HRH Contract Furniture Procurement

What HRH Contract Furniture Procurement does

HRH Contract Furniture Procurement is a UK-based contract furniture procurement intermediary operating from Tadcaster, North Yorkshire. Founded in 2017, the company sources bespoke and off-the-shelf commercial furniture through a curated network of more than 30 factories in the UK, Italy, Portugal, Turkey and other European markets, supplying hotels, restaurants, casinos, leisure venues, healthcare facilities and educational institutions. Its service spans design consultation, factory liaison, bespoke manufacturing oversight, quality control, delivery, and installation, with HRH acting as the single procurement point between the client (or their appointed interior designer) and the manufacturing factories.

The product offering is organised around five core categories — Accessories, Artwork, Cabinetry, Chairs & Tables, and Soft Furnishings — with access to more than 100,000 flame-retardant fabric options. In 2023 HRH launched 'Naughty Norah', an own-brand of sustainable furniture manufactured entirely in Yorkshire, and in November 2024 the company opened a showroom at Grimston Grange (Tadcaster) to drive specification-led engagement with interior designers, architects and main contractors. The company also operates a wholly-owned subsidiary, HRH Care Furniture, focused on healthcare facilities.

HRH earns revenue by sourcing and procuring furniture on a project-by-project basis, capturing margin between factory cost and client selling price on both bespoke manufactured pieces and off-the-shelf supply, with no public price list and no e-commerce channel. Customer acquisition is driven by direct enterprise sales, designer/architect specification (notably Spaceid, Street Design, JTDA, Bowman Riley, and Space Zero Manchester), physical showroom engagement, content marketing including the company's own biannual print magazine 'F-Bomb', and a small inside-sales function (01937 222150, [email protected]). Notable enterprise clients include Hilton (Doubletree Harrogate), IHG (Holiday Inn Sunderland, Staybridge Brighton), and the Rank Group's Grosvenor Casinos (Edgeware Road, Gloucester Road, Golden Horse Shoe), alongside healthcare and education accounts such as Leicester Children's Hospital and Castlebrea Community High School, Edinburgh.

Name

HRH Contract Furniture Procurement

Legal name

HRH Contract Furniture Procurement

Website

https://hrhfurniture.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

HRH Contract Furniture Procurement is a UK-based procurement intermediary that sources bespoke and off-the-shelf commercial furniture from a 30+ factory European network for hotels, restaurants, casinos, leisure venues, healthcare and education clients, managing design, factory liaison, delivery and installation end-to-end.

Ownership category

akta.pro rank

Product category

Contract Furniture Procurement

NAICS

Furniture and Related Product Manufacturing (337)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Vendor Sourcing & Contract Management (HSACAAAE)

Keywords

• Contract furniture procurement
• Bespoke commercial furniture
• Hospitality furniture sourcing
• Hotel furniture supply
• Commercial interior furniture

Headquarters

HQ city

Tadcaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Bespoke Contract Furniture Procurement: HRH earns fees and margins by sourcing and procuring bespoke and off-the-shelf commercial furniture for hospitality and leisure clients. The company manages the full procurement lifecycle — from design consultation and factory liaison through to delivery and installation — charging for the furniture products sourced and supplied, including bespoke manufactured pieces. Revenue is project-based and non-recurring per contract, though ongoing relationships with repeat clients generate recurring business.
2. Off-the-shelf Furniture Supply: HRH supplies pre-manufactured contract furniture from European and UK partners, earning margins on the difference between wholesale procurement costs and client selling prices. This stream is transactional per project.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

HRH Contract Furniture Procurement sources and procures bespoke and off-the-shelf commercial furniture for hotel, hospitality, leisure, casino, healthcare, and education clients across the UK. The company manages the full procurement lifecycle from design consultation and factory liaison through delivery and installation, drawing on a network of over 30 factories across Europe and the UK. It also owns the "Naughty Norah" sustainable furniture brand manufactured in Yorkshire.

Product overview

HRH Contract Furniture Procurement is a furniture procurement company offering a comprehensive portfolio of products and services for the hotel and leisure industry. The core offering includes five main product categories: Accessories, Artwork, Cabinetry, Chairs & Tables, and Soft Furnishings. Additionally, the company manufactures its own sustainable furniture brand 'Naughty Norah' in Yorkshire. Their service model combines bespoke furniture manufacturing (with access to factories in the UK, Italy, and Portugal) with off-the-shelf options from European manufacturers, supported by design consultation, site surveys, project management, and installation services. The company has access to over 30 factories across Europe and the UK, enabling them to source thousands of products while maintaining bespoke manufacturing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Furniture Procurement Service Comprehensive furniture procurement service for hotel, hospitality, leisure, healthcare, and education clients, sourcing bespoke and off-the-shelf commercial furniture from a network of over 30 factories across Europe and the UK. The service covers design consultation, factory liaison, quality control, delivery, and installation.
• Chairs & Tables Commercial tables and chairs including bespoke manufacturing of chairs and sofas in the UK and Portugal, bespoke tables in laminate, metal, wood veneer, and solid tops, plus off-the-shelf and fixed seating options with site surveys and installation.
• Cabinetry Contract cabinet furniture and case goods produced bespoke based on detailed factory drawings, working with select manufacturers to deliver hotel case goods.
• Soft Furnishings Soft furnishings including bespoke curtain manufacturing and installation, beds and headboards with orthopaedic and pocket sprung mattresses, and over 100,000 flame-retardant fabric options.
• Artwork Bespoke artwork creation and supply of off-the-shelf prints and mirrors, including consultation, design, manufacture, and complete installation services.
• Accessories Sourcing of high-quality accessories for design projects, including lighting, candleholders, ceramics, floral arrangements, and decorative items in traditional, timeless or ultra-modern styles.
• Naughty Norah HRH's own brand of sustainable furniture, entirely manufactured in Yorkshire. Includes chairs, sofas, tables and bed ranges for commercial and residential markets.

Quantifiable outcome

• Managed furniture procurement for Leicester Children's Hospital project — described as 'award-winning' by the company.
• +3 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• NewheycoreStrategic or Co-development PartnerNewhey is featured as a partner on HRH's partner logos section, indicating an established working relationship for contract furniture supply. Newhey is a UK-based contract furniture manufacturer.
• Ought 2 LtdcoreStrategic or Co-development PartnerOught 2 Ltd appears in HRH's partner logos section and was specifically credited for floral installations at Grosvenor Casino Edgeware Road, creating the outdoor ambiance. They supply curated floral and décor installations.
• BoConceptcoreStrategic or Co-development PartnerBoConcept is a leading international furniture brand featured in HRH's partner logos, indicating an active supply relationship for commercial furniture products.
• NewmorcoreStrategic or Co-development PartnerNewmor appears in HRH's partner logos section. Newmor is a UK manufacturer known for contract wallcoverings and textiles, indicating a supply/partnership relationship.
• AkulacoreStrategic or Co-development PartnerAkula is listed in HRH's partner logos. Akula is a designer and manufacturer of contract furniture, particularly known for outdoor and pool furniture.
• Crown PaintsminorStrategic or Co-development PartnerCrown Paints appears in HRH's partner logos section, indicating a supply relationship for paints and coatings used in furniture finishing projects.
• Commercial Interiors UKminorOthersHRH displays the Commercial Interiors UK (CIUK) member logo on their website footer, indicating active membership in the trade association for the commercial interiors industry.
• SpaceidcoreStrategic or Co-development PartnerSpaceid is a design studio that HRH collaborates with on multiple projects including The Impeccable Pig, Lord Crewe Arms, Hadrian's Tower Sky Bar, and Signature Lounge. Spaceid acts as interior designer on these projects and specifies HRH for furniture procurement.
• Street DesigncoreStrategic or Co-development PartnerStreet Design is an interior design firm HRH has collaborated with on multiple hotel projects including Staybridge Brighton (IHG) and Holiday Inn Sunderland, specifying HRH as the furniture procurement partner.
• Julian Taylor Design Associates (JTDA)coreStrategic or Co-development PartnerJulian Taylor Design Associates (JTDA), led by Design Director Julian Taylor, has partnered with HRH on multiple Grosvenor Casino projects (Edgeware Road and Golden Horse Shoe). JTDA brings the design vision which HRH translates into bespoke furniture procurement.
• Bowman RileyminorStrategic or Co-development PartnerArchitecture and design firm Bowman Riley worked with HRH on the West Park Hotel Harrogate project, where HRH supplied bespoke outdoor furniture specified by the architect.
• Space Zero ManchesterminorStrategic or Co-development PartnerSpace Zero Manchester, a design firm, partnered with HRH on the award-winning Castlebrea School project in Edinburgh, designing the reception and learning area furniture procured through HRH.
• Rank Group (Grosvenor Casinos)coreStrategic or Co-development PartnerRank Group, parent company of Grosvenor Casinos, represents HRH's most significant client relationship. The Edgeware Road project alone represented a £15 million transformation. HRH developed exclusive bespoke chair designs for Grosvenor Casino gaming terraces.
• Naughty NorahcoreOEM/ Whitelabel/ Licensing PartnerNaughty Norah is HRH's own brand of sustainable furniture, manufactured entirely in Yorkshire. HRH owns and licenses this brand, positioning it as a proprietary product line alongside third-party partner products.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• MillerKnoll: Global contract furniture collective (Herman Miller, Knoll, etc.) serving commercial, healthcare, education and hospitality interiors. Strategic benchmark for B2B contract furniture scale rather than a direct competitor to HRH's niche.
• Haworth: Global office furniture and contract interiors manufacturer with extensive dealer network. Comparable to HRH only at the broadest industry level; serves much larger enterprise fit-outs.
• Steelcase: Global office furniture manufacturer with workplace, education and healthcare ranges. Established incumbent serving similar B2B procurement buyers but with much broader scale and product breadth than HRH.
• Senator International: UK-based global office and contract furniture manufacturer offering broad product range across seating, desking and tables. Larger incumbent operating beyond HRH's hospitality specialism but overlapping on contract procurement supply.
• Orangebox: UK office furniture manufacturer with ranges spanning seating, desking and acoustic solutions. Adjacent incumbent with overlap on commercial interiors procurement but focused on office rather than hospitality fit-outs.

Direct peers

• Boss Design: UK designer and manufacturer of commercial seating, tables and soft seating for workplace and hospitality environments. Comparable to HRH in customisation and contract-grade specification supply.
• Knightsbridge Furniture: UK-based contract upholstery manufacturer supplying seating and soft furnishings to hotels, restaurants, and hospitality venues. Comparable to HRH as a domestic contract furniture specialist serving the same enterprise hospitality procurement market.
• Lyndon Design: UK contract furniture manufacturer offering chairs, tables and bespoke pieces to hotels, restaurants and bars. Direct comparable to HRH in hospitality-focused contract furniture with customisation capability.
• Deanestor: UK contract furniture manufacturer supplying education, healthcare, and commercial projects. Comparable to HRH's HRH Care Furniture subsidiary and Castlebrea school work in regulated public-sector verticals.
• Morgan Furniture: UK contract seating manufacturer producing upholstered chairs, sofas and fixed seating for hotels, leisure, and commercial interiors. Direct comparable to HRH in hospitality seating supply and brand-led specification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hrh-contracts
• Instagraminstagram.com/hrhcontracts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRH Contract Furniture Procurement