Sareh Nouri
Sareh Nouri is a New York-based luxury bridal and eveningwear designer founded in 2011 that produces hand-draped, made-to-order couture gowns and accessories for brides through owned flagship salons, authorized US retailers, and recurring trunk shows.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sareh Nouri does
Sareh Nouri is a New York-based luxury bridal and eveningwear design house founded in 2011 by designer Sareh Nouri. The company designs and produces couture wedding gowns, evening gowns, and luxury accessories — including cathedral-length veils, boleros, capelets, and silk/Italian lace robes priced between $650 and $795 — using premium fabrics such as Italian lace, French Alencon Lace, Mikado, Crepe, Taffeta, and silk. Each bridal design is hand-draped by Sareh Nouri herself, and all garments are made to order in the United States, with size changes only permitted within 24 hours of ordering. The core technology is human craftsmanship layered with custom-order production; there is no stock inventory, no disclosed AI or automation, and no software platform component.
The business operates through three distribution channels: two company-owned flagship salons (Livingston, NJ and Chevy Chase, MD), an authorized US retailer network accessed via the website's store locator, and recurring trunk show events at partner boutiques including Stanley Korshak in Dallas and Bella Bianca Bridal Couture in Chicago. A 'Become a Retailer' program supports wholesale onboarding. Sareh Nouri releases semi-annual bridal collections (Spring and Fall, currently spanning Spring 2024 through Spring 2027) with 50+ gown designs per season, alongside a persistent Iconic Designer collection of signature styles and an evening wear line running from Evening 2022 through Evening 2026.
The revenue model is unit-priced, made-to-order sales of high-ASP couture garments with bridal gown pricing set on a quote basis (not publicly disclosed). Marketing is primarily visual and earned-media driven through Instagram, Pinterest, Facebook, YouTube, an email newsletter, and editorial features in Women's Wear Daily bridal issues, supplemented by seasonal ad campaigns such as the 'Persian Muse' tribute collection. The company is privately held and founder-led, with no disclosed venture funding, no institutional investors, and a headcount estimated at 11-50 employees.
Sareh Nouri firmographics
Firmographics- Name
- Sareh Nouri
- Legal name
- Sareh Nouri
- Website
- https://sarehnouri.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sareh Nouri is a New York-based luxury bridal and eveningwear designer founded in 2011 that produces hand-draped, made-to-order couture gowns and accessories for brides through owned flagship salons, authorized US retailers, and recurring trunk shows.
- Ownership category
- akta.pro rank
Sareh Nouri industry classification
Industry- Product category
- Luxury Bridal Wear
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
- akta.pro secondary industry
- Luxury Haute Couture (CRAAAFAB)
Keywords
Where Sareh Nouri is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sareh Nouri business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Bridal Gown Sales: Custom bridal gowns sold directly to consumers through flagship salons, authorized retailers, and trunk shows. Each gown is made-to-order per the bride's selected specifications.
- Evening Gown Sales: Formal evening gowns sold through similar retail channels as bridal, with made-to-order customization available.
- Luxury Robes: Ready-to-order luxury robes in silk and Italian lace, priced at $650-$795. Each robe is custom ordered and one-of-a-kind, exclusively crafted for the customer.
- Accessories (Veils and Boleros): Accessory items including cathedral-length veils, boleros, and capelets sold alongside main gown collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury Robes - Florentine Robe |
| Unit Pricing | Pay-as-you-go | Luxury Robes - Nour Robe |
| Unit Pricing | Pay-as-you-go | Luxury Robes - Robin Robe |
| Unit Pricing | Pay-as-you-go | Luxury Robes - Sarabeth Robe |
| Other | Multi-year contract | Bridal and Evening Gowns |
Distribution channels4 records
Marketing channels7 records
Sareh Nouri product offering
Product offeringCore offering
Sareh Nouri designs, produces, and sells couture bridal gowns, evening gowns, and luxury accessories (veils, boleros, luxury robes). Each garment is hand-draped by designer Sareh Nouri herself and made-to-order using premium fabrics such as Italian lace, French Alencon Lace, Mikado, Crepe, and Taffeta. The brand sells through flagship salons in Livingston, NJ and Chevy Chase, MD, plus a network of authorized US bridal retailers and trunk shows.
Product overview
Sareh Nouri is a bridal and eveningwear design house offering couture wedding dresses, evening gowns, and luxury accessories. The product portfolio includes seasonal Bridal Collections (Spring/Fall from 2023-2027), an Iconic Designer Collection of signature styles, Evening Gown collections (2022-2026), and accessories including Veils, Boleros, and Luxury Robes. The company operates flagship salons in Livingston, NJ and Chevy Chase, MD, offering VIP experiences and trunk shows at authorized retailers worldwide. All gowns are made to order in the USA with hand-draped detailing and signature bow elements.
Differentiator
Problem solved
Functional benefit
Products and services
- Bridal Gowns Couture wedding dresses featuring hand-draped designs, signature bow details, and elegant silhouettes including ballgown, A-line, trumpet, slim flare, and drop waist styles. Each gown is crafted with high-quality fabrics such as Italian Mikado, French Alencon Lace, and silk, made-to-order for individual brides.
- Evening Gowns Formal evening wear collection featuring sophisticated designs with various necklines, silhouettes, and embellishments including sequin, embroidered lace, and painted appliqué. Collections span 2022 to 2026.
- Iconic Designer Collection
Companies that use Sareh Nouri
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Sareh Nouri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sareh Nouri partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Stanley Korshak Bridal (Dallas, TX)corePartner retailer hosting Sareh Nouri trunk show events. Located in Dallas, Texas, they offer customers in the Southwest region access to Sareh Nouri collections through temporary pop-up events.
- Bella Bianca Bridal Couture (Chicago, IL)coreChicago-based bridal boutique partner hosting Sareh Nouri trunk shows. Provides Midwest region brides access to designer collections through scheduled events.
- WWD (Women's Wear Daily)minorEditorial feature partner providing media coverage of Sareh Nouri bridal collections through dedicated bridal issue supplements.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sareh Nouri competitors and assessment
Company assessmentDirect peers
- Reem Acra Bridal: Couture bridal and eveningwear designer using premium European lace and embellishments; directly comparable in materials, price point, and bridal-evening crossover.
- Monique Lhuillier: Luxury bridal and eveningwear designer known for couture craftsmanship and made-to-order gowns with a strong celebrity/editorial profile — directly comparable category and customer to Sareh Nouri.
- Vera Wang Bride: Iconic luxury bridal house with made-to-order couture gowns and a strong designer-led brand identity, competing for the same high-end bride customer.
- Marchesa (Bridal): Luxury couture label with bridal and eveningwear lines built around romantic, feminine detailing — directly comparable aesthetic and occasionwear crossover.
- Inbal Dror: Israeli couture bridal designer specializing in handcrafted, made-to-order gowns with luxury embellishments — comparable scale and bridal-only focus.
- Naeem Khan Bridal: Luxury designer offering couture bridal and eveningwear with culturally inspired embellishments — comparable designer-led model and occasionwear breadth.
- Oscar de la Renta Bridal: Luxury fashion house with bridal and eveningwear lines sold through high-end retailers and trunk shows — overlapping customer base and distribution model with Sareh Nouri.
- Galia Lahav: Haute couture bridal house offering made-to-order gowns with premium European lace and global flagship/retailer distribution — directly comparable luxury bridal peer.
- Berta Bridal: Israeli couture bridal designer known for sensual, made-to-order gowns sold through exclusive retailers globally — directly comparable luxury bridal positioning.
Broad incumbents
- Pronovias: Global bridal powerhouse with extensive owned-retail and authorized-retailer network — broader incumbent competing for the same luxury and aspirational bride.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sareh Nouri social profiles
Digital presenceSareh Nouri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sareh Nouri leadership team
Management profileNumber of profiles
Profiles1 record
Sareh Nouri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sareh Nouri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sareh Nouri
What does Sareh Nouri do?
Sareh Nouri designs, produces, and sells couture bridal gowns, evening gowns, and luxury accessories (veils, boleros, luxury robes). Each garment is hand-draped by designer Sareh Nouri herself and made-to-order using premium fabrics such as Italian lace, French Alencon Lace, Mikado, Crepe, and Taffeta. The brand sells through flagship salons in Livingston, NJ and Chevy Chase, MD, plus a network of authorized US bridal retailers and trunk shows.
Is Sareh Nouri a public or private company?
Sareh Nouri is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sareh Nouri founded?
Sareh Nouri was founded in 2011. It employs 11 to 50 people.
Where is Sareh Nouri based?
Sareh Nouri is headquartered in New York, United States, in the North America region.
How does Sareh Nouri make money?
Four revenue lines are on record. Bridal Gown Sales are the primary driver. The others are evening Gown Sales, luxury Robes and accessories (Veils and Boleros).
Who are Sareh Nouri's main competitors?
Direct peers on record are Reem Acra Bridal, Monique Lhuillier, Vera Wang Bride, Marchesa (Bridal), Inbal Dror, Naeem Khan Bridal, Oscar de la Renta Bridal, Galia Lahav and Berta Bridal. Pronovias is listed as a broad incumbent.
Does Sareh Nouri have an API?
No public API is recorded for Sareh Nouri.
What industry is Sareh Nouri in?
Sareh Nouri's product category is Luxury Bridal Wear. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear, with a secondary code of CRAAAFAB, Luxury Haute Couture. Its NAICS code is 4581 and its SIC code is 5600.