Real Good Touring
Real Good Touring is a Los Angeles-based live event touring and booking company that produces concerts and streaming shows for digital content creators, monetizing through ticket sales, VIP packages, and merchandise. It serves fans of online creators and digital-first personalities.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Real Good Touring does
Real Good Touring is a Los Angeles-based live event touring and booking company founded in 2017 that specializes in producing concerts and streaming events for digital-first content creators. Its core offerings include upcoming live show ticketing, VIP packages bundling merchandise with exclusive experiences, event production services showcased under the "Produced by RGT" banner, and an online merchandise store. Notable production credits include the Unus Annus Final Stream (November 2020), Bright Spot (October 2020), Thankmas (December 2019), and Witching Hour.
The company's business model spans three revenue streams: ticket sales through venue ticketing platforms, VIP package sales tied to event tickets (non-transferable and non-refundable), and merchandise sales through an online store managed by partner Second City Prints on a Limited Run e-commerce platform. Go-to-market is event-driven, relying on email newsletter signups, Twitter, and Instagram for audience engagement, with distribution via regional venue box offices for ticket sales and a global e-commerce storefront for merchandise.
Underlying technology is conventional web infrastructure: a marketing website with Google Analytics tracking, a third-party e-commerce storefront (Limited Run), and email newsletter tooling. The company is privately held with no disclosed institutional investors, funding rounds, or parent company. With 1-10 employees and no disclosed financial figures, the firm operates as a lean, specialized boutique in the digital creator economy, dependent on a small set of artist relationships and event-driven revenue cycles.
Real Good Touring firmographics
Firmographics- Name
- Real Good Touring
- Legal name
- Real Good Touring
- Website
- https://realgoodtouring.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Real Good Touring is a Los Angeles-based live event touring and booking company that produces concerts and streaming shows for digital content creators, monetizing through ticket sales, VIP packages, and merchandise. It serves fans of online creators and digital-first personalities.
- Ownership category
- akta.pro rank
Real Good Touring industry classification
Industry- Product category
- Live Event Touring and Production
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
- akta.pro secondary industries
- VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
Keywords
Where Real Good Touring is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Real Good Touring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales: Revenue generated from sale of tickets to live events and shows produced by Real Good Touring. Tickets are sold through venue ticketing platforms.
- VIP Packages: VIP tickets bundled with merchandise bundles and exclusive experiences for live events. VIP tickets are non-transferable and non-refundable.
- Merchandise Sales: Online merchandise store selling artist merchandise. Store is managed by Second City Prints.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Real Good Touring product offering
Product offeringCore offering
Real Good Touring is a live event touring and booking company that produces and presents concerts, in-person shows, and digital talent events for artists—particularly online content creators and digital-first personalities. The company sells tickets to live events through venue ticketing platforms, offers VIP packages bundled with merchandise and exclusive experiences, and operates an artist merchandise e-commerce store managed by Second City Prints.
Product overview
Real Good Touring is a live event and touring company that produces and presents concerts and live shows. The core offering consists of Upcoming Shows (live event ticketing) and Produced by RGT (event production services). Additional offerings include VIP Packages (premium event upgrades with merchandise bundles), an Email Newsletter (for updates on tours and news), and a Merchandise Store (selling event-related products via a third-party managed platform). The products work together to deliver end-to-end live entertainment experiences, from ticketing through merchandise to exclusive fan experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Upcoming Shows (Live Event Ticketing)
Companies that use Real Good Touring
Customer profileSegments1 record
Ideal customer profiles1 record
Real Good Touring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Real Good Touring partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Second City PrintscoreSecond City Prints manages the Real Good Touring online merchandise store, handling order fulfillment, customer service, FAQ support, and store policies. All merch inquiries are directed to [email protected].
Recent moves6 records
Real Good Touring competitors and assessment
Company assessmentBroad incumbents
- VidCon: Major conference and live event operator focused on digital creators and online video communities; touches the same digital creator fan base Real Good Touring serves.
- AEG Presents: One of the largest global live entertainment promoters and venue operators; competes for talent and tour routing, representing a vastly larger but adjacent competitor in the touring space.
- Live Nation Entertainment: World's largest live entertainment company, owning promoters, venues, and ticketing — operates in the same touring category as Real Good Touring but at incumbent scale.
Direct peers
- Mythical Entertainment: Digital creator-driven entertainment company behind Rhett & Link, producing live tours, merchandise, and digital content; closely aligned with Real Good Touring's digital creator touring and merchandising model.
- 3BlackDot: A digital-first creator management and content company that produces tours, live events, and original programming for YouTube and online creators — directly comparable to Real Good Touring's creator touring business.
- Critical Role Productions: Tours live and streaming events for a digital creator community, with merchandise and ticketed live shows — comparable mix of tour production and fan commerce.
- Rooster Teeth: Produces live events, touring experiences, and merchandise for digital-native audiences, making it a structurally similar operator to Real Good Touring though at much larger scale.
Others
- Second City Prints: Merchandise fulfillment and customer service vendor for Real Good Touring's online store; relevant as an operational partner that defines the company's merch capability envelope.
- Limited Run: E-commerce platform powering Real Good Touring's merch store; included as an infrastructure partner rather than a competitor, illustrating the company's asset-light model.
Emerging players
- Offline (OfflineTV): Creator collective that runs live tours and events for its digital roster — more limited commercial scope than Real Good Touring but operates in the same digital creator touring niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Real Good Touring social profiles
Digital presenceReal Good Touring compliance and trust
Trust signalCompliance1 record
Real Good Touring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Good Touring leadership team
Management profileNumber of profiles
Real Good Touring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Good Touring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Good Touring
What does Real Good Touring do?
Real Good Touring is a live event touring and booking company that produces and presents concerts, in-person shows, and digital talent events for artists—particularly online content creators and digital-first personalities. The company sells tickets to live events through venue ticketing platforms, offers VIP packages bundled with merchandise and exclusive experiences, and operates an artist merchandise e-commerce store managed by Second City Prints.
Is Real Good Touring a public or private company?
Real Good Touring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Real Good Touring founded?
Real Good Touring was founded in 2017. It employs 1 to 10 people.
Where is Real Good Touring based?
Real Good Touring is headquartered in Los Angeles, United States, in the North America region.
How does Real Good Touring make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are VIP Packages and merchandise Sales.
Who are Real Good Touring's main competitors?
Broad incumbents on record are VidCon, AEG Presents and Live Nation Entertainment. Direct peers are Mythical Entertainment, 3BlackDot, Critical Role Productions and Rooster Teeth. Others are Second City Prints and Limited Run. Offline (OfflineTV) is listed as an emerging player.
Does Real Good Touring have an API?
No public API is recorded for Real Good Touring.
What industry is Real Good Touring in?
Real Good Touring's product category is Live Event Touring and Production. Its primary akta.pro industry code is MPAGAAAF, Artist Booking, Talent Buying & Agency Services, with a secondary code of MPAIAFAK, VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites). Its NAICS code is 7114 and its SIC code is 7900.