpkin (jack-o-lantern) figures with realistic shading and depth. Designed for Halloween-themed cards, gift tags, and home décor.
• Trick-or-Treat Thinlits Die Set (Tim Holtz) 3-die set by Tim Holtz featuring Halloween motifs: trick-or-treat children, a black cat, a bat, and a logo. For creating Halloween-themed cards, gift tags, and decorations.
• Jar of Flowers Thinlits Die Set 17-die set for cutting flower and vase shapes with stems, handles, and phrase dies for versatile card and collage arrangements. Compatible with the Jar Shaker Dome (sold separately).
• Shaker Domes Jar (6-pack) Jar-shaped shaker domes (6 pieces) for creating 3D shaker-card elements. Designed to pair with the Jar of Flowers die set (#665079). Beads and sequins sold separately.
• Shaker Panes Hearts (3 sizes) Heart-shaped shaker panes in 3 sizes (1.5", 2.5", and 3.5") for creating shaker card collages. Designed to coordinate with heart-shaped dies (#665661) and frosted embellishment sets.
• Sequins & Beads Rose Gold (5-pack) 5-pack of rose-gold sequins and beads in star, heart, and circle shapes in various sizes, for decorating shaker cards and collage projects.
• Dimensional Diffuser Rectangle Starter Set Accessory creating flat 'diffusion' zones within 3D embossed designs, allowing stamps or sentiments to be placed cleanly in the embossed area. Rectangular insert slides within the frame for position adjustment. Compatible with 3D/multi-level embossing folders (not A5-size). Combines with separately sold oval and diamond insert plates.
• Oval Plate and Insert Dimensional Diffuser Accessory Add-on oval-shape plate and insert for the Dimensional Diffuser Starter Set (#666780). Creates an oval flat zone within embossed designs for placing sentiments or decorations. Adjustable up/down position via sliding; supports A6-size embossing folders.
• Diamond Plate and Insert Dimensional Diffuser Accessory Add-on diamond/rhombus-shape plate and insert for the Dimensional Diffuser Starter Set (#666780). Creates a sharp diamond flat zone within embossed designs.
• Roses 3-D Texture Fades Embossing Folder (Tim Holtz) Tim Holtz 3D Texture Fades embossing folder featuring a detailed, high-relief rose design for cards, scrapbooking, and home décor. Compatible with Big Shot, Big Shot Plus, Foldaway, Pro, Express, Vagabond, and BIGkick machines.
• Foundry Large A5 3-D Texture Fades Embossing Folder (Tim Holtz) Tim Holtz A5-size (approx. 15.2 × 21.6 cm) industrial/metal-panel embossing folder with rivet-style textures. Recommended for vintage and steampunk-themed projects. Compatible with Big Shot series A5 machines; A5 cutting pads (#666919) recommended.
• Brickwork Large/A5 3-D Texture Fades Embossing Folder (Tim Holtz) Tim Holtz A5-size brick-pattern 3D embossing folder creating realistic brick textures for backgrounds, layers, and mixed-media projects. Dimensions: approx. 15.24 × 21.59 cm; weight: approx. 0.17 kg; material: PP plastic.
• Mini Brickwork 3-D Texture Fades Embossing Folder Compact brick-pattern embossing folder (6.67 × 10.16 cm) for small-format brick textures. Suitable for cardstocks, paper, metallic foils, and vellum.
• Scroll Text Sizzix Layered Stencils 4PK 4-piece layered stencil set for creating modern text-pattern backgrounds. Compatible with Sizzix Stencil & Stamp Tool (#664896) and Universal Stencil Converters (#664957). Approximately 15.24 × 15.24 cm (6" × 6").
• Stencil & Stamp Tool Craft tool combining stamping and stenciling in one unit. Features a hinged clear grid stamp plate for uniform stamp pressure, a stencil adapter for layered designs, and a reusable sticky grid sheet for paper alignment. Compatible with Sizzix layered stencils and layered stamps.
• Stamp & Spin Tool Accessory Rotating stamp press accessory for the Stencil & Stamp Tool (#664896). Rotates 360° with 45° detents for precise circular and repeat-pattern placement. Includes a clear lid with guidelines. Compatible with Sizzix Essentials stamps and most cling/rubber stamps.
• Luster Wax Gold (20 ml) Metallic finishing wax (20 ml) in gold for adding shimmer and a premium finish to embossed paper surfaces. Made with beeswax and orange oil; applied with finger or sponge.
• Luster Wax Silver (20 ml) Metallic finishing wax (20 ml) in silver for adding vintage/industrial shimmer to embossed paper surfaces. Made with beeswax and orange oil; applied with finger or sponge.
• The Opulent Cardstock Pack Gold (50 sheets) 50-sheet gold cardstock set featuring five surface finishes: mirror metallic, matte metallic, flat matte, glitter, and pearl sheets. Designed to add a luxurious finish to paper crafting projects.
• 10 Neutral Colored Cardstock Surfacez 60PK (A4) 60-sheet neutral-tone cardstock set (10 colors, 6 sheets each) in A4 size (approx. 21 × 29.7 cm). Weight: 216 gsm; solid core; acid-free and lignin-free for archival use.
• Wingman FGC VX (Brook) Fighting-Game Arcade Controller Fighting-game arcade fight-stick controller manufactured by Taiwanese company Brook, distributed officially in Japan by Chapstablook. Supports standard arcade stick inputs for fighting-game players.
• Wingman FGC Retro (Brook) Fighting-Game Controller Retro-style fighting-game controller by Brook. Distributed in Japan by Chapstablook alongside the Wingman FGC VX.
• Digital Advertising Agency Services (Google Ads, Facebook Ads, Amazon Ads) Budget- and goal-tailored management of Web advertising campaigns on Google Ads, Facebook Ads, and Amazon Ads for Japanese business clients. Delivered as outsourced campaign management plus customer-acquisition strategy.
• Marketing Consulting Services Data-driven marketing consulting proposing effective customer-acquisition and sales-growth strategies for Japanese clients using Web advertising channels. Practical, results-oriented methodology.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered emerging and core.

• AltenewemergingChannel Partner/ Reseller/ Distributor · 5 April 2026Chapstablook began handling Altenew 3D embossing folders compatible with Sizzix Big Shot and Big Shot Plus machines. Altenew products are positioned as complementary to the Sizzix product line.
• BrookcoreChannel Partner/ Reseller/ Distributor · 23 April 2025Chapstablook serves as the authorized distributor for Brook gaming accessories including Wingman FGC VX and Wingman FGC Retro in the Japanese market. The partnership involves mutual visits including Brook team members visiting Japan (Tokyo Game Show 2025) and Chapstablook visiting Brook headquarters in Taipei, Taiwan.
• SizzixcoreChannel Partner/ Reseller/ Distributor · 25 September 2024Chapstablook is the official authorized distributor for Sizzix products in Japan. Sizzix is a UK-based craft brand known for die-cutting machines, embossing folders, and craft accessories. Chapstablook operates a dedicated Sizzix shop and has exhibited at craft events as the Sizzix distributor.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Razer Inc. Global gaming hardware and peripherals company producing controllers, headsets, and accessories for PC and console gamers. Comparable to Chapstablook's gaming distribution business as a broad global incumbent in the gaming accessories category, although at vastly larger scale.
• Septeni Holdings Co., Ltd. Major publicly listed Japanese digital advertising holding company with media buying, digital marketing, and ad-tech operations. Comparable to Chapstablook's web advertising agency line as a much larger incumbent operating in the same Japanese digital ads ecosystem.
• FreakOut Holdings Inc. Japanese digital advertising technology company operating a DSP and programmatic media-buying platform. Comparable to Chapstablook's digital advertising operations as a larger incumbent with overlapping media-buying capabilities in the Japanese market.
• Avery Dennison Corporation: Global manufacturer of labels, packaging, and craft/specialty materials with a consumer craft products line. Comparable to Chapstablook's craft distribution business as a broad incumbent operating in adjacent craft-supplies categories at global scale.

Direct peers

• Hori Co., Ltd. Japanese manufacturer and distributor of gaming accessories, controllers, and arcade peripherals for console and fighting-game enthusiasts. Comparable to Chapstablook because both serve Japanese gaming consumers with hardware accessories, although Hori is a manufacturer where Chapstablook is a Brook distributor.
• i-REP Inc. Japanese digital marketing agency offering advertising operations, consulting, and analytics services to Japanese clients. Comparable to Chapstablook's web advertising agency services, particularly in the SMB and professional-services segment where both firms operate.
• Clover Co., Ltd. Japanese manufacturer of sewing, knitting, quilting, and paper-craft tools sold through hobby and stationery retailers across Japan. Comparable to Chapstablook because both serve Japanese craft and stationery consumers with specialized tools, with Clover as the established domestic incumbent in the same category where Chapstablook distributes Sizzix.
• Tsukineko Co., Ltd. Japanese manufacturer of craft inks, stamping supplies, and stationery craft products sold to hobbyists and crafters nationwide. Comparable to Chapstablook's craft supplies distribution as a domestic incumbent in the Japanese craft hobby category where Chapstablook distributes Sizzix and Altenew.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chapstablook